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PODCAST

Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Subscription Doc

Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert,

technology marketing

All Episodes

29:29

Retention & Lifecycle Marketing Mastery: Insights...

Subscription Prescription | Weekly Doses to Boost... ·

2024/10/22

In this episode, I sit down with retention expert Al Salomon to explore the critical strategies that help DTC brands improve retention and maximize lifecycle marketing. With experience at DIME, Wuffes, and other leading brands, Al shares valuable insights into the key differences between retention and acquisition strategies, as well as the often-overlooked opportunities for subscription brands.We’ll also discuss practical tactics to unlock retention success and why too many businesses are leaving

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42:40

Landing Pages That Convert: Proven Tips from Sanjay...

Subscription Prescription | Weekly Doses to Boost... ·

2024/10/15

In this episode, I sit down with Sanjay Jenkins to dive deep into the art of building landing pages that drive conversions. Whether you're running an eCommerce store or a subscription-based business, having a landing page that converts visitors into loyal customers is key to growth.Sanjay shares strategies for effective design, copywriting, and testing that have worked for some of the biggest names in the industry. From creating compelling offers to optimizing user experience, this conversation

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13:15

Gift Offers, Subscriber Retention, and Killer Deals:...

Subscription Prescription | Weekly Doses to Boost... ·

2024/10/08

In this episode, I break down the top questions I get every year about Black Friday/Cyber Monday (BFCM) for subscription businesses. Learn how to craft irresistible subscription offers that drive conversions, protect your existing subscriber base from canceling to grab deals, and explore whether gift subscriptions make sense for your business during the biggest sales season of the year.We'll cover:Crafting subscription offers that stand out.Strategies to prevent existing subscribers from canceling

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41:46

Ads, Email, & Growing Your Subscription Business |...

Subscription Prescription | Weekly Doses to Boost... ·

2024/10/01

Want to take your subscription business to the next level? In this episode, I sit down with Eric Carlson, a true veteran in the subscription space who’s worked with brands like Hunt a Killer and Battlbox. We dive deep into actionable strategies for growth through ads and email marketing, covering everything from creative ad campaigns to email flows that actually retain customers. If you’re looking for insights to drive real, lasting growth, you won’t want to miss this one.Special Offer: Check out

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21:23

11 Proven Subscription Offer Ideas to Boost Sign-Ups...

Subscription Prescription | Weekly Doses to Boost... ·

2024/09/24

In this video, I get into 11 real-world examples of subscription offers that are driving serious results. From price discounts and starter kits to creative bundles and free gifts, these strategies have been proven to increase conversions and grow subscriber bases. Whether you’re new to the subscription game or looking to refine your offers, these examples will give you the inspiration and tactical know-how you need to take your business to the next level.I’ll show you how brands are using:Price

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52:22

Take Your eCommerce Store to The Next Level: CRO and...

Subscription Prescription | Weekly Doses to Boost... ·

2024/09/17

In this episode, Matt Holman sits down with Chase Clymer, co-founder of Electric Eye and CRO expert, to dive deep into conversion rate optimization (CRO) and the design tactics that can take your eCommerce store to the next level. Chase shares key insights on what you should be testing, the power of data in decision-making, and how to create a seamless user experience that converts.Learn about tools like:StoreTester: Perfect for testing your store's performance under real-world conditions. Check it

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20:41

Retention Hacks: Finding Easy Wins in Your...

Subscription Prescription | Weekly Doses to Boost... ·

2024/09/10

Diving into practical retention strategies that can help you unlock long-term wins for your subscription business. Whether you’re just getting started or looking to take things to the next level, I’ll show you where to look in your subscription data to find easy opportunities for improvement. From quick fixes to long-term solutions, this episode is packed with actionable insights.Plus, for those ready to take their retention game even further, I’ve partnered with Upzelo to offer you 25% off your

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46:21

Mastering Customer Experience: The Power of Quizzes...

Subscription Prescription | Weekly Doses to Boost... ·

2024/09/03

In this episode, I sit down with Blake Imperl, a growth strategist known for his expertise in customer experience and conversion rate optimization. We dive deep into the power of quizzes for driving conversions and how you can leverage them to enhance your customer journey.Blake shares practical insights on how to use CRO within emails, the benefits of prepaid subscriptions, and best practices for email content to reduce churn.Looking to get started with quizzes? See 61 ready-to-use quiz templates

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22:27

The Ultimate Email & Communication Strategy for...

Subscription Prescription | Weekly Doses to Boost... ·

2024/08/27

In this episode of Subscription Prescription, we explore the crucial role of communication in scaling your subscription business. Learn how to effectively leverage email and SMS to prevent churn, increase average order value, and create loyal, long-term subscribers. Discover the do's and dont's of crafting a unified communication strategy that keeps your customers engaged and satisfied.🔍 Key Topics Covered:The power of email in subscription retentionCrafting an onboarding strategy that sets the

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40:59

Engagement Over Discounts | An Interview with Sarah...

Subscription Prescription | Weekly Doses to Boost... ·

2024/08/20

Welcome to another episode of Subscription Prescription!In this episode, your host, Matthew Holman, dives deep into the world of subscription businesses with the queen of subscription boxes, Sarah Williams. Whether you're just starting out or looking to scale your subscription program, this episode is packed with actionable insights.🎯Key Topics Covered:The power of email marketing in reducing churn and boosting average order value.How to create an engaging subscriber experience that drives

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25:54

The Metrics You Can't Ignore for a Profitable...

Subscription Prescription | Weekly Doses to Boost... ·

2024/08/13

Welcome to another episode of Subscription Prescription, where we unlock the secrets to scaling your subscription business! In this episode, host Matthew Holman dives deep into essential metrics like Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Contribution Margin. These are the building blocks for understanding how to acquire subscribers profitably.You'll learn:The importance of knowing your CAC and how it impacts your ad spend.How to balance upfront costs with long-term subscriber

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38:01

From a Rocky Start to a Smooth Shave | How Tiege...

Subscription Prescription | Weekly Doses to Boost... ·

2024/08/06

In this week's dose, Matt sits down with Kelley Thornton, the founder of men's skincare brand Tiege Hanley. Tiege Hanley was originally a skincare brand selling other products, but Kelley and his founders struggled to find the right fit in the marketplace. They partnered with a famous YouTuber, Aaron Marino, launched their own products, and relaunched the brand as a 30-day skincare routine.Listen to how Kelley has built a brand focused on routine, retention, and leaning hard into what has worked for

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23:07

Get Better At Creating Content | Strategies to Help...

Subscription Prescription | Weekly Doses to Boost... ·

2024/07/30

Content is a vital part of any subscription program. Content is what brings in customers, nurtures them, and keeps them coming back form more.From a high level, there are many different ways to create content. But in this week's dose, Matt shares his insights into creating content, including strategies to make it easier on you and your business.To learn more about Penmo, and get your first month 20% off, use code MATT20 at checkout: https://penmo.coSubscribe to our weekly newsletter:

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29:47

Build Better Website Experiences | An Interview with...

Subscription Prescription | Weekly Doses to Boost... ·

2024/07/23

Ben Sharf is the cofounder of Platter, a Shopify theme designed to eliminate unnecessary plugins and build a better purchase experience online. In this week's dose, we sit down to talk website experience, the Shopify ecosystem, and how you can deliver more for less online.Connect with Ben on LinkedIn: https://www.linkedin.com/in/ben-sharf-b554a5b3/Don't forget to subscription to our weekly newsletter: https://thesubscriptiondoc.com

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20:58

Beef Up Retention with Better Email | Steal These...

Subscription Prescription | Weekly Doses to Boost... ·

2024/07/16

A controversial part of subscriptions is email. Sending them can cause churn. But it's also one of the best (or only) channels to communicate with subscribers.In those week's dose, Matt walks through how to beef up your upcoming order emails so that they are less likely to cause churn.He also walks through different examples of emails to include in your welcome series. When you onboard subscribers effectively with email, you reduce churn because customers adopt your product into their routine.Read

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26:27

Active Customers | Why This Metric Can Transform Your...

Subscription Prescription | Weekly Doses to Boost... ·

2024/07/09

Ryan Rouse is the cofounder of FACTOR MEALS and is currently the president of MALK Organics. He's worked on and with a lot of CPG Brands. Needless to say, he knows his stuff, and you'd be surprised to hear his opinion on subscriptions: brands should focus on active customers instead.In this interview, live from SubSummit, Ryan sits down to talk with Matt about Active Customers and why you're leaving money on the table by not paying attention to them.Get an audit right away with Chargeflow:

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18:37

Subscription Pet Peeves | Make These Changes Right Away

Subscription Prescription | Weekly Doses to Boost... ·

2024/07/02

Matt has seen a lot of subscription programs, both big and small. There are a few things brands fail to do that they shouldn't.In this week's dose, Matt breaks down the simple improvements you can make today.Scale up your content today with Penmo: https://penmo.co/Subscribe to our weekly newsletter: https://thesubscriptiondoc.com

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60:13

Subscription Features You Need | Tips From an...

Subscription Prescription | Weekly Doses to Boost... ·

2024/06/25

Ben Fisher has worked with, on, and all around some of the best brands on Shopify. On top of that, he's built his own subscription solution, Rodeo, and other technology like Recart and Cruise Control.Ben sits down with Matt to talk technology, the Shopify ecosystem, and what brands really need to focus on to improve the LTV of their subscribers.See how Upzelo can scale up your loyalty program: https://upzelo.comLearn more about Ben and Cruise Control: https://hey.rodeo/work/cruise-controlSubscribe

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20:54

The Easiest Way to Increase Subscribers | Focus on...

Subscription Prescription | Weekly Doses to Boost... ·

2024/06/18

In honor of my birthday today, I'm excited to share an episode highlighting the most important part of any subscription: the offer.This is not only what people buy and for how much, but it's also the reason the buy from you. Reasons like what the product can do for them, but also why it's important to buy now. Specials, deals, discounts, gifts... all things that can be part of a great offer.Watch to get inspiration on simple ways you can improve your subscription offer and get more

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48:10

Beggin For More | How Bailey's CBD Keeps Making...

Subscription Prescription | Weekly Doses to Boost... ·

2024/06/11

Learn from Aaron Argueta has helped build Bailey's CBD into one of the most popular and growing brands in the pet industry. With strong SEO, wholesale sales, and incredible product development, Bailey's is showing why pet owners keep coming back for more.Shop at Bailey's for your pet: https://baileyscbd.com/Connect with Aaron Argueta: https://www.linkedin.com/in/aaronargueta/Subscribe to our newsletter for weekly subscription tips: https://thesubscriptiondoc.com

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