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PODCAST

The Unfounders

Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you

business careers

All Episodes

41:28

#12 LIVE - OPS Fest by YF - Biggest supply chain f**k...

The Unfounders ·

2024/11/14

Ready for a bonus episode?Here is the live recording of a panel that took place at the first ever YF Ops Fest event held at Candy Kittens HQ last month.I had the pleasure of chairing a stellar line to dive into the biggest supply chain problems and how to overcome them with:Georgia Riches - Liquid DeathDaniel Hayward - Candy KittensAnn Holt - GRUBBYThis was SUCH a brilliant conversation - huge thanks to Phil Peters for asking me to get involved and to the AV team who expertly captured the audio for

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47:01

#11 - Shiada Drysdale & Hari Ghotra - Virgin Atlantic

The Unfounders ·

2024/11/11

Today I have the honour of speaking with two incredible women at Virgin Atlantic - Beverage Development Manager, Shiada Drysdale and Inflight Food & Beverage Development Manager Hari Ghotra.Shiada has over 25 years working in Aviation (17 of those at Virgin) and now looks after 'anything that pours on board.' She is a huge champion for challenger brands, having helped onboard Trip, Perfect Ted, NICE Wine, Tom Savano and more.Hari is an accomplished chef, has released multiple cookbooks

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48:55

#10 - Jack Simmonds - Hisbe / Gamely

The Unfounders ·

2024/11/04

Today I am joined by the brilliant Jack Simmonds, former Director at Hisbe (How It Should Be) and now Head of Operations & Finance at Gamely.From working in the finance world at Bank of England and Deutsche Bank, Jack joined the team at Innocent which clearly left a lasting impression.His next move was to Nestle, however missing that challenger buzz and energy, when the chance to join a social enterprise with two amazing founders at HISBE came his way, he took the leap (and pay cut).This led to

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46:39

#9 - Adam Joe Parker & Emma King - Ocean Saver

The Unfounders ·

2024/10/28

Today I am joined by not one, but two wonderful guests! Marking Director Adam Joe Parker and Sales Director Emma King aka 'Refounders' at Ocean Saver.We discuss what the term Refounder actually means, why it was important to distinguish and how it's helped bring a new life and personality into the Ocean Saver brand. (As well as those fishy puns!)And why the oceans need saving - and how Ocean Saver are doing this, challenging the major brands in the space (and calling out the greenwashing

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42:29

#8 - Olivia (Lilly) Abrahmsohn - Joe & The Juice,...

The Unfounders ·

2024/10/21

How does a product or recipe go from idea - to a supermarket shelf or cafe menu?Who actually helps craft those delicious drinks & foods we all know and love?Well Olivia (Lilly) Abrahmsohn is one of those people working behind the scenes in the product development world.She's been knocking up amazing products for the likes of Innocent, Rebel Kitchen and most recently Joe & The Juice for years and now runs her own consultancy firm Tastebud Tickler to help brands with their NPD.This

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40:38

#7 - Nadine Maggi - Sweet Freedom

The Unfounders ·

2024/10/14

In this episode, I sit down with Nadine Maggi , whose career journey is anything but typical. After 5 years in the armed forces, she kicked off her HR career at Hallmark, starting as a filing administrator and working her way up to International HR Director. From there, she jumped into the food and drink world, taking on roles as HR Director and transitioning to Managing Director at Hain Celestial.After a family-focused year off, Nadine found herself drawn to the ethics and mission of Sweet Freedom

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42:23

#6 - Andy Allen - Bidfood Open Doors (& More)

The Unfounders ·

2024/10/07

Andy Allen is an absolute powerhouse in the FMCG industry and a brilliant ambassador for challenger brands too.From launching & selling his own brand of premium pork scratchings with Snaffling Pig. To leading and advising in brands such as Biffs, Oggs, Willicroft, Olly's and so many more.Andy has been instrumental in the creation of Bidfood Open Doors Program and now sits as an Entrepreneur in Residence in the company a few days a week. We dive into that whole process, why it's

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46:31

#5 - Craig Jackson - Wildfarmed

The Unfounders ·

2024/09/30

Craig Jackson is Head of Foodservice at Wildfarmed and an absolute legend!Since we met on a panel this year at the Bread & Jam Food Service Summit, we've struck up a great friendship and I'm constantly learning from him.In this episode we dive into Craigs time at Wildfarmed, reflecting on lessons and learnings from previous experience at Lyreco, SG World, Tchibo, Coffee World and Minor Figures.He's been smashing it in the foodservice world winning listing in Bidfood, Brakes and major

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34:04

#4 - Ben Nagy - Flawsome

The Unfounders ·

2024/09/23

Today's guest is Ben Nagy - Head of Out of Home & Wholesale at Flawsome Drinks.We dive into his passion for the health and fitness space, leading to working for all sorts of great brands such as The Collectiv, For Goodness Shakes, MOJU, Plenish, Savse & more.Ben has had an incredible impact already in his time at Flawsome, winning foodservice listings left right and centre.He's a force in the space - and does it all with a smile. I love chatting and hearing his journey, I hope you do

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34:54

#3 - Ruth Fittock - Tomorrow Brands

The Unfounders ·

2024/09/16

Todays guest is Ruth Fittock Managing Partner at Tomorrow Brands who focus on helping purpose-driven brands of tomorrow launch & succeed in the UK.Ruth has a whole host of experience in a number of brilliant brands including Vitamin Water, Popchips and Simply Roasted - as well as being a Virgin Startup Mentor and advisor at Bold Bean Co.After helping launch and run Vitamin Water's field marketing actives in the UK, Ruth went on to join as a founding member and Senior Marketing Manager in the

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35:02

#2 - Nicole Allison - Boundless

The Unfounders ·

2024/09/09

In this weeks episode, Mitch sits down to chat with the brilliant ⁠Nicole Allison⁠ - Head of Sales at ⁠Boundless⁠.With a degree in Contemporary Theatre & Performing Arts, what made her make the switch to selling delicious gut friendly snacks?We dive into her time at Redbull, AG Barr and the transition from a corporate and 'being a number' to truly becoming part of a brand and making a difference.I LOVED this episode - there is so much value to be found and I hope you enjoy it as much as

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32:02

#1 - Max Jones - Perfect Ted

The Unfounders ·

2024/09/01

Welcome to the FIRST episode of The Unfounders.I knew I had to kick the series off with a bang, and who better than the boy in green taking over LinkedIn - ⁠Max Jones⁠.Max is a Sales Exec aka Energy Spreader over at Perfect Ted - THE fastest growing natural energy brand in the UK (as if they need any introduction).I LOVED speaking to Max, he's so full of infectious energy (obviously) and we unwrapped all sorts of gold in this conversation.Thanks for tuning in and let me know what you thought of

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0:58

The Unfounders Podcast Trailer

The Unfounders ·

2024/08/30

Welcome to The Unfounders,Unwrapping Employee Stories In the Startup WorldTeams Make Brands - Not Just FoundersI’m here to shine a spotlight on the often unsung heroes.The Unfounders is dedicated to amplifying the narratives of those unseen in the startup realm.Join us in celebrating the heartbeat of entrepreneurial success.The people behind the people behind the brand.Hosted by Mitch Lee

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73 results

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