x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Brand Your Way to A Million

Jasmine Haitalani

You"ve heard of selling and marketing your way to business growth but it"s time to increase your revenue with what really matters: having a brand that gets attention. Brand Your Way to A Million is a podcast hosted by Jasmine Haitalani: immigrant, creative director and founder of 7 figure design agency Highflier Powerhouse. On the podcast, she discusses marketing strategies for entrepreneurs that help them expand their creativity, and shares her insights and hot takes on the latest industry

business marketing

All Episodes

22:15

EP 145 - The Website Strategy That Sells While You Sleep

Brand Your Way to A Million ·

2025/01/09

Your website should be making sales while you sleep. But if you're putting your website on the backburner, it's probably costing you premium clients. As the founder of a seven-figure design agency, I've watched countless businesses struggle with outdated websites or rely too heavily on social media. The truth is, your Instagram content alone isn't enough - especially if you're targeting high-ticket clients who need more context before making a buying decision. I've seen firsthand how a strategic

en-us

26:27

EP 144 - 4 Signs It's Time to Reposition Your Brand...

Brand Your Way to A Million ·

2025/01/02

Your brand's success in 2025 depends on knowing exactly when to pivot and reposition. After years of helping clients transform their businesses through strategic rebranding, I've identified four clear indicators that it's time for a change. Most business owners overlook these critical signs until their revenue takes a serious hit. These warning signals include an outdated niche, stagnant sales, and a disconnected community. But how can you actually pinpoint "an outdated niche" as the root of the

en-us

23:07

EP 143 - 2025 Brand Predictions: Cozy Video Content,...

Brand Your Way to A Million ·

2024/12/26

The marketing trends that worked in 2024 won't get you the same results in 2025. In this episode, I'm breaking down the major shifts I see coming in marketing, design, and business strategy. We're answering questions like "why is cozy short-form video replacing overly curated content?" And why I'm willing to bet that YouTube is going to be making an unexpected comeback. After a year of tracking and predicting quarterly trends, I'm willing to hang my hat on subtle selling as the new way forward,

en-us

26:49

EP 142 - Having a Business Identity Crisis? Here's...

Brand Your Way to A Million ·

2024/12/19

As your relationship with your business changes, it's inevitable that your marketing will change with it. On today's episode, we're chatting about how to make that change intentional and profitable. Because here's the thing, it's so normal to go through little identity crisis in business. Since the birth of my business, I've gone from using my business as a distraction from my life to outgrowing that mindset and redefining my relationship with my business. So how have I moved through these personal

en-us

24:48

EP 141 - The 60 Day Marketing Roadmap: Our Blueprint...

Brand Your Way to A Million ·

2024/12/12

I've dreamt up an exact marketing roadmap that's going to completely transform the way Highflier Powerhouse sells in 2025. And in today's episode, I'm inviting you behind-the-scenes on our decision making process. I'm breaking down why I'm shifting from an evergreen model to a campaign-based strategy, and how this decision will create more exclusivity and urgency around our signature service. You'll learn why traditional evergreen marketing isn't cutting it anymore and how to create a marketing

en-us

18:50

EP 140 - How Our Rebranding Strategy Is Changing in...

Brand Your Way to A Million ·

2024/12/05

Your brand visuals might be stunning, but they're not driving the revenue you expected. In this episode, I'm pulling back the curtain on a major shift I've been testing behind the scenes with our rebrand clients - the missing link between beautiful branding and actual sales. After helping countless clients through stunning rebrands, I noticed a pattern: even the most gorgeous visual identity needs strategic marketing to truly perform. I'm sharing why I'm officially expanding my role from Creative

en-us

25:09

EP 139 - How to Become a Thought Leader with 4 Key...

Brand Your Way to A Million ·

2024/11/28

We've had the concept of "thought leadership" beaten over our heads in the online space for the past year. But from what I've observed, most business owners are missing the point entirely. Thought leadership is not solely about sharing your hot takes. Thought leadership is not all about being "authentic" by embracing your inner hot mess. And it's definitely not about co-opting the term after you've received a few more likes on Threads than you originally expected. Being a true thought leader means

en-us

32:03

EP 138 - The Evergreen Marketing Masterclass: Your...

Brand Your Way to A Million ·

2024/11/21

Ever feel like you're stuck in the endless cycle of launching, or wondering why your evergreen offers aren't converting? Let's talk about it. In this episode, I'm pulling back the curtain on what really makes marketing work - whether you're launching or selling evergreen. Here's the truth: most people are so focused on time-based urgency that they're missing the bigger picture. I'm answering real questions from both launchers and evergreen sellers, and breaking down exactly how to create a

en-us

31:50

EP 137 - Stop Copying Your Coach's Launch Strategy:...

Brand Your Way to A Million ·

2024/11/14

Are your launches not converting like they used to? If you're feeling frustrated with diminishing returns and wondering why your tried-and-true launch strategy isn't working anymore, this episode is going to shake up everything you think you know about launching. In this episode, I dive deep into why traditional launch strategies might not work in 2025 and what needs to change. I break down the three essential elements needed for successful launch campaigns: creative and exclusive marketing, a

en-us

22:35

EP 136 - 4 Launch Strategies That Actually Work in 2024

Brand Your Way to A Million ·

2024/11/07

Ever wonder how brands like Skims and Poppy seem to sell out instantly? Especially if you've experienced those launches that feel like screaming into a void, this episode is for you. After analyzing dozens of successful launches (and helping our clients generate millions in revenue), I've cracked the code on what actually works in today's market - and I'm spilling all the tea in this episode. Here's the truth: the rinse-and-repeat launch strategy that worked in 2020 is dead. But that doesn't mean

en-us

30:54

EP 135 - How to Turn Your Brand's Visual Identity...

Brand Your Way to A Million ·

2024/10/31

Want to Know Why Your Branding Isn't Leading to Sales? Here's What You're Missing... If you've ever invested in gorgeous brand photos, a sleek website, or pretty templates but STILL aren't seeing the sales you want, this episode is going to be a game-changer. I'm diving deep into the real connection between design and revenue - and why looking "pretty" isn't enough. I've seen plenty of business owners come to Highflier Powerhouse after investing in their brand's visual identity without seeing a true

en-us

22:19

EP 134 - Are Black Friday Deals Worth It For Your Brand?

Brand Your Way to A Million ·

2024/10/24

Tis the season! You know that all of the holiday buzz comes with a particularly interesting one for small businesses...Black Friday. To discount or not to discount? That really is the question. Today, let's chat about how to navigate Black Friday in a way that honors your brand. Because let's be real, when Black Friday is done poorly, it can create distrust with your audience. But when it's done well, it could mean an extra cash injection that's great for your business! We'll be covering the

en-us

22:40

EP 133 - How to Navigate a Pricing Change Without A...

Brand Your Way to A Million ·

2024/10/17

What actually makes a brand "luxury"? And how do we define the value we're bringing to clients? Here's the thing: "value" is so subjective. For one person, a $1000 retainer may be a drop in the bucket. For the next, that's an investment they'll need to think hard about and prepare for. So you should never base your pricing on some obscure value that you're putting on your offers. At Highflier Powerhouse, we're actually navigating a pricing change as we speak. So I thought it would be the

en-us

27:43

EP 132 - 2024 Q3 Branding Trends: Overusing Studio...

Brand Your Way to A Million ·

2024/10/10

We're officially in Q4! You know what that means - It's time for a Q3 branding trend report from Highflier Powerhouse. If you missed the Q1 and Q2 trend reports, go check them out. But before we get into the holidays and everyone starts taking time away, let's take stock of what's been happening in the online space lately. Have you noticed that short form videos are starting to all look the same? It seems like everyone jumped on the studio space bandwagon. And while these videos are

en-us

38:22

EP 131 - Powerhouse Profile: Creating a Six Figure...

Brand Your Way to A Million ·

2024/10/03

Today's Powerhouse Profile had been at it for ten years in her business. Holly Rustick had built an impressive brand, was bringing in revenue, and had a solid reputation. But she was also all hands on deck, all the time. That's where the Rebrand Experience came to completely revamp her presense. From launching at the same time as the rebrand to navigating brand photoshoots abroad, we're covering it all on today's episode. Holly came to me with a pretty unique niche—she helps freelance grant

en-us

31:53

EP 130 - Here's What You Need to Know About The...

Brand Your Way to A Million ·

2024/09/26

Whether you're looking to start and scale an agency, or you're just curious about investing in an agency, this episode is for you! Since the beginning of Highflier Powerhouse, I knew I didn't want to do it alone. But the agency model has its pros and cons. Perfect for those interested in transitioning from a solopreneur model to an agency, or contemplating investing in one, this episode covers our agency's journey, the challenges of managing a team, and the importance of a clear brand philosophy

en-us

20:18

EP 129 - Here's The Missing Link That Will Increase...

Brand Your Way to A Million ·

2024/09/19

Investing in your branding is not all about building up your confidence. That's a fun byproduct, don't get me wrong! But at the end of the day, it's about your audience. When you can get high quality visuals and branding to communicate what makes you different, you've gained access to your most ideal client. Before then, I can gaurantee you, you're losing out on business because of unaligned branding. Even if you're consistently getting inquiries and clients, you have to ask yourself: are all

en-us

26:16

EP 128 - Design Diaries: Asset-Based Thinking is...

Brand Your Way to A Million ·

2024/09/12

A theme has come up in sales calls that I thought we left in 2020. So today, Iet's address the outdated notion of trading money for design assets without considering the long-term value they bring to a brand. Here's a hypothetical: say you're given one hundred brand photos and 20 social templates designed for you. What do you think the value of these photos and templates will be if they're mismanaged, neglected, or misinterpreted over time? They're probably not going to continue bringing you

en-us

34:30

EP 127 - Powerhouse Profile: Rebranding in Your 40s...

Brand Your Way to A Million ·

2024/09/05

In today’s installment of our Powerhouse Profile series, I’m thrilled to introduce you to Heather Hommel, a life and business coach specializing in myofascial release therapists. She recently went through the rebrand process with Highflier Powerhouse so she’s sharing what initially prompted her to consider rebranding—a thought that hadn’t been a priority previously. Coming from a background where creativity and brand identity weren’t top of mind, Heather admitted that she had a “scrappy,

en-us

22:14

EP 126 - The Multi-Channel Marketing Strategy That...

Brand Your Way to A Million ·

2024/08/29

Repurposing content has been all the rage lately. But have you noticed how much content feels like it's being copied and pasted from one platform to another? It's seriously boring audiences. And it's costing business owners followers! Think about it - it's like when Tiktok was new and people were simply taking Tiktok videos and reposting them to Instagram and then wondering why followers weren't coming from Tiktok to Instagram. They had no reason to! We have to create some sort of differentiation

en-us

206 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...