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PODCAST

The Edward Show

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

business marketing

All Episodes

13:13

How a Digital Marketing Noobie Can Beat a Pro

The Edward Show ·

2024/06/23

E353: Organic marketing, the most efficeint, highest converting form of marketing there is, is just a top-of-mind awareness game. The brands that have the most top-of-mind awareness for their niche are the brands that get the most opportunities and make the most money. Here's how a noobie in any niche can get more top-of-mind awareness than a seasoned professional who already has word of mouth. Once you've listened, here's my exact social media posting strategy:

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15:07

Ranking #1 on Google Twice This Week Within 24 Hours

The Edward Show ·

2024/06/21

E352: I ranked #1 on Google within 24 hours of publishing my SEO content - twice within the last week. This is the greatest thing I have discovered in my SEO career. Put your keyword at the beginning of your video description on TikTok, Instagram Reels, and YouTube Shorts. If the video gets over 5,000 views, it will likely rank 1-5 the next day. Make sure to check Google with mobile before checking with desktop. The best part, this is entirely white hat. Guilt-free dessert. Listen to the episode for

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08:48

I Saw Ryan Reynolds Today

The Edward Show ·

2024/06/21

E351: Ryan Reynolds shared his marketing strategy today during the 2024 Forbes Iconoclast Summit. Here are some of the profound things he said. First though - the very positive results I got from a short form vertical video SEO test. I used short form vertical video to rank 1 for a keyword on Google within 24 hours of publishing the video (which I made in an hour). 00:00 Introduction and SEO Experiment Results 00:14 Insights from the Forbes Iconoclast Summit 00:59 Using Video to Rank 1 on Google

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12:05

Backlink Experiments SEOs Refuse to Admit

The Edward Show ·

2024/06/19

E350: Backlink experiments that go against what most SEOs will tell you. The first experiment is white hat. The second experiment is on the darker shade. If you're into SEO and link building, this episode will show you how Google really works. Not what people say should happen. But what actually gets results. From https://seosherpa.com/seo-experiments/ - #9 and #8. 00:00 Introduction and Overview 01:11 White Hat SEO Experiment: Linking to Other Websites 05:04 Black Hat SEO Experiment: Exact Match

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12:39

Short Form Video Is Wide Open

The Edward Show ·

2024/06/19

E349: One of my smartest friends, super successful, can't bring himself to make videos... Even though he wants to start a personal brand. The reality is Short Form Mobile Video is wide open. The smartest people in the world are watching, but they're also too hestitant to record themselves. Now is a better time than ever to start. The how to grow on TwitterX guide mentioned in the episode: https://x.com/natiakourdadze/status/1794777652257075307 00:00 Manhattan Rooftop Setup 00:32 Conversation with a

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09:56

Using TikTok to Rank #1 on Google

The Edward Show ·

2024/06/18

E348: TikTok, IG Reels, and YouTube Shorts are even bigger opportunities than people realize. Organic Google Search is prioritizing content on the platforms, and SEOs are literally afraid to exploit this because they are afraid to get on camera. The opportunity is wide open here. 00:00 Introduction: The Evolution of TikTok and Instagram Reels 00:13 The Rise of User-Generated Content in Search Engines 01:33 The Impact of AI-Generated Content on SEO 03:56 Optimizing TikTok and YouTube Shorts for SEO

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08:37

LinkedIn Video Is a Blue Ocean

The Edward Show ·

2024/06/16

E347: "Something insane is about to happen on LinkedIn. They just dropped a video tab with infinite For You Page content. A friend just got 400,000 views in 7 days. He had only 2,700 followers on LinkedIn (but is Instagram/TikTok YouTube Shorts famous). It's a blue ocean." - From Cody Schneider 00:00 LinkedIn's New Video Feature: A Game Changer 00:37 Testing the New LinkedIn Video Feature 01:25 Consistent Mobile Video Creation 03:41 My Mobile Video Creation Process 05:23 Right Time, Right Place

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11:27

Using Perplexity AI Pages for Parasite SEO: Will It...

The Edward Show ·

2024/06/15

E346: SEOs are using Perplexity AI's new Pages feature to do Parasite SEO and game Google. They're using Perplexity's high domain authority and sometimes link building to get their AI-generated pages discussing their brand to rank high and fast. Some SEOs have reported getting hundreds of thousands of visitors in the short amount of time (weeks) this feature has been out. I share how this is being done and answer everybody's top question: will this last? 00:00 Introduction 00:17 Perplexity's New

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12:57

How Generative AI Will Change Local SEO

The Edward Show ·

2024/06/14

E345: How generative AI is going to change local search engine optimization. Exactly: How I expect the search experience in the next 5 years to change for people looking for local services. From a marketing strategy perspective, how prominent I expect SEO as we know it to be for local companies. My thoughts on Google as the leading search engine moving into the future. 00:00 Questions Overview 00:40 The Future of Local SEO: AI and Images 01:49 User Behavior and Chatbots in Local SEO 03:11 Importance

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25:31

The Google Leak Could Have Been Stopped: How the...

The Edward Show ·

2024/06/13

E344: Dan Petrovic from Dejan SEO shares how he was one of the first, if not the first, to get his hands on what would eventually become Google’s biggest leak of all time. He shares how he warned Google in advance about it. And how his support ticket was closed in response. The story goes even deeper. And eventually resulted in the May 2024 Google Algorithm Leak. 00:00 Introduction to the Google Algorithm Leak 00:39 Dan Petrovic's SEO Experiment 02:18 The Juicy Details of the Google Leak 04:10

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15:37

Everybody is stealing from each other!

The Edward Show ·

2024/06/12

E343: What a crazy day. One of the biggest faceless marketing Instagram accounts steals my viral script and reuses it with ElevenLabs. I get my first impersonator on TikTok. Somebody creates 4 accounts impersonating me to scam people with. One of the biggest business podcast hosts steals copy from a friend after going on a tirade about how people are stealing his content. I steal that business podcast host's initial email flow. This is the reality of the Internet. 00:00 The Dark Reality of the

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14:44

Meeting with High GDP People in Low GDP Places

The Edward Show ·

2024/06/11

E342: Widening your surface area for luck and net of opportunity so the opportunities you want come to you. How I met with successful entrepreneurs, heads of industries, and people in major American cities like NYC, San Francisco, and Miami, while living in Eastern Europe during lockdowns. My strategy for doing in-person networking all over the world. My inbound strategy now. 00:00 Debunking the Myth of Luck 00:45 Expanding Surface Area for "Luck" 02:07 Top of Mind Awareness 03:15 Lunchclub 06:57

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09:51

I Tested High Frequency Posting on Instagram. The...

The Edward Show ·

2024/06/10

E341: I tested high frequency posting on Instagram, posting 11-12 times in two days. The results were immediate and fantastic. High frequency posting is how to grow on Instagram in 2024. 00:00 Testing a Viral Instagram Strategy 00:49 Power of Frequent Posting 01:15 Case Study: Jun's Rapid Growth 02:04 My Personal Experiment with High Frequency Posting 02:41 Results and Insights 03:26 High Frequency Posting for Awareness 05:47 Practical Tips 07:39 Encouragement and Final Thoughts #instagrammarketing

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09:50

You Can Rank with Stolen Content. Even on Competitive...

The Edward Show ·

2024/06/09

E340: Sharing various experiments and findings about placing stolen content on high Domain Authority websites, Parasite SEO, and more. The topics in today's episode come from SEO Sherpa, Dan Petrovic, and Charles Floate. 00:00 Introduction to Content Theft in SEO 00:57 The Unethical Practice of Content Stealing 01:27 Experiment Overview: Ranking with Duplicate Content 01:39 Google's Preference for Higher Domain Authority 03:15 The Rise of UGC Sites in SEO 05:03 SERP Hijack Experiment by Dan Petrovic

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11:53

Saturday Underdog Story: Sylvester Stallone Sold His...

The Edward Show ·

2024/06/08

E339: The story of how Sylvester Stallone made Rocky is a crazy underdog rags-to-riches story. He slept in bus stations, lived in disgusting poverty, and, at one point, was forced to sell his dog to get money. He wanted to make it as an actor despite a disfigured face and speech impediment, so he wrote Rocky and refused to sell it until he was given the lead, even when offered a lot of money. Sylvester Stallone constantly had long-term thinking and didn't accept the short-term win that would

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09:38

Secret Behind Airbnb’s Billion-Dollar Empire:...

The Edward Show ·

2024/06/07

E338: How Airbnb was partially started by spamming Craigslist and running bait and switches. Wild marketing. Content from https://startupspells.com/p/secret-behind-airbnbs-billiondollar-emptire-spamming - check out that newsletter for more or @StartupSpells on X. 00:00 Introduction to Airbnb's Early Marketing Tactics 00:23 Personal Take on Airbnb Marketing 01:33 The Secret Behind Airbnb's Billion-Dollar Empire 02:30 Airbnb's Craigslist Strategy Explained 04:51 Real-World Dark Marketing Examples

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11:13

This Guy Made a 12 Hour No Code Web App That Makes...

The Edward Show ·

2024/06/06

E337: Louis Pereira is not a developer. But he built a SaaS, using only no code tools, in 12 hours which now makes $15,000 per month. He has a small (achievable) audience on TwitterX. He used Bubble.io to build the SaaS. He has an affiliate program. And he got initial traction with Build in Public TwitterX updates while he was building for 12 hours. This 12 hour Build in Public audience turned into his first customers upon launch of the app a few hours later. Very motivating story. Meet Louis here:

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17:14

Google Algorithm Leak Findings Exposed by SEO...

The Edward Show ·

2024/06/05

E336: The Google Algorithm Leak may not contain the weights of the ranking factors that were revealed, but we can discern them from SEO experiments. Here are three popular SEO Experiments from SEO Sherpa (https://seosherpa.com/seo-experiments/). 1. Link Echoes: How Backlinks Work Even After They Are Removed. 2. The Industry Got It Wrong. Mobilegeddon Was Huge. 3. Click-Through-Rate Affects Organic Rankings (And How to Use That to Your Advantage). 00:00 Introduction to SEO Experiments 03:36 Link

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13:16

The Google Algorithm Leak: How to Do SEO Now

The Edward Show ·

2024/06/04

E335: How to move forward after the May 2024 Google Algorithm Leak, the biggest Google leak of all time. Here's how to do SEO with everything we now know. Tools and methods recommended in this episode: Boostbenchmark.com Featured.com Stunts that increase brand and get backlinks. Example: Score from Neon Money Club. 21 SEO experiments from SEOsherpa.com My position on doing against-the-rules SEO. Increasing SERP CTR with hyper-targeting, dividers like "|", extra call to actions, and brand names in

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13:01

How to Get Your Tech Product in Huge Publications

The Edward Show ·

2024/06/03

E334: I share some of my favorite ways to get press for a tech product. These are methods I've done myself. They include: Press releases. Featured and Connectively (HARO). Outbound journalist outreach for sensational stories. Manipulation. Reddit. Product Hunt. BetaList. 4chan. Stunts. SEO. 0:00 Overview 1:12 Press Releases 3:43 Featured and Inbound 5:31 Going Viral with Journalists 6:53 Dark PR Tactics 9:26 Launch Strategies 12:07 Final Thoughts #startups #saas #digitalmarketing #ycombinator The

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