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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:35:48

Ep 104: Dissolve Doubt, Inform Intuition - Attest...

DTC Podcast ·

2021/05/20

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on DTC Podcast, we welcomed Jeremy King, the founder and CEO of Attest, a company re-imagining the $80B field of customer research. We dove into the state of customer research, providing some insights about how companies of any scale can get better, more relevant data to help grow their brands.🚀 Get a preview of Attest’s recently published quarterly D2C digest (askattest.com/dtc), where they used their platform to survey consumers to

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00:42:09

Ep 103: Olipop's Eli Weiss Goes Deep on Customer...

DTC Podcast ·

2021/05/18

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod we have Eli Weiss, DTC twitter darling and Director of Customer experience at Olipop. Here's what you'll hear on the pod: 📦 The power of transparency 📦 Respect your UX data 📦 Beyond the customer survey 📦 Customer success = reaching out before shit hits the fan 📦 The most underutilized moment in the brand experience 📦 Act as though a human would act Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise

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00:26:56

Ep 102: Email vs SMS (plus Two Step Opt-ins and CT...

DTC Podcast ·

2021/05/15

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of All Killer No Filler, we're chatting with Pilothouse's Head of Email Julien Normand and Design Lead Robin Holdsworth. Here's what you'll hear on the pod: 📦 Perception of email 📧 vs SMS 📱 📦 Our Two-Step process for driving leads with SMS 📦 Where CTAs should go, how they should look, and how many you should have 📦 Why folks are hesitant to implement an SMS strategy (and why they should reconsider) 📦 An inside look a

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00:42:36

Ep 101: Why NOW is the Best Time to Sell Your...

DTC Podcast ·

2021/05/13

Subscribe to DTC Newsletter - https://dtcnews.link/signup We have a special Podcast today! 🎁 We're joined by Greg Elfrink to talk about why NOW is the best time to sell your business. Empire Flippers is the #1 curated marketplace for buying and selling established, profitable online businesses If you've ever thought of selling your brand for a massive profit, you can check out what your eCommerce store is valued at by going to https://empireflippers.com/valuation-tool/. Here's what you'll hear on

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00:49:55

Ep 100: Dropps Eco Detergents, The power of Dad Bod...

DTC Podcast ·

2021/05/11

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the podcast, we have Dropps CMO Elena Lécué. Dropps is a household cleaning brand fighting against toxic pollution, plastic waste, and animal cruelty. Oh, and the dirt in your home. From packaging to their ingredients, Dropps delivers on their promise! Here's what you'll hear on the pod: 📦 Eco-product education 📦 Transitioning from retail to DTC 📦 How Dropps struck viral gold TWICE 📦 Why Dropps treats Amazon as a trial

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00:25:20

Ep 99: Improve Your Email with Custom Copy -- dynamic...

DTC Podcast ·

2021/05/08

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on All Killer No Filler we’ve got Pilothouse Copywriter, Alora Bossy and Email Campaign Manager, Graham Battie to discuss personalized copy for email flows as well as campaigns, plus some thoughts on where AI copy bots are useful, and where they’re not. This pod also includes: 📩 How to make sure you're speaking to your most highly engaged audience in a way that maximizes their value 📩 How to utilize referrals to increase sales volume

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00:49:42

Ep 98: Blume Reframes Puberty with Genius Product...

DTC Podcast ·

2021/05/04

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the podcast, we have Blume co-founder Bunny Ghatrora. Blume is a women's skincare and self-care company that is eliminating the shame and embarrassment from puberty and growing up. Did you know that 60% of women felt their self-esteem plummet through puberty? What used to make young girls feel ashamed is being normalized thanks to companies likeBlume. Here's what you'll hear on the pod: 📦 Promoting growth with education 📦

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00:45:09

Ep 97: iOS14.5 is LIVE — and this is how you’ll survive

DTC Podcast ·

2021/05/01

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the nerdiest iOS 14.5 podcast you’ll ever hear. We’ve assembled a crack team of experts from Pilothouse and Helmkin to talk you through what to expect during the iOS 14.5 transition and provide insight into what our teams are seeing. Listen to the pod for: 📦 The three biggest changes we’ve seen in our accounts so far. 📦 What kind of performance we’re seeing in our accounts. 📦 Why you need an effective way to model your data

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00:34:26

Ep 96: Big Shower Energy - Scaling Men's Self Care...

DTC Podcast ·

2021/04/27

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the podcast we have co-founder and CEO of Huron, Matt Mullenax. Huron is a men’s skin and shower care brand built on the premise that guys’ morning routines haven’t changed a whole lot since puberty. Queue the big shower energy. Here's what you'll hear on the pod: How to activate your community and gain priceless insight What "using your product as a weapon" means, and why you should be doing it How Huron is testing their

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00:23:03

Ep 95: UGC Yeah You Know ME

DTC Podcast ·

2021/04/24

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week’s All Killer No Filler, we’re chatting with Pilothouse’s Head of UGC Angela Meadows, Creative Lead Alex Ortega, Head of Partnerships Dan Norcia, and Senior Media Buyer Nate Vankoughnet about scaling your campaigns with UGC! Spoiler alert: 60-80% of our top-performing creatives on any given account are UGC. 🤯 🎧 Listen to the full pod for: The number one thing that people get wrong when acquiring UGC How Nate tests UGC on

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00:46:57

Ep 94: DTC Brand Stories: How immi is disrupting the...

DTC Podcast ·

2021/04/23

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re introducing the newest addition to the DTC Podcast family - DTC Brand Stories. Our first guest is Kevin Lee (K-Lee), co-founder of immi, the world's first low carb, high protein instant ramen. 🍜 🎧 Listen to the episode for: Immi's origin story & product discovery journey Immi’s growing pains What they’ve learned since going to market The benefits of building in public and Their vision for the Immi community moving

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00:53:56

Ep 93: Industry Changing Innovation with Trade Coffee

DTC Podcast ·

2021/04/20

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod we have Mike Lackman, CEO of Trade Coffee, a special subscription service offering home-delivered fresh coffee from the nation’s best roasters. Trade is such an interesting business because of the way it takes existing great products, and innovates the customer experience and logistics side of things to create amazing customer experiences that grow LTV like crazy. Listen to the pod for: 📦 Why personalization is

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00:28:33

Ep 92: $0 - $100,000 in 3 months with the Amazon...

DTC Podcast ·

2021/04/17

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on All Killer No Filler, we have the Pilothouse Amazon team of Robert Russell, Clifford Donovan, and Seth Tubman-Watkins with a little preview of our upcoming DTC workshop, The Amazon Growth Guide, coming your way April 28, 29 and 30th. learn.directtoconsumer.co/amazon This pod is PACKED with Amazon intel. Dive in for: 📦 Keywords strategy segmentation and bidding strategies across campaigns 📦 The #1 thing we see people getting

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00:46:15

Ep 91: Brunt Takes on the $30B Workwear Market

DTC Podcast ·

2021/04/15

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this episode of DTC Podcast we check in with Eric Girouard, founder of Brunt Workwear, a DTC brand catering to an often-overlooked demographic: tradesmen👷. Listen to the pod for: 📦 Brunt's origin story and product development journey 📦 A pre-launch roadmap that you can steal 📦 Why micro-influencers with a niche audience are the way to go 📦 A friendly reminder to always let research and data guide your decision making Plus we've

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00:38:41

Ep 90: Is Your Brand Ready for DTC Convergence?

DTC Podcast ·

2021/04/10

Subscribe to DTC Newsletter - https://dtcnews.link/signup We’ve gathered the Pilothouse brain trust to talk about how DTC brands can foster the best relationship and results from any agency they work with. Join us as we chat with Pilothouse Co-founder Kyle Hitchcox, Head of Partnerships Dan Norcia, and first-time AKNF guest Onboarding Manager Megan Williams. Listen to the pod for: 📦 Trends our team is seeing in the current DTC surge and how legacy brands are responding to the digital challenge 📦

en

00:42:01

Ep 89: Building a Bold Brand with Ugly's CEO Hugh Thomas

DTC Podcast ·

2021/04/06

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on the pod, we have Hugh Thomas the co-founder and CEO of Ugly Drinks! We've been dissecting Ugly's strategy for the past few weeks in DTC Newsletter - you can catch up on our blog ➡️. https://www.directtoconsumer.co/content Listen to the pod for: 📦 How Ugly built its brand - and why it's fundamental to the business 📦 Why their no b.s. strategy pays off 📦 Ugly's commitment to creating an accessible product (and what that

en

00:14:36

Ep 88: AKNF Update - Pilothouse Sr. Media Buyer Raven...

DTC Podcast ·

2021/04/02

Subscribe to DTC Newsletter - https://dtcnews.link/signup Drumroll please 🥁🥁🥁 Please welcome Pilothouse Sr. Media Buyer Raven Dixon as the new head of DTC+! Raven has been a superstar guest on previous episodes of AKNF, and we're so excited to have her expertise and energy on our team. She's joined on today's pod by Pilothouse Sr. Media Buyer Jacob Geary. Listen to the pod for Jacob and Raven's media buyer origin stories, Jacob's strategy for growing DTC+, and Raven's exciting plans for building

en

00:47:33

Ep 87: How Rumpl Blankets Achieves 3-4x ROAS Across...

DTC Podcast ·

2021/03/31

Subscribe to DTC Newsletter - https://dtcnews.link/signup Grab a hot cup of cocoa and cozy up, cause this week's poddy features Wylie Robinson, CEO and founder of Rumpl Blankets, and his head of eCommerce, Shane Roach. Shane and Wylie sat down to talk about how Rumpl turned high-performance materials into usable works of art that have been exploding the historically stagnant blanket space. Listen to the pod for: 📦 Why you should look to your life for product inspiration 📦 Advice for expanding one

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00:31:18

Ep 86: 🚀 All Killer No Filler: How to Crush Email...

DTC Podcast ·

2021/03/27

Subscribe to DTC Newsletter! This week’s All Killer No Filler features Pilothouse’s Email CEO Julien Normand and ace email coordinator Graham Battie, diving deep into the world of email segmentation. Listen to the entire pod for: 🚀 The #1 thing DTC brands get wrong with email segmentation 🚀 The three most important types of email segmentation 🚀 What is a sunset flow, and how can you use one? 🚀 Campaign segmentation for your VIP customers 🚀 Launching new products with SMS campaigns 🚀 Utilizing

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00:30:23

Ep 85: Creating a Sustainable Subscription Box Model...

DTC Podcast ·

2021/03/23

Subscribe to DTC Newsletter - https://dtcnews.link/signup Get ready to relax and unwind, cause this week's poddy features Lee Veldkamp, Co-Founder and CEO of Simply Earth, an essential oils subscription company that aims to teach people about the benefits of essential oils so that they can live a toxin-free life. Lee breaks down the importance of adding value to subscription boxes and the massive role education plays in the customer journey. Subscribe to DTC Newsletter -

en

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