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PODCAST

Shopify Masters

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

business entrepreneurship

All Episodes

00:50:25

Using Content Marketing to Become a Thought Leader In...

Shopify Masters ·

2017/09/12

On today's episode, you’ll learn how one entrepreneur used content marketing to earn the trust of her industry.

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00:46:07

How to Find Viral Content for Your Brand's Facebook...

Shopify Masters ·

2017/09/05

On today's episode, an entrepreneur shares her step-by-step process for finding and repurposing viral content for Facebook and Instagram. Topics we cover: How to re-purpose viral content for your brand. The most important metric to look for when measuring engagement. How to hire and train someone to run your social media.

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00:48:29

The Importance of Packaging

Shopify Masters ·

2017/08/29

On today's episode you'll hear how one entrepreneur invested heavily in her packaging's design. (And avoided making some of the most common mistakes!) Topics we cover: How to hire a designer to design your packaging. How to adapt your marketing if your customer base changes. How to get certified organic by the USDA.

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00:48:04

How NOT to Pitch to a Shark

Shopify Masters ·

2017/08/22

On today's episode you’ll learn how a husband and wife team prepared to pitch to TV's Shark Tank. Topics we cover: How to perform market research at a trade show. How to identify which advice you should take and which you should ignore. Why you shouldn’t pretend to be bigger than you are.

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00:49:02

Selling Digital Products: There’s More to It Than...

Shopify Masters ·

2017/08/15

On today's episode, you’ll learn how a service-based business transitioned from selling digital products to launching physical ones. (And all to the same market!) Topics we cover: Why launch a product when you have a service based business. The economics of running a digital product business. The pros and cons of selling digital products versus physical products.

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00:41:17

What You Need to Know About Managing a Food-Based...

Shopify Masters ·

2017/08/08

On today's episode, you’ll learn how one entrepreneur wrangled multiple vendors and suppliers to run his perishable food-based supply chain on time. Topics we cover: How to prepare for delays in your supply chain. Why you should encourage comments rather than likes on Facebook. What you need to label your product as organic.

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00:45:38

Coasting on Current Trends With Kick Push Skate

Shopify Masters ·

2017/08/01

On today's episode you'll learn how one entrepreneur capitalized on current events. Topics we cover: The tools to identify a profitable niche. Why you should interview influencers. How to use your competitor's reviews to improve your product.

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00:54:08

How to Sell a Solution to a Problem No One Wants to...

Shopify Masters ·

2017/07/25

On today's episode you’ll learn how the makers of the Squatty Potty got creative when it came to marketing their product. Topics we cover: How to market a taboo product. What spending $25,000 on a Facebook video gets you. How much of your advertising budget should be devoted to testing.

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00:47:31

How to Hire Employees 1 through 20 (According to...

Shopify Masters ·

2017/07/18

On today's episode, you’ll learn how Mizzen+Main built a 20-person team without losing their company culture. Topics we cover: When to hire generalists versus when to hire specialists. Why you should hold all-hands meetings every day. How to make your debut by sponsoring a podcast.

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00:53:05

How To Earn A Retailer's Trust So They Can Sell Your...

Shopify Masters ·

2017/07/10

On today's episode, you'll learn how one entrepreneur went from selling his product door-to-door to getting an impossible offer on TV's Shark Tank. Topics we cover: Why you should make your first prototype yourself. How to get retailers to to selling your product for the first time. What makes a successful trade show.

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00:46:53

Why One Etsy Seller Started Her Own Store (And...

Shopify Masters ·

2017/07/04

On today's episode, an entrepreneur reveals why she went from selling on Etsy to opening up her own store. Topics we cover: How to attract wholesale clients through Etsy. How to make sure your differentiators stand out. How to hire temporary workers.

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00:56:05

Why This Entrepreneur Launched... Without Their...

Shopify Masters ·

2017/06/27

On today's episode, you’ll learn why Taft Clothing held off launching their flagship product to market a smaller one first. Topics we cover: The downside of launching a smaller product before your flagship product. How to determine which differentiators matter to your core customers. Product photography tips for amateur photographers.

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00:26:37

Behind the Scenes of the Buzzfeed Channel: An...

Shopify Masters ·

2017/06/20

On a special episode of Shopify Masters we sit down with Ben Kaufman, the head of BuzzFeed's Product Lab, to understand the future of commerce.

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00:48:17

How One Entrepreneur Got Her Cakes Into a 1,000...

Shopify Masters ·

2017/06/13

On today's episode, Funcakes's Kimberly Aya explains how she scaled her business by going offline. Topics we cover: How to grow a business without repeat customers. How to encourage customer reviews. How to get your product into a 1,000 grocery stores. FunCakes Rentals Facebook Twitter Instagram

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00:56:10

Always Be Testing

Shopify Masters ·

2017/06/06

On today's episode, Kopari Beauty's Megan Bush shares why she A/B tests every aspect of her site. (And how she does it.) Topics we cover: How to take advantage of (and outlive) a trend. The advantages of buying ads in traditional media. How to test an ad by working backwards.

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00:51:31

Why This Plant-Based Business Went After Low-Hanging...

Shopify Masters ·

2017/05/30

In this episode you’ll learn how Veestro's Monica and Mark Klausner use data to go after low-hanging fruit customers. Topics we cover: How to avoid becoming a me-too company. How 'personas' can improve your messaging and marketing. What it means to go after low-hanging fruit.

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00:54:41

Finding Partners to Help Grow Your Brand

Shopify Masters ·

2017/05/23

On today's episode, Bartaile's Amina Belouizdad shares how her company identifies brands to partner with. Topics we cover: How to effectively work with multiple designers at the same time. What it means to fail early and fail cheaply. How to partner with a similarly-sized brand.

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00:22:46

Live from Shopify's Unite 2017 Conference

Shopify Masters ·

2017/05/16

On a special takeover of Shopify Masters, we unpack the major Merchant-facing product announcements made at Unite 2017, Shopify's Partner & Developer Conference. (Oh, and don't worry. Felix will return in a week!) Topics we cover: Shopify's new Chip & Swipe Card Reader. Shopify Pay. The remarkable story of one of our Shopify Partners.

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01:02:58

How One Entrepreneur Grew Their Sales 8X Through...

Shopify Masters ·

2017/05/02

On today's episode, we learn how to move away from canned Facebook ads and towards more intimate and personable ads that resonate with your audience. Topics we cover: How to refine your Facebook ad copy. Why you should use Facebook ads to tell your personal story. How to grow your store’s subscription program.

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00:51:02

How to License Properties From Anime and Video Game...

Shopify Masters ·

2017/04/25

On today's episode, Sanshee's Sarah Fetter shares how she negotiates merchandise deals with the hottest anime and video game properties. Topics we cover: The key terms of any licensing contract. Why shipping terms can trip up a licensing deal. Why and how to create key systems for your business.

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760 results

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