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PODCAST

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can"t miss industry news recaps. That Sounds Profitable, right

technology

All Episodes

3:52

Super Bowl Ad Sellout, New BBC Podcast Tool, NYT...

Sounds Profitable ·

2023/11/06

Here's what you need to know for today in the business of podcasting: CBS is ‘virtually sold out’ of ad slots for Super Bowl 58 by Alyssa MeyersAdaptive Podcasting - open source release from BBC Research & Development?LeVar Burton Wants to Be Heard by Laurel Graeber…as for the rest of the news: Attention vendors are trying to bring measurement tools currently available in other fields (like podcasting) to YouTube, and continuing the theme of major news sources covering podcasts: a recent

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6:17

Interactive Audio Ads, Jolly Holiday Spending,...

Sounds Profitable ·

2023/11/03

Here's what you need to know from this week in the business of podcasting:Amazon launches interactive audio adsConsumer Shopping Habits Forecast 2019 NumbersMarketers to spend holiday budgets (mostly) in NovemberThe Implications of Spotify’s Audiobook RevampQuick HitsSounds Profitable launches branded podcast directory in partnership with Lower Street by Reem Makari. As announced in Bryan Barletta’s article on Wednesday, Sounds Profitable has partnered with branded podcast production company Lower

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4:21

A Billion for Audioboom, Branded Podcast Directory,...

Sounds Profitable ·

2023/11/02

Here's what you need to know for today in the business of podcasting: Sounds Profitable launches branded podcast directory in partnership with Lower Street by Reem MakariMarketers to spend most of holiday budgets in November: report by Alyssa MeyersIP addresses may not be the post-cookie data solution adtech wanted by Ryan Barwick …as for the rest of the news: Forrester Research finds CMOs are far less dour about Q4 than they were last year, Audioboom celebrates breaking one billion advertising

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4:48

Top September Podcast Advertisers, BBC Podcast...

Sounds Profitable ·

2023/11/01

Here's what you need to know for today in the business of podcasting: BetterHelp And Amazon Lead Monthly Ranking Of Top Podcast Advertisers. [Source]Radio beats TV: Audacy describes an audio blueprint for advertisers by Brad Hill [Source]BBC Sounds Quarter 3 2023 [Source]How podcast networks use existing feeds to improve engagement and discoverability for new shows by Sara Guaglione [Source]…as for the rest of the news: AdvertiseCast has published their average cost-per-thousand impressions for a

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6:44

Brands in Audio - A New Platform for Branded Podcasts

Sounds Profitable ·

2023/11/01

How big is the branded audio space? What’s the best way to find the top production companies, the brands they represent, and what categories are gaining the most traction in the branded podcast space? Brands in Audio.Written by Bryan BarlettaEdited by Tom WebsterAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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5:41

GenZ Brand Recognition, Monitoring Apple Podcast...

Sounds Profitable ·

2023/10/31

Here's what you need to know for today in the business of podcasting: Gen Zers can recognize brands based solely on ‘sonic memes,’ report says by Alyssa MeyersAre my podcast downloads declining because of iOS 17? by Dan MisenerThe Smartest Decision Spotify Has Made In Years by Eric NuzumFor all its gains, podcasting still in early catch-up (IAB part 2) by Brad HillAs for the rest of the news… Digiday covers why Cirque du Soleil is leaning into influencer marketing (including a branded podcast from

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3:56

Amazon's Interactive Audio, Positive Holiday Shopping...

Sounds Profitable ·

2023/10/30

Here's what you need to know for today in the business of podcasting: Amazon launches interactive audio ads on both ad-supported Amazon Music and Amazon Publisher Direct on Alexa in the U.S. [Source]Consumers are celebrating (and shopping for) the holidays like its 2019 by Alyssa Meyers [Source]Ad-tech firms and political agencies prepare for another year of spending heavily on CTV by Marty Swant [Source]The JAR Audio Podcast Landscape featuring Sounds Profitable Research by Roger Nairn and Laurissa

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7:09

Podcasting's Brand Safety Boom, Netflix Frequency...

Sounds Profitable ·

2023/10/27

Here's what you need to know for this week in the business of podcasting:Less is More: ARM’s Podcast Ad Break StudyBrand Safety, Programmatic Growth, and DAI Dominance in IAB ReportWondery Podcasts to Air on CTV ChannelsNetflix Lightens Ad LoadQuick Hits: How Branded Podcasts Might Be One Key To New Listeners by Tom Webster. The potential reach for podcasts about favorite brands is about 106 million Americans 18+, according to The Power of Brands in Podcasts: A Podcast Landscape Study.Good Tape,

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3:32

Podcast Ad Frequency Study, YouTube Trend Data, IAB...

Sounds Profitable ·

2023/10/26

Here's what you need to know for today in the business of podcasting: What is the Optimal Number of Ads in an Audio Ad Break? by Lisa Prentis JacobsU.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies, and Tactics for GrowthYouTube Culture & Trends Report 2023…as for the rest of the news: -AdExchanger shares what they overheard at the Prebid Summit, MarketingBrew shares what they overheard at Advertising Week, and Maria Novikova shares her top ten podcasts to stay abreast of news in

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9:18

Sports Podcast Branding Potential, Phones Dominate...

Sounds Profitable ·

2023/10/25

Here's what you need to know for today in the business of podcasting: Mobile phones are the most popular devices used to shop, report says by Alyssa MeyersHow brands can engage with the next generation of sports fans by Alyssa MeyersIn pursuit of profit, Spotify looks to AI rather than original content for its podcasting future by Ariel ShapiroSound To Screen: How To Shoot Video That Doesn’t Suck by Steven Goldstein…as for the rest of the news… next Monday Jessica Alpert of Roccoco Punch is

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9:18

How Branded Podcasts Might Be One Key To New Listeners

Sounds Profitable ·

2023/10/25

This week, Tom Webster takes a look at Brand Fans, and how branded podcasts could actually grow the overall audience for podcasting. Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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5:17

Wondery CTV Play, DTC Brands on Programmatic Audio,...

Sounds Profitable ·

2023/10/24

Here's what you need to know for today in the business of podcasting: Wondery launches three podcast FAST channels on Amazon Freevee by Sara Guaglione [Source]DTC Brands Experiment with Programmatic Podcast Ads but Find Mixed Results by Phoebe Bain [Source]Here’s how our top podcasts of the year get listeners to stay by Karen Burgess [Source]McDonald’s jingle, 20 years later by Alyssa Meyers [Source]As for the rest of the news… Spotify’s Q3 earnings show a surprise operating profit, and

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5:42

Apple’s Podcast Advertising Potential, Netflix's Ad...

Sounds Profitable ·

2023/10/23

Here's what you need to know for today in the business of podcasting: Apple considers selling more podcast ads by Ashley CarmanNetflix’s Answer To Subscriber Churn? Fewer Ads by Alyssa BoyleThe 25-year-old media planner and the screenshot industrial complex by Brian MorrisseyHow major podcast players are moving ‘beyond’ audio formats by Ella SagarCTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not by Alyssa Boyle

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9:14

YouTube's RSS Ingestion, New Branded Podcast Study,...

Sounds Profitable ·

2023/10/20

Here's what you need to know for this week in the business of podcasting:The Power of Brands in Podcasts, A Podcast Landscape StudySpotify’s Dave Byrne on brand safety, suitability measures.Study: listener prefer relevant podcast ads, more forgiving than with music.YouTube RSS Integration and AdvertisingQuick Hits:Confused About Video? The Listeners Aren’t! by Tom Webster. While the question “what is a podcast” can lead to complicated responses from podcasters, respondents to The Podcast Landscape

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5:26

Reframing YouTube Podcasting, CTV Measurement Needs...

Sounds Profitable ·

2023/10/19

Here's what you need to know for today in the business of podcasting:Confused About Video? The Listeners Aren’t! by Tom WebsterMeet the MillennialsPublishers pitch their methods for growing and engaging audiences to marketers by Sara GuaglioneTV Measurement Is Transforming – But Buyers Need More Transparency by Alyssa Boyle…as for the rest of the news: As for the rest of the news… writer Will Page expresses concern that many authors still don’t know how Spotify’s royalty structure works for

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4:44

Keyword Blocklist Danger, Spotify’s Brand Safety...

Sounds Profitable ·

2023/10/18

Here's what you need to know for today in the business of podcasting: Streaming-Powered Tools Coming to Spotify [Source]ARN takeover bid for SCA by Chris Pash [Source]Dave Byrne on Spotify’s “Sensitive Topics” Tech [Source]Why publishers are the new brand ambassadors by Kayleigh Barber [Source]…as for the rest of the news: a new AdExchanger Talks episode pleads with brands not to add terms like ‘Israel’ and ‘Hamas’ to keyword blocklists, and a new 30 second Allstate ad stresses ‘there’s a podcast

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7:58

Confused About Video? The Listeners Aren’t!

Sounds Profitable ·

2023/10/18

While the podcast industry frequently debates what qualifies ‘a podcast’, data from The Podcast Landscape shows podcast listeners have a pretty consistent idea. Tom Webster breaks down that data and what it can mean for YouTube as the biggest place for podcast discovery. Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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4:49

YouTube's Podcast Ad Policy, B2B's Marketing Bloom,...

Sounds Profitable ·

2023/10/17

Here's what you need to know for today in the business of podcasting:YouTube Podcasts in the UK and The Youtube Advertising Conundrum by Adam Bowie [Source]Some Black-owned publications push back on MFA reform amid declining traffic by Kayleigh Barber and Sara Guaglione [Source]Why the time is now for agencies to establish a B2B arm by Jason Pollock [Source]…as for the rest of the news: YouTube launches new AI-powered tool to target popular videos related to specific cultural moments, and a new

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6:08

YouTube Passes Netflix w. Teens, Targeting Gen Alpha,...

Sounds Profitable ·

2023/10/16

Audio ads can be effective, but only if they’re not disruptive: report. By Alyssa Meyers [Source]“Without margin, there is no mission” by Ariel Shapiro [Source] What does the narrowing range of streaming service CPMs mean for advertisers? By Paul Verna [Source]YouTube passes Netflix as top video source for teens by Kif Leswing [Source]Brands are taking notice of Gen Alpha by Jasmine Sheena [Source]

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7:39

Canada's Podcasting Registration, Latino Podcast...

Sounds Profitable ·

2023/10/13

Here's what you need to know for this week in the business of podcasting: Joint Statement on the Continued Integrity of the Download MetricHow Spreaker Detects OutliersThe Latino Podcast Listener Report 2023Breaking down Canada’s new podcast platform registration form.Quick Hits: Nearly Half of Data Use for Ad Targeting is Wrong by Jack Neff. A reminder to those in the podcast space to work with partners that are meticulous in both their accuracy and purging what they find to be inaccurate.TV and

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