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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:38:35

Ep 84: The Art and Science of Scaling YouTube Ads...

DTC Podcast ·

2021/03/20

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on All Killer No Filler we’re talking about the art and science of YouTube Ads with Ryan McKenzie the co-founder and CMO of Tru Earth, Pilothouse Head of Google Saul Garcia and Pilothouse Lead Media Buyer Jacob Geary. Want to hear more from this dream team? Look over the shoulder these expert practitioners as they give you the step-by-step playbooks they used to create crazy-profitable YouTube campaigns – LIVE on Zoom for FREE! Join

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00:58:29

Ep 83: Sustainable DTC with Stojo

DTC Podcast ·

2021/03/16

Subscribe to DTC Newsletter - https://dtcnews.link/signup Fill up your cups! This week we chatted with Jurrien Swarts and Meghan Holzhauer of Stojo, a DTC brand that aims to end disposable culture one reusable product at a time. Stojo was one of the first to market in their field, launching their collapsible cup in 2015. They have since built a loyal customer base that launched them to $6.5 million in sales in 2019 and they’re on pace to exceed that by 100% in 2021 😱 The podcast is packed with

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00:20:43

Ep 82: The Future of DTC - A Q&A with Pilothouse and...

DTC Podcast ·

2021/03/13

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's All Killer No Filler features our social media manager Maia Sampson hosting a round of questions on the state of DTC with Eric, Pilothouse CEO Dave Steele, and Pilothouse CRO Kyle Hitchcox. Listen for insights on the future of DTC. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter -

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00:31:00

Ep 81: Tuft & Needle and SheerID on Celebrating Your...

DTC Podcast ·

2021/03/09

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week we chatted with two heavyweights to get their outlook on how retailers handled the pandemic, Torrie Belknap, VP Marketing of Tuft & Needle (DTC mattress vets) and Nicole Campagna, Sr. Growth Manager at SheerId. Here are some key takeaways from their chat: 📦 Why you should make a hate list 📦 Consider the role of customer identity 📦 Lead with value 📦 Invest in stories Subscribe to DTC Newsletter -

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00:45:03

Ep 80: The Presell Page Blueprint [Part 2]

DTC Podcast ·

2021/03/06

Subscribe to DTC Newsletter - https://dtcnews.link/signup For this week's All Killer No Filler, we're offering you part two of the first day of our Presell Page Course! If you are not using presells, you are leaving money on the table - listen to the pod to find out why! Then head to dtcplus.co to start your $1 trial and access the rest of the expert-led course. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse -

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00:43:02

Ep 79: DTC Customer Retention & Community Building...

DTC Podcast ·

2021/03/02

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's cast features Kristen LaFrance, Twitter’s Mayor of DTC and Head of Resilient Retail at Shopify, dropping value bombs like there’s no tomorrow! Kristen shares focused wisdom on the things brands get wrong about community building, walks you through the steps of community engagement, and shares her favorite community building hacks that brands have come up with since the outbreak of COVID! This is a podcast you can’t afford to

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00:27:38

Ep 78: The Presell Page Blueprint [Part 1]

DTC Podcast ·

2021/02/27

Subscribe to DTC Newsletter - https://dtcnews.link/signup For this week’s All Killer No Filler, we’re offering the first part of our Presell Page Course! Part one of our course series features Pilothouse Creative Director and page design specialist Cam Wind. In his words, “if you are not using presells, you are leaving money on the table.” Listen to the pod to find out why! This presentation covers: What a presell page is, and where it comes into play in the customer journey Creating a better

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00:41:13

Ep 77: Looking Around the Corner of iOS 14 With Scott...

DTC Podcast ·

2021/02/23

Subscribe to DTC Newsletter - https://dtcnews.link/signup Need some help figuring out attribution? This is a topic every high level market loves to “geek out” on, but very few have it dialled to their complete satisfaction. With that in mind we sat down with Scott Desgrosseilliers, founder of Wicked Reports, an old school attribution wizard who built his first database at 10 and has put over 20,000 hours in on this topic. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC -

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00:06:50

Ep 76: All Killer No Filler: Presells to the People -...

DTC Podcast ·

2021/02/20

Subscribe to DTC Newsletter - https://dtcnews.link/signup We're going to show you how to build presell pages that can double your conversion rates! Presell pages are the most under-utilizedyet most impactful levers of any good DTC funnel. Join this workshop and build (or refine) your presell page to find your audience, increase conversion rates, and boost your average order value.📈 The challenge is guided by expert practitioners who have tested 1000's of iterations of presell pages. ...and the best

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01:03:14

Ep 75: Super Growth on Instagram with Victory Front...

DTC Podcast ·

2021/02/17

Subscribe to DTC Newsletter - https://dtcnews.link/signup Content marketing is a necessity for DTC brands or agencies as we all try to cut through the noise and engage customers in ways that steadily build your brand affinity and foster LTV. This week on the DTC Poddy, we chatted with Dain Walker. Dain is a brand strategist and Instagram expert who's grown a rabidly engaged 200k following in less than two years by simplifying complex and powerful ideas into compelling content. Dain is one of the

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00:32:00

Ep 74: All Killer No Filler: Presell Pages Every Damn...

DTC Podcast ·

2021/02/13

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week’s All Killer No Filler is the second half of our presell page discussion - and this time; we’re talking copy! A middleman between your ad and shopping cart, your presell page acts as a salesperson by supporting the customer, giving them a nudge, and providing the info they need to convince them to purchase your product or service. The role of the presell is to eliminate any doubts and make the purchase irresistible. Pilothouse

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00:43:28

Ep 73: Supercharging Your Growth with Super Coffee’s...

DTC Podcast ·

2021/02/08

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week the cast chatted with Ben Knox, VP of Ecommerce and Growth at Super Coffee. Ben was a treat to listen to, offering insights on how to thrive in today’s omnichannel environment. This podcast was PACKED with valuable info, so we recommend you give it a full listen. Here's a taster of some of the most powerful Value Rockets from the guys’ chat with Ben: 🚀Why you shouldn't be afraid of Amazon 🚀 Why you should be studying your

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00:30:18

Ep 72: Presell Pages Every Damn Time 🚀

DTC Podcast ·

2021/02/06

Subscribe to DTC Newsletter - https://dtcnews.link/signup In our latest installment of All Killer No Filler, we have Tim Peacock, Cam Wind, and Raven Dixon from the Pilothouse team on the pod to talk presell pages, providing a sneak peek into our upcoming DTC+ course! Take a listen for: 📦 Why presell pages sell better than eCommerce stores 📦 How to optimize your bundles 📦 Different types of presell pages and when to use them 📦 A sample presell page outline 📦 Why presell pages will be even more

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00:35:25

Ep 71: Sipping the DTC Cocktail with Avec Drinks’ Dee...

DTC Podcast ·

2021/02/02

Subscribe to DTC Newsletter - https://dtcnews.link/signup How we drink is changing. The pandemic has seen a major rise in at-home alcohol consumption and a simultaneous call for healthy alternatives to spirits and mixers. Denetrias “Dee” Charlemagne is a co-founder of Avec Drinks, a high-flavour low sugar mixer challenger brand that launched in June of 2020. Avec Drinks has arrived at the perfect time offering premium mixer to pair with premium spirits, that appeal to calls for healthier (and

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00:50:22

Ep 70: All Killer No Filler: Building Teams that Scale 📈

DTC Podcast ·

2021/01/30

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on All Killer No Filler we’re unpacking our approach to team building and growth with Pilothouse’s team of super scalers including Jordan Chew, Cam Wind, Dave Steele, and Kyle Hitchcox. These guys know two things 1. How to grow teams that scale 2. their sports metaphors. Listen to this slam dunk pod for: 📦 Finding opportunity in chaos and harnessing that potential 📦 Why it’s ok to fail 📦 The importance of radical

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00:34:34

Ep 69: Declared Data and Product Matching with Jebbit...

DTC Podcast ·

2021/01/26

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week, we’ve got a combo platter pod! We’re chatting with Tom Coburn, the cofounder and CEO of Jebbit, a software tool that creates delightful, data-rich customer experiences that encourage consumers to provide information about themselves. Also joining us is Ulli Haslacher, the President of Pour Moi Skincare, a DTC challenger brand that utilizes unique climate-smart technology recently named one of the best inventions of 2020 by Time

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00:26:06

Ep 68: All Killer No Filler: UGC is Rocket Fuel for...

DTC Podcast ·

2021/01/23

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on All Killer No Filler, we’re catching up with the head of Pilothouse’s newly formed UGC department, Angela Meadows, plus all-star Senior Media Buyers Nate Vankoughnet and Liam Robinson. User-Generated Content (UGC) is an umbrella term that covers everything from product reviews to celebrity endorsements. The Pilothouse ad buyers consistently saw UGC content killing, inspiring the establishment of a whole department for UGC at

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00:48:23

Ep 67: The Brick and Mortar Opportunity with Dylan...

DTC Podcast ·

2021/01/19

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod we have Dylan Carpenter, host of the podcast Rich Ad Poor Ad and Founder/CEO of agency Koality Media. Dylan has experience working with Fortune 500 companies and spent over $15 million on Facebook/IG ads. Today, he’s here to chat about the brick and mortar opportunity, what local businesses can be doing to grow, and what’s happening in the ad space. Stick around for value bombs on: 💣 Local campaigns vs. eCommerce

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00:45:09

Ep 66: DTC Experience Design with Partner's Jesse...

DTC Podcast ·

2021/01/16

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to part two of our brand experience discussion. Due to a scheduling snafu, we were lucky enough to chat with Jesse Campbell twice! Jesse is a designer and founder of Partner, specializing in design and branding for eCommerce and digital products and partnering with top 1000 Shopify Companies. In this pod, we delve into Jesse’s expertise in the cannabis industry (a helpful listen for anyone working with a restricted industry) and

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00:37:16

Ep 65: Designing eCommerce Experiences with Facebook...

DTC Podcast ·

2021/01/12

Subscribe to DTC Newsletter - https://dtcnews.link/signup We’re serving up high-end experience and design expertise for this week’s pod with Andrea Wagner, Design Manager for Facebook Shopping and Jesse Campbell, designer and founder of design agency Partner. Take a listen for discussion on building with the customer in mind, radical transparency, and predictions on upcoming digital experience design trends! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC -

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