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PODCAST

Gym Business Coach Podcast

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

28:53

102: Once You Figure This Out, You'll Keep More Clients!

Gym Business Coach Podcast ·

2020/03/12

In this episode, Tim and Randy will discuss something that takes a gym owner stopping and looking at what’s going in their gym to figure it out. And this is the issue of churn rate. Every gym gets to a point where it has achieved a specific number of clients and starts losing some at a certain rate. That’s what the churn rate refers to and it can be a very difficult balancing act trying to sign up new members into a gym to replace the ones who leave especially as the number of members continues to

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26:44

101: Inside The Iron Circle Event

Gym Business Coach Podcast ·

2020/03/10

In this episode, Tim and Randy will give us a bit of a behind the scenes look at their just concluded Iron Circle event, where they have their Iron Circle members fly in and have round tables where they share the biggest needle movers in their gym businesses and what they’re struggling with. The Iron Circle is made up of gym owners who make upwards of $400,000, and that is basically what guides the conversations at the event, because such gym owners only talk about how to further their business

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77:59

100: The Story

Gym Business Coach Podcast ·

2020/03/05

In this episode, and in celebration of the 100th episode of the podcast, Tim and Randy will go back in time and share their backstories to give us a mental picture of just how far they’ve come to be where they are as far as the podcast, Pulse Fitness, and PF Marketing Solutions are concerned. Tim goes all the way back to college where he played college football and studied construction management which then led him into a pretty great job in construction out in California where he even engaged in

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39:50

99: Double Down On Your Gym's Identity

Gym Business Coach Podcast ·

2020/03/03

In this episode, Tim and Randy will discuss the importance of a gym matching their brand identity to their avatar client, and how it contributes to growth. Brand identity is all about how a business owner wants to portray their business to their customers, and includes how one chooses their business name, the design of their logo, the colors and shapes or graphics they use, and the type of language they use (their “tone of voice”).Brand identity is different to brand image, which is the result of

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26:03

98: Leaders Lead

Gym Business Coach Podcast ·

2020/02/27

In this episode, Tim and Randy will dive into the leadership side of gym ownership and talk about how the business side of personal training or fitness coaching has evolved from being more of a hobby-oriented operation to become more professional and well organized. Since the 80s, the perception people had of personal training as a profession had a beach body vibe to it, but with time, it’s become important for fitness business owners to focus on building formidable business and leadership skills to

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21:26

97: How To Get The Most of Your Staff

Gym Business Coach Podcast ·

2020/02/25

In this episode, Tim and Randy will talk about how gym owners should tackle the roles and responsibilities of their staff and why it’s important. Things can fall apart really quickly in a gym if the owner puts the wrong people in the wrong roles, and so it’s important for every gym owner to learn how they can effectively gauge the capabilities of their employees before delegating tasks to them. There are specific things that happen in a gym every day, like answering the phone, training clients,

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23:46

96: The Solution For Growth

Gym Business Coach Podcast ·

2020/02/20

In this episode, Tim and Randy will discuss a problem that affects a lot of gym owners and entrepreneurs in general. And that is the issue of what to do when one gets stuck. A gym owner always has a lot of things to do, and they may sometimes have it all planned out or be totally confused about what step to take next and how. Sometimes they might make a difficult decision for the best interests of the business or choose to just settle into what they know and leave things as they are, but at the end

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30:32

95: Client Lifecycle Automation Workshop Recap

Gym Business Coach Podcast ·

2020/02/18

In this episode, Tim and Randy will recap their recent client lifecycle automation workshop where 30 gym owners from all over the country were present. The gym owners learned about everything automation and were even able to automate their gyms from the workshop with some of them seeing great results less than a week after the workshop.Running a gym is a lot of work. Between teaching classes, personal training and making schedules, there's not much time left to take care of marketing and

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31:31

94: Where You Should Be Investing Today For Growth

Gym Business Coach Podcast ·

2020/02/13

In this episode, Tim and Randy will discuss the most common places gym owners invest their money hoping for a return. There is a widespread opinion among most gym owners and fitness coaches that certifications and educational qualifications are a necessity for attracting and retaining clients, but the reality is that clients don’t really care about that because they’re more focused on the experience and results they can from a gym.Tim considers kettlebell, TRX, battle rope, and other certifications

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24:22

93: The Standard

Gym Business Coach Podcast ·

2020/02/11

In this episode, Tim and Randy will explain exactly how a gym owner can elevate the client experience in their gym to that of a Michelin star restaurant. Client experience was one of the things they highlighted in their predictions podcast for 2020 as being one that will make the difference in 2020 for gyms that will either make it or fail. There are too many fitness options for people out in the market which gives gym businesses a lot of indirect competition. And even though a gym is training

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40:13

92: Top 20 Must Haves For Growth In 2020 - Part 4

Gym Business Coach Podcast ·

2020/02/06

In this episode, Tim and Randy will wrap up their 20 must-haves for a gym business to grow in 2020. They will share the last 5 aspects starting with retention strategy (also referred to as churn rate or attrition). It basically just means a gym being able to keep their clients happy, keep them paying, and not canceling their memberships. The rule of thumb with retention is to try to keep it under 3% each month on average. Obviously, some months may be higher than others, but 3% is the number a gym

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34:17

91: 20 Must Haves For Growth in 2020 - Part 3

Gym Business Coach Podcast ·

2020/02/04

In this episode, Tim and Randy will begin the second half of their four-part series where they're laying out the 20 must haves for gym owners to grow their fitness businesses in 2020. A marketing plan will be the first thing they emphasize on, and for a gym, having multiple poles in the water every month of every year is the way to go about it. A great example is how Tim currently has a banner out, SEO going up, email marketing, text message marketing, joint venture partnerships, fliers,

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40:28

90: 20 Must Haves For Growth in 2020 - Part 2

Gym Business Coach Podcast ·

2020/01/30

In this episode, Tim and Randy will do part two of their four part series about the 20 aspects of business that every gym owner must have to grow their business in 2020. They will cover five more aspects which will be number six to ten in the list. The first one will be a staffing plan which is mainly made up of job descriptions and performance reviews. With properly laid out job descriptions, things can run more smoothly in a gym without the owner micromanaging everything because they can be able

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36:13

89: 20 Must Haves For Growth in 2020 - Part 1

Gym Business Coach Podcast ·

2020/01/28

In this episode, Tim and Randy will do part one of a four part series about the 20 aspects of business that every gym owner must have to grow their business in 2020. These aspects are based on the business systems and strategies that every single type of business (not just in the fitness industry) should have in place. The first one is brand promise or the value proposition. This is a statement that a business makes to its customers stating what customers can expect from its products and services in

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13:27

88: ProFit GPS For The Win

Gym Business Coach Podcast ·

2020/01/23

In this episode, Tim and Randy will talk about their ProFit GPS platform and how powerful it is as a lead generation tool for fitness businesses. They will talk about how they used to run lead generation and low barrier offer campaigns for clients and how they transitioned from that by putting everything they had on lead generation into the GPS platform.When they cover the topic of the GPS in their Ultimate Funnel Workshop, they emphasize the importance of a gym having an evergreen funnel, which is

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21:30

87: Is Your Business An Asset?

Gym Business Coach Podcast ·

2020/01/16

In this episode, Tim and Randy will talk about the business side of fitness businesses which presents a problem for a lot of gym owners. One of the biggest issues in that arena is that gym owners use their businesses as a personal ATM or checking account. They run all their personal expenses out of the business, which may be rooted in the fact that most of them started out as solopreneurs, and that just ends up creating a big mess because they can never tell how their business is doing at any one

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19:41

86: What Is Marketing?

Gym Business Coach Podcast ·

2020/01/14

In this episode, Tim and Randy will dive deep into the discussion of what marketing is and should be for fitness businesses. The first thing that goes into a gym owner’s mind when they think about marketing, is lead generation. They always feel that what they ultimately need to grow their business are leads, but they’re not conversant with the fact that how those leads come in and what they come in from determines the success or failure of a marketing campaign.Marketing for a gym should be about

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45:49

85: Stop Overpaying The IRS With Shauna Wekherlien

Gym Business Coach Podcast ·

2020/01/09

In this episode, Tim and Randy will have a conversation with the Tax Goddess herself, Shauna Wekherlien. Shauna is a CPA, MTax, CTC, CTS, and the owner of Tax Goddess Business Services, PC. She is a Certified Public Accountant (AZ), has her Master’s Degree in Taxation from Arizona State University, and is one of the elite Certified Tax Coaches in the USA (1 of just 5 in Arizona). As a Certified Tax Coach, she is trained to lower her clients’ taxes to the bare legal minimum and is in the top 1% of

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27:17

84: Use This Secret Software For Data Driven Growth

Gym Business Coach Podcast ·

2020/01/07

In this episode, Tim and Randy will share a secret little software that Tim's incorporated into Pulse Fitness that gives him real-time, behavior-driven metrics that he can use in making the best decisions possible for the business. The super data analytics tools that he uses to run his gym are a real game-changer because what comes out of the box when one uses MindBody doesn't give them all the real gnarly data they need to run their gym business.Tim, for example, uses the data to look at

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26:50

83: Goal Setting For Intentional Growth

Gym Business Coach Podcast ·

2020/01/02

In this episode, Tim and Randy will talk goal setting in 2020 from a gym owner’s side of things. In January, everybody sets, tries to set, or at least aims at setting new year's resolutions, and gym owners are no exception when it comes to their fitness facilities. We all have a million things that we have great intentions around, especially at the beginning of a year, but it takes applying action and deliberately working on those things to be successful in achieving them. The same applies to

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