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PODCAST

Shopify Masters

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

business entrepreneurship

All Episodes

00:46:44

How to Drive Sales By Partnering With Existing...

Shopify Masters ·

2017/04/18

On today's episode, you’ll learn why QALO's KC and Taylor Holiday joined several tight-knit communities to promote their products. Topics we cover: What it means to take a 'palms down approach.' Seeking affiliate partnerships with communities instead of individuals. Why you absolutely must over index on customer service when you're launching the dreaded MVP.

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00:58:11

How to Bounce Back When Your Kickstarter Campaign Fails

Shopify Masters ·

2017/04/11

On today's episode, we learn how Sideclick's Jenn & Brett Epstein relaunched their business after their Kickstarter campaign failed. Topics we cover: What happens when you don’t reach your funding goals. How to relaunch a Kickstarter campaign after failing the first time. The difference between working with reviewers vs. bloggers.

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00:42:12

Going Undercover to Understand Your Customers

Shopify Masters ·

2017/04/04

On today's episode, we speak with an entrepreneur who gathers intelligence about his customer's shopping habits by secretly shopping at their favourite stores. Topics we cover: How to approach a buyer at a store. What you can learn by becoming a secret shopper. Why you should start as small as possible when selling to big box retailers.

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00:53:22

How to Build a Luxury Brand From Scratch

Shopify Masters ·

2017/03/28

Linjer sells minimalist goods made using the finest natural materials. On today's episode, we speak with Linjer's Roman Khan and Jennifer Chong and learn how they built a luxury brand through crowdfunding. Topics we cover: How to earn the respect of large luxury brand manufacturers when you’re just starting out. How to let a quality control agency inspect your products for you. How to test your Kickstarter campaign before launching. Read a full transcript of the show here.

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00:56:53

Bringing an Existing Solution to a Market That Didn't...

Shopify Masters ·

2017/03/23

oVertone keeps your fantasy hair looking bright. On today's episode, oVertone's Liora Dudar and Maegan Scarlett share how they solved a problem their customers never knew they had. Topics we cover: How to vet your vendors. How to figure out whether an employee is a good fit... in 30 days. What to do when your customers have no idea your solution even exists.

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00:48:14

How to Speak to Your Fanbase

Shopify Masters ·

2017/03/21

UI Stencils sells tools for software developers. On today's episode you’ll learn how to speak to your fanbase to drive sales. Topics We Cover: What a dedicated audience can do for your brand How to cultivate your relationship with your tribe

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00:51:36

Why Fit Matters More Than Form or Function

Shopify Masters ·

2017/03/16

Orange Mud sells specialized hydration packs for runners. On today's episode, Orange Mud's Josh Sprague shares how he designs a product for the perfect balance of form, function, and above all else, fit. Topics We Cover: How to iterate your product design. Why fit is more important than form or function. How to manage an ambassador team.

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00:58:02

A Viral Video Led to Over $200,000 in Sales, Here's How

Shopify Masters ·

2017/03/14

One Kid sells fun, functional outerwear for kids. On today's episode, One Kid's Eric Autard and Sabine Beysel explain how their video went viral, got 5 million views, and led to $200,000 in sales. Topics We Cover: How to create ads to promote a product video. How to launch a product to customers that don’t know they need it. How to pick your battles when negotiating with big manufacturers.

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00:59:40

How to Streamline Years of Content Marketing

Shopify Masters ·

2017/03/09

On today's episode, Sublime Stitching's Jenny Hart shares how she streamlined her content making workflow. Topics we cover: How to streamline your blog content. How to use Instagram to promote your content. What an artist should focus on when their passion becomes their business.

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00:40:04

Learning The Fine Art of... Flipping

Shopify Masters ·

2017/03/07

On today's episode, Empire Flippers cofounder Justin Cooke explains the nuances of flipping online businesses. Topics we cover: Buying a business through a third-party. How to prepare your business for sale. How to gauge the value of an online business.

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00:55:00

The ROI of Hiring a Creative Agency to Build Your...

Shopify Masters ·

2017/03/02

Maap sells premium cycling apparel designed in Melbourne, Australia. On today's episode, Maap's Oliver Cousins explains why he invested in their brand identity right from the start. Topics we cover: Why it’s critical to nail down your branding, early. How to work with a creative agency to figure out your brand identity. How to design a product that balances form and function.

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00:54:19

How to Court VC Funding to Scale Your Business

Shopify Masters ·

2017/02/28

Dah Makan creates healthy gourmet lunches delivered straight to your office. On today's episode, Dah Makan's Jonathan Weins explains how they courted Angel and VC funding, and grew their startup to over 40 employees. Topics we cover: Using other entrepreneurs to reach out to investors. Which numbers are most important to VCs. Fundraising versus bootstrapping.

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00:47:26

Entering TV's Shark Tank (But Not For the Reasons You...

Shopify Masters ·

2017/02/23

Deals! Sharks! Coozies! On today's episode, Freaker USA's Lauren Krakauskas explains why they went on ABC's Shark Tank, when a deal was the last thing on their minds. Topics we cover: What it's like to hire someone else to run your business. Introducing a $1 tier to a crowdfunding campaign. How to protect your brand my making your own... knock-offs.

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00:36:16

Building a Bigger Business

Shopify Masters ·

2017/02/21

On a special episode of Shopify Masters, Goldie Blox's Debbie Sterling talks about winning Shopify’s 3rd Build a Business competition, and her role as a mentor in the upcoming Build a Bigger Business. Topics we cover: How to use networking to improve your Kickstarter campaign. How to create easily shareable assets for influencers. How to keep telling your story in new and exciting ways.

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00:49:10

You Don't Have to Know it All to Make it Scale

Shopify Masters ·

2017/02/16

Kisstixx sells a lip balm that adds a little chemistry to every kiss. On today’s episode, Kisstixx's Dallas Robinson explains how he used online ads to drive traffic to... offline retail stores. Plus, we debut a new format! Topics we cover: What makes a product scalable. How to successfully launch your product at a trade show. How to spend your first 30 days when developing a new product.

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00:57:16

The Power of Crowds

Shopify Masters ·

2017/02/14

Robo wants to make 3D printing accessible to everyone. On today's episode, Robo's Braydon Moreno shares how he uses video ads to power a $4.7 million business. Topics we cover: How to run surveys using social media ads. How to use influencers to promote your crowdfunding campaign. How to create hyper-targeted ads on Facebook.

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00:53:37

Finesse the Pug (Through Facebook Ads)

Shopify Masters ·

2017/02/09

On today's episode, you’ll learn how The Passionate Pug's Kwaku Nornoo used Facebook to launch a six figure business. Topics we cover: How to measure a market's passion before you enter it. What to do when your Facebook ad has high engagement but no sales. Targeting tips to find passionate customers on Facebook.

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01:01:32

A Branding Dilemma

Shopify Masters ·

2017/02/07

Worldwide Cyclery wants to redefine what it means to be a bike shop. On today’s episode you’ll learn why Worldwide lists a handful of items on their site, when they actually sit on an inventory of over 20,000 products. Topics we cover: Why you might need a demo program to sell an expensive product. How to decide what to sell where, when you have multiple sales channels. How to go from learning to execution.

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00:56:49

When it Comes to Traffic, Less is S'More

Shopify Masters ·

2017/02/01

Typically, the more traffic you get, the better, especially when you make delicious edible cookie dough. But Edoughble is not a cookie-cutter company. On today’s episode, Edoughble's John and Rana Lustyan share how they found success by focusing on smaller traffic. Topics we cover: How to approach people to survey them in person. How to figure out your branding and messaging. How to focus on more qualified traffic.

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00:54:19

Walk Like an Animal (Lover), Talk Like an Animal (Lover)

Shopify Masters ·

2017/01/30

DoToly makes affordable animal jewellery, gifts, and home decor. On today's episode DoToly's Cindy Chan, shares how success comes from speaking your customer’s language. Topics we cover: What it’s like to close down a physical store. How to increase your chances of success when selling on a marketplace. How to transition from selling on a marketplace to selling on your own store.

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