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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:47:48

Ep 64: Will iOS14 wreck your Facebook Ads campaigns?...

DTC Podcast ·

2021/01/09

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week’s All Killer No Filler, the Pilothouse team catches up with Right Hook Digital Co-Founder and CEO Dee Deng to talk iOS 14. This looming update or “global internet shockwave,” has the potential to change business as we know it, holding far-reaching implications for measurement, optimization, and business tools. You’ll want to hear this team of experts unpack their instincts, plans, and strategies for surviving this big change

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00:48:03

Ep 63: Radical Personalization with RightMessage's...

DTC Podcast ·

2021/01/05

Subscribe to DTC Newsletter - https://dtcnews.link/signup Brennan Dunn is the co-founder of RightMessage, a tool that helps make automated segmentation and website personalization easy for any business. He’s also the founder of Double Your Freelancing, providing resources and training for over 50,000 firms and freelancers. We know that niched offerings outperform generic, but Brennan takes personalization to the next level. Brennan’s area of expertise is dynamic niching - on the fly, data-informed

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00:24:08

Ep 62: 2020 in Review: Top DTC Insights

DTC Podcast ·

2020/12/30

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Eric as he reflects on year one of DTC Podcast and unpacks the top takeaways, key insights and strategic formulas uncovered in 2020. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

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00:57:08

Ep 61: Building a Sneaker Content Empire with Nice...

DTC Podcast ·

2020/12/22

Subscribe to DTC Newsletter - https://dtcnews.link/signup Our pod guest this week is Matt Halfhill, founder of Nice Kicks - one of the most popular content websites in the footwear/streetwear industry. Matt spent years as a sneaker reseller, eeking out a healthy margin on platforms like eBay, but he soon realized the value is in creating your own product that you have the creative freedom to promote as you see fit. According to Matt’s predictions - if you rely on other people’s products, your days

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00:46:01

Ep 60: What Most Brands Get Wrong on Google Ads

DTC Podcast ·

2020/12/19

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week’s All Killer No Filler, we’re tackling the biggest ad platform of them all - Google. Google has been quietly growing its ad offerings while refining its algorithm, and our team of Google Ads heavy hitters Saul Garcia, Richard Clement, and Rafael Scott are your google guides here with up to date intel to help you on this massive platform. 💥 Getting specific with your SEO keywords 💥 Retargeting on Google 💥 Supercharge your

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00:35:20

Ep 59: The Power of Pinterest with Pins 4 Profit's...

DTC Podcast ·

2020/12/15

Subscribe to DTC Newsletter - https://dtcnews.link/signup 📌 Pin Ads 4 the Win! 📌 With 2020 being a year of unpredictability & madness, a surprising contender for traffic & sales in Ecom has consistently shown up in Pinterest Ads! As the algorithm continues to mature on Pinterest, we’ve been getting some powerful results that are def turning heads. Here’s a snapshot of what we’re seeing: ✅ 83% of people on Pinterest have made a purchase ✅ 700M Users & growing on the platform ✅ $100K

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00:35:36

Ep 58: Stop the Scroll with Performance Driven Creative

DTC Podcast ·

2020/12/12

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week’s All Killer No Filler features the Pilothouse Creative Team sharing their top tips & tricks for creating scroll-stopping creative and balancing performance with polish. Take a listen for key insights on: 🗝 Standing out on socials 🗝 Data-driven creative 🗝 Intentionally breaking from design best practices 🗝 Easily applied creative hacks 🗝 How we structure our creative team Subscribe to DTC Newsletter -

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00:59:28

Ep 57: Neville Medhora: How to Make Content & Copy...

DTC Podcast ·

2020/12/08

Subscribe to DTC Newsletter - https://dtcnews.link/signup Our pod guest this week is Neville Medhora, the brain behind copywriting agency and training business Copywriting Course. He’s also the author of three books, and an advisor to AppSumo, The Hustle, and swipefile.com. His training videos have been viewed by thousands and he currently advises numerous companies on how to make their copy awesome and increase conversion rates across all the materials they produce. We know we have some big-time

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00:26:52

Ep 56: AKNF Black Friday Cyber Monday Retrospective...

DTC Podcast ·

2020/12/05

Subscribe to DTC Newsletter - https://dtcnews.link/signup As promised, we sat down with a full panel of heavy hitters from Pilothouse to break down their Black Friday/Cyber Monday 2020 experience. Listen to the pod for quick hits on: 💥 2020’s record-breaking Black Friday 💥 Starting sales early & extending to Cyber Week 💥 Our inventory strategy & plans for next year 💥 Balancing prospecting & retargeting over BFCM 💥 Our two-pronged creative strategy 💥 How to approach “gifters” by

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00:45:18

Ep 55: Mission Marketing for Hypergrowth with Tru...

DTC Podcast ·

2020/12/01

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on the pod, we have Ryan McKenzie, co-founder of eco-friendly laundry strip brand Tru Earth - Canada’s 2nd fastest growing startup. Tru Earth has seen a two-year revenue growth of 8408% from $0 to a current run rate of over $30 million. Listen to this pod for insight on: 📦 Mission Marketing 📦 Starting Strategically Small 📦 Thinking of Retail as a Partner 📦 Influencer Strategies Subscribe to DTC Newsletter -

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00:28:16

Ep 54: 🔪 🚀 AKNF - Building a Content Machine

DTC Podcast ·

2020/11/28

Subscribe to DTC Newsletter - https://dtcnews.link/signup The Pilothouse team is slammed hustling for Black Friday - they’ll be back next week to debrief on highlights from the big day, so stay tuned. In the meantime, we’re checking in with Eric and Kyle on how things are going in the DTC world and what they’ve learned while building a content creation business. If you’re looking to enhance your content - this one is for you. Take a listen for: 📦 How to develop a content machine 📦 Building a

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01:01:47

Ep 53: Media Buyer Showdown (In House vs. Agency)...

DTC Podcast ·

2020/11/24

Subscribe to DTC Newsletter - https://dtcnews.link/signup We’re going head to head into our latest DTC podcast debating agencies vs. in house media buying teams. Our guest this week is powerhouse Molly Pittman. Molly is the CEO of Smart Marketer and Train My Traffic Person, a training program for in-house media buyers. She’s the author of Click Happy, and she recently launched a new podcast, Smart Marketer. I’ll have what she’s having. Here are some highlights from the pod: So what’s the deal

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00:23:23

Ep 52: 🔪🚀 AKNF - Comment Moderation Can Add 20% On...

DTC Podcast ·

2020/11/22

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we dove in with Pilothouse's Comment Moderation team, where we handle clients' ad comments with wit, style, and grace to improve ads, audiences, sales pitches and ultimately, your bottom line (up to 20%). 📦 How to use comment moderation during the onboarding process to improve early results 📦 How to arm your comment moderators with the tools and resources they need when taking on a new account. 📦 The nuances behind when negative

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00:30:26

Ep 51: The Evolution of 3PL with Hook Logistics

DTC Podcast ·

2020/11/20

Subscribe to DTC Newsletter - https://dtcnews.link/signup Next up on the pod, we’re talking 3PL with Fraser Kinsley, CEO of Hook Logistics and Jacob Sussman, Head of Marketing. Hook knows that logistics and fulfilment can be a full-on nightmarescape, and they are here to help with DTC-friendly solutions. We talk about their origin story, building brand voice, and the future of fulfillment on this logistics-focused pod. Here are key takeaways: Meet your customers where they’re at Separate your

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00:36:32

Ep 50: Ops for the Win, with Brenda Mendez

DTC Podcast ·

2020/11/17

Subscribe to DTC Newsletter - https://dtcnews.link/signup Looking for growth support? Building a brand? Need an ops overhaul? Talk to Brenda Mendez, former COO of Snow Teeth Whitening and Branding and Marketing Specialist. This force to be reckoned with problem solver and ops mastermind is ready to roll up her sleeves and help. She specializes in building ops to alleviate pain points utilizing her lived experience and no-nonsense analytical approach to streamline your business. She’s basically

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00:33:29

Ep 49: 🔑 Keys to Agency Growth with the Pilothouse...

DTC Podcast ·

2020/11/14

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week we return with the Pilothouse founder team to discuss the agency's wild growth and how we've stayed aligned and in-sync while growing from 16 employees 74 during eight months. 📦 How to hire entrepreneurs and GROW equity 📦 Aligning incentives with all staff AND clients 📦 The next opportunities for Digital Agencies 📦 Instilling team vision and values 📦 Over-communication as a rule 📦 Making sure you have everyone on the right

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00:56:44

Ep 48: Pushing Past $100M With Josh Elizetxe

DTC Podcast ·

2020/11/11

Subscribe to DTC Newsletter - https://dtcnews.link/signup As an agency partner to ❄️ Snow, we’ve enjoyed a front row seat to their journey of both category dominance, and category creation. We caught up with Josh on a podcast to discuss growth in all its dimensions. Elizetxe’s (pronounced el-is-et-chay) superpower is his commitment to challenging the status quo. His trailblazing attitude inspires others to think differently. When it comes to growth, Josh is always willing to explore and experiment

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00:40:31

Ep 47: 🔪🚀 The Evolution of a Copywriter

DTC Podcast ·

2020/11/07

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to this week’s edition of the All Killer No Filler podcast where we hang out with the talented members of the Pilothouse agency to tease out the key insights, distinctions, and updates that you need to know to grow your DTC brand fast. My name’s Kyle Guilfoyle and today I’m super excited to be joined by Pilothouse co-founder Kyle Hitchcox as well as our in-house copywriting team Alora Bossy, Brad Knell, and David Franklin

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00:45:37

Ep 46: Hassle-Free Influencer Marketing in 2021 with...

DTC Podcast ·

2020/11/05

Subscribe to DTC Newsletter - https://dtcnews.link/signup Not getting the results you want with your influencer campaigns? We’re here to help! Step 1. Sign up for our Flywheel Challenge (Only a few spots left and closing the doors on Saturday for REALS.) Step 2. Listen to our conversation with Roger Figueiredo the VP of Marketing and Sales Development for hashtag paid, a leading platform for executing influencer campaigns. We pick Roger’s brain on all things influencer marketing, take a peek at

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00:23:55

Ep 45: All Killer No Filler - Work Less, Save 20%...

DTC Podcast ·

2020/10/31

Subscribe to DTC Newsletter - https://dtcnews.link/signup For this week's Pilothouse podcast Ask yourself: what am I doing in the account hour-by-hour, day-to-day? Then, how can I automate that. 📦 This cast breaks down our favorite automations for testing, stop loss, and optimization. 📦 The ad testing automation that gives you scalable data at a fraction of the cost 📦 The Stop-loss automation that adds 20% to your bottom line 📦 What happens when you over automate things, and how to avoid it 📦

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