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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

01:06:33

Ep 44: DTC Principles To Live by With Jason Akatiff

DTC Podcast ·

2020/10/29

Subscribe to DTC Newsletter - https://dtcnews.link/signup ⏳ How much time and effort can having a set of principles for business and life that you've honed down to sharp blades to help you pare down to what's really important? The answer is in this podcast.. Jason Akatiff is the founder of a4d.com, a powerhouse affiliate marketing network, as well as ecommerce brands BauBax and Boundery. Jason has been a performance marketer since the 90’s and is an advisor and overall DTC strategy expert who has

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00:32:10

Ep 43: 🔪🚀All Killer No Filler - Listen to this URGENTLY

DTC Podcast ·

2020/10/24

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on AKNF we are joined by Pilothouse Senior Media Buyers Raven Dixon and Stu Mason for a rapid fire discussion of the tactics and strategies that are moving the needle for our agency this week. Off the top we discuss "what to do when you need to test new assets and Facebook continually wants to go back to the same well?" To Join the DTC Influencer Flywheel Challenge (course) Nov 10-13, join the waiting list here:

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00:54:47

Ep 42: SEVEN Figures WITHOUT Instagram or Facebook:...

DTC Podcast ·

2020/10/22

Subscribe to DTC Newsletter - https://dtcnews.link/signup 🤗 Hey y'all! This pod with Molly Borman from JustNips For All was a lot of fun and filled with high-value topics that we don’t often talk about on DTC. Check it out. As marketers, our first impulse is to buy ads to grow our business. For many of us, this approach has worked wonders. But what if you couldn’t advertise on social media at all? Meet the indomitable Molly Boorman, founder and CEO of Just Nips Fake Nipples, the fastest growing

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00:21:35

Ep 41: 🔪🚀 All Killer, No Filler: The $100K Facebook /...

DTC Podcast ·

2020/10/17

Subscribe to DTC Newsletter - https://dtcnews.link/signup We had a VERY exciting week at Pilothouse, due mainly to Amazon PRIME Day. We've been growing our Amazon. This year for one client we did over $100K in revenue, just on Amazon this past week. We go deep on Amazon and how to: 📦 Optimize your Amazon listing (images, bullet points, keywords, product description + content) 📦 PPC campaigns for maximizing Prime Day 📦 How to use ACOS to maximum effect (Amazon Cost of Sale) 📦 The Benefits of

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00:45:58

Ep 40: 🍷 Uncorking DTC Wine Potential with Simon...

DTC Podcast ·

2020/10/15

Subscribe to DTC Newsletter - https://dtcnews.link/signup Marketing in a restricted industry? Interested in subscription-based sales? This one's for you! In our latest pod, we chat with Simon Solis Cohen of Highway 29 Creative - an expert in DTC wine marketing. With a hospitality background and experience in the Napa wine scene, Simon took his passion for wine to the digital marketing space specializing in e-commerce, marketing, and DTC sales for the wine industry. We’ve decanted key takeaways from

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00:25:30

Ep 39: All Killer, No Filler - "Even IF..." for 3x Lift

DTC Podcast ·

2020/10/10

Subscribe to DTC Newsletter - https://dtcnews.link/signup Can you improve your ads 3x with simple hacks like using "Even IF" at the beginning of your ads? YES! This week's AKNF features Pilothouse media buyers discussing the issues of the day including: 📦 "Even IF" for 3x lift 📦 28 Days Stayed (q4 relief from Big Blue) 📦 Bundling Kungfu 📦 Conversion API early return (and cash bonuses!) Featuring Kylh Eitchcox, @Liam Robinson @Taylor Cain Eric Dyck Subscribe to DTC Newsletter -

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00:48:58

Ep 38: 400% Growth Through Content Iteration with...

DTC Podcast ·

2020/10/08

Subscribe to DTC Newsletter - https://dtcnews.link/signup For our latest podcast, we sat down with Srdjan Popovic, Chief Marketing Officer of Crossrope. He happens to be a DTC Newsletter superfan. 🙌🏻 Crossrope is on a mission to become a household name in the fitness space. They have innovated the jump rope with their weighted, interchangeable ropes and accompanying app providing portable workouts that can be activated anywhere. Crossrope has seen a 400% growth in the last year. How? Srdjan

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00:31:17

Ep 37: 🔪🚀28-Days Later, Conversion API, SnapChat and...

DTC Podcast ·

2020/10/03

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join our Pilothouse media buyer brainstorm, as we prepare for Black Friday / Cyber Monday 2020. In this 30 minute value rocket, we cover: 📦 UGC Mashup mechanics (thumbnails, captions, and workflows 📦 Fall out from 28-day Conversion Window deprecation (what will it mean for Facebook Ads v. Google Ads) 📦 Limitations of Server to Server + Conversion API + Shopify 📦 BFCM Preparations! Roadmapping offers and Strategy! 📦 Top of funnel

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00:48:44

Ep 36: Crushing SEO without Backlinks with Nick Jordan

DTC Podcast ·

2020/10/01

Subscribe to DTC Newsletter - https://dtcnews.link/signup Nick Jordan is a character. and a razor sharp SEO with results to back up his bombastic opinions. In his first three years in business with ContentDistribution.com he's grown several websites from 0-100,000 in a year, some projects doing 500K organics already all with zero focus on backlinks. "There are 3 main things people think about when they think about SEO and I don't do any of them." ⛔️ Backlinks ⛔️ Technical SEO ⛔️ Praying to the

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00:20:00

Ep 35: 🚀🔪 All Killer, No Filler LIVES! FB Conversion...

DTC Podcast ·

2020/09/26

Subscribe to DTC Newsletter - https://dtcnews.link/signup The Pilothouse agency leaders return for a fast past discussion of the top media buying issues of the day. 📦 One day click view campaign hacks 📦 Creating lookalikes from Google Click ID for higher intent 📦 YouTube Crushing in Lead Generation 📦 Pre-Covid Pixel Seasoning - Should you nuke your pixel? 📦 20% text rule overturned, how to take advantage 📦 Mystery Products Rule! 📦Upsell Landscape Changing Fast Subscribe to DTC Newsletter -

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00:39:26

Ep 34: Proving Packaging Performance with Kevin Smith...

DTC Podcast ·

2020/09/24

Subscribe to DTC Newsletter - https://dtcnews.link/signup How to Create Packaging that Performs with SmashBrand’s Kevin Smith The DTC Podcast sat down with SmashBrand’s Kevin Smith to discuss all things package design strategy. He delivered practical, implementable advice on reducing risk, differentiating your brand, and communicating your values to your customers. Kevin is the founder and managing partner of SmashBrand, working with clients such as Kraft Heinz, Duracell, 7-Eleven, and Paypal to

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00:53:13

Ep 33: Gut Instincts For DTC Growth with BIOHM...

DTC Podcast ·

2020/09/17

Subscribe to DTC Newsletter - https://dtcnews.link/signup 👋🏻 Greetings DTCers! This week we have a doozie of a podcast filled with valuebombs about radical differentiation via expertise, $200K individual ambassadors, and how to create an effective echo chamber with earned media to grow your brand on autopilot. Meet BIOHM Health CEO @Afif Ghannoum, A biotechnology attorney, and FDA regulatory expert. In addition to his role as CEO of BIOHM Health, Afif has launched three biotechnology companies

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00:38:21

Ep 32: What Exactly Does a Head of Growth Do?...

DTC Podcast ·

2020/09/09

Subscribe to DTC Newsletter - https://dtcnews.link/signup Have you ever wondered what it’s like to be in the mind of a Head of Growth at a top DTC brand? Learn how to not only think like a growth marketer, but also how to put together a small ‘n’ mighty growth team for your DTC brand in today’s cast with Hydrant’s Head of Growth Margaret Fortner. Tune-in to Margaret’s data-focused thinking and learn… 📈 What does the Head of Growth do, anyway? 📈 How can you make data clear so that it tells a

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00:54:50

Ep 31: Build An Ambassador Army With Crew Fire’s Alan...

DTC Podcast ·

2020/09/03

Subscribe to DTC Newsletter - https://dtcnews.link/signup Build Your Ambassador ARMY Today! In this cast, we uncover the exponential power that connection and community can have when it’s baked into your brand. Alan VanToai is the founder of Crew Fire -- a one-stop-shop for brands to build, mobilize, and incentivize their ambassador army! With both Apple and Google making moves limit Facebook’s Pixel power and compromising advertisers ability to track and reach their audience, now is the perfect

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00:59:03

Ep 30: Seven Figure First Year: Building a Category...

DTC Podcast ·

2020/08/27

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week’s DTC podcast with Mid-Day Squares Co-founder and COO, @Nick Saltarelli is dedicated to wives and partners everywhere! Watch: https://www.youtube.com/channel/UC2ZB_N0Vpg6iB5HxdxWg8gQ My wife and I love quality chocolate, and she’s a huge fan of protein bars. When she came across Mid-Day Squares, which, according to their ads are “Everything a chocolate bar isn’t, everything a protein bar wishes it was,” she knew she had to pull out

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00:51:01

Ep 29: Napkin Sketch to $100 Million In Sales with...

DTC Podcast ·

2020/08/20

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week, we interviewed Tom Shipley who took Keranique Hair Regrowth from a napkin sketch to $100,000,000 in sales in 18 months. Some of the ear-nuggets you’ll find in this interview include: 📦How to maximize the lifetime value of a customer at each step of the funnel 📦 How to build a team that will crush your competitors 📦 The DTC blue ocean of merging product with content (hot product + great offer + story = next level of growth) 📦

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00:49:02

Ep 28: Scaling Knives to 8 Figures: Advanced Funnels...

DTC Podcast ·

2020/08/13

Subscribe to DTC Newsletter - https://dtcnews.link/signup What happens when two funnel loving brothers join forces with a fifty million dollar iconic brand, that has never really advertised? This week on DTC podcast we jumped on with Jordan and Oliver Lamb from Bokashi Steel Knives to discuss their funnels, as well as their new partnership with OG DTC Icon Big Green Egg bbq. 🔵 High end ClickFunnels + Shopify setups 🔵 Use digital incentives for ecommerce lead gen (think knife skills) 🔵 Referral

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00:58:04

Ep 27: DTC's Most Intimate Connection - JustWears,...

DTC Podcast ·

2020/08/06

Subscribe to DTC Newsletter - https://dtcnews.link/signup 🛑 This Just Wears DTC podcast is rated NSFW for irreverent underwear related copy like "palace for your fallus", and "Let your gonads be nomads" 🛑 The DTC movement sometimes feels like a religion, or even a cult(a really awesome one) But that's only because a lot of very vibrant and intelligent people, engaged in meaningful work with disruptive startups and multinational CPG companies, all recognize a core aspect about how commerce is

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00:47:00

Ep 26: Supplements in 2020: Stand Out, Scale Up, and...

DTC Podcast ·

2020/07/29

Subscribe to DTC Newsletter - https://dtcnews.link/signup Going from $15M to $50M, and from 1 - 15 in a marketing department is a tall order for any marketer. After turning down the job multiple times Dave Huffman came up with a plan. This podcast with Dave Huffman from Microbe Formulas answers 2 MASSIVE questions for any entrepreneur. ① How to truly differentiate within your niche? ② How to structure your highest level strategy in a way that auto-manages your team? 🐝Bonus: How Microbe might just

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00:36:23

Ep 25: Pilothouse Principles Return to AKNF! 💥 UTM...

DTC Podcast ·

2020/07/24

Subscribe to DTC Newsletter - https://dtcnews.link/signup It was great to sit back down with the Pilothouse founders and friends to discuss some hot button issues happening right now in our space and on the front lines of our agency. 📦 Tai Lopez is buying Pier One Imports 📦 Sketchy store closing ads 📦 Boomer Businesses 📦 How is CCPA affecting our lead gen campaigns? (and how we're recovering) 📦 DCT (Dynamic Creative) built more for scaling than testing For the ultimate, full-stack digital

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