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PODCAST

Gym Business Coach Podcast

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

24:03

62: Structuring Your Day For Success

Gym Business Coach Podcast ·

2019/10/22

In this episode, Tim and Randy will be talking about time management and how gym owners can maximize their time. This is one of the most important things because it goes into the everyday life of a gym owner.Tim and Randy will share how they structure their day and everything they do on a daily basis to ensure that they are productive consistently. This will definitely help you become more effective and successful in running your gym business, so listen in. Key Takeaways:Intentional meditation,

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19:47

61: What's Your Marketing Really Saying About Your...

Gym Business Coach Podcast ·

2019/10/17

In this episode, Tim and Randy will be challenging gym owners to look into whether their marketing reflects their businesses. They will dive into the importance of having marketing campaigns that attract the most ideal clients by delivering the right messaging. Listen in as they share some really valuable and actionable advice on how to develop and implement effective marketing tactics that will help you attract and retain the right demographic of clients for your gym.Key Takeaways:Creating

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51:56

60: Round 2 With Rick Mayo

Gym Business Coach Podcast ·

2019/10/15

In this episode, Tim and Randy will be joined by Rick Mayo for another awesome Whiskey Wednesday episode to talk about Rick’s Alloy Personal Training Business brand, and how they recently pivoted from a licensing model to a franchise.They will dive into the many advantages of the franchising model and discuss the current state of affairs in the personal training industry which should really guide you on what you need to be focusing on to grow your gym business.Key Takeaways:Controlling as many

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34:53

59: The Perfect Gym Model For Maximum Profitability

Gym Business Coach Podcast ·

2019/10/10

In this episode, Tim and Randy will talk about the perfect gym model for profitability and effective time management. Most gyms run on a single service leaving so much potential profit on the table and limiting their potential for growth.They're going to talk about how they run one particular gym model at ProFit, and how lots of successful gyms are running this model. Listen in as they also break down the step-by-step on how to leverage this model in your facility.Key Takeaways:How to get the

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40:51

58: Is Your Business Running You?

Gym Business Coach Podcast ·

2019/10/08

In this episode, Tim and Randy will talk to gym owners about their businesses and whether or not their businesses are driving them or vice versa. A lot of gym owners are driven by their businesses and that’s not a good place to be.Tim and Randy will dive into the specifics of business to help you determine the areas of possible improvement in your business and truly become a business owner (versus self employed). Don’t miss it.Key Takeaways:Taking action versus reacting: The core determining factor

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19:48

57: Growth Through Automation

Gym Business Coach Podcast ·

2019/10/03

In this episode, Tim and Randy will discuss automation and how gym owners can use it to their advantage in their businesses. There are plenty of business processes that a gym owner can automate so they can focus solely on marketing, and that would, of course, ensure a consistent increase in revenue, and so much more.Tim and Randy will share their own experience with automation and talk about all its benefits. If you’re looking to increase the effectiveness and consistency of certain client nurtures,

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54:11

56: How To Open A Gym Making $1,000,000 On Day 1

Gym Business Coach Podcast ·

2019/10/01

In this episode, Tim and Randy will be joined by Amanda Goolsby, the owner of coaching practice, Aligned Success. Amanda has over 13 years of experience in the fitness industry and the past 5 years have been developing the international fitness franchise Orangetheory Fitness.She has assisted in the sale, development and operations of over 50 franchise locations between the U.S. and U.K. Stay tuned as Amanda shares how to successfully pre-sell memberships and launch a gym in the black.Key

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17:49

55: How To Create Momentum

Gym Business Coach Podcast ·

2019/09/26

In this episode, Tim and Randy will talk about momentum and how important it is for entrepreneurs, gym owners included. Entrepreneurs are either happy or sad based on momentum. When momentum in their business is high, they're the most happy, and vice versa.Listen in as Tim and Randy share some tips on how you can create momentum in your gym business by staying in action while also increasing your quality of life.Key Takeaways:Work-life balance doesn’t apply to entrepreneurs (04:23)You lose

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32:06

54: Do You Even Business?

Gym Business Coach Podcast ·

2019/09/24

In this episode, Tim and Randy will talk about the business side of things in relation to gym businesses. This is the one thing that gym owners tend to neglect when they start their brick and mortar businesses. In most instances, they lack the necessary business acumen to grow their businesses and they invest more in technical knowledge than anything else.Tim and Randy will ask all the hard questions about that and discuss areas that you should be investing in, in order to grow your business.Key

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30:42

53: Why Is Fitness Marketing This Way?

Gym Business Coach Podcast ·

2019/09/19

In this episode, Tim and Randy will read off a post on their Marketing Talk with Fitness Professionals Facebook group about the fact that the fitness business seems to have gone all-in on spamming cold traffic with gimmicky low barrier offers while other relationship based businesses are marketing so differently.Tim and Randy will talk about how it has really lowered the professionalism of the industry and share some actionable advice on how you as a gym owner can be different. Stay tuned!Key

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36:16

52: Your Gyms Hidden Revenue Stream

Gym Business Coach Podcast ·

2019/09/17

In this episode, Tim and Randy will be joined by Ryan Taylor of Europa Sports Products to discuss how fitness facility owners can tap into an additional revenue stream by bringing in supplements for their clients.Multiple profit centers, at least six to eight of them, are necessary for the long-term success of every fitness business, and so it’s important for a fitness business owner to learn how to add them correctly so they can keep giving their clients great results while making more money

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18:11

51: Stop Focusing On Your Competition

Gym Business Coach Podcast ·

2019/09/12

In this episode, Tim and Randy are going to discuss how staying focused on the competition can be a huge detriment to your business. Usually, what we see our competitors doing in their businesses is always a result of numerous months of hard work, and so we can’t just can’t replicate their results by copying them. The best way to go is to keep your focus on your own business, and to consistently look for areas to improve, while presenting what makes you unique to the marketplace. To learn more about

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46:57

50: 6 Week Challenge - The Rise & Fall

Gym Business Coach Podcast ·

2019/09/10

In this episode, Tim and Randy are going to dive into all the aspects of the 6 Week Challenge and discuss its pros and cons. It’s been all the rage in the last two years in fitness marketing and most fitness business owners have seen its rise and fall. They will talk about why it works and why it doesn’t work in the long term, so if you’re thinking about doing the 6 Week Challenge in your gym, or have done it before, listen to this episode, because you’ll get a lot of beneficial and actionable

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41:49

49: Make More Money & Provide Greater Client Results...

Gym Business Coach Podcast ·

2019/09/05

In this episode, Tim and Randy are joined by Jason Phillips of The Nutritional Coaching Institute. Together, they talk about adding nutritional coaching as an added service and profit center to a gym business. That’s a great way for you as a gym owner to expand your relationship with your clients and grow your client lifetime value, because it provides them with added results, and of course, makes you more money in the business. Listen in, go implement and watch your business grow. Key

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43:21

48: Position Yourself As The Expert By Writing A Book

Gym Business Coach Podcast ·

2019/09/03

In this episode, Tim and Randy are joined by Mike Fallat of DreamStarters Publishing. Tim, Randy, and Mike discuss how telling your story and writing your book can help you position yourself as an expert in your area, make you more relatable, and allow clients to like, trust, and respect you before they've even met you. Mike helps entrepreneurs bring their stories to life in a book so they can elevate their brand and get their story out into the right hands. This is super resourceful so don’t

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24:10

47: Close More Trials Using This Strategy

Gym Business Coach Podcast ·

2019/08/29

In this episode, Tim and Randy will talk about the Netflix close, a closing technique that is a great way to artificially create some skin in the game while reducing the number of tire-kickers in your membership trials. They will dive into how it all works and how you can replicate it in your gym in a way that will help you ensure that you achieve and maintain a 6% to 8% lead to client to membership conversion rate. Key Takeaways: Change your conversion percentages and win (02:01) The power of the

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21:18

46: This Is Hurting Your Business

Gym Business Coach Podcast ·

2019/08/27

In this episode, Tim and Randy will offer some much-needed advice to gym owners who progressed either from personal trainers or managers at different gyms, to start their own gyms so they could have more control. One of the biggest mistakes these new gym owners make is to try and mimic what existing gyms are doing, which beats the purpose of starting a gym in the first place. Listen in as Tim and Randy share some actionable tips on how to be clear on your identity and effectively present it to the

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28:34

45: Do Not Do This When You Need Clients

Gym Business Coach Podcast ·

2019/08/22

In this episode, Tim and Randy will discuss the issue of some gyms opting to cut their marketing budgets whenever they are facing financial difficulties. This is a huge mistake that only makes the financial woes worse. Marketing should not be considered an expense because it’s one of the only things a business owner can invest in to get a good return on investment. Tim and Randy will talk about that in greater detail so you can see just how marketing done right is the quickest way to dig yourself

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25:24

44: The Evergreen Offer And Why You Need One

Gym Business Coach Podcast ·

2019/08/20

In this episode, Tim and Randy will talk about the evergreen offer, the power behind why they have had it for so many years, and why it’s so successful. An evergreen offer is an offer that is available all year round. They will break down the purpose of an evergreen offer, and tell you why you need one for your business. Key Takeaways: A great example of an evergreen offer (02:04) Why an evergreen offer is so important to your business (04:57) It’s better to always overdeliver (09:49) Using a

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29:13

43: Skyrocket Your Show Rate

Gym Business Coach Podcast ·

2019/08/15

In this episode, Tim and Randy will talk about the issue of low show rate, something that affects a lot of fitness businesses, and how you can dramatically increase it. Show rate refers to the number of leads who actually show up for a consultation where you can get to convert them into clients. Despite often well-executed lead generation campaigns, smart strategies and the best of intentions, lead conversion still frequently suffers. Sound familiar? Worry not, because Tim and Randy will share a

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