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PODCAST

Shopify Masters

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

business entrepreneurship

All Episodes

00:51:53

Black Friday and Cyber Monday Lessons Learned From a...

Shopify Masters ·

2016/11/17

On today’s podcast you’ll learn from the Director of Technology at a $40 million Shopify business on how they’re preparing for Black Friday and Cyber Monday. In this episode you'll learn: What it’s like to run 20 Shopify installations. What it means to think about your operations as its own product. How to manage a successful partnership with outsourced digital marketers.

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00:52:14

Building a Personal Brand and Business Brand With...

Shopify Masters ·

2016/11/15

On today’s podcast you’ll learn from an entrepreneur that’s building a personal brand and a business brand at the same time. In this episode you'll learn: How to outsource your content marketing. The difference between managing a team of interns versus a team of employees. How to use Polyvore to drive traffic and sales.

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00:55:49

How the Founder of TarDisk.com Turned Around a...

Shopify Masters ·

2016/11/10

In this episode you’ll learn from an entrepreneur that made $200,000 in 6 months to pay for graduate school, then hired a CEO to run his business and ended up having to come back to save his business. In this episode you'll learn: How to get the most out of an MBA program and how to run a business while pursuing an MBA. How to run a hyper-targeted and successful YouTube advertising campaign. The pros and cons of paying employees through equity versus commission.

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00:47:53

Why Less Is More For VraiAndOro.com’s $2 Million...

Shopify Masters ·

2016/11/08

In this episode you’ll learn from an entrepreneur that believes that removing products from your store can lead to more sales. In this episode you'll learn: What is brand identity and how to develop your company’s brand identity. Why it’s important and how you can create a story to successfully launch new products. When to use Instagram stories.

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00:53:43

How StitchLeggings.com Created Customer Avatars to...

Shopify Masters ·

2016/11/03

In this episode you’ll learn from an entrepreneur that creates customer avatars for all of his marketing. In this episode you'll learn: What kind of questions you should ask your customers to learn more about your market. How to develop your customer avatar. How to encourage and rewards influencers to drive more sales.

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00:39:21

The Power of Video To Educate Customers on...

Shopify Masters ·

2016/11/01

In this episode you’ll learn from an entrepreneur that uses the power of video to educate their customers. In this episode you'll learn: Why it’s OK to do things that aren’t scalable at first. Why you need video for a unique product. Why success on Kickstarter can be a double-edged sword.

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00:55:49

GetNadeef.com’s $100K Business From Calling Cart...

Shopify Masters ·

2016/10/27

In this episode, you’ll learn from an entrepreneur that’s built a $100,000 business from picking up the phone and calling cart abandoners. In this episode you'll learn: How to use Facebook ads to validate if there are any “signs of life” for your market. How to use question-based selling. What you should say when you are calling cart abandoners.

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00:53:18

The Chillest 7 Figure Business Owner

Shopify Masters ·

2016/10/25

In this episode you’ll hear from one of the chillest 7 figure business owners that’s built a business where he doesn’t even work every day. In this episode you'll learn: Why your business becomes less flexible when you increase your product catalog. How getting creative with themed promo codes helps drive sales. 3. How to attract customers to buy directly from you instead of another marketplace by offering bundle deals.

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00:55:22

BarbellApparel.com Bootstrapped to Sell 40,000 Pairs...

Shopify Masters ·

2016/10/20

In this episode you’ll learn how an entrepreneur completely bootstrapped a business that has now sold 40,000 pairs of pants. In this episode you'll learn: Why you should manufacture locally first and then outsource overseas. The foundations companies should build when you’re just starting out. How to keep in contact with your customers after your Kickstarter campaign ends.

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00:58:55

How Rhone.com Launched to $80K in Sales With a...

Shopify Masters ·

2016/10/18

In this episode you’ll learn how an entrepreneur built a mailing list manually and launched to $80,000 in sales. In this episode you'll learn: How to identify if an idea can actually be a profitable business. Why you don’t need to create a completely innovative idea, but just make an existing one marginally better. How to get into an industry that you know nothing about.

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00:47:03

How ThinkCrucial.com Manages an 8 Figure Ecommerce...

Shopify Masters ·

2016/10/13

In this episode you’ll learn from an entrepreneur that’s built an 8 figure business and manages selling on multiple platforms with a small team. In this episode you'll learn: Why choosing a manufacturer is not just about who can give you the lowest price. How to find people to hire for a business so that you can step away from the business. How to write product descriptions differently depending on the marketplace you’re selling in.

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00:59:28

Talking to Customers One-on-One Helped...

Shopify Masters ·

2016/10/11

In this episode, you’ll learn from a Shopify Build-a-Business winner that believes that talking to customers one-on-one helped them build a $1.7 million business. In this episode you'll learn: How to get feedback from products you give away for free. How to look out for predatory vendors when you’re just starting up. What makes a high converting Kickstarter video.

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00:57:24

Starting a Digital Nomad Business Traveling From...

Shopify Masters ·

2016/10/06

In this episode, you’ll learn from an entrepreneur that started a business as a digital nomad in Chiang Mai Thailand. In this episode you'll learn: What kind of questions to ask to get the right feedback when testing a product. How to stand out when reaching out to influencers with your product. Why it’s better to launch all your marketing at once rather than over several weeks.

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00:55:16

KharaKapas.com Started a $1,500/Day Business Even...

Shopify Masters ·

2016/10/04

In this episode, you’ll learn from an entrepreneur that stated a $1,500 per day business ever though she doesn’t like taking risks. In this episode you'll learn: How to break through self doubt in entrepreneurship. How to start a business when you don’t like taking big risks. Why it might not be a good idea to collaborate with other brands.

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00:51:41

How HappilyEverBorrowed.com Uses Style Quizzes to...

Shopify Masters ·

2016/09/29

In this episode, you’ll learn from an entrepreneur that uses style quizzes to convert customers and collect highly useful customer data. In this episode you'll learn: How to start a rental business. How to create a quiz to convert customers. 3. How to find and work with high quality interns.

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00:55:31

InkwellPress.com Promotes Lead Magnets Using Facebook...

Shopify Masters ·

2016/09/27

In this episode, I talk to an entrepreneur that uses lead magnets to build a 7 figure business. In this episode you'll learn: 1. How to turn your passion into a business. 2. How and why you should work backwards when working towards a goal. 3. How to know what kind of lead magnets to create and how to promote them using Facebook.

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00:57:13

Minaal.com Started a Digital Nomad Business

Shopify Masters ·

2016/09/22

In this episode, I talk to an entrepreneur that started a completely digital nomad business. In this episode you'll learn: How they invested $100,000 creating their product. How to overcome the challenges of starting a business while traveling. What kind of prep you need to do before launching your first Kickstarter campaign.

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01:02:07

Why QwerkyWriter.com Focused On Early Adopters First

Shopify Masters ·

2016/09/20

In this episode you’ll learn from an entrepreneur that focused on winning over early adopters than the entire market in order to successfully launch his product. In this episode you'll learn: How to manage all the feedback you’ll get when running a Kickstarter campaign. Why you want to go after the hardcore early adopter demographic first before promoting your product. What should you do if you encounter copycats.

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01:02:00

From Broken Watches to a $1 Million Custom Watch...

Shopify Masters ·

2016/09/15

In today’s episode you’ll learn from an entrepreneur that launched a business following the lean startup methodology. In this episode you'll learn: What it’s like to scrap an entire business to start a new one. 2. What is the lean startup methodology and how to use it to quickly launch a business or product line. 3. What are key tests every ecommerce site should run.

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01:02:07

Working with “Micro Influencers” Helped Thuggies.com...

Shopify Masters ·

2016/09/13

In this episode you’ll learn from an entrepreneur that believes the key to success is to work with micro influencers rather than celebrity influencers. In this episode you'll learn: How to validate a product that no one has ever seen before. 2. Why you should force customers to buy from you online even if you meet them offline. 3. What are micro influencers, how to find them and how to work with them to promote your business.

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760 results

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