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PODCAST

The Duct Tape Marketing Podcast

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America"s top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you"re a small business owner, marketing professional, or marketing agency owner, you"ll gain valuable insights and actionable advice on topics such as marketing

business marketing

All Episodes

30:08

Why Page Speed Matters on Your Website

The Duct Tape Marketing Podcast ·

2019/12/18

Lukas Haensch, former Google UX manager and founder of Pathmonk, stops by the podcast to discuss the importance of page speed. A slow-loading website might not be at the top of your list of issues to address, but it should be. Haensch discusses the potential damage a slow site can cause, and he shares how to quickly evaluate your website and eliminate any issues with load time. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

25:08

Using Story to Win on Social Media

The Duct Tape Marketing Podcast ·

2019/12/17

Early Twitter employee and digital media expert Claire Diaz-Ortiz stops by the podcast to discuss her latest book, Social Media Success for Every Brand. Diaz-Ortiz dives into the StoryBrand pillars and the complementary SHARE model to help business owners craft social media plans that actually boost engagement (and, ultimately, sales). Learn more about your ad choices. Visit megaphone.fm/adchoices

en

31:46

How to Integrate Chat Into Your Marketing

The Duct Tape Marketing Podcast ·

2019/12/11

Mike Yan, CEO of chat marketing platform ManyChat, sits down with John to discuss all things chat. Yan sees chat becoming an even more integral part of every business's marketing efforts in the next handful of years, so he has helpful tips to help anyone get started with a chat marketing program. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

23:41

Paving the Path to a Purposeful Hustle

The Duct Tape Marketing Podcast ·

2019/12/10

Deanna Singh is a speaker, author, and the founder and Chief Change Agent at Flying Elephant. Singh defines her purpose in life as shifting power to marginalized communities, and she's dedicated to doing that through all of her work, including her latest book, Purposeful Hustle. In this episode, she shares why it's important to discover your purpose, how you can find yours, and what to do once you've uncovered it. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

25:47

Make Pinterest Your Marketing Secret Weapon

The Duct Tape Marketing Podcast ·

2019/12/05

Alisa Meredith, visual marketing expert, content marketing manager at Tailwind, and self-proclaimed "Pinterest nerd," stops by the podcast to talk about social media in general and Pinterest in particular. Pinterest is often overlooked by content marketers, but Meredith contends that, if you know how to use it, Pinterest can become an integral part in helping you meet business objectives. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

21:42

How Meditation Can Change Your Life (and the World)

The Duct Tape Marketing Podcast ·

2019/12/04

Tom Cronin, the co-creator of The Portal movie and the leader of a global movement to get one billion people to meditate daily, stopped by the Duct Tape Marketing Podcast. Cronin began meditating more than two decades ago, when the stresses of a job in the fast-paced world of finance started causing problems in his life. Now, he's a passionate advocate for the powerful good that can come from meditation, and he shares with us why it can not only transform your life, but humanity at large. Learn more

en

25:13

Staying True to Your Core While Growing Your Business

The Duct Tape Marketing Podcast ·

2019/12/03

John sits down with Yaniv Masjedi, chief marketing officer at Nextiva. Masjedi has been with the company since its founding, and has played a part in its expansion from a cloud phone service to a unified and integrated platform for communications. He talks about the journey the company's taken over the years, and what the team has done to stay true to the essence of their core business as they grow their teams and provide new products and services. Learn more about your ad choices. Visit

en

24:54

What Brands Need to Think, Do, and Say to Stand Out

The Duct Tape Marketing Podcast ·

2019/11/27

Ron Tite, founder and CEO of the advertising agency Church + State and author of Think Do Say, sits down with John Jantsch to discuss the secrets to standing out in a crowded marketing world. Hint: it's not about leaning into the latest gimmick, it's about being authentic in what you think, do, and say. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

24:41

How to Attract and Hire the Best Talent

The Duct Tape Marketing Podcast ·

2019/11/26

Dr. Sabrina Starling, author of How to Hire the Best and the founder of Tap the Potential, stops by the podcast to share the secrets to effective hiring for small businesses. When you can attract top-level talent, you're able to build a happy team that enjoys work/life balance while still growing a great company. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

24:41

When and How to Sell Your Business

The Duct Tape Marketing Podcast ·

2019/11/20

John chats with Chad Peterson, business broker and founder of Peterson Acquisitions. Peterson walks small business owners through everything they need to consider when thinking about selling their business - from reviewing financials and assessing value through to closing the deal. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

23:10

Investing in Small Businesses to Do Good for the...

The Duct Tape Marketing Podcast ·

2019/11/19

John sits down with Amanda Brinkman, Chief Brand and Communications Officer at Deluxe, and the co-host and producer of Small Business Revolution. Brinkman discusses the importance of investing in local businesses, and shares tips for small business owners who may be struggling with their marketing or finances. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

30:23

How Leaders Can Create Inclusive Cultures

The Duct Tape Marketing Podcast ·

2019/11/13

Speaker, author, and diversity and inclusion expert Jennifer Brown stops by the podcast to discuss her latest book, How to Be an Inclusive Leader. She shares why inclusiveness has become a focus for many businesses, and provides leaders with a step-by-step guide to creating a workplace that embraces differences and empowers all of your employees to feel safe and do their best work. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

23:49

Building a Personalized Connection to Win Ideal Clients

The Duct Tape Marketing Podcast ·

2019/11/12

John's guest on the podcast today is business coach, speaker, and author Bill Cates. Cates stops by to discuss his latest book, Radical Relevance, and he shares what organizations can do to personalize their messaging and reach more of their ideal clients. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

18:46

Managing Your Modern Marketing Efforts with the Right...

The Duct Tape Marketing Podcast ·

2019/11/07

John Jantsch sits down with Josh Slone, product marketer for Gist. Gist is an all-in-one marketing software platform that helps you manage everything from marketing automation to live chat to event tracking - everything you need to run a modern marketing operation. Slone shares why things like automation are important for today's small businesses and provides advice to those who are just beginning to integrate these tools into their existing marketing efforts. Learn more about your ad choices. Visit

en

26:31

Eliminating the Distractions of Modern Life

The Duct Tape Marketing Podcast ·

2019/11/06

Nir Eyal, expert on the intersection of technology, psychology, and business, sits down to discuss his latest book, Indistractable. We often blame technology - with its dings, pings, and rings - for our distracted modern lives, but is that really the root cause? Eyal asks us to look at the true cause of distraction, and shows how finding that can help us create more focused and meaningful lives. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

19:43

What Small Businesses Need to Know About Google Ads

The Duct Tape Marketing Podcast ·

2019/11/05

Kim Spalding, product leader and general manager of Ads for Small Business and Emerging Markets at Google, stops by the podcast to share her many insights into the Google Ads universe. As a former entrepreneur herself, Spalding knows how difficult it can be to find the time to master the many pieces of small business marketing. That's why she and the team at Google aim to make it as simple as possible to get your business's name out there. Here, she shares some of the best tips for getting the most

en

29:08

Getting the Meeting with Contact Marketing

The Duct Tape Marketing Podcast ·

2019/10/30

Marketer, author, and cartoonist Stu Heinecke stops by to discuss his latest book, Get the Meeting! An Illustrative Contact Marketing Playbook. Heinecke has written the book (well, two books, actually!) on contact marketing, and in this episode he details what it is, why it works, and how you can start your own contact marketing campaign. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

20:03

Bringing Marketing and Product Development Together

The Duct Tape Marketing Podcast ·

2019/10/29

Jill Soley, author and product and marketing executive, stops by to discuss her book, Beyond Product. Soley has launched and grown software products for nearly 20 years, and she's sharing all of the lessons she's learned throughout her career in this book. On this episode, she and John discuss what product-focused entrepreneurs need to know about marketing to ensure that their companies succeed. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

5:35

The Self-Reliant Entrepreneur Reading: October 24

The Duct Tape Marketing Podcast ·

2019/10/24

John Jantsch shares an excerpt from his newly-released book, The Self-Reliant Entrepreneur. Organized as 366 daily meditations, the book is designed to help entrepreneurs build a better self in order to build a better business. Today's reading is from the October 24 entry. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

25:56

How to Take Your Business from Distinct to Iconic

The Duct Tape Marketing Podcast ·

2019/10/23

John Jantsch interviews author, speaker, and marketing expert Scott McKain. McKain shares lessons from his book Iconic: How Organizations and Leaders Attain, Sustain, and Regain The Ultimate Level of Distinction. Whether yours is a small, local business or a nationally-known brand, there are steps any business can take to build a brand with loyal customers who become fans, refer you to others, and return again and again. Learn more about your ad choices. Visit megaphone.fm/adchoices

en

1,225 results

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