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PODCAST

Gym Business Coach Podcast

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

33:25

42: Marketing Must Do's

Gym Business Coach Podcast ·

2019/08/13

In this episode, Tim and Randy will dive into all the marketing do’s that a lot of gym owners don’t know exist. They are very crucial to making a gym owner’s life easier, ensuring the growth of their business, and helping them elevate from their competition. Tim and Randy will discuss those unique marketing tactics and teach you how to seamlessly implement them in your business. Key Takeaways: The different forms of content and their importance (01:55) Start doing video content and don’t get stuck

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24:15

41: 5 Ways To Generate More Revenue Today

Gym Business Coach Podcast ·

2019/08/08

In this episode, Tim and Randy are going tactical and giving you 5 things you can do today to generate more revenue from your gym. They will cover strategies that range from how to attract new clients, to how to win back old clients. The best part is, 4 out of the 5 strategies that they share with you are zero cost. All you need to do is execute them with existing assets and tools you have in your business. If you are a gym owner that is looking to generate capital for your business asap, without

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21:42

40: The Ultimate Lead To Conversion Flow Chart

Gym Business Coach Podcast ·

2019/08/06

In this episode, Tim and Randy will share the ultimate lead to conversion flow chart that they just recently put together to help gym owners identify the breakdown in their lead to conversion process. A lot of gym owners can’t figure out why their campaigns aren't working or why when they work in generating leads, the leads don’t convert all the way into memberships. Tim and Randy will tell you what you need to change so you can win in the game. Key Takeaways: The lead to conversion process

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27:54

39: The Revenue Gap In Gym Businesses

Gym Business Coach Podcast ·

2019/08/01

In this episode, Tim and Randy are going to share the results of a recent survey they sent out to a batch of gym owners. The results they got back from this survey were shocking. In fact, they actually had to update the questions based on the responses they were receiving. The question that needed modifying was around estimated gross annual revenue. Many of the respondents were making far less money than Tim or Randy envisioned. They will dive into what could be the drivers behind this and how they

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35:08

38: Level Up Your Promotions With This

Gym Business Coach Podcast ·

2019/07/30

In this episode, Tim and Randy are joined by Zachary Lucas from Promotion Vault, a company that offers a unique spin on marketing which enables business owners to create huge incentives for new clients to sign up. The unique incentive to marketing they offer is gift cards rather than discounting the cost of goods or services. Zachary comes on to talk about how Promotion Vault helps business owners incentivize their clients and earn additional revenue. Key Takeaways: Owning all the URLs and domain

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42:24

37: The $25,000 Mastermind Marketing Talk

Gym Business Coach Podcast ·

2019/07/25

In this episode, Tim shares audio of a presentation he did at a $25,000 a year mastermind group for nutrition professionals and gym owners. He talks about effective fitness marketing that not only provides value to your marketplace, but also helps in self-identifying interested prospects, and presents an offer to them. You are going to get a ton of value out of this, and you don’t even have to pay $25,000 to get it, so sit back and enjoy. Key Takeaways: Tim’s entrepreneurship journey (01:20) Having

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21:06

36: What Is Your Gym's Identity

Gym Business Coach Podcast ·

2019/07/23

In this episode, Tim and Randy will talk about a gym’s identity and what happens when a particular gym’s identity is driven by offers versus their core beliefs. When a gym owner bases their marketing solely on offers instead of consistently presenting their services to the marketplace, they never get momentum because they have to keep changing them. Gym owners should drive their offers based on their identity and facility, not create offers that will hopefully bring people and leads. Are you

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34:03

35: What Do You Want From Your Business

Gym Business Coach Podcast ·

2019/07/18

In this episode, Tim and Randy will talk about the issue of a lot of people getting into the fitness business without really knowing what they want out of it. Business ownership should be all about working on your business and not in your business, but you need to set the necessary systems and processes in place to support that. Tim and Randy will help you figure all that out by sharing some very actionable tips on what you need to do and where you need to start. If you’ve ever felt stuck in your

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45:11

34: Your Future Marketing Strategy

Gym Business Coach Podcast ·

2019/07/16

In this episode, Tim and Randy will talk about short term versus long term marketing strategies, which are basically all about how to continue to get clients into your gym business. Most gym owners focus mostly on short term marketing strategies which only work for not more than a month or two, but with long term strategies, they can get to keep new clients coming in all year round. Tim and Randy will dive deeper into the differences between the two strategies, and share some actionable tips on

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66:10

33: How To Sell Better

Gym Business Coach Podcast ·

2019/07/11

In this episode, Tim and Randy will be joined by Erik Russell, the author of The Art of Selling Memberships. They will talk about the unique sales challenges that gym businesses face and what they need to do to build a more effective and sustainable sales process. Erik will share some of the sales strategies he used to make millions in membership sales so that you can implement them in your own gym business and win. Key Takeaways: The best sales book especially for the gym business (00:49) If they

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43:46

32: What To Look For In An Employee

Gym Business Coach Podcast ·

2019/07/09

In this episode, Tim and Randy will be joined by Tim's Fitness Director Zach Columbia to discuss some of the qualities and characteristics of the ideal employee. Together, they will dive into some of the unique ideas and processes that Zach himself has brought to the table, and shed light on how his overall role has allowed Tim to step away from the day to day operations at Pulse Fitness. If you’ve been wondering how your gym business can run without your presence and still run super smoothly,

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36:13

31: Software You Need To Know About

Gym Business Coach Podcast ·

2019/07/04

In this episode, Tim and Randy will talk about the numerous software solutions available for fitness business owners to use in their businesses. They’re going to share actual examples of the different software, discuss their purpose and benefits, and also talk about their experience using some of them in their own business and marketing processes. It’s going to be an insightful show, so don’t miss it. Key Takeaways: Technology stack: We have to have certain software for doing certain things

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23:08

30: The Marketing Metrics You Need To Know

Gym Business Coach Podcast ·

2019/07/02

In this episode, Tim and Randy will talk about key performance indicators (KPIs) in marketing and business in general. They will talk about the different types of KPIs and define them so you can understand what you need to be looking at when it comes to the effectiveness of your marketing campaigns. To teach you more, they will go a step further and describe what the KPIs are, what they mean, how to use them, where you should be looking to find the necessary data, and why they are important. Key

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16:01

29: Your Avatar Client Isn't As Important As You Think

Gym Business Coach Podcast ·

2019/06/27

In this episode, Tim and Randy will talk about avatars for personal training facilities, not as far as clients themselves, but more about the avatar problems that a facility solves as a business. It’s more important for a personal training business to figure out the problem that it is solving than to figure out the ideal clients it should be targeting. That way, the business can cater to the needs of a wider demographic, stay competitive, and be on the right track to long-term growth and

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27:00

28: The Value Ladder and Why It's Important

Gym Business Coach Podcast ·

2019/06/25

In this episode, Tim and Randy will talk about one of their four systems, ascension, and how important it is for every gym business. Ascension refers to the things that a gym owner can offer in their business to not only increase revenue per client, but also increase results, longevity and retention with the clients. Most gyms tend to offer one core product which limits them in as far as unlocking potential revenue sources is concerned. At the end of this episode, Tim and Randy will have taught you

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19:56

27: Asking For The Sale

Gym Business Coach Podcast ·

2019/06/20

In this episode, Tim and Randy will talk about sales processes, one of the biggest struggles that gym owners face because they find it daunting to build a sales system and train their team on how to use it effectively in order to make sales consistently. They will dive into the general mindset of a salesperson and a prospect, and tell us how to remove the friction from our sales processes while asking the difficult questions so we can convert potential clients into members. Key Takeaways: Higher

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19:49

26: The Campaign That Generated a 20x ROI

Gym Business Coach Podcast ·

2019/06/18

In this episode, Tim and Randy will talk about their marketing over at Pulse Fitness, and share the results of a recent campaign they did that netted them a 20x return on investment. It was a very simple campaign where they put up an old school banner for 35 days. Most of the time, gym owners get too caught up in solely focusing on digital marketing, but this campaign clearly demonstrates that old school marketing can be just as effective, especially when we have a strategic price point. Key

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24:54

25: How Much Should I Spend On Marketing?

Gym Business Coach Podcast ·

2019/06/13

In this episode, Tim and Randy will answer a very common question among gym owners about how they can determine how much they can spend on their marketing. Whether you’re a small gym or a large chain of gyms, marketing your business is one of the most important parts of running the business. Figuring out how much to spend on it starts by calculating the client lifetime value to the gym, and Tim and Randy will teach you several highly effective techniques of doing just that. Key Takeaways: How to

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54:51

24: The Future Of Social Media - With Natalie Speers

Gym Business Coach Podcast ·

2019/06/11

In this episode, Tim and Randy will welcome Natalie Speers of Social Ally Media to bring an outside perspective to social media marketing, some things that gym owners do wrong, and some things that they can do to fully exploit the power of social media. Natalie will talk about the present and future of social media, the role social media plays in a brand's awareness and advertising, and how gym owners can build an effective social media strategy for their gyms. Key Takeaways: Natalie’s

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21:52

23: Should You Join A Mastermind Group or Coaching...

Gym Business Coach Podcast ·

2019/06/06

In this episode, Tim and Randy will talk about the importance of gym owners being in a mastermind or procuring the services of business coaches. Despite there being numerous bad coaching services, the good ones can really be instrumental in helping a gym owner grow and sustain their business. Tim shares the great experience he’s had with masterminds and how ProFit was actually built out of sharing his expertise in a mastermind group. Listen in as Tim and Randy share the pros and cons of both

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