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PODCAST

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can"t miss industry news recaps. That Sounds Profitable, right

technology

All Episodes

9:19

Introducing The Download

Sounds Profitable ·

2023/08/02

Bryan announces the newest evolution of The Download: a daily newsletter covering the essential news for the business of podcasting.Credits:Written by Bryan BarlettaEdited by Tom WebsterAudio edited by Gavin GaddisAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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4:17

The Download for August 1st, 2023

Sounds Profitable ·

2023/08/01

This is The Download from Sounds Profitable, your daily source for the essential news of the business of podcasting, brought to you by Spreaker from iHeart. Here’s what you need to know for today, Tuesday August 1st. AdAge - Audio Ads Outperform Video for Attention and Brand Recall, Dentsu Study Finds. The study was conducted by Lumen and commissioned by Dentsu, with Amazon Ads, Cumulus Media, iHeartMedia, Spotify, and SXM Media participating. 41% of audio ads generated correct brand recall in

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7:53

Podcast Listeners Likely Skip Radio Ads & 2 Other...

Sounds Profitable ·

2023/07/28

Stories covered: The Fully-Produced Podcast Ad: Are we leaving attention on the table?Spotify's Q2 Earnings CallYour favorite TV rewatch podcast is here to stay - but don’t expect any new ones. Quick Hits: Only Be Kind by Tom WebsterThis week, Tom writes about the legacy of Frank Cody and a life philosophy he brought to radio that podcasting would do well to implement: Only be kind.NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA Study by Joe MandeseTo combat the rising issue of

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10:46

Only Be Kind

Sounds Profitable ·

2023/07/26

Tom Webster reflects on the life of someone important to both him and audio in general, as well as a valuable lesson we can learn from how he thought about life. Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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10:26

Podcasts are Growing Globally & 2 Other Stories

Sounds Profitable ·

2023/07/14

Stories covered: U.S. podcasters are attracting more international listenersWhy a ‘podcast election’ is unlikelyAd overexposure on CTV hurts streamers as much as brands.Quick Hits: Will Podcast Ad Revenues Double by 2025? Not Without These Five Things by Tom Webster.Podcasts draw devoted audiences, but ad spending lags by Catherine Wolf. The Rumors of Podcasting’s Death Have Been Greatly Exaggerated...Redux by Eric Nuzum. Why Podcast Ad Creative is Pivotal, Now More than Ever by Paul Riismandel

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16:19

Will Podcast Ad Revenues Double By 2025? Not Without...

Sounds Profitable ·

2023/07/12

Tom Webster looks at our most recent study, The Podcast Opportunity, and provides five key findings that point the way towards making podcasts a more vital part of ad spending.Credits:Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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10:22

FTC Cracking Down on Endorsements & 2 Other Stories

Sounds Profitable ·

2023/07/07

Articles covered: Breakdown of FTC Endorsement GuidelinesYouTube Tests Crackdown On Ad BlockersThis LinkedIn article could have been a video podcast.Quick Hits: Spotify hits the 100,000 mark for video podcasts MediaMath Files For Bankruptcy, Owes Hundreds Of Millions.mowPod Supercharges Self-Serve Platform with AI-Powered Ad Copy and Precision Targeting

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10:45

New Study Examines Buyer Perceptions of Podcast...

Sounds Profitable ·

2023/06/30

Articles covered: The Podcast OpportunitySXM Shuts down StitcherFilm and TV have collapsed over the last decade.Quick HitsLong Read- Podcasts, a hot advertising medium by Ruby Derrick ThePodcastHost.com Publishes ‘IndiePod Manifesto’ Off the Back of Independent Podcaster Census DataAcast Unlocks Largest Self-Serve Marketplace of Podcast Influencers For Media Buyers

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7:13

Neither Fish Nor Fowl

Sounds Profitable ·

2023/06/28

With the upcoming release of Sounds Profitable’s study The Podcast Opportunity, Tom reflects on the idea of podcasting being considered ‘neither fish nor fowl’ in the advertising world. Credits:Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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11:28

Spotify Shifts Podcast Strategy, & 2 Other Stories

Sounds Profitable ·

2023/06/23

Articles covered: Quick Hits:Registration is open for next week’s Sounds Profitable webinar for the upcoming study The Podcast Opportunity: Buyer Perceptions of Podcast Advertising. The presentation is on June 28th at 3p.m. Eastern Standard Time. The new study uncovers the latest thinking from buyers on the current state of podcasts advertising, and the strengths and weaknesses of buying the medium. In a bonus video from this week’s Product Deepdive, Podscibe’s Amelia Coomber demonstrates a new tool

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13:02

Celebrity Podcasts: Successes or Sussexes?

Sounds Profitable ·

2023/06/21

This week, Tom looks at some recent data on popular podcast genres from Pew in light of Spotify parting ways with Meghan and Harry and their podcast Archetypes. What can we learn from the past about the future of celebrity podcasting? Credits:Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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10:35

Podcast Listeners Receptive to Political Ads & 2...

Sounds Profitable ·

2023/06/16

This week's stories: Podcast listeners well disposed to political ads (Veritonic)Let’s Think about Podcast Consumers, Not Just ListenersCan A Million Ads Simplify Hyperlocal Audio Ads By Creating Even More Of Them?Partner Events: “Demystifying Brand Lift: Measuring How Audio Ad Campaigns Resonate with Listeners.” “How Creative Testing Drives Success in Audio.”“The Podcast Opportunity: Buyer Perceptions of Podcast Advertising”Quick Hits:What AI Will Never be Able to Do That People Can by Scott Klass

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11:00

Unifying Programmatic Buying

Sounds Profitable ·

2023/06/13

Programmatic ad placement has been stuck on the waterfall for long enough. It’s time to lay the foundation for Header Bidding in podcasting.Written by Bryan BarlettaEdited by Tom WebsterAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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10:53

Spotify Downsizes 2% of Podcast Workforce & 2 Other...

Sounds Profitable ·

2023/06/08

Articles covered: Spotify to Slash Podcast Workforce, Combine Parcast and Gimlet Studios in New Round of Cuts“How Do We Pivot?”: Podcasting Turns to M&A and Cost-CuttingWhy advertisers are reconsidering keyword blocklists as brand safety approaches to hard newsGrowing Up with Podcasts: The Gen Z Podcast Listener ReportThe State of Audio Technology ReportIs YouTube Eating Podcasts? Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2023 ReportHot Pod coverage of audiobook

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8:40

Podcasting's Biggest Opportunity

Sounds Profitable ·

2023/06/06

Podcasting is becoming more competitive and less collegial every year. Is that a good thing, a bad thing, or just inevitable? Tom Webster suggests there is still an important job we all need to collaborate on first. Credits:Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by ART19Sounds Profitable theme written by Tim CameronSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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11:13

Australian Podcast Ad Spend Up 13% & 3 Other Stories

Sounds Profitable ·

2023/06/01

This week on the Download: Why podcasters are selling subscriptions through third-party vendorsFuture of TV Briefing: CTV continues to be a black box to programmatic marketersPublishers large and small put their resources into first-party data - Digiday ResearchAustralian digital audio ad spend climbs to $51.9 millionQuick Hits: The Podscape, a collaborative effort between Magellan AI and Sounds Profitable, will be publishing a new edition this summer! In the interest of making this snapshot of the

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11:07

The Complicated Role of AI in Podcasting

Sounds Profitable ·

2023/05/31

There has been much concern over how podcasting will implement AI. Tom breaks down the current landscape, as well as future symbiotic relationships.Credits:Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by ART19Sounds Profitable theme written by Tim CameronSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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10:30

A Rebuttal to Podcasting's "demise" & 2 Other Stories

Sounds Profitable ·

2023/05/25

This week on The Download: Advertisers and audiences refute the idea that podcasts are on the wane. NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinformation websitesWhy Black creators say brands are ‘quiet as a mouse’ on Black History Month and Juneteenth this year. Quick Hits: Podscribe Launches YouTube Conversation Modeling. The new dashboard unifies RSS and YouTube metrics into one location.ARN and Magellan AI announce Top 15 Podcast Advertisers

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7:59

A VAST Feature Request

Sounds Profitable ·

2023/05/23

Like a kid taking a bite of his dessert before his meal is finished, I think it’s time we enter the next phase of podcast adtech even before we finish the last.Credits:Written by Bryan BarlettaEdited by Gavin GaddisRead by Gavin GaddisAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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11:11

Reflecting on IAB Podcast Upfront, & 2 Other Stories

Sounds Profitable ·

2023/05/18

This week: Lessons from the Podcast Upfront, the Spring 2023 MIDAS report is here, and SXM Media leaders see podcast advertising maturing.|Podcasters focus on expansion and reach despite slower ad revenue growth at upfrontsPodcast Advertising Sees Slowdown in 2022, Even as Growth Rate Outpaces Other Digital MediumsDespite Layoffs and Canceled Podcasts, Podcasting Is Optimistic About AI And First-Party DataRAJAR Spring 2023 MIDAS ReportHot Pod: SXM Media Leaders talk about how podcast ads are still

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