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PODCAST

Gym Business Coach Podcast

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

28:27

22: How To Price Your Products For Sales

Gym Business Coach Podcast ·

2019/06/04

In this episode, Tim and Randy will talk about pricing models and specifically tackle the issue of having different price options that are just all over the place. Every fitness business owner must ensure that their pricing options are limited enough to make sense to clients and that they always prescribe the solution to them instead of letting them choose from a bunch of confusing options. Tim and Randy will also talk about the kind of systematic changes a gym owner can make to ensure they close

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28:32

21: Intentions vs Actions

Gym Business Coach Podcast ·

2019/05/28

In this episode, Tim and Randy will talk about intentions versus actions in as far as growing a gym business is concerned. They will discuss what it takes for a gym owner to reach their goals and also break down the difference between intentions and actions. They strongly believe that our priorities can be seen by what we spend our time doing, not where we intend to invest our efforts, and so it’s important for every gym owner to ensure that their actions support their goals. Key Takeaways: Getting

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83:01

20: Job of The Product - With Special Guest Rick Mayo

Gym Business Coach Podcast ·

2019/05/23

In this episode, Tim and Randy will be joined by a special guest, Rick Mayo. Rick is the owner of Alloy Personal Training Solutions and has been a great friend and mentor to Tim. He joins Tim and Randy to talk about the concept of the “Job of the Product”, which is based on what the real job of a product or service is, and how to align a business’ marketing and customer experiences to what that job is. Once a fitness business owner figures out the job of the product, they can integrate their

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25:50

19: Staffing For Success

Gym Business Coach Podcast ·

2019/05/21

In this episode, Tim and Randy are going to discuss what are arguably the most important aspects of any gyms success - staffing and organizational structure. Although it isn’t glamorous to manage your staff and it’s structure, it is crucial. Tim and Randy share some real-life examples of clients that were struggling with staffing and the changes they made to improve their gym. In addition to the client examples, you’ll get some external resources that you can use to immediately take action and begin

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32:31

18: How To Get Unstuck

Gym Business Coach Podcast ·

2019/05/16

In this episode, Tim and Randy will share some tips on what things gym owners can do to get their businesses unstuck. Being stuck happens to all of us in both our personal and business lives, and to get ahead, one needs to first be aware that they are stuck before they can take any action. Tim and Randy are going to be very candid about their own experiences applying their strategies for getting unstuck so you can get some sense of direction on where to get started towards bigger and better

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49:57

17: The Best Offer To Use In Your Marketing

Gym Business Coach Podcast ·

2019/05/14

In this episode, Tim and Randy will talk about the different offers that gym owners can use to attract new clients. Offers are an integral part of marketing and they should be helpful, general and low pressure rather than salesy. Tim and Randy will talk about 7 different types of offers you can use, how you can use them in your gym, and the pros and cons of each. Key Takeaways: You have to test out the offers to see which one works best (01:24) Evergreen offers and how to systemize them (04:07) An

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25:09

16: What We've Learned From Working With 500+ Gyms...

Gym Business Coach Podcast ·

2019/05/09

In this episode, Tim and Randy will leverage their four and a half years of knowledge gained from their marketing agency, ProFit Marketing Solutions working with more than 500 different fitness studios and gyms across the world. They will dive into the fact that most gym businesses suffer from more than just marketing issues, and share some valuable tips on exactly what you as a gym owner with a unique business can do to sustain and grow your business. If you interested in a free audit for your gym,

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29:44

15: Customer Experience, It's Your Time To Shine!

Gym Business Coach Podcast ·

2019/05/07

In this episode, Tim and Randy will talk about customer experience and how gym owners can make it better in their businesses especially in the highly competitive market. Hedging your gym against competition will come from building a community of clients and sustaining a great client experience. Tim and Randy will extensively share some great tips on how every gym owner can improve their customer experience while sharing real life examples of gym owners who have succeeded in improving the experience

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27:23

14: The 4 Systems Every Gym Needs To Win

Gym Business Coach Podcast ·

2019/05/02

In this episode, Tim and Randy will talk about the 4 systems that every gym needs to win. These are the systems that enable Tim to run his gym on just four hours a week and they are Attraction, Conversion, Ascension, and Delivery. They will delve deeper into each system and talk about the subsystems that must be set up within each to ensure a smooth flow of work and business processes. Mastering these systems will not only give you more freedom as a gym owner but also increase your profits. Key

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19:50

13: There's a Big Difference In These Styles of...

Gym Business Coach Podcast ·

2019/04/30

In this episode, Tim and Randy will talk about direct response marketing versus branding (content-based marketing) which hit home very hard in the marketplace right now when it comes to marketing a gym business. They are going to teach you what those two marketing techniques are all about, and recommend using a mix of both into your marketing to ensure that you not only capture your entire target client demographic, but also prolong their loyalty to your business in the long-term. Key

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20:23

12: How To Beat Your Competition

Gym Business Coach Podcast ·

2019/04/25

In this episode, Tim and Randy will talk about competition in the gym business space and how challenging it is to stay ahead of the pack and keep customers loyal. They will teach you how to position yourself differently against your competition by creating unique fitness processes that will resonate with existing and potential clients when you carry out your marketing efforts in the marketplace. Key Takeaways: We all have some type of competition (01:20) Setting yourself apart (03:02) Offering a

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24:58

11: Sales. Sales. Sales.

Gym Business Coach Podcast ·

2019/04/23

In this episode, Tim and Randy will talk about the lifeblood of any business, fitness businesses included; sales. Most gym owners are very passionate about helping people and more often than not they view sales and making money as a betrayal to their passion, but as Tim and Randy will explain, generating revenue from serving gym clients is actually necessary for every gym business to effectively and sustainably help their clients achieve their desired results. Key Takeaways: Sales, sales, sales for

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18:09

10: Leveraging Tools To Grow Your Business

Gym Business Coach Podcast ·

2019/04/18

In this episode, Tim and Randy will talk about leveraging software and automation tools to grow a gym business. These tools enable gym owners to streamline their businesses for simplicity, increased service quality, improved service delivery, and the containment of costs. They will talk about the different types of Customer Relationship Management (CRM) software in the market that they have experience using while also emphasizing how they can improve efficiency, sales, prospect nurturing, and other

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25:23

09: Do You Need Core Values?

Gym Business Coach Podcast ·

2019/04/16

In this episode, Tim and Randy will talk about business core values and their importance for the growth, sustainability and success of a gym. They help in decision making processes, shaping a gym’s culture, and in guiding employees on how to act and how to go about their tasks in the best way possible because they aspire to live up to those values. Tim shares the core values that helped him develop the entire direction of his own gym business, and with Randy’s contribution, they will teach us how to

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19:01

08: Don't Get Left Behind

Gym Business Coach Podcast ·

2019/04/11

In this episode, Tim and Randy will talk about continual learning for fitness business owners and their staff, and how important it is for improving service delivery and overall business growth. As the business landscape changes, the need to adapt is as real as the changes themselves, and only continued education can ensure that your fitness business and your employees can stay at the forefront of industry changes and ensure competitiveness. Tim and Randy will advice you all about that so you can

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20:14

07: Leadership Is More Than Being A Boss

Gym Business Coach Podcast ·

2019/04/09

In this episode, Tim and Randy will talk about being a leader within a fitness business environment, and why being a leader is not just about being the boss. A boss pushes his team towards business goals, but a leader pulls his together and helps them successfully achieve the set goals. Tim and Randy will share some tips and ideas on how you can build up your leadership skills and effectively apply them in the day to day running of your fitness business, to ensure business growth. Key

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23:33

06: Surround Yourself With The Like-minded

Gym Business Coach Podcast ·

2019/04/04

In this episode, Tim and Randy will talk about the importance of surrounding yourself with like-minded, powerful, positive, successful and up-leveled individuals. Randy is a huge believer of the law of averages which states that we are the average of the five people we spend our time with, and this actually has a direct and massive impact on the results of business, so it’s critical for any fitness business owner to be very intentional about the kind of people they spend surround themselves

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22:20

05: Get Out Of The Way

Gym Business Coach Podcast ·

2019/04/02

In this episode, Tim and Randy will talk about how to transition from being self-employed to a business owner. For a successful transition, one has to get out of the way and relinquish control to someone else who can do at least 70% as good a job as the owner in running the business. Tim and Randy will share some easy-to-implement steps on how to achieve that successfully. Key Takeaways: Self-employed Vs Business owner (01:51) Relinquishing control (03:37) Outsourcing the non-core tasks to others

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31:24

04: How To Make More Money

Gym Business Coach Podcast ·

2019/03/29

In this episode, Tim will start the show off with a story of his experience as a fitness business owner, how at some point his revenues dwindled, and how he had to change his business model to make more money. Tim and Randy will share some very actionable steps on how you can turn things around in your business to start making more money in a sustainable way. Key Takeaways: Developing a business model that will make you more money (08:34) Figuring out what your market really needs (11:04) How to

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29:25

03: Fitness Marketing in 2019

Gym Business Coach Podcast ·

2019/03/26

In this episode, Tim and Randy will talk about how to market your fitness business in 2019 and beyond. The marketing scene has really evolved over time and the strategies that used to work wonders three to five years ago aren't working as well anymore, so we will talk about the best marketing strategies today, other than Facebook ads, and how you can apply them in your fitness business to get more clients flowing in. Key Takeaways: Employing multiple marketing strategies and tactics (01:11) The

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