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PODCAST

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can"t miss industry news recaps. That Sounds Profitable, right

technology

All Episodes

29:37

How Podcast and Audio Studies are Conducted

Sounds Profitable ·

2023/05/17

In this episode, Arielle Nissenblatt and Bryan Barletta interview Tom Webster about his recent reporting: an article he wrote for Sounds Profitable called “How To Murder a Podcast” and a YouTube video called “Research Collection Methods.” We talk about Sounds Profitable’s approach when it comes to education for the industry and how understanding research collection methods fits into our mission. We also discuss our upcoming research projects and where you can go to learn about them.Listen to learn

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15:18

Growing Up in Podcasting - Literally

Sounds Profitable ·

2023/05/16

This week, we have a special guest post from Newton Schottelkotte! Newt recently graduated from college this year, but do not let their age fool you - they’ve been in podcasting for seven years now, and seven significant years at that. We asked Newt to share some perspective on how podcasting has changed, and how it can continue to grow as a viable career.Written by Newton SchottelkotteEdited by Tom WebsterAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production

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9:51

DISQO Study Highlights the Power of Podcast Ads & 2...

Sounds Profitable ·

2023/05/11

This week's stories: DISQO: Proving the Power of Podcast AdsElite podcasts struggle while the podcast masses thrive.Pluto TV has an ad frequency problem.Quick Hits: Newsguard Launches World’s First Journalist-Vetted Podcast Credibility Ratings. In addition to this announcement, Newsguard has also announced a partnership with Barometer to provide episode-level misinformation detection for podcasts. Dovetail from PRX is now IAB Podcast Measurement 2.1 Certified. Spotify launches the Spotify Audience

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8:21

Podcasting's Golden Ratio

Sounds Profitable ·

2023/05/09

The Edison Research Share of Ear shows podcasting’s share of daily audio listening for Americans 13+ has doubled over the last nine years. This week, Tom highlights a related statistic that shows a promising ratio for podcasting’s core.Credits:Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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11:41

Using CTV as a Roadmap for Programmatic Audio & 3...

Sounds Profitable ·

2023/05/04

This week's top stories: How to use CTV as a Roadmap for Programmatic AudioWhat downturn? In real terms, ad spending is doing just fine.Washington State passes sweeping health data lawResearch Roundup: Audacy State of AudioCumulus Media 2023 Audioscape iHeart State of Podcasting 2023Podcast Advertising Benchmark Report by PodsightsThe Soundout Index 2023Quick hits: Barometer and Audiohook partner to enable Brand Suitability and Contextual Targeting at scale. The partnership aims to allow advertisers

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23:36

Swinging for the Podcast / Audio Industry Fences

Sounds Profitable ·

2023/05/03

In this episode, we discuss baseball! The new pitch clock, our favorites teams…just kidding. We talk about what it means to swing for the fences in the podcast and audio space and the companies who are taking big risks. Sounds Profitable is in a unique position to not only swing for the fences ourselves, but to help others who want to help grow this industry too.Listen to learn about: The big swings we’ve taken and how they’ve paid offWhy the podcast industry needs big ideasSome Sounds Profitable

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10:01

A Key to Global Podcast Growth

Sounds Profitable ·

2023/05/02

A recent research report from Japan highlights how podcasting can grow when it germinates from a very different seed. Tom Webster breaks down the data and how it applies to podcasting everywhere Credits:Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com

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9:48

How Brands Can Lift Minority-Owned Media & 2 Other...

Sounds Profitable ·

2023/04/27

This week on The Download: How Brands Can Lift the Tide of Minority-Owned MediaMore brands choose Boomer/GenX influencers as 'older audiences can be just as impactful' as young ones.What Marketers need to know about Generation Zennial from social media and buying habitsAnd in Quick Hits: Barometer Secures $2.25M To Expand Brand Safety And Contextual Targeting For Podcasts by Anthony Vargas. Veritonic Achieves Security Organization Control 2 Type II Certification. After an audit by Prescient

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37:59

Revisit: How To Approach A Podcast Industry-Wide...

Sounds Profitable ·

2023/04/26

In this special re-upload, Bryan speaks with U of Digital Managing Partner Shiv Gupta about what it means to create a comprehensive educational approach across an industry. Gupta comes to us by way of the digital marketing space, but has spent his career creating programming aimed at educating and serving across different sectors and levels within companies. Adtech Applied cohost Arielle Nissenblatt joins to set up the chat and break it down with takeaways at the latter half of the show.Listen to

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7:55

Bringing More to the Table

Sounds Profitable ·

2023/04/25

Continuing Sounds Profitable’s mission to provide more for the business of audio, Bryan Barletta announces the Partner Perks Series. Get in touch to learn more about the Business Leaders Summit at The Podcast Show London! Written by Bryan BarlettaEdited by Tom WebsterAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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10:07

Blocklists Continue to Hurt News, & 3 Other Stories

Sounds Profitable ·

2023/04/20

This week's stories: ‘They are blatantly blocking news’: Confessions of a programmatic sales lead on brand safety filters’ impact on publishers’ direct-sold adsPew Research publishes Podcasts as a Source of News and InformationAmericans Spend $48 per Month on Video Streaming Services — and Half of Those Surveyed Say That’s Too MuchFTC Warns Almost 700 Marketing Companies That They Could Face Civil Penalties if They Can’t Back Up Their Product ClaimsQuick hits:Podscribe is now IAB Tech Lab Certified

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40:46

April is Adopt-a-Listener Month: A Conversation with...

Sounds Profitable ·

2023/04/19

Did you know that April is Adopt-a-Podcast Listener Month? Now you do! Bryan Barletta speaks with Lauren Passell and Arielle Nissenblatt about Tink Media, this new initiative to grow the podcast/audio space, barriers they’ve uncovered for potential listeners, and how you can get involved.Listen to learn about: How to idea for this event came aboutLauren and Arielle’s woman-on-the-street approach to ask people about their listening habitsBest practices they’ve uncovered for recommending podcastsThe

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9:55

S&P Revises Ad Spend Prediction & 2 Other Stories

Sounds Profitable ·

2023/04/13

Discussed this week:Ad Spend in the US will grow more than initially expected this year, per S&P. How brands can tailor their audio ads to target “co-listeners”Why news outlets are putting their podcasts on YouTube Quick Hits:The 2023 Quill Podcast Awards nominations are now open. Public nominations will run until April 24th, with finalists announced on May 4th and winners announced on May 17th. Eligibility guidelines and categories can be found on Quill’s website. OxfordRoad has published a new

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29:05

Radiodays Europe Recap: Trends, Highlights, and Research

Sounds Profitable ·

2023/04/12

In this episode, Tom, Arielle, and Bryan recap their experiences at Radiodays Europe, which took place last month in Prague. They discuss the expo hall, the presentation they attended, trends they identified, and much more. Listen to learn about: How Tom’s recent research was received by a primarily European audienceRadio’s prevalence in EuropeWhat podcasting can learn from radioWhy Sounds Profitable feels it’s important to be at non-podcast-specific eventsThe Podcast Summit at

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17:05

How to Murder a Podcast

Sounds Profitable ·

2023/04/11

This week, Tom Webster spots a misapplication of podcast research that he felt strongly enough about to hopefully nip in the bud, wherever the bud may be found.Contact for information about Business Leader Summit in London.BumperCredits:Written by Tom WebsterEdited by Bryan Barletta.Assembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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10:19

AMERICA Act Aims to Regulate Big Ad Tech & 2 Other...

Sounds Profitable ·

2023/04/06

This week on The Download:AMERICA bill aims to regulate big ad techPublishers find Q1 numbers not as bad as forecastedA deep dive into podcasting in South KoreaQuick Hits:Submissions for the Digiday Media and Technology awards are approaching their regular deadline of May 11th. If you’re interested in submitting a podcast to either category, use code soundsprofitable, all one word and lowercase, to take $100 off your submission fee. Rococo Punch launches RP Labs, a vertical dedicated to continuing

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7:35

RIP Baked-In Ads

Sounds Profitable ·

2023/04/05

Podcast advertising is in a weird phase. We’re caught between our ideals and our reality; the technical capabilities of the space and the business decisions of the company. That confusion is starting to cost us trust.Written by Bryan BarlettaEdited by Tom WebsterAssembled with Spooler.fmHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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8:44

Google Announces Ad Library & 2 Other Stories

Sounds Profitable ·

2023/03/30

This week on The Download: Google Announces Ad Library, the maturing podcast ad industry attracts more mainstream brands, and Audiobooks could become new audio advertising frontier. Quick Hits:Gumball Expands Its Host-Read Podcast Advertising Marketplace Model to YouTube Integrations. Podcast Company Audacy Shakes Up Its Leadership, Retains Cadence13 Studio by Ashley Carman. For a full transcript of the episode, links, and other episodes, please visit SoundsProfitable.com/Podcast

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23:42

5 Questions To Ask Your Podcast Audience

Sounds Profitable ·

2023/03/29

Tom Webster recently wrote an article entitled, “What We Talk About When We Talk About Podcasts.” He posits that, while publishers may think they know a lot about their audiences, they don’t really know all that much. He outlines five questions that podcasters can ask of their audience in order to get a better grasp on who they are, what they want, and how the show can potentially appeal to more listeners like them. Arielle Nissenblatt and Tom discuss these five questions and share some more context

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11:03

The Audio Customer Journey: Don’t Stop Believin’

Sounds Profitable ·

2023/03/28

From an undisclosed location in Prague, Tom Webster reflects on highlights from recent Sounds Profitable research and why it means radio should embrace podcasting. Credits:Written by Tom WebsterEdited by Gavin GaddisAssembled with Spooler.fmHosted by ART19Sounds Profitable theme written by Tim CameronSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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