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PODCAST

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can"t miss industry news recaps. That Sounds Profitable, right

technology

All Episodes

10:12

Ad Fraud Yet to Significantly Impact Podcasts & 3...

Sounds Profitable ·

2023/03/23

This week on The Download:Ad Fraud Yet to Significantly Impact PodcastsMarketers and creators react to potential TikTok banYouTubeTV increases price due to content costsSounds Profitable releases The Medium Moves the MessageQuick hits: The Biggest Challenge for Podcasters Today is… by Eric Nuzum in his newsletter Audio Insurgent. This issue Nuzum has a conversation with ChatGPT, asking the bot to list the biggest issues podcasters face currently. Interestingly enough, it might have parroted the

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28:45

How Google Can Earn the Trust of the Podcast Industry

Sounds Profitable ·

2023/03/22

Google has a potentially huge opportunity to grow the podcast industry — both for publishers and for listeners (and even for advertisers) — by way of YouTube Music. The past few weeks have brought more and more attention to this possibility by way of Kai Chuk’s announcement at Hot Pod Summit at On Air Fest and a recent press release shared on Podnews. In this episode, Bryan Barletta and Arielle Nissenblatt discuss the opportunity at hand, what we would like to see, what we will likely see

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7:53

The Measurement Excuse

Sounds Profitable ·

2023/03/21

This week Bryan addresses the myth that podcasting has a unique measurement problem, and how the industry as a whole can move forward to address it. Written by Bryan BarlettaEdited by Tom WebsterAssembled with Spooler.fmHosted by ART19Sounds Profitable theme written by Tim CameronSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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9:49

Podcasters weigh in on ChatGPT, and 2 Other Stories

Sounds Profitable ·

2023/03/16

The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now.The stories covered this week are: 6 AI tools podcasters are using for new ideas, editing, and more — and why they're skeptical of ChatGPTWhy regulators’ scrutiny of Big Tech is rekindling buyers’ interest in ad tech News publishers lament the role of verification firms in the programmatic market Quick Hits: The JAR

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7:59

Does the Medium Move the Message?

Sounds Profitable ·

2023/03/14

Does the medium move the message? Spoiler alert - yes. This week Tom Webster previews the next research project from Sounds Profitable.Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by Omny StudioSounds Profitable theme written by Tim Cameron

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10:28

Spotify On Stream Announces New Features & 3 Other...

Sounds Profitable ·

2023/03/09

Gavin: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Gavin Gaddis, in for Manuela Bedoya. Shreya: And I’m Shreya Sharma.Gavin: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. You can find a link in the description or visit Magellan dot AI.Shreya: This week: Spotify

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34:47

Feed Drop: Danone's Conscious Marketer, Linda Bethea

Sounds Profitable ·

2023/03/08

This week we bring you a feed drop from Insider Interviews, in which E.B. Moss interviews Linda Bethea. The original show notes follow: Linda Bethea, Head of Marketing for Danone North America - a top 15 Food and Beverage brand and the country's largest B corp - gives Insider Interviews host, E.B. Moss, the insider's scoop on marketing 20 different beloved CPG brands, and staying true to a corporate mission of sustainability. Hear how she developed her leadership skills during stints with PepsiCo,

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9:38

Data Decoded

Sounds Profitable ·

2023/03/07

In preparation for Podcast Movement Evolutions and South by Southwest, Bryan Barletta sits down with Tom Webster to discuss research, presentations, and his new weekly video series Data Decoded.Credits:Written by Bryan BarlettaEdited by Gavin GaddisAssembled with Spooler.fmHosted by ART19Sounds Profitable theme written by Tim CameronSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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12:29

Podcasts Are Coming to YouTube Music & 3 Other Stories

Sounds Profitable ·

2023/03/02

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma.Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. You can find a link in the description or visit Magellan dot AI.Shreya: This week: Podcasts are coming to

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30:32

How Can Spotify Make Streaming Ad Insertion Stick?

Sounds Profitable ·

2023/03/01

Writing for Sounds Profitable recently, Bryan Barletta posited the idea that Spotify has a big opportunity to use their streaming ad insertion technology to grow the industry. In this episode, Arielle Nissenblatt speaks with Bryan and Tom Webster about this opportunity, what it means for the larger industry, and how this all fits into the current zeitgeist around the future of audio (i.e. there have been some doom-and-gloom-focused articles popping up). Listen to learn about: The origins of

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16:00

What We Talk About When We Talk About Podcasts

Sounds Profitable ·

2023/02/28

Every podcaster thinks they know what their audience likes. This week Tom Webster shares strategies to actually get that audience talking and directly telling you what they like. Credits:Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by ART19Sounds Profitable theme written by Tim CameronSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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12:36

Podcasting's Frequency Problems Are Not Unique & 3...

Sounds Profitable ·

2023/02/23

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma.This week: The App Tracking Transparency Recession, Streamers struggle with frequency capping, Bumper calculates listen time, and IPG Equity Upfront Spotlights Lack of Diverse Adspend.Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and

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53:17

What Will Pre-Bid Look Like in Podcasting?

Sounds Profitable ·

2023/02/22

On this episode of the Sounds Profitable Podcast, Bryan Barletta sits down with Audiohook's Jordan Bentley to discuss pre-bid. What is it, what does it mean in the world of display advertising, and how can it be brought to podcasting? Listen to learn about: Pre-bid/header bid for Display.Pre-bid is coming for audio.What 'headers' will look like for audio. Links:Bryan BarlettaArielle NissenblattJordan BentleyAudiohook

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8:58

How Google Can Earn Our Trust

Sounds Profitable ·

2023/02/21

There has been a cooling of Google and YouTube's enthusiasm for podcasting as of late. Bryan Barletta details what they can do to to heat things back up.Frequency Webinar Signup Link.Credits:Written by Bryan BarlettaEdited by Tom WebsterAssembled with Spooler.fmHosted by Omny StudioSounds Profitable theme written by Tim CameronSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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11:43

An FTC-Friendly Future for Podcast Ads & 2 Other Stories

Sounds Profitable ·

2023/02/16

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma.This week: The ‘slippery slope’ of podcast endorsements, Netflix’s ad-supported tier has teething troubles, why ad buyers are hesitant to embrace DSPs, and a look at modern contextual advertising. Let’s get started.Navigating the ‘slippery slope’ of personal endorsements in podcast adsManuela: Over

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36:32

The Podcast Experience at On Air Fest is Coming

Sounds Profitable ·

2023/02/15

On Air Fest is a yearly event that celebrates sound by way of the podcast and audio industries. It’s in its 7th year, and this year, there’s an added bonus to the three-day-long event: the Podcast Experience. Bryan Barletta speaks with On Air Fest founders Jemma Brown and Scott Newman about the festival, this year’s inaugural “experience,” their hopes for the future of events in the audio space, and more.Listen to learn about: How On Air Fest has evolvedHow the podcast and audio space can grow by

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11:50

Podcasting's Curse of Knowledge

Sounds Profitable ·

2023/02/14

This week, on a very special Law and Order-flavored article, Tom Webster recounts his experience serving on a jury and what the defense’s tactics taught him about podcasting. Don’t look at the chicken.Credits:Written by Tom WebsterEdited by Bryan BarlettaAssembled with Spooler.fmHosted by Art19Sounds Profitable theme written by Tim CameronSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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9:32

SXM + Mindshare Publish Black Podcast Listener Report...

Sounds Profitable ·

2023/02/09

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma.This week: Podcasting a ‘bright spot’ at SXM Media, Amplifi Media CEO counters ‘jarring headlines,’ new Black Podcast Listener Report from SXM and Mindshare, and the state of Google in podcasting.Let’s get started.Podcasting remains ‘a bright spot’ at SXM MediaManuela: ‘Tis the season of quarterly

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32:01

Sounds Profitable’s 2023 Roadmap

Sounds Profitable ·

2023/02/08

It’s 2023! Sounds Profitable has a whole new look, some new team members, and we’re looking ahead towards a year packed with value for the audio and podcasting industries.Links:Bryan BarlettaArielle NissenblattManuela BedoyaThe DownloadSounds Profitable: Narrated ArticlesSquadCastCredits:Hosted by Bryan Barletta and Arielle NissenblattSounds Profitable Theme written by Tim CameronEdited by Reece Carman and Ron TendickAssembled by Spooler MediaHosted on Omny StudiosAdditional help from Gavin

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8:50

Can Spotify Make Streaming Ad Insertion Stick?

Sounds Profitable ·

2023/02/07

This week Bryan Barletta discusses Spotify's streaming ad insertion, what it means for their future, and how it could better the podcast industry overall. Credits:Written by Bryan BarlettaEdited by Tom WebsterProduced with Spooler.fmHosted with ART19Sounds Profitable theme written by Tim CameronSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

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