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PODCAST

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can"t miss industry news recaps. That Sounds Profitable, right

technology

All Episodes

8:40

Creating Podcast Subscription Awareness

Sounds Profitable ·

2022/11/29

This week, Bryan comes at things from a different perspective, specifically that of the ways that the podcaster and audience interact. From how we convert a follow to a subscriber, to weighing and prioritizing each subscription solution from both the podcaster and listener perspective, and most importantly to exploring the upper limits of what we can accomplish under a subscription offering. Credits: Written by Bryan BarlettaEdited by Bryan BarlettaProduced with Spooler.fmHosted with Omny

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10:46

The Current State of Subscription Podcasting

Sounds Profitable ·

2022/11/22

This week on the Sounds Profitable Deep Dive, Bryan Barletta is joined by SoundStack CEO Jon Stephenson to embark on a three-part journey through what the audio-as-a-service company has to offer. Tune in to learn how the SoundStack platform makes podcast hosting/distribution, broadcast-to-podcast, and monetization really simple. Credits: Written by Bryan BarlettaEdited by Bryan BarlettaProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable:

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10:54

Apple Podcasts is using machine learning to tag...

Sounds Profitable ·

2022/11/17

This Week: Apple Podcasts is using machine learning to tag episodes, IAB to require annual recertification, Edison Research shares Share of Ear Q3 statistic, and Headliner announces automated YouTube integration. Bumper Discovers Apple Podcasts Assigns Topics Automatically. Manuela: This Tuesday Bumper co-founder Dan Misener posted a new discovery that explains how Apple Podcasts can recommend individual podcast episodes based on topics discussed. The example Misener uses is an episode of Today,

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15:21

Podcasting, Audiobooks, And The Third Thing

Sounds Profitable ·

2022/11/15

Podcasts and Audiobooks are crossing the streams of spoken word content - what else is possible? This week, Tom Webster looks at ideas for hybrid non-fiction content that could open up whole new sources of revenue. Credits: Written by Tom WebsterEdited by Tom WebsterProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See

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12:10

Why Sports Podcasts Could Be a Slam Dunk for...

Sounds Profitable ·

2022/11/10

This week: Why sports podcasts are a slam dunk for podcast advertisers, our quarterly earnings roundup, how the buy-side of advertising defines ‘premium’ content, how podcast advertisers are embracing Latino podcasting, and Netflix launches their ad-supported tier. Why sports podcasts could be a slam dunk for advertisers who know how to navigate the in-demand space Shreya: There’s no denying the synergy of sports and advertisers during regular game seasons, but a new article from MarketingBrew’s

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23:15

Is It Time To Rethink Promo Codes?

Sounds Profitable ·

2022/11/09

What’s the episode about: If you’re a long time podcast listener, you’re probably familiar with promo codes. In this episode, we discuss how impactful they really are. And, is it possible that they could have even more impact for listeners, publishers, and advertisers? Tom Webster proposes an upgrade. Arielle Nissenblatt and Bryan Barletta are here to discuss with it with him. Listen to learn about: A promo code that’s been living rent free in Arielle’s head for 5+ yearsWhy promo codes work for

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16:18

Radio's Seven Warnings For The Podcast Industry: Part 2

Sounds Profitable ·

2022/11/08

This week, Tom continues his thoughts from last week about what Podcasting can learn from Radio’s worst mistakes. Credits: Written by Tom WebsterEdited by Tom WebsterProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

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9:13

Amazon Music Adds Entire Music Catalog, Ad-Free...

Sounds Profitable ·

2022/11/03

This week: Amazon Prime users get ad-free podcasts and music, Buzzsprout combats email spam, new ad placements at Apple cause brand safety issue, and a roundup of the three new podcast research studies. Amazon Music adds entire music catalog, ad-free podcasts. Manuela: On Tuesday David Pierce, writing for The Verge, covered the changes coming to Amazon Prime subscribers. Previously, Amazon Prime members had access to a limited batch of 2 million songs from Amazon Music’s extensive library. Now

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19:17

Radio's Seven Warnings For The Podcast Industry: Part 1

Sounds Profitable ·

2022/11/01

This week we kick off a two part series on the lessons that podcasting can take from radio's struggles. Credits: Written by Tom WebsterEdited by Tom WebsterProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

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10:29

How Podcast Networks are Making Their Own Rules for...

Sounds Profitable ·

2022/10/27

This week: A birds-eye view of how podcasting is doing political ads this year, Spotify stock drops after announcing price increase, podcast companies discuss diversity at Advertising Week and the IAB Upfront, and a massive new Nielsen study shows podcast ads universally boost brand metrics. How podcast networks are making their own rules for political advertising—and how they differ from one another. Manuela: Midterm elections are approaching fast in the United States and that means political ads

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34:44

Two Years Later

Sounds Profitable ·

2022/10/26

What’s the episode about: Arielle Nissenblatt chats with Sounds Profitable partners Bryan Barletta and Tom Webster about the two year anniversary of Sounds Profitable. Learn about our content initiatives, our research, our partnership opportunities, and how you can get involved at every stage. Listen to learn about: What it means to be a Sounds Profitable partnerWhere we think Sounds Profitable will be in another two yearsOur upcoming research initiatives AKA what we’ll be exploring nextThe next

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9:38

Where Your Podcast Plays Matters More Than You Think

Sounds Profitable ·

2022/10/25

What does it mean that several podcasts paid to have their podcasts downloaded in a mobile app? Let’s break down the issue at hand, where things went wrong, and what we as an industry can do to solve it. Credits: Written by Bryan BarlettaEdited by Bryan BarlettaProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See

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10:56

TikTok spotted scraping podcast feeds & 8 Other Stories

Sounds Profitable ·

2022/10/20

This week: TikTok spotted scraping podcast feeds, YouTube launches audio ads and host-read ad service, Internet radio platform Live365 to distribute through TuneIn On Air, the Spoken Word Audio Report debuts next week, and Digiday research shows publishers are warming more to programmatic. Evidence suggests TikTok to explore podcasts. Manuela: TikTok is coming to podcasting, or at least it looks to be that way from the breadcrumb trail of hints the company has left behind over the past year. Most

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8:24

What Does the Competitive Landscape for Podcasting...

Sounds Profitable ·

2022/10/18

There are around four million podcasts in the world today - but how many are you actually competing with? The answer is much smaller than you might think. Credits: Written by Tom WebsterEdited by Tom WebsterProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

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9:51

ESPN Nears Large New Partnership With DraftKings & 6...

Sounds Profitable ·

2022/10/13

This week: ESPN to potentially partner with DraftKings, Podcasting unions make headlines, Netflix confirms two independent measurement companies, advertisers reflect on 2023 spend, and two new podcasting hosts arrive in the US. ESPN Nears Large New Partnership With DraftKingsManuela: Last Thursday Ed Hammond and Crystal Tse of Bloomberg covered an anticipated deal between ESPN and sports-betting firm DraftKings. According to an update to the piece, DraftKings’ stock rose as much as 8.8% in

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8:09

Does Podcasting Have an Ad Frequency Problem?

Sounds Profitable ·

2022/10/11

As interest in podcasting continues to surge, so does the expectation that podcasting adheres to norms established in other advertising channels. Today, frequency capping takes the center stage. Podscribe DD: https://soundsprofitable.com/article/podscribeThoughtleaders: https://soundsprofitable.com/article/thoughtleaders-intelligence Sounds Profitable Podscribe A deep dive into Podscribe: critical intelligence for podcast advertisers. Dec 17th, 2020 Sounds Profitable ThoughtLeaders Partner

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9:15

Podcasting overtakes talk radio, CPMs increase & 7...

Sounds Profitable ·

2022/10/06

This week: Podcasting overtakes talk radio, CPMs increase, video game ads counting as podcast downloads, and Publishers test personalizing newsletters. Podcasting overtakes talk radio, CPMs increase Manuela: For today’s first segment we’re going to cover two recent pieces about industry growth. First, Kurt Hanson’s Rain News recap of the Audioscape 2022 talk by Cumulus Media executive Pierre Bouvard. The biggest eye-catching number from Bouvard’s presentation of Edison Research media involves how

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5:21

Is It Time To Rethink Promo Codes?

Sounds Profitable ·

2022/10/05

With the release of We’ll Be Right Back, part two of After These Messages, Tom Webster has a few questions about promo codes. Is it time to change how we use them? Credits: Written by Tom WebsterEdited by Tom WebsterProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.See omnystudio.com/listener for privacy information.

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8:05

Sounds Profitable - Two Years Later

Sounds Profitable ·

2022/09/30

Sounds Profitable is two years old this month! Founder Bryan Barletta talks about just how far we’ve come in 24 short months, and where we are headed next as we continue to serve our mission to push podcasting forward and set the course for the future of the audio business. Credits: Written by Bryan BarlettaEdited by Bryan BarlettaProduced with Spooler.fmHosted with Omny StudioSounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable

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11:13

Podcasters Are Buying Millions of Listeners Through...

Sounds Profitable ·

2022/09/29

This week: Podcasts found using mobile game ads for downloads, a trio of new pixels announced, and the Independent is reframing programmatic for advertisers. Podcasters Are Buying Millions of Listeners Through Mobile-Game Ads Manuela: Our first story is a big one! This Tuesday, Bloomberg’s Ashely Carman published a piece reporting on the discovery that podcast companies are serving podcast players as ads in mobile games. For those not hip to mobile gaming: free-to-play mobile video games

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