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PODCAST

The Business of Writing Podcast

Rachel Mazza and Laura Gale

The Business of Writing Podcast is where the best creative minds of our time share how they"ve built thriving businesses around their writing skills. It"s time to kill the myth that writing doesn"t pay—on this show you"ll learn how to make words work for you. We"ll be going deep into the art and science of great writing, the business acumen you need to make your business thrive, and writers of all kinds will share hard-earned insights you won"t get anywhere else. So if you want to master the

business careers

All Episodes

46:51

BOW 020: How To Go From "Good" To "Great" w/ Kim...

The Business of Writing Podcast ·

2019/10/01

Kim Krause Schwalm spent more than 13 years in the corporate marketing world, working for one of the biggest publishers in the country. So it's no surprise that she burst into the direct response world with a bang when she transitioned to freelance copywriter. Now over two decades later, Kim has built a reputation as one of the top A-list direct response copywriters in the country. She’s racked up dozens of successful direct mail and online controls, beating legendary copywriters such as Parris

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29:55

BOW019: Building A Better Brand w/ Nicole Piper

The Business of Writing Podcast ·

2019/09/24

For nearly 3 decades Nicole Piper built multi-million-dollar businesses around the globe for big brands and entertainment properties like MTV, Nickelodeon, Pokémon, and The Sharper Image. Now Nicole uses those strategies she learned in the corporate world to help entrepreneurs define and leverage their own distinct brand. In addition to brand work, Nicole studies under A-list copywriter Parris Lampropolous, and writes high-converting sales copy for health and beauty companies. Join in today

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43:47

BOW 018: Investing In Yourself w/ Rob Marsh

The Business of Writing Podcast ·

2019/09/17

Rob has worked as a Copywriter, Producer and Creative Director at various companies including FranklinCovey, Publicis, and Hewlett Packard. So he's got a solid combo of “big company” and “agency” experience. He's written everything from direct mail and TV, to case studies and books. You name it, he's penned it. Today Rob writes high-performance sales copy for tech, SaaS, and heath supplement clients, and also consults with clients to help them improve their marketing campaigns. In addition to

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01:04:54

BOW 017: Writing for Acquisition vs. Monetization w/...

The Business of Writing Podcast ·

2019/09/10

Russ is the founder of Modern Publisher, a community and learning program where he teaches information publishers how to provide their audiences with massive value, and to charge for it without feeling ashamed. Russ has trained and certified thousands of entrepreneurs and professionals through his coaching, courses, stage presentations, and his books. Before starting Modern Publisher, he was the director of editorial at Digital Marketer, where he also wrote the book Digital Marketing for

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52:40

BOW 016: Confidently Scaling Your Writing Business w/...

The Business of Writing Podcast ·

2019/09/03

Today we’re chatting with Joel Klettke, who is a sought-after conversion copywriter and consultant. With a background in entrepreneurship, Joel brings a strategic approach to building and scaling a writing business. He's also great at teaching freelancers how to confidently sell their services and scale their business. Today he runs Business Casual Copywriting where he’s helped clients like WP Engine and HubSpot double their conversions. He's also the founder of Case Study Buddy, a done-for-you

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32:00

BOW 015: Crisis Control When Life Stops You From...

The Business of Writing Podcast ·

2019/08/27

Today we're talking about something that we feel is missing from many conversations about building your business. When you work alone or in small teams, as many writers do, it’s critical to build a strong support network around you. This is powerful for your mental health on a daily basis, but it's also extremely important when life hits you with one of those sucker punches that knocks you down for the count. Having a community of people who understand your work, who support you, and who can

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53:37

BOW 014: Building Momentum and Confidence as a...

The Business of Writing Podcast ·

2019/08/20

Today's episode is especially exciting, because our guest today has massively influenced the development of this podcast. Kevin Rogers is not only a master copywriter, coach, and copy chief – but he’s also the respected leader of one of the best communities for copywriters and freelance writers in the world. Working with and learning from Kevin is a refreshing breath of fresh air in an industry that's often overhyped and full of self-proclaimed gurus. But with Kevin, you get the real deal.

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44:29

BOW 013: How to Get in the Room with Your Writing...

The Business of Writing Podcast ·

2019/08/13

April Dykman is a direct response copywriter and consultant for the health, biz opp, and personal development markets. She’s beat some incredibly competitive copy controls in the health niche, she apprentices under the infamous Parris Lampropoulos as one of his copy cubs, and she's also developed the "First 7 Days Formula" which helps build long-term relationships with clients and prospects. Now, she not only studies from the best under Parris, but also consults with her own high profile

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54:33

BOW 012: The Ghost In The Machine w/ James Barger

The Business of Writing Podcast ·

2019/08/06

Today we're chatting with Direct Response Copywriter, James Barger. From Mechanical Engineer, to Drone Pilot, to big Launch Copywriter – James has one of the most diverse backgrounds of anyone we've met. Now he consults with A-list copywriters and also promotes his own successful ventures using direct response copy. We like to call him "The Ghost in the Machine" because he's always behind the scenes as an integral part of big projects, but doesn't often share about his processes or

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30:21

BOW 011: Building a Successful Ghostwriting Career w/...

The Business of Writing Podcast ·

2019/07/30

Cindy is a professional ghostwriter who specializes in boutique book writing services. She’s passionate about working "projects that matter" and has written for several best-selling authors, both in the USA and Internationally. And while her clients love working with her and rave about her work, what we're most interested in is how Cindy gets a constant flow of leads to fill up her roster. Today we’re talking with Cindy about improving your non-fiction writing with creative work, and how she

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28:11

BOW 010: Raising The Bar in Content Marketing Through...

The Business of Writing Podcast ·

2019/07/23

Liz Talago is passionate about paving a better way through the content marketing industry for freelancers and clients alike. With a background in psychology and a passion for number-driven data, she brings a concrete, strategic approach to her creative work. In this episode we talk with Liz about how to transparently measure the effectiveness of content, which is often seen as a long-term game. Learn how she attaches real, revenue-driven numbers to her content marketing campaigns, and uses

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49:37

BOW 009: Finding Clients and Pricing Projects w/...

The Business of Writing Podcast ·

2019/07/16

When we asked about the biggest challenges in your writing business, many of you said that finding clients was your #1 struggle. Only second to that was figuring out what to charge and how to get paid. So today we’re talking all about how to find and price new writing projects. We dive deep into how both of us generate a constant flow of leads, how we figure out what to charge, and how both of these things evolve as our businesses have changed over time. Since both of us have very different

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32:56

BOW 008: Revenue-Driving Case Studies w/ Brian McCarthy

The Business of Writing Podcast ·

2019/07/09

Brian McCarthy is one of those guys who instantly puts a smile on your face and is always thinking about how he can give away value to others. He also happens to be a talented copywriter who's worked with big marketers like Ramit Sethi, John Morrow, T. Harv Eker, Art of Charm, James Schramko, and more. While his client portfolio is impressive, what we're really interested in learning from him is HOW he’s providing huge value to these clients. Because Brian's carved out a fascinating vertical

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56:50

BOW 007: Mastering the Art of Writing w/ Elisa Doucette

The Business of Writing Podcast ·

2019/07/02

This one is for all you writing and literature nerds. We first met Elisa Doucette while living in Thailand, and immediately knew she was "one of us." While the digital nomad crowd was just gaining steam with this whole "online business" thing… ... she was already building a successful content and editing agency as a remote-working veteran. Elisa is a writer, editor, and etymology expert who leads the team over at content and editing agency, Craft Your Content. With over a decade of

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44:32

BOW 006: Generating Million Dollar Story Hooks w/ Jimmy

The Business of Writing Podcast ·

2019/06/25

Today we're chatting with Jimmy Parent. Jimmy is a full-time direct response copywriter who specializes in generating persuasive hooks, and big ideas. Big idea generation can be really difficult, since it can be easy to feel like your audience has heard it all before. If you can come up with fresh ideas and hooks that drive curiosity, and are also relevant to the offer you’re promoting in your sales copy - that’s a winning combination that marketers would do just about anything to get. Jimmy

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31:53

BOW 005: Writing Beyond Failure w/ Angie Colee

The Business of Writing Podcast ·

2019/06/19

In this episode we’re chatting with Angie Colee. She is not only a copywriter and talented storyteller, but she also leads the team over at Product Launch Formula with Jeff Walker. Angie not only knows the ins and outs of writing content for those launches, but also all the many moving parts that go along with creating a big marketing piece like that. But it wasn’t always that way. Before she became a writing and copy project superstar, Angie was a full-time, in-house copywriter at a corporate

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48:16

BOW 004: The Craft and Strategy of Self-Publishing w/...

The Business of Writing Podcast ·

2019/06/12

While this is one of our first episodes, we can already tell this is going to be one of the most popular guests on our show. Derek Murphy is a writer, artist, and entrepreneur who is taking the self-publishing industry by storm. He's studied philosophy, fine art, and comparative literature at a high level in universities across the globe. These unique experiences have shaped both his writing, and his approach to navigating the publishing industry. Now Derek owns over a dozen companies which

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41:00

BOW 003: Mastering The Business Side Of Writing w/...

The Business of Writing Podcast ·

2019/06/12

Abbey Woodcock has helped thousands of freelancers master one of the hardest parts of being a full-time writer – the business side of writing. She helps writers take control of the management and growth of their business, including their processes, systems, contracts, taxes, and more. And one of the best parts about learning from Abbey is that she also practices what she preaches. Along with helping freelancers master the business side of writing, she also writes compelling sales copy for some

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48:16

BOW 002: From School Teacher To Email Copywriting...

The Business of Writing Podcast ·

2019/06/12

Chris Orzechowski is a writing powerhouse. He's a copywriter who spends most of his time writing and strategizing about email copy, but he's built a business that's so much more than that. Chris' brain is like a money-making machine, and I’ve never seen anyone consistently produce so much GOOD CONTENT. He’s created one of the best email writing courses in existence. He's just released a new book. He teaches writers how to write 7-figure email campaigns. And he's constantly writing and

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41:59

BOW 001: Welcome to the Business of Writing Podcast...

The Business of Writing Podcast ·

2019/06/12

Welcome to the Business of Writing Podcast, we're your hosts, Rachel Mazza and Laura Gale. Both of us are writers who have been working for ourselves full-time for the better part of a decade, and it has been quite a ride. We’ve learned so much (and are still learning) and we’ve made a lot of mistakes along the way. On this show we'll share some of those lessons with you so you can avoid making the same mistakes while building momentum and sustainability into your writing career. We're

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