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PODCAST

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David Barnard, Jacob Eiting

Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the "trillion-dollar App Store opportunity".

technology entrepreneurship

All Episodes

47:16

Lessons from 121 A/B Tests - Kenneth Schlenker, Opal

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2024/01/10

On the podcast we talk with Kenneth about scaling to $5M in ARR on paid ads, positive and negative results from 121 A/B tests, and why they still haven’t built an Android app. 💡 The Power of a Single Metric: Concentrating on just one key metric can be remarkably effective. In the early stages, it's common to take on too much. By zeroing in on a solitary metric, it becomes simpler to iterate and conduct large-scale testing.👀 Subscriptions as a Market Fit Gauge: The subscription model acts

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56:21

How to Pitch Your App to the Press – Matthew...

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2023/12/27

On the podcast: How to pitch your app to the press, the importance of focusing on differentiation, and why customizing your pitch to an individual writer is so much more effective.Top Takeaways:PR for user acquisition (UA) is best suited for acquiring very specific users. If you’re looking for big numbers then there are better channels to use. But PR allows you to pinpoint your UA to reach smaller, higher-intent audiences, such as early adopters or power users, who help you fulfill a

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88:04

The Subscription Value Loop: A Formula for Growth –...

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2023/12/13

On the podcast: We talk with Phil about his Subscription Value Loop framework, what it means to create robust value for customers, and why A/B testing shouldn't be your first step in price optimization.Top Takeaways:📈Quantitative growth models can help inform your growth strategy. These models are built around key user actions and growth loops incorporating variables like acquisition, retention, and monetization. They serve not just to align the company around common growth objectives but

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76:49

How Ladder Cracked TikTok and Grew 500% — Greg...

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2023/11/29

On the podcast: Profitably scaling TikTok ads, price optimization, and what the team learned from burning hundreds of thousands of dollars on Instagram ads.Top Takeaways📈 Use Micro-Influencers for Early Growth: Niche influencers with between 10k-100k followers provide a direct source to a highly relevant audience. Ladder incentivized Instagram influencers, while the app was in a very early stage, by offering a revenue share; this reinforced the collaborative nature of the partnership and

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40:50

Navigating App Growth Through Strategic Partnerships...

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2023/11/15

On the podcast: Landing PR for a niche app, negotiating strategic partnerships, and pretending to have an app helped validate that he should build one.Top Takeaways🚀 Validate Early and Build Smartly: Start by validating your app idea with minimal investment — even just an image or a spreadsheet. Once validated, focus on creating an MVP that delivers core value to your users, allowing for effective market testing and valuable feedback. (01:06—11:00)🎯 Mix Up Your Early Marketing: Early on,

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57:59

From Idea to 8-Figure Exit in 10 Years Flat — Aaron...

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2023/11/01

On the podcast: The ultimate freemium strategy, making low-risk bets with potentially asymmetrical outcomes, and how Aaron bounced back after almost running out of money.Top Takeaways📐As an app startup, while in the early stages of growth, you need to find the one KPI that you’re going to choose to focus on. “Startups can do one thing, barely,” says Foss, so find the KPI that shows that your app is working as intended and that users are finding value. For Nomorobo, this was robocalls

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40:27

App Optimization Through Experimentation — Hannah...

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2023/10/18

On the podcast: How to profitably scale performance marketing, hard vs soft activation, and why you should keep an extra close eye on your marketing spend in November.Top Takeaways⬇️ To effectively scale your performance marketing, grasp your app's funnel from the top down. Start by honing in on app installs, enabling both you and the algorithms to learn. Progress down the funnel — optimizing for different app events as you go — but be prepared for corresponding budget hikes. Throughout

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40:35

VC Funding vs. Bootstrapping for Subscription Apps —...

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2023/10/04

On the podcast: Spinning off a new product from secondary product market fit, the journey of getting into YC, and the give and take of raising venture capital.Top Takeaways🥾 Ground expectations for launching a bootstrapped business — prepare for years of challenges and minimal initial revenue while adapting, learning, and growing over the long term.💰 Bootstrapping versus raising capital depends on you: Venture capital accelerates growth but increases accountability and responsibility, and

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52:35

Building the Berkshire Hathaway of Consumer...

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2023/09/20

On the podcast: The B2B opportunity for B2C apps, the App Store alone being bigger than most Fortune 500 companies, and which current or future company will build the Berkshire Hathaway of consumer subscriptions.Top Takeaways📱 The App Store ecosystem is far from saturated. With a nearly doubled revenue from content being purchased since 2019 and hosting close to a billion subscriptions, the Apple App Store shows that there's still plenty of room for growth and opportunity. Despite debates

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37:02

How To Raise Prices (the Right Way) — Reid DeRamus,...

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2023/09/06

On the podcast: whether or not to increase your price, how to execute if you do, and why price increases often impact growth more than retention.Top Takeaways💳 Should you raise your app’s prices at all? It’s one of the most impactful ways of increasing lifetime value and revenue so the answer is yes: you should definitely consider raising prices. But it’s a balancing act. How do you not sacrifice long-term growth for short-term gain?🌟 Avoid customer backlash by reaffirming the value

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46:14

App Store Ethics, Dark Patterns, and Rule-Breakers —...

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2023/08/23

On the podcast: “Black hat” app optimization, the benefits and drawbacks of hard paywalls, and why, despite Apple and Google’s best efforts, so many apps still use dark patterns and even blatantly break the rules.Top Takeaways🎩 Lots of (even the top) apps continue to deliberately break app store rules — even if you don’t break them too, you need to know what black hat strategies you’re up against. (3:46, 13:25)🔍 Running “keyword install campaigns” mobilizes a large number of people to

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47:03

From Consultancy to $10M in ARR — Vince Mayfield,...

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2023/08/09

On the podcast: The right way to raise prices, the painful lessons from picking the wrong tools, and why you should respond to every single app review.Top Takeaways✍️ Start surveying as soon as you start developing, and don’t stop. Identify your MVP by understanding customers early on, and develop new features with key customer insights when you’re growing.📈 Bundle extra value if you must raise prices to soften the blow of a tough sell and demonstrate attentiveness to customer needs.🧰

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79:22

What it Takes to Succeed with Paid User Acquisition —...

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2023/07/26

On the podcast: Setting sensible goals for paid marketing, how to measure and learn from the results, and why a single ad creative can completely change the trajectory of a company.Top Takeaways🥅 Set clear and realistic goals before investing in paid UA — and make sure you can afford to experiment. It can be tough to get to ROAS positive, and even tougher to get that return quickly.💰 Monthly ad budgets should ideally start at $10-20k for big, algorithmic platforms — increasing data volume

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45:08

Achieving Mission & Profit with Freemium — Erin...

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2023/07/12

On this episode: balancing mission and monetization, the challenges inherent to referral programs, and why Lose It! had to abandon a big push into paid user acquisition.Top Takeaways🆓 Excellent free products need a large user base to upsell — messaging millions of users about special offers can deliver fantastic returns. (10:32)🚂 Extend onboarding for increased trial engagement by asking more personalized questions to boost trial start rates and tailor the user experience. (14:43)👏

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40:58

Cultivating Organic Growth with Viral Loops — Guillem...

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2023/06/28

On this episode: We talk with Guillem about how Hevy got traction early on, growing without paid marketing, and why you might not want to raise your price, even if customers would pay more.Top Takeaways🏛️ When shaping your MVP, establish a clear framework to guide your product development. Particularly for small teams or those bootstrapping, maintaining a lean approach is crucial. Identify your product's three core pillars, which will inform your decisions on which features to retain or

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43:46

How Headspace Optimized Revenue by Gating Content —...

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2023/06/14

On this episode: The evolution of Headspace’s freemium model, balancing mission and monetization, and why referral programs sometimes work better without incentives.Top Takeaways💰 Don’t be afraid to experiment with gating 100% of your content. Not only can this result in a significant lift in paid users, in cases where an app requires some effort from the user (such as with meditation), getting them committed with a free trial early on can boost engagement levels versus free users.⚠️

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37:25

Hitting 2M Downloads Without Funding, Employees, or...

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2023/05/31

On this episode: the one small tweak that increased revenue 5X, growing an app organically, and how hiring an ASO consultant actually tanked downloads.Top Takeaways💰 Not all problems can be solved with money, so see if you can fix your own problems internally — like team communication — before paying for external help.💡 Highly relevant ASO keywords with lower search volumes are a better bet for engaging audiences earlier and seeing snowballing success.🌅 Putting a paywall early enough in

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38:31

Product Lessons From a Profitable, $20M ARR...

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2023/05/17

On this episode: the trap of building for existing subscribers, incentivizing word of mouth, and why paid marketing should be an accelerant, not the foundation of your growth strategy.Top Takeaways📱 Growth comes from focusing on product retention: Build a product users really want, creating an engaged customer base and fueling the growth loop down the line.🗣️ ‌Build a viral growth loop based on word-of-mouth. A product that exceeds user expectations is the ultimate way to drive

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43:01

How Freemium Can Outperform Free Trials – Shaun...

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2023/05/03

On the podcast we talk with Shaun about the power of community, the importance of testing your freemium strategy, and why you might not want to offer a free trial.Top Takeaways🎆 Understanding unintuitive power laws is the ticket to explaining — and benefiting from — explosive app growth.🪝 Deciding what goes behind the paywall is 90% of an app’s success — but developers typically only spend 10% of the time thinking about it.🆓 Beware the free trial, which could create negative experiences

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57:19

Maximizing Organic Growth with App Store Optimization...

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2023/04/19

On the podcast, Ariel dives into the fundamentals of ASO and how to research and optimize keywords. He also explains why ratings matter much more than reviews, and why you should never, ever duplicate keywords.Top Takeaways:🔍 It’s not that it’s hard to get discovered with ASO — it’s that it’s hard to get discovered without doing enough ASO. Expect to spend more time exploring on the front-end, but this isn’t a “set it and forget it” strategy. ⭐ Make sure that you're optimizing for ratings:

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161 results

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