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PODCAST

SEO for Established Entrepreneurs: The Basic B

Brittany Herzberg | SEO Strategist, Consultant, & Coach

As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO!This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered!We’ll cover questions like:How does improving SEO help me get found online?How

business marketing

All Episodes

34:48

SEO Tips for Instagram w/ Attaliah Strubel

SEO for Established Entrepreneurs: The Basic B ·

2024/08/21

📲 Text me! (Seriously—just click this)If you’re looking for practical and simple ways to include SEO in your Instagram profile—you’re in the right place! Instagram is the first place I really learned to market my business. Because of that, I’m always on the hunt for best practices & helpful insights into the platform. Today, you’ll hear from social media manager, Attaliah Strubel! Instagram SEO brought us together—and we want you to know exactly what to do to make your profile more

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36:15

Authenticity in Social Media Marketing w/ Jera Bean

SEO for Established Entrepreneurs: The Basic B ·

2024/08/14

📲 Text me! (Seriously—just click this)The word “authenticity” shows up a lot online—and especially in relation to marketing. But what the h-e-double-hockey-sticks does that even mean in a practical sense?! After seeing this Instagram post by the one & only Jera Bean, I asked her to join me for this very conversation. And OMG, she delivered in this episode! She gets into showing up through the suck, things we need to normalize as entrepreneurs marketing on social media, and her Four

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40:32

Social Media Marketing, Blogs, & SEO w/ Kristina Hall

SEO for Established Entrepreneurs: The Basic B ·

2024/08/07

📲 Text me! (Seriously—just click this)Marketing—especially social media marketing—can be intimidating AF as an entrepreneur. Whether you’re a new business owner or a seasoned one, there are always things to learn & do! Which is exactly why you need to meet the ONLY social media manager I run to (literally) with all my questions! Kristina Hall is a marketing badass, a dear friend, and a client-slash-collaborator. You’re definitely gonna want to take notes on this one, boo!With this

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11:51

SEO Audit Report Example (Video & Audio Tour)

SEO for Established Entrepreneurs: The Basic B ·

2024/08/02

📲 Text me! (Seriously—just click this)This week, we heard from Robyn Graham about building & growing a business without social media. When entrepreneurs come into my world, their journey often begins with an SEO Audit (as part of their SEO Packet). Today, I’ve volunteered myself as tribute & created an example of an SEO Audit report featuring my website! I’m going to walk you through this audit example in a very high-level way. (Know that there’s this audio version and a video

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36:31

Digital Marketing Without Social Media w/ Robyn Graham

SEO for Established Entrepreneurs: The Basic B ·

2024/07/31

📲 Text me! (Seriously—just click this)Growing a business without social media seems to be a common desire in 2024. But everyone makes you feel like it’s NOT doable or wise. Not Robyn Graham! She’s been growing her businesses (yes, plural!) without social media marketing for quite some time. And she’s here to share everything from her blogging workflows to tips for podcast guests to how SEO can actually be a wise choice for your mental health! Press play—and don’t forget that notepad.With

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6:39

Mission, Vision, & Life Updates at Copy by B.®

SEO for Established Entrepreneurs: The Basic B ·

2024/07/26

📲 Text me! (Seriously—just click this)After an incredibly intense start to 2024, Brittany’s SEO copywriting business, Copy by B.®, is transforming. Big life moments usher in change—and it’s time for some updates!With this episode you’ll be able to:Learn what big life changes have taken place.Uncover how Brittany does SEO differently—and who she supports.Discover how Brittany is using these messaging updates as part of her SEO strategy.Links & Resources:Book B’s SEO SupportRelated

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43:01

Feminine Leadership & Business Energetics w/...

SEO for Established Entrepreneurs: The Basic B ·

2024/07/24

📲 Text me! (Seriously—just click this)Marketing your business (especially as a woman) isn’t only about creating systems & workflows. It’s about embodying the energy of that strong, supportive, & sensitive badass. (Sounds like a lot to balance while running a business & holding down the fort for the family, right?) This is where I’ve had fun learning with Raechelle Embrey! She’s become many things to me—guide, friend, mentor, & intuitive channel.In this conversation we get to

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37:31

My Epic SEO Case Study Failure

SEO for Established Entrepreneurs: The Basic B ·

2024/07/23

📲 Text me! (Seriously—just click this)Raise your hand if you’ve ever had a failed project. (👋) Now raise your hand if you shared that failure as a case study. Oh, no? Do not skip this conversation with my client, Ashleigh Chanél! People are desperate for real—and that includes vulnerable, transparent, & trustworthy. By sharing your “failures,” you get to showcase how you navigate challenging situations. And that, my friend, can be the difference between connecting with dream clients and…

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52:18

Questions About SEO w/ Brittany Wong

SEO for Established Entrepreneurs: The Basic B ·

2024/07/17

📲 Text me! (Seriously—just click this)If you’re new here—hi! I’m Brittany & I love answering questions you are wondering about SEO. Which is why I was SO thrilled that my web & brand designer name twin, Brittany Wong, jumped at the chance to join me for a SEO Q+A podcast episode! Definitely grab a notebook & look below for everything that we mentioned.With this episode you’ll be able to:Discover tons of “secret” tips & tricks for keyword research.Uncover how to use image

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13:16

How Much Does SEO Help Cost?

SEO for Established Entrepreneurs: The Basic B ·

2024/07/12

📲 Text me! (Seriously—just click this)There is so much that factors into when & where you might invest in SEO services. I recently got tagged in a Thread which 1000% inspired this episode! Today, I’m sharing my thoughts on who should outsource SEO support, which services you truly need, the 1 thing that absolutely angers me about SEO agencies, & how to choose the right SEO provider and offer to support your business growth. Get ready for a sassy one, friend!With this episode you’ll

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34:34

Blogging with SEO for Visibility & Growth w/ Dolly...

SEO for Established Entrepreneurs: The Basic B ·

2024/07/10

📲 Text me! (Seriously—just click this)Blogging is an unsung hero of SEO. It increases your visibility, helps grow your business, and brings the right clients in the door—IF you do it strategically! Dolly DeLong knows all too well the intricacies of blogging and SEO. She joins me today to share her journey with SEO, blogging, & keyword research. Dolly has even been through my blogging email course—twice! Be sure to stick around as she shares her aha moments & favorite resources from

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25:02

How to Turn an Email into a Blog Post w/ Breanna Owen

SEO for Established Entrepreneurs: The Basic B ·

2024/07/05

📲 Text me! (Seriously—just click this)I’ll get right to it—yes, it is possible to repurpose emails as blog posts! But there’s definitely some strategy you want to consider before copy+pasting that text from your email service provider (ESP) to your website. My friend & email strategist extraordinaire, Breanna Owen, joins me for this jam packed Q+A episode! Breanna’s asking me the Q’s so you learn the exact steps to take to wisely identify, optimize, & share your email-turned-blog

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43:30

Organic Marketing—the Laura Belgray Way

SEO for Established Entrepreneurs: The Basic B ·

2024/07/03

📲 Text me! (Seriously—just click this)Laura Belgray is nailing SEO, storytelling, and social proof marketing—and she didn’t even know it! In fact, she called herself “terrible” at it. Funny thing is—many of us think organic marketing isn’t doable, is too challenging, or simply isn’t for us. Tune in to this coaching session of sorts to hear what Laura is doing extremely well & what opportunities for improvement are available to her. Oh, and trust me when I say you’re gonna come back to

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10:15

Walkthrough of DFY Offers w/ Brittany Herzberg

SEO for Established Entrepreneurs: The Basic B ·

2024/06/28

📲 Text me! (Seriously—just click this)It can be tricky knowing who to trust when you want SEO or copywriting help. Luckily, you’ve already met her! 😉 I dedicated this episode to giving you a Grand Tour of my DFY offers. You’ll learn what those packages are, which business owners benefit the most, & the exact process I take clients through. (The entire client experience is thanks to everything Colie James did to help me get my HoneyBook automations set up! Check out that episode if you

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37:19

The Best CRM: HoneyBook vs Dubsado w/ Colie James

SEO for Established Entrepreneurs: The Basic B ·

2024/06/26

📲 Text me! (Seriously—just click this)The best CRM softwares are thought to be Dubsado & HoneyBook. But… which one is better for your service-based or creative business? Well, that’s what we’re here to discuss today! I’ve got my very own business systems strategist, Colie James, with me for this convo. In fact… shortly after we recorded this episode, Colie completely overhauled my HoneyBook automations. I feel like a brand new woman with a whole new sexy workflow & client experience

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11:44

Guided Tour of the Blogging w/ SEO Email Course

SEO for Established Entrepreneurs: The Basic B ·

2024/06/21

📲 Text me! (Seriously—just click this)One of the best things you can do to combine SEO + copywriting + content to help you get found online by those warm-to-hot leads is… blogging! Before you roll your eyes or scroll away—hear me out. I’ve taken my SEO knowledge, blog copywriting experience, understanding of best practices, & rolled them into a SUPER easy-to-follow email course. (*happy dance*) I’m dedicating this episode to walking you through exactly what you can expect up in here!With this

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37:30

Copywriting: Business Basics + Best Practices w/ Sara...

SEO for Established Entrepreneurs: The Basic B ·

2024/06/19

📲 Text me! (Seriously—just click this)I’ve been wanting to take a whole episode to talk about the ins & outs of the business of copywriting (as well as best copywriting practices). And don’tcha know… my friend Sara Gillis felt the same way! We took different roads to get here, but we’ve learned some similar lessons & we want to pass on that wisdom to you. Whether you’re a copywriter getting started in business or a business owner writing your own copy & wanting to learn more about how

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7:20

[Quick Win] How to Submit a Sitemap to Google Search...

SEO for Established Entrepreneurs: The Basic B ·

2024/06/14

📲 Text me! (Seriously—just click this)Submitting a sitemap to Google Search Console (GSC) is ridiculously simple! (Take it from me who avoided the task for SO long simply because it sounded complicated...) I mean, just look at how short this episode is. In just a few minutes, you can easily improve your SEO ranking and make yourself more findable. Sounds like a win to me! Press play & let's check off this task that's been on your To Do list for far too long.With this episode you’ll be

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32:36

Sitemaps & How to Find a Good SEO Expert w/ Samantha...

SEO for Established Entrepreneurs: The Basic B ·

2024/06/12

📲 Text me! (Seriously—just click this)Improving your SEO includes things like meta descriptions, sitemaps, and sometimes hiring an SEO expert. But… how can you ensure you’re hiring the right person & they’re actually doing what they say they’ll do—without micromanaging? Fear not, Samantha Mabe is here to help us talk through this conundrum! She’s providing the web designer perspective, while Brittany is sharing tips as an SEO copywriter. After listening, you’ll have a better

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11:34

What’s Possible When You Improve Your SEO

SEO for Established Entrepreneurs: The Basic B ·

2024/06/07

📲 Text me! (Seriously—just click this)Improving your website SEO (especially as a small business) has so many amazing benefits! And while you’ve heard some sprinkled throughout various SEO Case Study Interviews on this podcast (linked below 😉), I wanted to bring them all together in one place for you. Tada! This episode will show you exactly how to give people a good user experience on your site, show up in the right Google searches, and clarify your messaging!With this episode, you’ll be able

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