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PODCAST

The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)

Welcome to The Deep Dive - Marketing Gone Wild, where curious facts meet powerful marketing insights! Each episode takes you on a journey through quirky, unexpected stories—from the hunting strategies of the shoebill bird to historical oddities—all with marketing lessons you can apply to your digital strategy. Tune in for engaging conversations that reveal how patience, adaptability, and unconventional thinking can help you thrive in the ever-changing world of marketing. Get ready to think outside

business marketing

All Episodes

00:08:18

Tire Dust and Tiny Choices: The Ripple Effect of...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/15

In this thought-provoking episode of "The Deep Dive: Marketing Gone Wild," we explore the unexpected connection between tire dust and marketing choices. Join us as we uncover how seemingly insignificant actions in marketing can lead to significant consequences, much like the microplastics that pollute our oceans. We discuss the importance of social responsibility, the impact of misleading language, and the power of authentic content. Discover how small changes in your marketing strategy can

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00:07:35

Screams and Screens: Marketing Lessons from Horror's...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/14

In this spine-tingling episode of "The Deep Dive: Marketing Gone Wild," we explore the rare intersection of horror films and Academy Awards, uncovering the six horror movies that have been nominated for Best Picture. Join us as we dissect what makes these films stand out, from their masterful storytelling and shocking twists to their authentic messaging and striking visuals. Discover how marketers can apply these cinematic techniques to captivate audiences, build suspense, and create unforgettable

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00:05:48

Artful Deception: The $1.5 Million Lesson in Trust...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/13

In this eye-opening episode of "The Deep Dive: Marketing Gone Wild," we explore the shocking case of a Quebec art teacher facing a staggering $1.5 million lawsuit for selling students' artwork without permission. Join us as we dissect the implications of this incident, diving into the critical importance of trust and transparency in marketing. We’ll discuss the ethical boundaries that every marketer must navigate and how a lack of consent can lead to reputational disaster. From user-generated

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00:06:34

Nobel Prizes and Parking Perks: The Psychology of...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/12

In this episode of "The Deep Dive: Marketing Gone Wild," we explore the intriguing connection between exclusive perks and marketing strategies through the lens of a unique phenomenon at UC Berkeley: free parking for Nobel Prize winners. Join us as we unpack the symbolic significance of this perk and how it mirrors the principles of gamification in marketing. Discover how loyalty programs, points systems, and challenges tap into our innate desire for achievement and recognition. We’ll also dive

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00:07:19

The Tale of the Two-Nosed Dog: Unleashing Unique...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/11

In this episode of "The Deep Dive: Marketing Gone Wild," we explore the fascinating story of a two-nosed dog that captivated explorers and skeptics alike. Join us as we journey through time, from Percy Fawcett's jungle discovery in 1913 to John Blatchford Snell's photographic evidence in the 2000s. Discover how this remarkable tale teaches us valuable marketing lessons about the power of storytelling, authenticity, and the importance of backing up claims with solid evidence. We'll discuss how to

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00:06:14

Rediscovering the Cure: Lessons from Scurvy and...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/10

In this episode of "The Deep Dive: Marketing Gone Wild," we explore a fascinating historical parallel between the British Navy's battle with scurvy and the ever-evolving world of marketing. Join us as we uncover how the knowledge of citrus fruits as a cure for this deadly disease was lost at sea, only to be rediscovered through the groundbreaking work of Scottish naval surgeon James Lind. We discuss the dangers of chasing shiny new trends while neglecting proven strategies and the importance of

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00:06:36

Bone Bread and Brilliance: Lessons in Adaptability...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/09

In this gripping episode of "The Deep Dive: Marketing Gone Wild," we journey back to 1590 Paris, a city under siege where survival meant getting creative in the face of dire circumstances. Join us as we explore the extreme lengths Parisians went to, including the shocking practice of grinding human bones into bread. While we certainly don’t advocate for such drastic measures in marketing, this historical tale offers powerful insights into adaptability and resourcefulness. Discover how the

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00:10:15

Nuts! Unconventional Marketing Lessons from the...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/08

In this episode of "The Deep Dive: Marketing Gone Wild," we explore an unexpected source of marketing inspiration: General McAuliffe's legendary one-word response during the Battle of the Bulge. Join us as we unpack the story behind the 101st Airborne Division's resilience in the face of overwhelming odds and how this historical moment can teach us valuable lessons about unwavering commitment and strategic adaptation in marketing. Discover how to channel your inner McAuliffe when faced with

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00:06:17

Stuck on Repeat: The Accidental Marketing Genius of...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/07

In this episode of "The Deep Dive: Marketing Gone Wild," we explore the fascinating story behind the band Ace of Bass and their unexpected rise to fame, sparked by a stuck cassette tape. Join us as we uncover the hidden marketing lesson within this serendipitous moment, diving into the psychological principle of the mere exposure effect. Discover how repetition can shape familiarity and fondness, and learn how marketers can create authentic connections through strategic, subtle messaging. Tune in

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00:06:25

The Son of Heaven: Lessons in Leadership and...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/06

In this episode of "The Deep Dive: Marketing Gone Wild," we journey back to ancient China to explore the reign of Qin Er Shi, the enigmatic Son of Heaven. Despite his divine title and immense power, Qin Er Shi's isolation led to a tragic downfall, offering us a unique perspective on the importance of accessibility in leadership and marketing. Join us as we unpack the fascinating parallels between ancient authority and modern branding, emphasizing the need for genuine connection, engagement, and

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00:06:31

Crafting Your Competitive Edge: Lessons from Venetian...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/05

In this episode of "The Deep Dive: Marketing Gone Wild," we explore the fascinating parallels between the secretive world of 13th-century Venetian glassmakers and modern social media marketing strategies. Discover how these artisans protected their unique techniques to create exclusive products and how businesses today can harness their own "secret sauce" to stand out in a crowded digital landscape. From building a distinctive brand identity to engaging authentically with your audience, we delve

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00:05:39

Heist of Insights: Mastering Marketing Strategy from...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/04

In this thrilling episode of "The Deep Dive: Marketing Gone Wild," we unravel the audacious $30 million heist from Garda World that took place on Easter Sunday in Sylmar. Join us as we explore the meticulous planning and execution behind this incredible crime, drawing parallels to the world of marketing. Discover how understanding your target audience, timing, and strategic execution can elevate your marketing game to new heights. We’ll discuss the importance of data and customer insights, and

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00:06:10

The Symphony of Slow: Building Lasting Customer...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/03

In this episode of "The Deep Dive: Marketing Gone Wild," we explore the fascinating concept of long-term commitment in marketing through the lens of John Cage's 639-year-long musical piece, "As Slow As Possible." Join us as we discuss how this extraordinary performance challenges our notions of instant gratification and highlights the importance of patience and dedication in building meaningful customer relationships. Discover how each interaction with your audience can be likened to a note in a

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00:07:35

Whiskers of Wisdom: How a Seven-Year-Old Girl Helped...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/02

In this episode of "The Deep Dive: Marketing Gone Wild," we explore the fascinating story of how a simple letter from a seven-year-old girl named Grace Bedell transformed Abraham Lincoln's image and ultimately his presidential campaign. Join us as we delve into the power of understanding your audience, the importance of emotional appeal in marketing, and the unexpected sources of insight that can lead to groundbreaking ideas. Discover how Lincoln's willingness to embrace unconventional advice not

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00:06:45

Running the Long Game: Lessons from Dean Karnazes on...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/12/01

In this episode of "The Deep Dive: Marketing Gone Wild," we explore the incredible journey of ultra marathon runner Dean Karnazes, who pushed the limits by running 350 miles non-stop. Join us as we unpack the surprising fuel behind his epic feat—pizza and cheesecake—and what it teaches us about endurance in marketing. Discover how Dean's relentless training, strategic planning, and mental fortitude mirror the qualities needed for successful marketing campaigns. From SEO to social media, we

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00:25:27

Celebrating 30 Marketing Lessons from Penguins,...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/30

Join us for a special 30th episode celebration of "The Deep Dive: Marketing Gone Wild" as we take a step back to uncover the most surprising marketing lessons from our past deep dives. From the micro-napping habits of chinstrap penguins to the unexpected origins of the treadmill, we explore how these fascinating stories reveal powerful insights into the world of marketing. Discover the importance of micro-adjustments, authenticity, and reframing the grind, while learning to embrace the unexpected

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00:06:45

Unearthing Marketing Gems: Lessons from the Crystal Cave

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/29

In this captivating episode of "The Deep Dive: Marketing Gone Wild," we journey into the depths of Mexico's awe-inspiring Cave of Crystals to uncover powerful marketing insights. Discover how the persistence and dedication of miners mirror the long-term commitment needed in successful marketing strategies. Learn the importance of digging deeper to find hidden gems that truly resonate with your audience. And finally, explore the transformative power of sharing your marketing discoveries with the

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00:06:12

The Secret to Genuine Marketing Connections

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/28

In this heartwarming episode of "The Deep Dive: Marketing Gone Wild," we explore the enchanting world of penguins and their symbolic pebble proposals to uncover a profound lesson in marketing. Join us as we delve into the concept of "pebble moments"—those small, thoughtful gestures that can transform customer relationships and foster genuine connections. Discover how these seemingly simple acts of kindness can create a foundation for loyalty and reciprocity in a world saturated with flashy

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00:06:35

Pilgrims and Purgatory: Unveiling Timeless Marketing...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/27

In this intriguing episode of "The Deep Dive: Marketing Gone Wild," we journey to an unexpected source of marketing wisdom—St. Patrick's Purgatory. Discover how medieval pilgrims, with their daring ventures into the unknown and captivating storytelling, offer timeless lessons for today's marketers. From embracing risk and crafting compelling narratives to learning from the experiences of others, these ancient practices hold valuable insights for navigating the ever-evolving digital landscape

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00:06:23

Soaring Beyond Limits: The 6th Century Marketing...

The Deep Dive - Marketing Gone Wild (Marketing... ·

2024/11/26

In this thrilling episode of "The Deep Dive: Marketing Gone Wild," we journey back to the 6th century to uncover the astonishing tale of Yuan Huangtu, the Chinese prince who defied death and became the first recorded person to fly. Discover how his daring flight on a giant kite offers timeless lessons in innovation and perseverance for today's marketers. Join us as we explore the spirit of fearlessness needed to break free from conventional thinking, embrace bold strategies, and tackle seemingly

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126 results

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