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Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values

Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better. Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and

business marketing

All Episodes

34:04

Outsourcing for a Sustainable Business with Davey and...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/06/20

I’m excited to chat with Davey McConnell & Daphnah Jitschak, a co-founder and virtual assistant duo who bring so much to the table. (And make sure this podcast goes live each week!) They’re thoughtful, flexible, and deeply committed to making business sustainable in both senses of the word—the human side of running a business and the environmental impact that comes with it. For the full show notes, visit https://www.ashleesang.com/episode22 RESOURCES MENTIONED: Join the free Ecopreneur

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17:13

Learning First in Life & Business with Meera Raval

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/06/13

I’m excited to chat with Purpose-Driven Social Media Marketer Meera Raval of The Meraki Power. She’s a passionate, out-of-the-box thinker who’s leveraging social media for and with purpose-driven businesses. She has this learning-first attitude that has grown her business quickly and intentionally. And she’s built up an amazing network of people along the way. For the full show notes, visit https://www.ashleesang.com/episode21 RESOURCES MENTIONED: Check out Meera’s website:

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14:13

Unpacking 10 Personality Tests for Human-First...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/06/06

It’s no secret that lots of us in the entrepreneurship space are really into personal development and personality types. And it makes sense, right? The better you know yourself, your values, and all your strengths (and your corresponding weaknesses…), the better you can show up as the leader your business needs. In my experience, entrepreneurship is one big self-actualization journey. For the full show notes, visit https://www.ashleesang.com/episode20 RESOURCES MENTIONED: Enneagram 1—The

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30:48

Making the Case for ESG in Business with Eliza Erskine

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/05/30

In this week’s episode, I’m excited to chat with Eliza Erskine, Founder of Green Buoy Consulting. She’s poised, and both super knowledgeable and passionate about the intersection of business and sustainability. One of my favorite parts of the conversation we had was how important it is to avoid forcing anything in business—from clients, to offerings, to showing up as anything but yourself. For the full show notes, visit https://www.ashleesang.com/episode19 RESOURCES MENTIONED: Making the Case

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28:41

Showing Up With Courage and Curiosity with Gaby Moss

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/05/23

I’m excited to chat with Storyteller, Trainer, and Serial Entrepreneur Gaby Moss. She is my first online-turned-IRL friend and we’ve supported each other professionally and personally since 2020. I can always turn to Gaby for a good laugh, a deep conversation, or a cool new resource. And now you’re able to listen in to some of her advice and lived experiences. For the full show notes, visit https://www.ashleesang.com/episode18 RESOURCES MENTIONED: Sparketype Quiz:

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25:58

Challenging The Status Quo with Arden Evenson

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/05/16

I’m excited to chat with Founder & Strategist Arden Evenson of Firefly Advising. She is sarcastic and steadfastly committed to challenging the status quo by asking “does this need to be this way?” She’s also relentlessly practical while still encouraging us all to move toward our big visions with joy. For the full show notes, visit https://www.ashleesang.com/episode17 RESOURCES MENTIONED: Listen to Arden’s The Work We Want Podcast - https://www.theworkwewant.com Listen to my solo episode

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15:05

How Brand Messaging Is A Catalyst for Change

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/05/09

In this solo episode, I’m sharing my thoughts on change in business and how they relate to your values and your brand messaging. Because so often, we feel like we get a single chance at something. One chance to send that pitch, record that podcast trailer, write that IG bio, determine our audience, define our core values. But of course that’s not true. Your business is evolving and change is constant. For the full show notes, visit https://www.ashleesang.com/episode15 RESOURCES MENTIONED: Live

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31:17

Non-Icky Email Marketing with Bev Feldman

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/05/02

I’m excited to chat with ConvertKit Consultant and Email Automation Strategist Bev Feldman of Your Personal Tech Fairy. For the full show notes, visit https://www.ashleesang.com/episode15 RESOURCES MENTIONED: Listen to Bev’s mini audio series: The Tidy Tags Training: https://yourpersonaltechfairy.com/training Check out Unsettled trips: https://beunsettled.co/referrals Take Gretchen Rubin’s Four Tendencies Quiz: https://quiz.gretchenrubin.com Join the Ecopreneur Community:

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29:16

Leveraging LinkedIn The Lazy Way with Tania...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/04/25

I’m so excited to chat with Thought Leader and LinkedIn Consultant Tania Bhattacharyya of Lumos Marketing. We’re both INFJs, fans of alliteration, and focused on getting social impact entrepreneurs more visible. And whether you’re already on LinkedIn or it’s a big mystery, Tania’s approach to business and connection is sure to resonate with you. For the full show notes, visit https://www.ashleesang.com/episode14 RESOURCES MENTIONED: Read “Stop Telling Women They Have Imposter Syndrome” -

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32:19

Marketing With Humans, Systems, and Alternative Ideas...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/04/18

I’m excited to chat with Fab Giovanetti—Founder and Head Teacher at Alt Marketing School. She’s also a serial entrepreneur and marketer who balances the art and science of connecting on a human level through business. For the full show notes, visit https://www.ashleesang.com/episode13 RESOURCES MENTIONED: Read Fab’s book “Reclaiming Your Time Off”: https://www.penguinrandomhouse.com/books/670259/reclaim-your-time-off-by-fab-giovanetti Check Out Edge Consulting: https://ue.consulting Join Alt

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21:46

Understanding Yourself To Make Magic With Others with...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/04/11

I’m so excited to chat with Authenticity Coach Betty Chan. I had the privilege of getting coached by her when she was getting her coaching certification and I’ve loved seeing her business has evolved since. For the full show notes, visit https://www.ashleesang.com/episode12 RESOURCES MENTIONED: Accomplishment Coaching (the program we met through): https://www.accomplishmentcoaching.com Read Betty’s stories: https://www.heybettychan.com Connect with Betty on LinkedIn:

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10:45

Connection is Everything When Building a Thriving...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/04/04

In this solo episode, I’m introducing our next theme: Connection. Because when it comes to building a thriving business, connection is everything. It’s what attracts, nurtures, and retains customers. It’s what turns clients into advocates. And it’s what keeps you top of mind with partners. For the full show notes, visit https://www.ashleesang.com/episode11 RESOURCES MENTIONED: Listen to Episode 6: Speaking Your Clients’ Language with Sarah Sambles: https://www.ashleesang.com/episode6 Download A

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32:04

Stabilizing Your Business Through Monthly Recurring...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/03/28

I’m so excited to chat with Sales Strategist, Trainer, and Coach Michelle Terpstra. She is SO passionate about sales…something so many of us find scary or intimidating. And not only sales, but the pursuit of monthly recurring revenue. Listen in as she shares her take on getting comfortable with sales, failure, and money. For the full show notes, visit https://www.ashleesang.com/episode10 RESOURCES MENTIONED: Connect with Kara on Instagram: https://www.instagram.com/webravelygo Access the Sales

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25:26

Investing In Your Values with Kara Perez

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/03/21

I’m so excited to interview Founder and Financial Educator Kara Perez of Bravely Go. Kara is well-researched, outspoken, and creates easy-to-understand-and-act-on content that makes personal finance more accessible and more sustainable. Even though she’s a finance expert, she’s “not thrilled with capitalism,” and teaches us how to show up for things we care about. I think you’ll appreciate her take on money and how we can spend in alignment with our values. For the full show notes, visit

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40:05

Navigating Your Numbers To Tell Stories & Make Bold...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/03/14

Hello, hello! This month's theme of "cash" wouldn’t be complete without chatting with Laura Kelly, bookkeeper and CEO of TulaBooks, a bookkeeping agency that prides itself on being more than just number crunchers. I think you'll really appreciate the vulnerability that Laura shares in this episode, especially around the subject of burnout in the midst of “success.” And how her core value of connection manifests in her business. I met Laura via a Done in a Day conference last year. She booked a

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21:44

Your Brand Values Determine How You Make and Spend Cash

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/03/07

Hello, hello! Welcome to this solo episode and the introduction to our 2nd monthly theme: Cash. We’re gonna touch on how brand messaging makes you more cash, but also how your values guide how you spend money. Like lots of you, I’ve always been a go-getter. A self-starter. And yes, a perfectionist. I’ve struggled with anything that’s not possible through sheer determination. But I’m coming to learn that in entrepreneurship, that’s not scalable or sustainable. So, the solution: outsourcing. That

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25:33

Business Banter Bonus Episode - Speaking Your...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/03/02

Hello, hello! This episode is a bit of an experiment. In this Business Banter Bonus Episode, I am chatting with Brand Story Coach and Copywriter, Sarah Sambles. Sarah is also co-host of the Successful Coach Brand Summit, where I’ll be sharing my own thoughts on audience personas, connecting with real people to do good business with good humans, and attracting and creating a values-aligned audience. In this episode, Sarah and I dove even deeper into the topic of speaking your clients’ language. We

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34:54

Imagining Your Dream Work Life with Lexi Merritt

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/02/28

Hello, hello! I am so excited to continue our theme of clarity with Lexi Merritt, Launch Strategist and the Founder of the Pretty Decent Internet Cafe. Lexi has this unique ability to make the intangible tangible and to make the magical practical. You're really going to like her approach to creating your dream work life and imagining what those three elements are like together and independently. I recently did a VIP day with her and one of the most significant tools that we used together was an

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31:25

Implementing CEO Days To Go From Chaos To Clarity...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/02/21

Hello, hello! I’m so excited to share this interview with the Queen of CEO Days, Ashley Kang. Ashley is a quirky mix of Kate Sharma from Bridgerton, Captain America, and Hermione Granger. She has built a values-aligned coaching business based on what she noticed was missing from her past OBM clients’ experiences—a dedicated CEO Day. She believes that your business should provide freedom and flexibility based on your own definition of balance. For the full show notes, visit

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27:43

Leaving A Legacy As A First Generation Entrepreneur...

Purpose & Progress - Values-Aligned Brand Messaging... ·

2023/02/14

Hello, hello! I’m so excited to share our very first interview with none other than Business Strategist & Entrepreneurship Coach Hailey Ellis-Kelley of One Year From Now. Hailey considers herself a career entrepreneur and an explorer. Her journey has evolved from VA and OBM services to the tough love business coaching she does now (which leverages Interpersonal Neurobiology if that tells you anything about her). She’s committed to leaving a legacy alongside other successful, first-generation

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