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PODCAST

JUST Branding

JUST Branding - by Jacob Cass & Matt Davies

The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands. Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands. The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the

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All Episodes

01:08:58

S02.EP20 - Powerful Personal Branding with Rob Levinson

JUST Branding ·

2021/10/18

What makes a powerful personal brand and how can you build one that endures? We outline all the steps you need to follow to craft an authentic brand narrative that will help you get noticed, remembered and results. Rob Levinson is a seasoned brand strategist who’s worked for global consumer brands such as DeBeers, Rolls-Royce, BMW and more. Now he’s the principal of Leverage Advisors which helps grow middle-market B2B businesses, as well as a Personal Brand Coach which helps people to develop

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00:49:50

S02.EP19 - Creative Briefs & Strategy Fundamentals...

JUST Branding ·

2021/10/04

Learn how to write rock-solid creative briefs and the fundamentals of strategy so you can gain confidence in your strategic abilities, and ultimately have a bigger impact on your company. Julian Cole is a strategy consultant for global brands such as Apple, Facebook & Disney. Previously, he’s held the role of Head of Comms Planning at BBDO & has helped create award-winning work for PlayStation, Pepsi, Google and after looking at his wrap sheet - pretty much the Global 100. Julian

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00:51:21

S02.EP18 - Branding From The Inside with Kyle Millar

JUST Branding ·

2021/09/20

What's it like working on corporate brands from the inside? In this episode we take a peak behind the curtain to see how big brands are managed by their in-house teams. We sit down with the fantastic Kyle Millar, VP of Marketing at SodaStream Canada. Kyle outlines how he views brand strategy, the principles he uses to build brand, create memorable customer experiences and to inspire his teams to success. He also digs into what it’s like to work “in-house” - both the highs and the lows. If

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01:03:30

S02.EP17 - No-BS Strategies To Evolve Your Creative...

JUST Branding ·

2021/09/06

In this episode, we go deep into the world of business strategy with Emily Cohen. Emily is a self-described “brutally honest” consultant to creative professionals and in fact, she even named her book that! Her business book, Brutally Honest: No-Bullshit Strategies to Evolve Your Creative Business, is chock full of advice, insights, business best practices, actionable strategies, case studies and much more, but unlike many other books for our industry, Brutally Honest is designed for visual

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00:32:19

S02.EP16 - Simplicity in Branding with Scott Buschkuhl

JUST Branding ·

2021/08/23

Today we have Scott Buschkuhl who is the Creative Director at Siegel & Gale, a brand strategy, design, and experience firm with its global headquarters located in NYC. Here, Scott develops teams and works hands-on with his clients who have included folks like New York Times, Victoria’s Secret, Wired, and dozens more. He’s got a ton of awards on his belt, he’s a sought-after lecturer, an esteemed judge for competition juries, and also a professor at the School of Visual Arts in NYC. He’s

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00:51:07

S02.EP15 - Staying Relevant as a Brand with Allen...

JUST Branding ·

2021/08/03

Relevance. That's the key to ensuring a brand thrives. We sit down with expert and author of "Shift Ahead", Allen Adamson, to understand how to stay relevant in today's fast moving world. How organizations stay relevant is Allen’s area of specilality. Together we tuck into the principles of relevance, and Allen gives valuable first-hand examples of how to apply these principles in action. We look at how the best organizations recognize when it’s time to change direction, and how they pull it

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00:47:10

S02.EP14 - The Customer Experience Economy with...

JUST Branding ·

2021/07/13

As a customer, you’re not buying the item. You’re buying the experience. Today, we have Joseph Pine, co-author of The Experience Economy, on the show to discuss the importance of delighting your customer, along with some powerful examples that will help you “Design the TIME the customer spends with YOU”. If you work with people, then this episode is for you.

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01:06:46

S02.EP13 - Copyright & Trademark Law with Joey Vitale

JUST Branding ·

2021/06/28

Trademark law is tricky. And unsexy. But not anymore. Come join trademark lawyer, Joey Vitale, who will teach you the ins and outs of trademark law so you can practice safe branding. Joey is a “lawyer with a soul” who works with small businesses, helping them stay safe when it comes to entity formation, trademark registrations, contract drafting and other fundamental legal needs. In this episode, we break down the legal jargon in a way that actually makes sense, so you can stay safe and keep

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00:58:57

S02.EP12 - Problem Solving with Sagi Haviv

JUST Branding ·

2021/06/14

Sagi Haviv is a logo design legend. However, in this episode we go deeper and uncover what it takes to solve big brand & business problems. We discuss CGH’s branding process using case studies from Discovery+, Harvard University Press and Chase Bank, as well as Sagi’s biggest life lessons, how to “pressure test” a trademark & visual identity system, presentation techniques that win, when & how to break the rules, and ultimately how to “problem solve”. Hint… you first must define the

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01:20:22

S02.EP11 - Brand Discovery & Innovation with Jose...

JUST Branding ·

2021/05/31

Jose Caballer is a designer, strategist & creative entrepreneur. He currently teaches organizations how to create a culture for rapid innovation - focused on alignment, experimentation & feedback. Jose previously worked at RazorFish during the dot com era, and ran a digital agency for 11 years, working with clients such as Jamie Oliver, Disney and Nike. Today he combines his 20 years of design and business experience to train thousands of professionals on webinars and in workshops

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00:47:02

S02.EP10 - Rebranding Strategy with Armin Vit

JUST Branding ·

2021/05/17

When should a brand, rebrand? What makes a good rebrand? How can you use strategy to ensure your brand’s rebrand is a success? Armin Vit answers these questions and more in this episode focused on Rebranding Strategy. Armin also reveals his design process, critiquing methodology, how he built a successful branding conference and shares some classic rebranding failures. Want to learn more about rebranding? Then this episode is for you.

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01:07:40

S02.EP09 - Building A Million Dollar Strategic Agency...

JUST Branding ·

2021/05/03

Mash Bonigala is a brand strategist & owner of Spellbrand, a brand strategy & design agency. Mash reveals his rollercoaster entrepreneurial journey of growing his first agency, going bankrupt, how he overcame these adversities and then how he built up his now, million-dollar agency, Spellbrand. Mash shares all the techniques he has used to sell design & strategy over the years, with some compelling & unconventional methods that will be sure to blow your mind. You’ll be

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01:00:27

S02.EP08 - Logos VS Brands with Bill Gardner

JUST Branding ·

2021/04/19

Bill Gardner joins Jacob Cass and Matt Davies to discuss the differences between logos and brands, Jennifer Aawker’s brand personality framework, the discovery process with clients, objectivity VS subjectivity, establishing design briefs, how to sell the value of branding, logo design trends and magic. Yes, magic! Bill Gardner is the owner and president of Gardner Design, where he and his team have produced effective and award winning results for such industry leaders as NFL, Pepsi, Pizza Hut,

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00:57:54

S02.EP07 - Primal Human Desires with Nathan Hendricks

JUST Branding ·

2021/04/05

Nathan Hendricks believes there is no excuse for a lousy brand. As chief creative officer at LPK, he challenges the organization’s creative teams to uphold the vision that every brand should make a powerful and positive difference for the people it serves. A candid cultural commentator, he’s never afraid to tell it like it is. In this episode, we explore primal human desires and how we can use that to create stronger brands. Nathan holds a bachelor’s degree in industrial design from The Ohio

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00:41:27

S02.EP06 - Brand Building Mistakes with Jacquelin...

JUST Branding ·

2021/03/22

Learn what NOT to do when it comes to developing your brand. Listen in as we discuss with brand strategist, Jacquelin Lieberman, the most common mistakes brands make as they grow & market their brand. This is a juicy episode, where we discuss the brand purpose, core values, uncovering brand truths, brand management, creating value and so much more. If you want to learn how to create an enduring brand that matters, this episode is for you! Jacquelin Lieberman is the founder of the brand

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00:42:33

S02.EP05 - Cracking Complexity with David Benjamin

JUST Branding ·

2021/03/08

David Benjamin is the author of CRACKING COMPLEXITY: The Breakthrough Formula for Solving Just About Anything Fast (Nicholas Brealey; 2019). He is the co-founder of Syntegrity and the Chief Architect behind its implementation of the Complexity Formula as laid out in Cracking Complexity. David regularly guides leaders and their teams through their application of the formula, helping them get to decisions and action in days, no matter the industry, type of challenge, or nature of the

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00:43:10

S02.EP04 - How to Use Curiosity, Improvisation &...

JUST Branding ·

2021/02/22

Natalie Nixon is the author of The Creativity Leap and in this episode, she shares her techniques to helping brands through the power of creativity. We tuck into some big ideas like how creativity leads to innovation, why a business needs more creative ideas, anthropology, design thinking and how being curious and how asking more of the "why", "what if" and "how" questions create more value for organisations. Take the leap with us and Natalie Nixon in this value-packed episode.

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00:46:03

S02.EP03 - Creative Bravery with Lisa Hastings

JUST Branding ·

2021/02/08

Lisa Hasting is an independent Creative Director, a brand strategist and an unorthodox solver of problems. She's experienced working all over the world including the far east. In this episode, we dig into coming up with ideas and being brave. Lisa shares her techniques and ideas in this space and shows how asking the right questions and digging into problems in a deeper way can lead to the solutions that add real value. Along the way she gives live examples from some of her work and inspires

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00:50:43

S02.EP02 - Brand & Culture Fusion with Denise Lee Yohn

JUST Branding ·

2021/01/25

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer. She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies. In this episode, you will learn exactly that - how to integrate brand & culture into your company for

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01:08:18

S02.EP01 - The 7 Key Business Strategies Businesses...

JUST Branding ·

2021/01/11

Kevin Duncan is a business consultant and best selling author - known for his snappy no-nonsense wisdom packed books on business strategy. In this episode we dig into Kevin's approach and his overview of 7 strategies businesses need to create to be successful from his book "The Smart Strategy Book". The seven strategies we touch on are: Commercial, Brand, Customer, Sales, People, Innovation and Communication. We especially dig into brand strategy, discover how this fits into the other six

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