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PODCAST

JUST Branding

JUST Branding - by Jacob Cass & Matt Davies

The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands. Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands. The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the

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All Episodes

01:15:18

S03.EP07 - Web3, NFTs & The Metaverse with Kostas K.

JUST Branding ·

2022/04/12

What does Web3 mean for brands & creatives? What about NFTs and The Metaverse? We break it all down for you in layman’s terms, with special guest Kostas K! We go over the fundamentals of Web3 including its definition, why it matters, tokens, the blockchain, cryptocurrency, wallets, and trends in the space. Plus a discussion around NFTs, what they are (and are not), and the opportunities brands and creatives can tap into such as AR & VR, DeFi, DAOs, Virtual Commerce, Digital Assets

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00:40:30

S03.EP06 - Brand Hacks with Emmanuel Probst

JUST Branding ·

2022/03/29

Often we think of brand-building from a commercial or business perspective. This week's guest thinks this needs to change and that as brand builders we need to consider our efforts from the perspective of the meaning consumers will attach to a brand. Tune in to list insights from Emmanuel Probst - author of Brand Hacks, How to Build Brands by fulfilling the consumer quest for meaning. In this episode, we discuss the three levels of meaning, brand hacks, examples of meaningful brand building,

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00:53:20

S03.EP05 - Branding for Start Ups & Founders

JUST Branding ·

2022/03/15

Alex Naghavi is the ECD at Josephmark which is a global venture studio based out of Brisbane and Los Angeles. In this episode, we learn how to design, validate, launch and sell a brand by deep diving into the process, exploring the benefits and nuances of working with a venture studio VS a traditional design shop. We discuss MVPs, MVBs, failures and successes and how purpose, beauty and simplicity can help create better brands that make an impact. We even explore the future of brands through

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00:53:25

S03.EP04 - The Future of Brands with Anneli Hansson

JUST Branding ·

2022/03/01

Anneli Hansson is a brand strategist, coach & speaker based out of Stockholm, Sweden. Many will know Anneli as the resident strategist over at TheFutur with Chris Do who we interviewed back on Episode 13. Anneli just launched an incredible 6-figure course over at The Futur called Brand Strategy Fundamentals. What people may not know, is that Anneli has a background in building sustainable brands (long before it was a trend) and has recently pivoted into helping creatives transform into

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00:55:30

S03.EP03 - Global Brand Strategy with Jan-Benedict...

JUST Branding ·

2022/02/15

Are you looking to take a brand to an international audience? Global expansion needs careful consideration and so if this is you this episode will be packed with value! We sit down with marketing expert, academic and author Jan-Benedict Steenkamp (or as we know him "JB"!) to discuss his book "Global Brand Strategy: World-Wise Marketing in the age of Branding" In this insightful episode, JB walks us through the COMET framework and the components of which are helpful to consider for brands

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00:59:48

S03.EP02 - Building Legendary Brands with...

JUST Branding ·

2022/02/01

The strength of any brand – including yours - hinges on two key factors: Differentiation & Relevance. But it doesn’t stop there. What makes a truly legendary brand is the STORY behind it. In this episode we decipher why some brands have lines reaching around the block, while other perfectly apt competitors sit empty just steps away. Gair Maxwell shares case studies including WHY the Mona Lisa is famous and how every-day leaders can build irresistible brands. Gair Maxwell is a brand

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00:43:29

S03.EP01 - Designing Company Culture with Josh Levine

JUST Branding ·

2022/01/19

How can you create an amazing company culture that ensures a brand strategy can be actualized? That's at the core of this discussion with the amazing Josh Levine, author of Great Mondays. We sit down with Josh to examine how branding should be done from within by intentionally designing a company culture. Together we discuss the six components of company culture - Purpose, Values, Behaviors, Recognition, Rituals and Cues. If you are a brand builder looking to operationalize, align and

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01:09:41

S02.EP22 - Best of Season 2 (2021)

JUST Branding ·

2021/11/15

Listen in as we reveal our favourite outtakes from Season 2 of the JUST Branding Podcast in 2021, including branding insights from creative minds such as Sagi Haviv, Joseph Pine II, Denise Lee Yohn, Natalie Nixon, Bill Gardner, Emily Cohen, Armin Vit, Julian Cole and more.

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00:49:21

S02.EP21 - Building Brands for a Sustainable Tomorrow...

JUST Branding ·

2021/11/01

Katie is the Founder and Creative Director of Brooklyn-based SMAKK, a branding and growth studio whose mission is to help values-led clients build world changing brands. For much of her career she has worked with everyone from industry giants like American Express and Shiseido to a variety of nimble disruptive beauty, fashion, wellness, and lifestyle brands, including The Honey Pot Company, Harry’s Razors, and more. Katie applies her expertise across content creation, ecommerce, social

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01:08:58

S02.EP20 - Powerful Personal Branding with Rob Levinson

JUST Branding ·

2021/10/18

What makes a powerful personal brand and how can you build one that endures? We outline all the steps you need to follow to craft an authentic brand narrative that will help you get noticed, remembered and results. Rob Levinson is a seasoned brand strategist who’s worked for global consumer brands such as DeBeers, Rolls-Royce, BMW and more. Now he’s the principal of Leverage Advisors which helps grow middle-market B2B businesses, as well as a Personal Brand Coach which helps people to develop

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00:49:50

S02.EP19 - Creative Briefs & Strategy Fundamentals...

JUST Branding ·

2021/10/04

Learn how to write rock-solid creative briefs and the fundamentals of strategy so you can gain confidence in your strategic abilities, and ultimately have a bigger impact on your company. Julian Cole is a strategy consultant for global brands such as Apple, Facebook & Disney. Previously, he’s held the role of Head of Comms Planning at BBDO & has helped create award-winning work for PlayStation, Pepsi, Google and after looking at his wrap sheet - pretty much the Global 100. Julian

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00:51:21

S02.EP18 - Branding From The Inside with Kyle Millar

JUST Branding ·

2021/09/20

What's it like working on corporate brands from the inside? In this episode we take a peak behind the curtain to see how big brands are managed by their in-house teams. We sit down with the fantastic Kyle Millar, VP of Marketing at SodaStream Canada. Kyle outlines how he views brand strategy, the principles he uses to build brand, create memorable customer experiences and to inspire his teams to success. He also digs into what it’s like to work “in-house” - both the highs and the lows. If

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01:03:30

S02.EP17 - No-BS Strategies To Evolve Your Creative...

JUST Branding ·

2021/09/06

In this episode, we go deep into the world of business strategy with Emily Cohen. Emily is a self-described “brutally honest” consultant to creative professionals and in fact, she even named her book that! Her business book, Brutally Honest: No-Bullshit Strategies to Evolve Your Creative Business, is chock full of advice, insights, business best practices, actionable strategies, case studies and much more, but unlike many other books for our industry, Brutally Honest is designed for visual

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00:32:19

S02.EP16 - Simplicity in Branding with Scott Buschkuhl

JUST Branding ·

2021/08/23

Today we have Scott Buschkuhl who is the Creative Director at Siegel & Gale, a brand strategy, design, and experience firm with its global headquarters located in NYC. Here, Scott develops teams and works hands-on with his clients who have included folks like New York Times, Victoria’s Secret, Wired, and dozens more. He’s got a ton of awards on his belt, he’s a sought-after lecturer, an esteemed judge for competition juries, and also a professor at the School of Visual Arts in NYC. He’s

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00:51:07

S02.EP15 - Staying Relevant as a Brand with Allen...

JUST Branding ·

2021/08/03

Relevance. That's the key to ensuring a brand thrives. We sit down with expert and author of "Shift Ahead", Allen Adamson, to understand how to stay relevant in today's fast moving world. How organizations stay relevant is Allen’s area of specilality. Together we tuck into the principles of relevance, and Allen gives valuable first-hand examples of how to apply these principles in action. We look at how the best organizations recognize when it’s time to change direction, and how they pull it

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00:47:10

S02.EP14 - The Customer Experience Economy with...

JUST Branding ·

2021/07/13

As a customer, you’re not buying the item. You’re buying the experience. Today, we have Joseph Pine, co-author of The Experience Economy, on the show to discuss the importance of delighting your customer, along with some powerful examples that will help you “Design the TIME the customer spends with YOU”. If you work with people, then this episode is for you.

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01:06:46

S02.EP13 - Copyright & Trademark Law with Joey Vitale

JUST Branding ·

2021/06/28

Trademark law is tricky. And unsexy. But not anymore. Come join trademark lawyer, Joey Vitale, who will teach you the ins and outs of trademark law so you can practice safe branding. Joey is a “lawyer with a soul” who works with small businesses, helping them stay safe when it comes to entity formation, trademark registrations, contract drafting and other fundamental legal needs. In this episode, we break down the legal jargon in a way that actually makes sense, so you can stay safe and keep

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00:58:57

S02.EP12 - Problem Solving with Sagi Haviv

JUST Branding ·

2021/06/14

Sagi Haviv is a logo design legend. However, in this episode we go deeper and uncover what it takes to solve big brand & business problems. We discuss CGH’s branding process using case studies from Discovery+, Harvard University Press and Chase Bank, as well as Sagi’s biggest life lessons, how to “pressure test” a trademark & visual identity system, presentation techniques that win, when & how to break the rules, and ultimately how to “problem solve”. Hint… you first must define the

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01:20:22

S02.EP11 - Brand Discovery & Innovation with Jose...

JUST Branding ·

2021/05/31

Jose Caballer is a designer, strategist & creative entrepreneur. He currently teaches organizations how to create a culture for rapid innovation - focused on alignment, experimentation & feedback. Jose previously worked at RazorFish during the dot com era, and ran a digital agency for 11 years, working with clients such as Jamie Oliver, Disney and Nike. Today he combines his 20 years of design and business experience to train thousands of professionals on webinars and in workshops

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00:47:02

S02.EP10 - Rebranding Strategy with Armin Vit

JUST Branding ·

2021/05/17

When should a brand, rebrand? What makes a good rebrand? How can you use strategy to ensure your brand’s rebrand is a success? Armin Vit answers these questions and more in this episode focused on Rebranding Strategy. Armin also reveals his design process, critiquing methodology, how he built a successful branding conference and shares some classic rebranding failures. Want to learn more about rebranding? Then this episode is for you.

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