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PODCAST

Bringing Business to Retail

Salena Knight | Retail & Ecommerce Growth Strategist

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

business marketing

All Episodes

31:56

4 Tactics Working Right Now, To Drive More Sales

Bringing Business to Retail ·

2024/06/06

As a retailer, I know you're feeling the pressure right now - sales are down and customers are tightening their belts. You're probably wondering how you'll survive this economic storm.. But I have good news! Your competition is cutting back... Which means YOU have the chance to acquire (poach?) more customers and market share. Want to know how? Then this is an episode you can't miss. In this episode, I'm sharing strategies that are wokring in the current economic climate, to bring

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34:35

Increase Profits Without Losing Sales With These 7...

Bringing Business to Retail ·

2024/05/30

My coconut body wash does more than make me feel like I’m going on holiday. It also showcases a number of ways that business owners could be increasing their profits. That seems like a lot to get from a $25 bottle of body wash, but trust me, it’s just the start (and yes, it really is a vacation in a bottle). It’s seen me through a lot, including something I’ve personally struggled with and had to overcame to make my business boom. Listen to this week’s podcast as I discuss the 7 things that a

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21:39

What Can You Be Doing Right Now To Keep Your Business...

Bringing Business to Retail ·

2024/05/24

Take it from someone who started a business during the GFC, I know business is challenging right now. I’ve been there. BUT it won’t last forever, and if you still want to be in business in 12 months, you’ll want to hear how to turn this difficult season into a golden opportunity. Yes, business is challenging but with every challenge comes opportunities, and in this podcast, I focus on how and why business owners should be jumping on those rather than blaming the economy or buying into the media’s

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39:51

How To Get 25X ROAS From Google Ads - Raj El-Ali

Bringing Business to Retail ·

2024/05/02

Want to know the secrets to getting 25 times your money back from Google Ads? Tune into my latest podcast where I sit down with digital marketing expert Raj from Web Eagles. He'll reveal how one ecom brand saw massive growth through strategic campaign optimizations. I grill Raj on their specific tactics, from keyword research to site changes to budget allocation. You'll be on the edge of your seat learning new tools and techniques to boost returns. Did you know dynamic campaigns could transform

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20:14

Would You Let Your Kids Work Like You Do

Bringing Business to Retail ·

2024/04/26

Are you working yourself to the bone for your business with nothing to show for it? Do long hours and no life have you on the fast track to burnout? In this episode, I'll reveal how I almost ended up in the hospital from stress - and how you can avoid my mistakes. You'll learn why working more doesn't mean more money, and how to double your sales in just 90 days without sacrificing your family or your sanity. -- >> JOIN THE DOUBLE YOUR SALES IN 90 DAYS CHALLENGE NOW <<-- Don't be the

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31:55

How Much Should I REALLY Be Earning?

Bringing Business to Retail ·

2024/04/19

In this one, I'm spilling all my secrets on properly compensating yourself as a business owner. Too many of us fall into the trap of constantly reinvesting profits without paying ourselves - don't be that business owner! I share my formula for setting clear financial goals that will motivate you AND your team. Plus, learn my tactics for calculating your true worth in the market. Dreaming big about your ideal lifestyle is so important for reverse engineering success. I'll show you how I visualized my

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41:14

Do This To Get More Sales And Customers

Bringing Business to Retail ·

2024/04/12

In this episode, I'll be sharing some overlooked strategies for finding new customers that don't involve expensive ads. Discover how to leverage LinkedIn, partner with suppliers, and host virtual events to access untapped audiences - all with minimal cost. ** Sign-up for the challenge here.

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44:44

How To Price Your Product To Increase Sales

Bringing Business to Retail ·

2024/04/05

Back when I first opened my business, the economy looked a lot like it does now. It was the Global Financial Crisis, people were tightening their belts, interest rates were rising… But there were still things that would sell. And for me, it was these super cool wet/dry bags that i used to import from America (fun fact, nearly 20 years later I STILL use those same bags, but I digress). I started out selling them for $29.95, but with exchange rates blowing out, fuel price increase affecting shipping

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35:34

I Trusted An 'Expert' With My Business Finances And...

Bringing Business to Retail ·

2024/03/29

I remember it like it was yesterday (how can I ever forget). I was drowning in debt, exhausted from pouring everything I had into my struggling business. How did it all go so wrong? Back when I first started out, I was so naive about finances. Despite growing up poor, watching every penny come into and leave my bank account, that all went out the window when I opened my first store. Even with a business degree, accounting was a total mystery to me (I failed accounting - twice!). Register >>HERE<<

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52:24

The Risks Kings of Neon Took To Expand...

Bringing Business to Retail ·

2024/03/22

Too scared to dream big? This episode takes you on a wild ride following Stephen Pastor's entrepreneurial journey. Starting out as a DJ in Australia, Stephen stumbled into the neon sign business by chance. You'll hear how he turned a side gig into a full-time venture, finding the courage to take his business international. Stephen shares gripping tales from those early days, like expanding overseas with just a virtual office in Vegas. Get ready for edge-of-your-seat stories of

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44:06

This Person Can Increase Profits Without You Lifting...

Bringing Business to Retail ·

2024/03/14

Discover the one weird trick freight companies DON'T want you to know! Logistics expert, Carolina Montanez, reveals how to uncover THOUSANDS in hidden shipping costs draining your profits every year. Find out how optimizing your supply chain could transform your bottom line WITHOUT any extra work. Listen now to learn the freight industry secrets that could save your business!

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44:31

How Taylor Swift Can Get YOUR Business In The Media -...

Bringing Business to Retail ·

2024/03/07

TayTay has left the building, but is it too late to capitalize on her tour? Heck NO! Truth is, if you’re NOT leveraging TS right now, then you’re missing a huge opportunity. I don’t care if you sell clothes, furniture, beauty, shoes, or even adult toys! (not that I’m suggesting Ms Swift owns the latter…) Billionaire Swifty can sell your products - for free. Want to know how? Meet today’s guest on the Bringing Business to Retail podcast, who’s just blown my mind about how PR can be your secret

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57:17

Steal The Marketing Secrets Of Lululemon & Pottery...

Bringing Business to Retail ·

2024/02/25

Scale your retail business with marketing secrets from Lululemon and Pottery Barn! Learn how to plan campaigns across channels, focus on newness over discounts, and steal strategies from big brands. Jessica Shirra shares insider tips from working with top retailers. Discover how to stand out from the crowd and drive sales with intentional, multi-channel marketing.

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32:22

How To Find The Most Profitable Products That Will...

Bringing Business to Retail ·

2024/02/16

In this podcast, I reveal how to avoid buying the wrong products and wasting money through strategic inventory planning and analyzing sales data, trends, and customer requests. Learn my secrets for negotiating the best deals from suppliers and stocking inventory that actually sells fast.

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40:18

Beat Burnout: Strategies for Sustainable Business Growth

Bringing Business to Retail ·

2024/02/09

If contracting one of the rarest remaining diseases early in my business taught me anything, it’s this: nobody’s safe from the 4 B’s of Business. Bottleneck. Burn-out. Breakdown. Bankruptcy. It’s common for one to follow the other. If you’re starting to see the warning signs of one, it’s time to urgently find a solution… because the others are close on its heels. In this episode, we’re looking at how these 4 B’s feed off of each other, what we can do to keep them away, and what’s at risk if we

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46:22

How Kristine Increased Her Revenue to 2000%

Bringing Business to Retail ·

2024/02/02

Tired of small profits and imposter syndrome? In this podcast, learn how Kristine went from barely breaking even to increasing revenue by 2000% by facing her fears and learning her numbers. Discover her simple tactics for doubling conversions, boosting margins, and way more - all without losing your creative spirit. It's time to stop playing small and start scaling up your store!

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25:47

This Strategy Will Change The Way You Operate Your...

Bringing Business to Retail ·

2024/01/26

Are you still looking to take your retail or e-commerce business to the next level this year? This episode might be the one you need. When it feels like everything has just snowballed and you've got a lot of things to do, how do you know which one to focus on?

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23:59

3 Luxuries I Splurge On (Even Though I'm A Tightass!)

Bringing Business to Retail ·

2024/01/12

As my business have grown, my views on spending has definitely changed. In this episode, I share some thoughts from a Facebook Live I did while waiting for a flight to an event. I chat about the treats I now indulge in. I also explain why these splurges provide great return and help me take things to the next level. Hoping this gives you some inspiration for rewarding your own hard work as your business succeeds!

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42:36

How To Keep Your Customers Shopping (Even In A...

Bringing Business to Retail ·

2024/01/04

What’s cheaper - keeping a returning customer or finding a new one? Keeping customers coming back to shop with you again and again is SO much easier (and cheaper!) than the marketing you need to bring in a constant stream of new customers. And around here, we do things the easy, smart way, not the difficult, expensive way. I first shared this conversation last year, but it’s so important that I’m assigning it to the top of your 2024 listening list… … Because if you don’t understand your

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01:17:58

How To Have Customers Lining Up To Buy (Dionne's $30k...

Bringing Business to Retail ·

2023/12/28

Some of my favourite retail and eCommerce origin stories go like this: Someone stumbles across a problem when they’re trying to buy a product. They search high and low, but they can’t find a solution to what they’re looking for. So… … They make the solution themselves! Today’s podcast guest, Dionne Keen, did just that. When she couldn’t find any clothes for her 6yo son that offered the quality and variety she was after at a price point that worked, Little Kinfolk was born. Kids’ clothing

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598 results

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