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PODCAST

The In Search SEO Podcast

Similarweb"s In Search SEO podcast will help you build better SEO strategies by delivering clear actionable SEO tips and strategies from industry experts deep in the trenches. Join us as our host David Bain interviews the greatest minds and personas in the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO"s most authoritative thought leaders! Similarweb is an all-in-one SEO and digital intelligence platform that helps you

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All Episodes

00:21:33

5 things SEOs need to know about PPC with Navah Hopkins

The In Search SEO Podcast ·

2023/01/31

What are the key things that SEOs need to know about PPC? That's what we're going to be covering today with a lady who hosts a monthly PPC advice column for Search Engine Journal. In this episode, Navah Hopkins shares five things SEOs need to know about PPC, including: 1. How to use Quality Scores to improve your SEO 2. Audiences versus keywords 3. Auction prices of different channels 4. What SEOs can learn from PPC tools 5. Five rules of engagement for landing pages and conversion

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00:21:35

The 8 Essential Elements of Fast Websites - with Jono...

The In Search SEO Podcast ·

2023/01/28

How speedy is your site? We all know that a slow site negatively impacts user behavior. But are you really doing everything you can to minimize your site speed? Today, we're discussing eight essential elements of fast websites with Jono Alderson. The eight steps are: 1. Core Web Vitals 2. Cloudflare 3. Chrome Developer Tools 4. Advanced Image Optimization Techniques 5. Advanced Font Optimization Techniques 6. CSS and JavaScript Tricks 7. Caching and Versioning 8. Clever Third-Party Kit For more

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00:23:08

6 Top Tips to Translate Your Site Much More...

The In Search SEO Podcast ·

2023/01/26

Have you ever managed an international site yet failed to drive as much traffic and convert as many sales abroad as you do in your own country? That's the challenge that we're looking at in this episode, where Julia-Carolin Zeng will explain six steps to effective SEO translation. The six steps are: 1. Have an In-Market Expert at Hand 2. Know Your Market 3. Get the Right Translation Budget for Your Market 4. Don't Just Translate, Localize 5. Brief Your Translators Correctly 6. Find the Right

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00:18:23

6 Steps to Managing An SEO Clients' Expectations -...

The In Search SEO Podcast ·

2023/01/25

Have you ever been confident in the SEO results that you're delivering for a client but actually find out when you've spoken to them, that they're not quite that satisfied with you? In this episode, Mindy Gofton will explain Six Steps to Managing an SEO Client's Expectations. The steps are: 1. Understanding Your Client's Pain Points 2. Understanding What to Reasonably Expect 3. Understanding What Will Delight Your Clients 4. Make Sure Your Clients Understand What They Are Getting for Their

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00:17:08

5 Tips for Optimizing Your Google Business Profile...

The In Search SEO Podcast ·

2023/01/24

In this episode, Greg Gifford reveals five tops to optimize your Google Business Profile, including: 1. Optimize your business name 2. Add UTMs to your URLs 3. Optimize your categories 4. Questions and answers 5. Google posts For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

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00:17:16

6 Steps to Boost Your Entity SEO - with Sara Taher

The In Search SEO Podcast ·

2023/01/17

What exactly is entity SEO and how do you use it boost your SEO? In this episode, Sara Taher shares six tips to boost your entity SEO, including: 1. Create a topical map 2. Decide on the page/topic 3. Entity research 4. Integrate entities 5. Add internal links 6. Add schema For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger

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00:22:21

5 AI enhancements SEOs can implement straight away...

The In Search SEO Podcast ·

2023/01/10

How is AI impacting Google, how is this impacting SEO, and what can you do about it? In this episode, Bastian Grimm shares five SEO AI tips to implement straight away, including: 1. Content AI tools 2. Brainstorming and timesaving 3. Generate static imagery 4. Generate video 5. Prompt optimization For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger

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00:20:57

5 Cognitive Biases in Content Marketing w/ Myriam...

The In Search SEO Podcast ·

2023/01/03

Are you aware of your cognitive biases that may be unconsciously influencing your content publishing decisions? In this post, Myriam Jessier shares five SEO content biases to watch out for, including: 1. Anchoring 2. The illusory truth effect 3. Authority bias 4. The bandwagon effect 5. The Google effect For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ iTunes:

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00:19:24

3 Things That Seos Can Learn from Google Ads - With...

The In Search SEO Podcast ·

2022/12/27

Should SEO and Google Ads teams sit in separate camps, never the twain shall meet? Or can both specialties help each other out? And if so, what can SEOs learn from Google Ads? In this episode, Krzysztof shares three things that SEOs can learn from Google Ads, including: 1. Expected click-through rate 2. Ad relevance 3. Landing page experience

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00:19:04

6 Ways to Be More Inclusive with Your Content with...

The In Search SEO Podcast ·

2022/12/20

Are you unintentionally turning off a significant chunk of your target audience by publishing content that isn't inclusive? How can you turn this around and make sure that you appeal to as many people as possible? In this episode, Sarah McDowell explains six ways to be more inclusive with your content, including: 1. Inclusive language 2. Inclusive imagery 3. Gender forms and security practices 4. Keywords 5. Showing support on your website 6. Link out to resources For more

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00:17:52

7 Things all SEOs need to know about EAT - with Lily Ray

The In Search SEO Podcast ·

2022/12/13

Most SEOs have heard of E-A-T but why has there been such a big emphasis on E-A-T? How does Google actually use E-A-T? And how do you optimize for E-A-T? 1. What is E-A-T? 2. What is YMYL? 3. How does Google use E-A-T? 4. Why is there such a big emphasis on E-A-T? 5. Can you see your E-A-T score? 6. How do you optimize your E-A-T? 7. Can you influence E-A-T in areas other than content? For more Episodes of the In Search SEO

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00:17:01

5 Ways to Be Better Business Partners for Your SEO...

The In Search SEO Podcast ·

2022/12/13

How much time do you take to better understand your clients' businesses? Are you just a service provider or are you a true business partner? In this episode, Jake Guntley shares five ways to be better business partners for your SEO clients, including: 1. Is SEO the right choice for your business 2. Make all digital media more efficient 3. Use SEO data to answer brand questions 4. Be honest when it's time to pivot strategy or resource 5. Explore internal processes and work to make them more

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00:17:51

5 Ways a Content Inventory Helps You Audit Content...

The In Search SEO Podcast ·

2022/12/13

In a world of increased content scrutiny, how do we effectively manage our content portfolio? Even at a basic level, content inventories are great to understand the challenges your site faces. In this episode, Charlie Williams shares 5 ways to use content inventories to improve your site's content quality, including: 1. Understanding how much content you have and how popular it is 2. Checking what Google has indexed at scale with the URL Inspection API & log file data 3. Finding hidden sections

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00:16:52

How to Structure an SEO Training Session - with...

The In Search SEO Podcast ·

2022/12/06

In this episode, Billie Geena Hyde shares how to structure SEO training, including: 1. Picking the right SEO training for your team 2. Review your matrix 3. Face-to-face vs. self-taught 4. Training non-SEOs For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial #SEOtraining #SEOtrainingCourse

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00:15:38

3 key elements to building a linkable asset in 2023 -...

The In Search SEO Podcast ·

2022/11/29

How should you be building links in 2023? In this week's episode, Bibi shares three key elements to creating linkable assets, including: 1. Focus on your audience 2. It doesn't have to be epic 3. Outreach For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

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00:20:52

4 Ways to be more transparent with your SEO clients -...

The In Search SEO Podcast ·

2022/11/15

How transparent are you with your SEO clients about what you're doing? How do you measure its true value and the SEO industry in general? In this episode, Taylor shares four ways to be more transparent with your SEO clients, including: 1. Building long-term relationships 2. Educate your clients on the value of your services 3. Improve the reputation of SEOs 4. Raise your own value and give yourself an advantage over your competitors For more Episodes of the In Search SEO

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00:19:48

Key Differences Between SEO Agency Work and SEO...

The In Search SEO Podcast ·

2022/11/08

In this episode, Paige covers some key differences between agency SEO vs in-house SEO, including: 1. Work-life balance 2. Being the sole SEO vs internal collaboration 3. Your future career 4. Selecting your ideal role For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

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00:15:04

6 Steps to Machine Learning SEO Strategies with Si...

The In Search SEO Podcast ·

2022/11/01

How do you incorporate machine learning into your SEO strategy? In this episode, Si shares six machine learning steps to creating successful SEO strategies, including: 1. Signing up for a Google Cloud account 2. Creating a Google Cloud platform using the Search Console API 3. Using BigQuery, create a schema for your data set 4. Get access to Forecast Forge for your business 5. Run your data set at regular day intervals 6. Connect to Bigquery with Looker Data Studio For more

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00:14:51

How to Fix 4 Common XML Sitemap Issues with Katherine...

The In Search SEO Podcast ·

2022/10/25

What are the common issues found in XML sitemaps? What impact do they have and how do you fix them? In this episode, Katherine Nwanorue shares four common XML sitemap issues and how to fix them, including: 1. Listing ineligible URLs 2. Unsupported HTML format error 3. Not declaring a page and its alternate version correctly 4. Having one larger sitemap for Separate Sections of a Website For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank

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00:17:29

5 Steps to Build an SEO Team from Scratch - With Luis...

The In Search SEO Podcast ·

2022/10/20

Have you ever struggled to bring senior business stakeholders with you on your SEO journey? That’s what we're going to be discussing today with a man who after seven years in general SEO now specializes in app-store optimization. In this week's episode, Luis Bueno Tabernero shares five key steps to building an SEO team from scratch, including: 1. Build confidence 2. Manage expectations 3. Build your strategy 4. Your resources 5. Your team For more Episodes of the In Search SEO

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222 results

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