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MarketScale Technology

Welcome to MarketScale: Your home for all the latest news, tips and trends in B2B ! Join us for new episodes featuring industry leaders as we unpack the latest in everything from Pro AV and Software to Education Technology and Healthcare.

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All Episodes

38:06

The IT/OT Automated SOC, 2018 SANS SOC Survey with...

MarketScale Technology ·

2020/04/28

The 2018 SAN SOC Survey recap webinar, conducted in October of 2018, was hosted by Edy Almer, VP Product at Cyberbit. The webinar covered the key survey findings and certain challenges that could be overcome through the use of an automated SOC. Almer first walked through the key survey findings. The lack of skilled staff was identified as the number one shortcoming. “Over 60% of people surveyed think that less than half of the applicants are qualified for the position for which they are

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57:35

Parabellum: Attack on US Critical Infrastructure and...

MarketScale Technology ·

2020/04/28

Tony Rowan, Cyberbit Cybersecurity Architect, provided a deep-dive into the Grizzly Steppe campaign which targeted critical infrastructure networks in North America. Rowan introduced the discussion with an overview of Cyberbit, before he launched into some examples of several attacks on OT (Operational Technology) networks over the last few years. Rowan provided a kill chain analysis of the attack, saying: "It is pretty much to be expected now to be an arm of any future warfare to include attacks

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35:07

Parabellum: Aligning Cybersecurity Training and...

MarketScale Technology ·

2020/04/28

In April of 2019, Edy Almer, VP Product at Cyberbit, conducted a webinar for aligning cybersecurity training and education with the NICE framework. Susan Green, Regional Director and Higher Education Specialist for Cyberbit, joined the webinar to discuss the objectives of the NICE framework, and the key NICE framework concepts. Green provided an overview of the NICE (National Initiative for Cybersecurity Education) framework and discussed how to leverage the NICE framework in a training program,

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50:45

Parabellum: OT Security Starts with Visibility,...

MarketScale Technology ·

2020/04/28

In this webinar from February 2019, Sharon Rosenman, Cyberbit’s VP of Marketing was joined by Alon Nachmany, Cyberbit ICS Security Expert, and Cecil Pineda, former CISO of DFW Airport and CISO/Managing Director of Cyber Watch Systems. This webinar took participants through an overview of OT visibility and challenges, presented a CISO Case Study on managing a converged IT/OT network, provided approaches to securing IT/OT environments, presented a case study on smart building security project, and

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58:54

Parabellum: The Future of Cybersecurity Training

MarketScale Technology ·

2020/04/28

Shree Parthasarathy, CIO & National Leader of Cyber Risk Services for Deloitte India, and Sharon Rosenman, VP Marketing for Cyberbit presented a webinar on the future of Cybersecurity training on March 11, 2019. Parthasarathy set the tone for the webinar with the statistic: there will be 3.5 million global unfulfilled cybersecurity jobs by 2021. In India, the demand for cybersecurity professionals tripled in the past 12 months, with 15,000-30,000 open cybersecurity jobs. One of the key issues

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54:37

Parabellum: Building the Academic Cyber Degree of the...

MarketScale Technology ·

2020/04/28

Susan Green, Regional Director and Higher Education Specialist, Cyberbit and Frank Martinez, Security Analyst & Cyber Range Trainer, Miami Dade College, joined Sharon Rosenman, VP Marketing, Cyberbit, to discuss the evolving needs of cybersecurity, the deficit of qualified professionals in this particular job market, and building the academic cyber degree of the future. According to Cybersecurity Ventures, Cybersecurity is a growing job field with an estimated 3.5 million global unfilled

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55:24

Parabellum: OT Cybersecurity for a Power Plant, a...

MarketScale Technology ·

2020/04/28

Edy Almer, VP of Products, Cyberbit, and Yoav Sagi, Infrastructure Manager and CISO, OPC Energy conducted a CISO case study webinar on cybersecurity for power plants. Sagi conducted a major portion of the webinar presentation. He outlined the main concern for power plants, which is the ability to maintain continual electricity production. Sagi also described the attack technologies, and campaign types cyber attackers deploy against power plants. The approach to OT security is threat modeling and

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43:26

Parabellum: The Next-Gen SOC, a Financial CISO’s...

MarketScale Technology ·

2020/04/28

Samir Karnik, Regional Director for India West, Cyberbit, conducted a webinar on the Next-Gen SOC, led by co-presenter’s Shiv Kumar Pandey, CISO, Bombay Stock Exchange (BSE), and Oren Aspir, CTO, Cyberbit. Pandey began his presentation with an overview of the BSE, its key SOC challenges, and its SOC technology landscape. Pandey then reviewed the key elements containing in the Next-Gen SOC. Aspir covered common SOC challenges in financial institutions. Most security experts have no real on-the-job

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24:59

The Look and Feel of Retail Shopping Post Pandemic

MarketScale Technology ·

2020/04/22

Without a doubt, the retail landscape has changed dramatically in the last few months as a result of the global coronavirus pandemic. So what does the future of retail look like? How will shoppers shop? How will businesses advertise? MarketScale’s Technology podcast poses these questions and more to guest John Andres, CEO of Photofy. “Traditional media has staying power,” Andres said of marketing platforms for retail. And yet, advertising will undoubtedly have a dramatically new look post-pandemic,

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17:18

Navigating the Evolving Battery Industry with...

MarketScale Technology ·

2020/04/21

On this episode of MarketScale’s Software and Technology podcast, host Tyler Kern was joined by Arbin Instruments International Sales Manager Richard Rogers. Rogers and Arbin have provided testing equipment for energy storage applications large and small for over 25 years and, with a decade of experience, Rogers is uniquely qualified to highlight the ever-shifting nature of that industry and its demands. In particular, cutting-edge innovations like electric vehicles and more have driven a need for

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19:24

How Smartphones are Transforming Commercial Security

MarketScale Technology ·

2020/04/21

“Smart” homes have become the new normal, as people love the convenience of controlling their lights, locks and appliances remotely from a phone. But this same technology can also be used for commercial security, offering a safer and more convenient solution to managing a building or office. Brach Bengzten,Director of Marketing at ProData Key, explained the different ways mobile devices are changing the landscape of physical security. Bengzten joked that “people have five appendages,” referring to

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43:19

A Second Opinion Could Help Curb Wasteful Healthcare...

MarketScale Technology ·

2020/04/21

On today's episode of the MarketScale Healthcare podcast, Voice of B2B Daniel Litwin explores waste in the American healthcare system. A recent October 2019 study in JAMA by Dr. William Shrank showed waste makes up almost a quarter, or 25%, of U.S. healthcare spending, which, when quantified, can reach $935 billion by some estimates. How does this impact the system as a whole? What are some potential solutions? We're spoke to both of those major questions today with Jason Melton, CEO of 2nd.MD,

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31:59

Remote Work: Our Present and Our Future with Aruna...

MarketScale Technology ·

2020/04/20

Seemingly overnight, business has transitioned to working from home as the world unites to slow the spread of COVID-19. And just like that, digital tools like video conferencing, online task management, and secure messaging centers are in high demand like never before. So, who is rising to the challenge of keeping businesses afloat as they quickly transition to productive remote work? It comes as no surprise that Cisco, a longstanding leader in multinational technology services, is helping

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42:12

The Impact of COVID-19 on the Hospitality Industry...

MarketScale Technology ·

2020/04/20

On this episode of the MarketScale Hospitality podcast, Voice of B2B Daniel Litwin was joined by Dmitry Koltunov, Co-Founder and CTO of ALICE, to highlight the impact of the COVID-19 pandemic on hoteliers and the hospitality industry as a whole. ALICE is a platform designed to help hoteliers manage staff work and guest communication across every area of their operations. Because of the platform’s wide-ranging and global customer base, Koltunov said he’s gotten a good look at exactly how the spread

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20:20

Ribbon and IBM Partner to deliver Unified...

MarketScale Technology ·

2020/04/17

Communication, collaboration and remote capabilities have always been an integral part of how companies relate with customers and shareholders – and the COVID-19 pandemic has thrust these business drivers even further into the spotlight.To help businesses stay at the leading-edge in the application of these core tools and strategies, IBM and Ribbon Communications have partnered to create an innovative unified communications service ready to deliver powerful results.Ribbon Director of Solutions

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45:46

2019 SANS SOC Survey Recap and Overcoming SOC...

MarketScale Technology ·

2020/04/14

The 2019 SAN SOC Survey recap webinar, conducted in July of 2019, was hosted by Oren Aspir, CTO of Cyberbit, and Yarden Altman, Cyberbit incident response expert and former SOC manager. The Webinar covered the key survey findings, changes from 2018 to 2019, how to overcome the skill shortage, and the role of SOAR in SOC optimization.The objective of the SANS SOC Survey was to provide an overview from over 350 SOC leaders on the role, performance, technologies and processes applied in SOCs, and to

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36:10

Running Successful OT Systems in Complex Environments...

MarketScale Technology ·

2020/04/14

Cecil Pineda, CISO & Managing Director at Cyber Watch Systems [embed: https://cyberwatchsystems.com/], joined host Jason Claybrook, head of Marketing North America, Cyberbit [embed: https://www.cyberbit.com/], and Clayton Coleman, part of Cyberbit's OT cybersecurity team, for a discussion on the role of CISO’s in organizations, and the challenges of running OT systems in complex environments.Pineda began the conversation by telling Claybrook and Coleman of his time as a CISO for the DWF airport

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46:11

Why the Surveillance Tech at the Edge Needs a Rugged NVR

MarketScale Technology ·

2020/04/13

The need for capable, flexible and resilient NVRs is more apparent than ever. In an October 2019 study, Gartner, Inc. found that outdoor surveillance cameras will most likely be the biggest market for 5G IoT solutions through 2023. On today's episode of the MarketScale Technology podcast, we're rejoined by returning contributor Premio, a global solutions provider specializing in computing technology from the edge to the cloud. Our guests Phillip Hall, Content Marketing & Communication Manager,

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23:27

The Effect of COVID-19 on Stenography with Anir Dutta

MarketScale Technology ·

2020/04/13

COVID-19 pandemic affects all aspects of professional and personal life. But what toll does it take on a profession that predominantly relies on live settings, such as stenography? Host Daniel Litwin tapped Anir Dutta, President of Stenograph, LLC, for his perspective on the crisis, and how the industry is dealing with such rapid change. “The most important part of a stenographer’s job is in the room,” Dutta said. “That’s a critical value they bring to the process of a courtroom setting.” With the

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22:14

Navigating the Complex Color-Choice Process with...

MarketScale Technology ·

2020/03/31

On this episode of MarketScale’s Architecture and Design podcast, host Tyler Kern was joined by Chameleon Power Vice President of Color Solutions Phil Kenyon. The duo dove into the purposeful use of color across a number of industries and applications, outlining the modern-day tools and strategies that help direct those meaningful choices. Chameleon Power provides web and mobile visualization and design solutions that have initiated large steps toward those modern color capabilities, including

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661 results

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