PODCAST

Future of Consumer Marketing

The Global Talent Co.

The future of consumer marketing is brought to you by The Global Talent Co.

business marketing

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22:33

Marketplace to Subscription: Matt Ovenden's Playbook...

Future of Consumer Marketing ·

2025/07/04

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Matt Ovenden, serial entrepreneur and founder of The Wine Engine and Borrow A Boat. After building Borrow A Boat into a 400,000-user platform that transformed the boat charter industry, Matt is now applying his marketplace expertise to wine subscriptions. The Wine Engine represents his shift from low-frequency, high-ticket transactions to high-frequency, subscription-based consumer marketing. Through AI-powered

37:01

Platform Risk: When Facebook Killed 4Ocean's Growth...

Future of Consumer Marketing ·

2025/06/26

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Alex Schulze, CEO and Co-Founder of 4ocean. Born from a surf trip to Bali where Alex witnessed devastating plastic pollution, 4ocean has evolved from a simple bracelet company into a vertically integrated ocean cleanup operation that has removed over 41 million pounds of trash from the ocean. What started as a direct-to-consumer lifestyle brand leveraging viral marketing has transformed into a multi-faceted business

30:15

1,000 Walmart Stores: The Retail Launch Strategy That...

Future of Consumer Marketing ·

2025/06/26

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Terri Rockovich, Co-founder and CEO of Jinx. After scaling Casper's marketing budget from $30k to $7M monthly as their first marketing hire, Terri applied those hard-won lessons to building Jinx—a premium dog food brand positioned for mass market accessibility. Jinx has successfully navigated the challenging transition from D2C to retail, launching in 1,000 Walmart stores and expanding to Target, Amazon, and specialty

37:57

Scaling a 50-Person Marketing Team — Patrick Buchanan...

Future of Consumer Marketing ·

2025/06/26

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Patrick Buchanan, Senior Vice President of Marketing at Lulus. Patrick shares how he's building a brand focused on empowering women through authentic storytelling and community-driven marketing. From his early days in product placement working with celebrities like Zac Efron and Kobe Bryant, to scaling marketing teams of nearly 50 people, Patrick reveals the strategic approach behind Lulus' recent momentum - including

30:10

Can You Really Measure All Marketing? Jacqueline...

Future of Consumer Marketing ·

2025/06/26

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Jacqueline Parisi, Head of Marketing at Elektra Health. Elektra Health is revolutionizing women's healthcare by providing comprehensive menopause care through telemedicine, combining clinical treatment with wraparound support services like menopause doulas, education, and community. Operating primarily in New York and Connecticut, they're tackling the massive gap in menopause care where only one specialist exists for

33:55

How Smol's CMO Turned Hidden Products Into Display...

Future of Consumer Marketing ·

2025/06/26

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Hilary Strong, CMO of smol, the UK-based challenger brand disrupting the laundry and cleaning category. Founded in 2018 by two ex-Unilever colleagues, smol has revolutionized how consumers buy cleaning products by combining D2C subscription delivery with sustainable, high-performance products at accessible prices. Hilary shares how they've built a brand that customers proudly display rather than hide under the sink,

39:04

How Vivobarefoot Built $120M Challenging Big Shoe

Future of Consumer Marketing ·

2025/06/25

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Galahad Clark, founder and CEO of Vivobarefoot. Clark is leading a rebellion against "Big Shoe" - the $24 billion global footwear industry dominated by Nike and Adidas. Coming from a 200-year-old Quaker shoemaking family, Clark pivoted from traditional footwear to create barefoot shoes that prioritize foot health over fashion trends. Despite facing near-bankruptcy in the early years, Vivobarefoot has grown into a $120

30:45

How Nick's Built Brand vs Performance Marketing Balance

Future of Consumer Marketing ·

2025/06/25

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Stefan Lagerqvist, Group CEO of Nick's, a Swedish food tech company revolutionizing the healthy snacking space. Nick's has carved out a unique position by focusing on eliminating the gap between indulgent and healthy, creating products that taste great without the traditional health food compromise. After a major brand pivot based on data-driven consumer insights, Nick's transformed from an angry activist brand to one

28:25

Why Sauna House Rejected Wellness Bros for Working Moms

Future of Consumer Marketing ·

2025/06/12

In this episode of The Future of Consumer Marketing, host Brett interviews Gavin Jocius, Chief Digital & Marketing Officer of SAUNA HOUSE®. SAUNA HOUSE® is building the modern American bathhouse by adapting ancient wellness modalities for US consumers. Operating in a market where communal bathing culture is nascent compared to established markets like Finland, Japan, and Canada, SAUNA HOUSE® has grown from one Asheville location in 2019 to multiple corporate and franchise locations across the

33:25

Why Ad Campaign "Wear-Out" Is Killing Your Brand Growth

Future of Consumer Marketing ·

2025/06/12

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Andrew Thomas, VP of Marketing at Archer Meat Snacks. Andrew shares how Archer Meat Snacks, the fifth largest meat snack brand in the nation, is disrupting the category dominated by legacy players like Jack Link's and Slim Jim. Through bold rebranding, strategic color psychology, and a deep understanding of consumer segmentation, Archer Meat Snacks is driving category growth alongside Chomps as the only two brands

28:12

15M Tickets = AI Pricing That Actually Works at TicketCo

Future of Consumer Marketing ·

2025/05/30

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Carl-Erik Michalsen Moberg, CEO and Co-Founder of TicketCo. TicketCo began as a solution to outdated ticketing infrastructure in Norway's event industry and has evolved into one of Europe's fastest-growing sports ticketing platforms. What started as a necessity for their own mountain festival has grown into a company that holds monopoly positions in Norwegian sports and is rapidly expanding across the UK and Ireland

29:29

The Anti-Pandering Playbook: How Shed Avoids...

Future of Consumer Marketing ·

2025/05/23

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Lance Dobson, Senior Director of Marketing and Analytics at Shed. Formerly known as Shed Rx, the company focuses on enhancing physical, mental, and emotional wellness through medical interventions, including weight loss medications like GLP-1s. Lance shares insights on creating authentic, connective marketing that resonates with consumers, avoiding tired marketing clichés, and structuring marketing teams to balance

31:05

How Every® Doubled Retention by Going Subscription-Only

Future of Consumer Marketing ·

2025/05/23

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Casimir Rob, Founder and Managing Director of every®, a plant-based frozen meal subscription service. Launched at the beginning of the pandemic in March 2020, every® has evolved from an emergency meal solution to a transformative subscription service helping busy professionals maintain healthy eating habits. Through their journey, Casimir shares how they've doubled customer retention, dramatically expanded lifetime

36:49

Growth Loops vs. Funnels: Popsa's $1M Revenue Per...

Future of Consumer Marketing ·

2025/05/23

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Nathan Levi, CMO at Popsa, a mobile-first "memory curation platform" that's disrupting the traditional photo printing industry. Popsa has transformed a dated category dominated by web-first incumbents into a frictionless mobile experience, particularly appealing to an older demographic seeking beautiful photo products without needing design skills. Nathan shares how Popsa built a global presence from day one, why

40:02

How Bobbie Built a Brand Loved by Moms (and Dads) w/...

Future of Consumer Marketing ·

2025/05/22

In this episode of The Future of Consumer Marketing, Brett Stapper speaks with Kim Chappell, Chief Brand Officer at Bobbie. As the first new infant formula company to enter the US market in eight years, Bobbie has created a beloved brand by addressing a critical gap in the baby nutrition market. Kim shares how Bobbie built remarkable brand loyalty in a heavily regulated and emotionally charged category by leading with authentic storytelling, creating real community connections, and turning marketing

27:08

Luxury D2C Growth: Why Carlisle "Dokk" Knight...

Future of Consumer Marketing ·

2025/05/21

In this episode of The Future of Consumer Marketing, Brett Stapper interviews Carlisle “Dokk” Knight, co-founder and COO of Pura Cashmere, a luxury cashmere clothing brand. From his early days pioneering game streaming technology in the late 90s to building a multi-million dollar bootstrapped D2C fashion brand with his wife, Dokk shares invaluable insights on sustainable growth, maintaining product quality at scale, and the advantages of controlling your own fulfillment operations. With 5

33:22

Marketing the Feeling, Not the Product: Feast &...

Future of Consumer Marketing ·

2025/05/16

In this episode of The Future of Consumer Marketing, Brett Stapper interviews Alon Rivel, CMO of Feast & Fettle, a meal delivery service focused on solving dinnertime fatigue for families. Unlike competitors who simply market food, Feast & Fettle positions itself as giving time back to busy parents. With a vertically integrated operation serving over 6,000 families weekly in the Northeast, Feast & Fettle is taking a deliberate, quality-focused approach to growth. As a recent Boston

32:02

From Shark Tank Chaos to 4,000% Growth: Swimply's PR...

Future of Consumer Marketing ·

2025/05/15

In this episode of The Future Consumer of Marketing, host Brett Stapper interviews Bunim Laskin, Founder and CEO of Swimply. Swimply has revolutionized recreational access by creating a marketplace that allows homeowners to rent out their private pools by the hour. With over $60 million in funding, expansion to 130 cities across three countries, and hosting over 4 million guests, Swimply is democratizing access to luxury pool experiences. From a Shark Tank appearance that aired on the exact day

28:52

Reimagining Marketing Teams for AI: João Janes'...

Future of Consumer Marketing ·

2025/05/15

In this episode of The Future of Consumer Marketing, Brett Stapper interviews João Janes, Global VP of Marketing at Habyt. Habyt is disrupting the housing market by providing flexible living solutions that bridge the gap between short-term Airbnb stays and traditional long-term housing. Operating in over 20 cities worldwide, Habyt has become the leading player in the flexible co-living space by simplifying the housing process with lower deposits, streamlined documentation, and month-to-month

30:20

How Spot & Tango Achieved Profitability While Many...

Future of Consumer Marketing ·

2025/05/14

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Russell Breuer, Founder and CEO of Spot & Tango. What started as homemade dog food recipes in a New York City studio apartment has evolved into a thriving direct-to-consumer pet wellness brand with a $25 million manufacturing facility. Russell shares how the company has capitalized on the "humanization of pets" trend by creating personalized, high-quality dog food options while building a profitable D2C business

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