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PODCAST

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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing

business marketing

All Episodes

32:27

Advertising: Podcast Ads Are Your New Secret Weapon...

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2024/06/19

Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. They produce the must-consume research on podcast advertising, and are probably the only newsletter I read religiously.In this episode, we discuss:Why podcast listeners are your ideal audienceHow to track your ad performance effectivelyThe best types of podcast ads for your brandCrafting ads that

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33:16

Advertising: Must-Know Google Ads Updates & Winning...

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2024/06/12

Becky Hopkin and Jonny Hyams have both been on the show before – and this time we get them both! Our favourite Google Ads experts from advertising agency Digital Gearbox.In this episode, we discuss: What’s new in Google Ads What’s currently working And what’s still working wellDive in:[04:56] Google can use AI to track user data.[09:36] Google AI chat box creates ad content.[10:49] Search ads now have single shorter headlines.[14:29] AI, smart bidding crucial for best results.[17:42] Tip for using

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38:11

Advertising: Elevating & Optimising Your Meta Ads...

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2024/06/05

Jon Loomer’s been helping marketers and entrepreneurs reach their business goals through advanced Facebook marketing strategies since 2011! And he’s (in my opinion) a must-follow if you want to know what’s working right now on Facebook Ads.In this episode, we discuss: Shifting the focus from targeting to better creatives Making the most of Facebook’s automation tools The importance of accurate data tracking and integrationDive in:[07:10] New advertisers have it easier now.[12:33] Expensive marketing

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33:25

Omnichannel: B2B eCommerce Strategies and Pitfalls to...

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2024/05/29

Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base.In this episode, we discuss: How to build a successful B2B eCommerce strategy Understanding the needs of B2B customers Tailoring the experience The long-term benefits of B2B eCommerceDive in:[04:51] B2B offers scalable, economical way to expand.[08:26] Selling to businesses requires different strategy.[09:45] Merchants must plan and

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32:44

Omnichannel: Connected Commerce Strategies for Better...

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2024/05/22

Ben Lang is the Head of Northern Europe and Dach at Shopify. Helping Shopify partners throughout these regions and beyond to help the retailers they work with build successful commerce strategies.In this episode, we discuss: Transitioning from omnichannel to connected commerce Enhancing customer experience with data integration The importance of agile and scalable tech stackDive in:[05:46] 54% browse online, maximize impact with both.[07:07] Technology affects physical retail experience, now

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34:18

Omnichannel: The 5-Step Process to Finding Your...

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2024/05/15

Jamie Lee is all about driving digital and omnichannel growth, and has over 14 years experience of helping renowned brands do just that–including household names like Nike, Walmart, Sony AND emerging DTC brands like Vital Proteins and Everlane.In this episode, we discuss: Strategic selection of marketplaces Understanding and leveraging customer demographics and behaviors Balanced approach to metrics and feedback in new channels The 5 facets to look at when deciding which marketplace to go withDive

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25:36

Omnichannel: Tips for Cross Border Expansion to...

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2024/05/08

Paul is a cross-border growth specialist at Global-e, where he uses his experience to help brands grow their sales and profits through exporting.In this episode, we discuss:Diversification as a way to manage business risksWhy you should consider selling overseasHow to make it a successWhy it’s important to localize customer experienceStrategically using global expertise and solutionsDive in:[05:10] Diversify sales channels to reduce risk.[08:20] Optimise proposition based on customer country

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29:57

Omnichannel: Harnessing Physical Retail for eCommerce...

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2024/05/01

Oliver Banks is the founder of retail consultancy OB&Co, host of The Retail Transformation Show podcast, Author of the brand new book “Driving Retail Transformation: How to Navigate Disruption and Change” already described by Boots UK’s Chief Digital officer as “Essential reading for any retail leader” AND (like me) one of LinkedIn’s top Retail Voices–yeah, the blue badge.In this episode, we discuss: The synergy between online and physical retail stores How different physical retail formats can

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42:56

SEO: Link Building Tips for SEO with Rosa Mitchell,...

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2024/04/24

Rosa Mitchell is one of the team at connective3 a multi-award winning digital marketing agency who create market leaders. Working globally with brands such as AVON, Wren Kitchens, and Thortful, Rosa’s specialism is in Digital PR and SEO–with the hard-to-find combination of analytical brain and creative flair!In this episode, we discuss: The evolution of link building The important role of creativity in digital PR campaigns How to do well in digital PR Rosa’s four key strategies for successful

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35:44

SEO: Technical Foundations create big wins with Brad...

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2024/04/17

Brad Houldsworth is sales and strategy director at Remarkable Commerce – home of the UK’s most customisable eCommerce platform.And Matt Henton is one of Brad’s happy clients– Head of eCommerce at fashion retailer Moss.In this episode, we discuss:Technical SEO’s important role in eCommerce SuccessThe big project over at MossHow choosing the right metrics can make a differenceDive in:[07:41] Prioritizing technical foundation for SEO success.[10:55] Focusing on technical SEO for big

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38:33

SEO: YouTube SEO Strategies for Long-Term Channel...

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2024/04/10

Louise Knight is one of the team at Navigate Video, an award-winning YouTube Agency who are focused on helping brands grow on YouTube, including (of course!) YouTube SEO.In this episode, we discuss: How YouTube SEO requires time and a strategic plan Why optimisation goes beyond just the videos Optimising your OLD videos as well as your new ones Engagement and quality as keys to algorithm favorability Leveraging new features and community engagementDive in:[05:03] Optimise YouTube videos for

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32:43

SEO: Crafting Unique and Helpful Content for your...

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2024/04/03

Carolyn Shelby has been in digital marketing since 1994 (yes, it was a thing even then) specialising in SEO since 1997. She’s now Principal SEO at Newfold Digital and Yoast, continuing to develop innovative SEO strategies, and focused on enhancing the online visibility and engagement for Newfold Digital's brands.  In this episode, we discuss:  Why unique and helpful content is more important than ever The evolving relationship between SEO professionals and search engines  How AI plays a role in

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30:15

Email: 2024 Deliverability Update aka how to get into...

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2024/03/27

Emilia Swiecicka & Ali Wood are email marketing experts from Intuit Mailchimp, joining us to explain what all the recent deliverablity updates mean for you.In this episode, we discuss:Data Hygiene The importance of a clean and segmented email listThe technical aspects of email deliverabilityWhy consistent engagement and respect for subscribers are keyWhat KPIs you should monitorAnd of course... DMARC, SPF, and DKIM!Dive in:[05:24] Differentiating between delivery and deliverability is

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30:13

Email: List Growth Sales Strategies with Hannah Spicer

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2024/03/20

Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004. Including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. Wow! She now runs her own consultancy “Hannah Spicer Consulting” specializing in email marketing for an equally impressive list of luxury and fashion brands.In this episode, we discuss:Why you should prioritize quality over quantity in email listsHow to optimise your website pop-ups for to grow your email

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30:38

Email: How Predictive Analytics can Increase your...

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2024/03/13

Daniel Budai has been doing email marketing since 2017, and he and his team have helped over 180 eCommerce brands to improve their sales. He’s the CEO & Founder of Budai Media where they focus only on retention marketing – helping their clients both communicate better with their audience AND increasing retention of the best customers with laser-targeted segmentation and automation.In this episode, we discuss:Why you should use predictive analytics in email marketingThe importance of data-driven

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35:58

Email: AB Tests for Email Marketing Success with...

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2024/03/06

Bridget Poston is a conversion copywriter and email marketer helping DTC clients via her Beeline Copy agency. Where she creates human-first email marketing to keep your customers coming back, and finds untapped revenue within your email list.In this episode, we discuss:the untapped potential of email listswhy brands need to do ab testing, and how they should do itleveraging zero-party data to effectively personalize emailsDive in:[03:58] Transitioned from writing to holistic email marketing.[08:13]

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37:09

Storytelling: Creating Captivating Product Stories...

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2024/02/28

Aimée López is a senior copywriter and strategist helping global brands get the most impact out of their copy. From in-store signage to SEO and whole cross channel brand campaigns. Aimée’s agency Copy Unleashed have delivered projects for Tate Modern, Top Drawer, GOBI Cashmere, and multiple global brands we’re just not allowed to name! AND in her pitch to be on the show, Aimée even offered to run around town with the URL on a sandwich board.In this episode, we discuss:Using the power of storytelling

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39:09

Storytelling: How to Create your Perfect...

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2024/02/21

Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried a tested Revenue Growth Framework – where storytelling is key.UPDATE - audio issue fixed 29 Feb 24in this episode, we discuss:The integral role of storytelling in connecting with audiencesKnowing your audience and business well for effective top-of-funnel marketingThe power of video content and the necessity of iterative

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35:43

Storytelling: Building Great Customer Experience at...

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2024/02/14

Ben Afia is a customer communications expert for the FTSE100.Using culture, branding, and (of course) story to improve customer experience whilst also lowering costs. With clients across many verticals including many in the retail and eCommerce space like Twinings, Morrisons, Ronseal, and Boots.In this episode, we discuss:Embedding storytelling in company cultureThe importance of selecting the right copywritersHow effective briefing can impact creative workDive in:[03:35] Ben shares his storytelling

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34:10

Storytelling: Elevating Customer Acquisition Through...

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2024/02/07

Andy Donaldson is the Founder of customer acquisition agency Revenue Growth Agency.For over 20 years he’s been helping eCommerce brands, especially in the luxury sector to grow their customer base. And with Revenue Growth Agency he’s turned all that knowledge into a tried and tested revenue growth framework powered by storytelling.In this episode, we discuss:How people are now moving from performance marketing to storytellingThe importance of having a central theme in brand storytellingWhat to do

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292 results

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