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PODCAST

Brand Story

This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.

business marketing

All Episodes

47:20

Cultivating Emotional Intelligence featuring Connie Hess

Brand Story ·

2022/02/15

When you’re looking at hiring employees, are you considering intellectual intelligence or emotional intelligence? While it shouldn’t be one or the other, emotional intelligence can often be seen as not as important. But when you’re working to build company culture, it can sometimes mean the difference between thriving and surviving. For Connie Hess, Partner and General Manager at Valley Engineering, understanding and adapting to employee needs is one of the most important things a company should do

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50:40

Art of Brand Experience featuring Sarah Moore

Brand Story ·

2022/02/01

When you think of intimate and intentional brand experiences, what comes to mind? Often, we equate those experiences with smaller, mom-and-pop shops or perhaps a local boutique hotel. In fact, for those outside the hospitality sector, rarely would a city like Las Vegas come to mind. However, MGM Resorts International’s SVP of Marketing, Sarah Moore, has made it her personal mission during and post-COVID-era to create the kind of personal experiences that resonate with their resorts' customers,

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50:37

NFTs and Community featuring Zain Gaziani

Brand Story ·

2022/01/24

In this episode, we hear from Zain about his journey from working for Gary Vaynerchuck on the VeeFriends launch and moderating their NFT Discord to becoming an NFT creator himself. We help break down some misconceptions of NFTs and hear more about the community aspect that makes up the digital space.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who

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53:23

Podcasts' Compounding Interest featuring Adam Conner

Brand Story ·

2022/01/17

Everywhere you look, it seems another podcast has popped up. While the market may feel saturated with too many podcasts to count, there’s an increasing gap between the good, the bad, and the indifferent. In fact, there’s actually an explosion of opportunity when done well. Adam Conner thinks so, too. As the founder of Authentic Avenue, Adam believes there are few media as powerful as podcasts for sharing your brand story, building genuine relationships, and connecting with your audience in a truly

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48:15

A Brand's Purpose featuring Patricia Corsi

Brand Story ·

2022/01/04

Purposeful and courageous marketing is more important than ever. Yet, it’s more than simply creating buzzworthy campaigns. In fact, Bayer Global CMO/CDO Patricia Corsi sees it as giving authenticity to both your brand’s positioning and messaging in the market to create an audience-first experience. And that experience should ultimately resonate on the deepest of levels — and on the most human of levels, too.This is Brand Story, a podcast celebrating the stories of real people who are making an

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40:11

Empowering Introverts with Daisy Simonis

Brand Story ·

2021/12/13

When you hear “introvert” do you immediately think, “shy, quiet, likes to be alone”? If you do, you’re not alone. But there’s so much more to the story. In fact, there are a lot of misconceptions around introverted personalities and how they uniquely engage with the world and with others. Daisy Simonis, Founder of Empowered Introverts, is on a mission to help introverts tap into their superpowers on their way to impacting the workforce — and the world — in ways they are uniquely wired to. But, this

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41:04

The Power of Intuition with Bryn Kenney

Brand Story ·

2021/11/29

Ask anyone who plays and they will tell you poker isn’t for the faint of heart or the unfocused. It’s one of the most mentally-difficult, strategic games there is. Most people play purely for fun or perhaps even for a small payout and don’t have their sights set on becoming one of the most prolific players of all time. While Bryn Kenney didn’t set out to become that either, he certainly achieved it as he amassed more than $55 million in poker earnings while also holding the record for the largest

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49:24

Work-Life Integration with Kedren Crosby

Brand Story ·

2021/11/15

Creating a sustainable, successful and emotionally healthy workplace isn’t a byproduct of words on a wall. In fact, it’s much deeper than that. Kedren Crosby, President of Work Wisdom, LLC, has devoted her 25-year career to making workplaces better. In order to do better and be better, brands are realizing that successful workers also want to live better, rethinking the traditional notion of what a successful workplace looks like.Related links for this episode:Slowly: A Recipe for a Modern

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51:57

Brand Commitment vs. Conviction with Kelly O'Keefe...

Brand Story ·

2021/11/01

It all comes back to Brand. That's how Kelly O’Keefe and Matt Williams from the Brand Federation see it. In this episode, we talk about how Brand is culture and culture is your competitive advantage, as long as what’s stated externally is genuinely embraced internally. We also discuss that the brands with strong, authentic convictions are the ones that aren’t just going to win more business, but are going to win more A+ talent, too.Brands can be a positive catalyst for change and a redemptive force

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55:42

The Storyteller's Storyteller with George Tannenbaum

Brand Story ·

2021/10/18

George Tannenbaum is an advertising icon and true veteran in the world of copywriting. Having spent nearly four decades in the world of advertising and creative direction for the world’s top brands, he shares his journey of moving from working for a renowned ad agency to now working for himself — and what he’s learned along the way.Everyone has a story. Brand Story exists to help leaders across the country and the globe tell theirs. But, we never want it to end there. In fact, the magic of Story

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54:20

Writing is a Craft with Kate Kelly

Brand Story ·

2021/09/27

In this episode, we talk with Kate Kelly, a talented writer, speaker, and historian, who shares how curiosity drives good storytelling, why it's important to respond to your audience, and how to get started writing people's stories.Kate is the writer and publisher of America Comes Alive!, a website that features little-known stories of regular people who have made a difference and changed the course of history.This is Brand Story, a branding podcast that brings you hard-fought lessons learned from

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44:57

Leading from the Ground Up with Daniel Blosser

Brand Story ·

2021/09/13

In this episode, we talk with Daniel Blosser, President of Riddleberger Brothers, Inc., the premier mechanical systems contractor in Central Virginia. For over 30 years, Daniel has worked at RBI in several different positions and uses that experience to lead the company successfully through growth and expansion while staying true to their values.Steve and Daniel discuss how leaders use storytelling to engage with their employees, brand culture and the importance of investing in your team, and

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54:50

When Your Mission is Your Brand with Pat Craig

Brand Story ·

2021/08/23

In this episode, we talk with Pat Craig, Founder and Executive Director of The Wild Animal Sanctuary. Pat shares his incredible journey from becoming the youngest person licensed in the industry to leading the largest carnivore sanctuary in the world.He talks about the importance of telling your story authentically, how connecting with the right audience can advance your mission, andhowtaking a different perspective can solve your problem.To learn more about The Wild Animal Sanctuary and to donate,

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46:16

Fostering Community Through Storytelling with Andrea...

Brand Story ·

2021/08/09

For Andrea Dono, it’s all about connecting with the community. When you lead a successful downtown revitalization organization, it takes teamwork to lead efforts, create events, and promote the area.Andrea shares insights learned from her time at the National Trust for Historic Preservation’s Main Street Center and how that experience shapes how she approaches her role as Executive Director of Harrisonburg Downtown Renaissance. She talks with us about showing off your brand’s personality, staying

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51:42

Scripts Are the Starting Line with Ken Marcus

Brand Story ·

2021/07/26

How do you make a memorable spot?Today we're talking with Ken Marcus, Senior Writer at The Martin Agency, who has played a major role in campaigns for brands like GEICO and Sling. Ken takes us through the creative process, from building strong relationships with clients, collaboration, writing for comedy, and being single-minded in your messaging. This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. You’ll hear

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01:00:03

Be First Second with Khalil Garriott

Brand Story ·

2021/07/13

How do you tell a story that makes an impact? Today we're talking with content creator Khalil Garriott, Director of Branded Content and Executive Editor at James Madison University, about storytelling, thinking like a journalist, and why your content should celebrate -- not sell.This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. You’ll hear unique stories you can relate to, be inspired by, and learn from —

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55:39

Cultivating Social Community with Zain Gaziani

Brand Story ·

2021/06/29

How often do you follow your gut instincts? Today we're talking with Zain Gaziani, Head of Community & Social Media for VeeFriends, about risk versus reward, the positive impact of social media, and meeting challenges with enthusiasm.This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.We release

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48:53

Adopting an Abundance Mindset with Jay Harrington

Brand Story ·

2021/06/22

Is it possible to build successful relationships online? Today we're talking with thought leader Jay Harrington, president of Harrington Communications, about building relationships through LinkedIn, storytelling, and the importance of adopting an abundance mindset.This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are

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42:04

Building Authentic Connections with Judith Trumbo

Brand Story ·

2021/06/08

Today we’re talking with Judith Trumbo, CEO of Virginia Mennonite Retirement Community, about how to build community, knowing your brand’s differentiators, and the importance of authenticity.This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome

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51:40

Leadership Through Listening with George Pace

Brand Story ·

2021/05/25

Steve talks with George Pace, former CEO of Rocco and founder of Shenandoah Valley Angel Investors, on why you should listen more than talk, hire people smarter than you, and realize that when you’re a leader, it’s not about you.This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their

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102 results

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