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PODCAST

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don"t do what they say they will do and don"t act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you"re a small business or thriving corporation,

business marketing

All Episodes

39:27

480. Marketing to Mindstates

The Brainy Business | Understanding the Psychology of... ·

2025/03/18

In this episode of The Brainy Business podcast, Melina Palmer welcomes Will Leach, founder and CEO of Mindstate Group, to discuss the powerful marketing concepts. Drawing from his extensive experience in behavioral science and marketing, Will shares insights from his bestselling book, Marketing to Mindstates, and explains how understanding consumer psychology can transform marketing strategies. Melina and Will discuss the importance of clarity in messaging, exploring the distinction between

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40:19

479. The Housefly Effect: Small Changes, Big Impact

The Brainy Business | Understanding the Psychology of... ·

2025/03/13

In this episode of The Brainy Business podcast, Melina Palmer welcomes Eva van den Broek and Tim den Heijer, co-authors of the intriguing new book, The Housefly Effect. Join the conversation as they explore the fascinating concept of how small, seemingly insignificant factors can have a profound impact on behavior—much like the annoying buzz of a fly that suddenly demands your attention. Eva, a behavioral economist and founder of Behavioral Insights Netherlands, shares her expertise on applying

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49:49

478. The Power of Choice Architecture in Behavior Change

The Brainy Business | Understanding the Psychology of... ·

2025/03/12

In this episode of The Brainy Business podcast, Melina Palmer engages in a thought-provoking conversation with Eric Johnson, a leading expert in choice architecture and behavioral decision-making. They explore the critical elements of choice and how the way options are presented can significantly influence decision outcomes. Eric, a faculty member at Columbia Business School and director of the Center for Decision Sciences, shares insights from his extensive research, including the implications of

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52:55

477. The Financial Value of Gender Diversity in Business

The Brainy Business | Understanding the Psychology of... ·

2025/03/06

In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. David Daniels, a Presidential Young Professor at NUS Business School, as they dive into groundbreaking research on the value of gender diversity in companies. David discusses his extensive work that quantifies the impact of workforce gender diversity on company performance, revealing that a mere 1% increase in gender diversity can lead to significant financial gains—up to $152 million for tech companies and $18.7 million

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27:01

476. Setting Up Experiments for Your Business

The Brainy Business | Understanding the Psychology of... ·

2025/03/04

In this episode of The Brainy Business podcast, Melina Palmer dives into the essential topic of setting up experiments in your business. While many organizations may shy away from testing due to intimidation or lack of experience, Melina shares her top tips to make experimentation accessible and effective. Drawing from her own academic and professional journey, she emphasizes the importance of small, focused tests that can yield significant insights without overwhelming your resources. Listeners

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48:14

475. Embrace Your Mortality

The Brainy Business | Understanding the Psychology of... ·

2025/02/27

In this episode of The Brainy Business podcast, Melina Palmer welcomes Oliver Burkeman, author of the New York Times bestseller 4000 Weeks: Time Management for Mortals and the newly released Meditations for Mortals. Oliver shares his insights on embracing the finite nature of life and how recognizing our limitations can lead to a more fulfilling existence. Throughout the conversation, Oliver and Melina explore the themes of productivity, time management, and the pursuit of happiness. They discuss

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31:32

474. The Art of Brainy Goals

The Brainy Business | Understanding the Psychology of... ·

2025/02/25

In this episode of The Brainy Business podcast, Melina Palmer dives into the psychology of setting and achieving goals. As the new year resolutions may start to fade, this episode offers a timely reminder and practical guidance to re-energize your goal-setting process. Originally aired in October 2019, the episode provides insights into setting "brainy goals" and the steps necessary to not only achieve but exceed them. Melina outlines three essential tips for setting and achieving brainy goals:

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48:07

473. The Five Talents That Really Matter

The Brainy Business | Understanding the Psychology of... ·

2025/02/20

In this episode of The Brainy Business podcast, Melina Palmer is joined by Barry Conchie and Sarah Dalton, co-authors of The Five Talents that Really Matter. Barry and Sarah share their extensive research on leadership effectiveness, revealing the five key talents that drive extraordinary performance. Their work, based on studying over 58,000 executive leaders, aims to dispel the myths in leadership literature by focusing on traits that truly predict high performance. Barry and Sarah share the

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47:10

472. Achieving Hyper Performance

The Brainy Business | Understanding the Psychology of... ·

2025/02/18

In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Agnis Stibe, a renowned expert in behavioral economics and transformation design, to explore the concept of hyper performance. Agnis shares insights from his work, including his involvement with the innovative company, The Littery, which uses behavioral economics to turn litter into lottery tickets, and discusses the Stibe Method for achieving hyper performance by removing psychological obstacles to success. Melina and

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53:21

471. Lead Bigger

The Brainy Business | Understanding the Psychology of... ·

2025/02/13

In this episode of The Brainy Business podcast, Melina Palmer is joined by Ann Chow, the former CEO of AT&T Business, for an insightful discussion on what it means to "lead bigger" and how to incorporate inclusive leadership in today's evolving work environment. Ann, who made history as AT&T's first woman of color to hold the CEO position, shares her experiences and the lessons she learned throughout her 30-year career in telecommunications and technology. Ann delves into the importance of

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34:44

470. Unlocking the Power of Vulnerability Loops

The Brainy Business | Understanding the Psychology of... ·

2025/02/11

In this episode of The Brainy Business podcast, Melina Palmer explores the concept of vulnerability loops, exploring how this powerful tool can enhance trust and foster deeper connections within teams and organizations. Originally aired in October 2022, this refreshed episode highlights the importance of embracing vulnerability as a means to build genuine relationships, featuring insights from John Levy and other thought leaders. Melina discusses how vulnerability, often seen as a weakness, can

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46:13

469. Revolutionizing Corporate Learning

The Brainy Business | Understanding the Psychology of... ·

2025/02/06

In this episode of The Brainy Business podcast, Melina Palmer is joined by Bob Gerard, Learning Ingenuity lead at Accenture and co-host of the Learning Geeks podcast. They dive into the science of brain-friendly learning and explore how corporate training can be transformed from mundane to engaging. Bob, a seasoned veteran in the learning industry, shares insights on how Accenture is revolutionizing the way their people learn through innovative practices and durable learning principles. Bob

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42:54

468. Decoding the Why

The Brainy Business | Understanding the Psychology of... ·

2025/02/04

In this episode of The Brainy Business podcast, Melina Palmer revisits a fascinating conversation with Nate Andorsky, author of Decoding the Why. This refreshed episode dives into the intricate world of behavioral science and its application in technology and strategy for innovative companies and nonprofits. Nate, an entrepreneur with a keen interest in human decision-making, discusses how understanding psychological drivers can transform business strategies. Nate shares his journey into behavioral

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49:53

467. The Streak End Rule: Revolutionizing Motivation...

The Brainy Business | Understanding the Psychology of... ·

2025/01/30

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Polly Kang, a postdoctoral scholar at INSEAD, to explore the fascinating "streak end rule" and its implications for motivation and job satisfaction. Polly's research delves into how feelings influence decisions in organizational settings, using advanced quantitative tools and vast data sets to uncover causal relationships. Polly shares insights from her study on a text-based crisis hotline, revealing how the order of tasks,

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45:24

466. Declutter Your Mind: Behavioral Economics for a...

The Brainy Business | Understanding the Psychology of... ·

2025/01/28

In this episode of The Brainy Business podcast, Melina Palmer explores the art of organizing your brain using behavioral economics principles. Feeling overwhelmed and scattered? You're not alone. Melina shares practical strategies to help streamline your mental processes, reduce stress, and boost productivity, drawing from behavioral economics insights. Originally aired in January 2020, this episode remains as relevant as ever, offering timeless advice on decluttering both your physical and digital

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49:55

465. The Leadership Amplification Effect with Adam...

The Brainy Business | Understanding the Psychology of... ·

2025/01/23

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Adam Galinsky, author of the new book Inspire. Adam, a professor at Columbia Business School, shares insights from his extensive research on leadership, negotiation, and decision-making. He discusses the continuum of inspiring and infuriating leaders, revealing that these traits are universal and can be developed over time. Adam introduces the concept of the "leader amplification effect," emphasizing how leaders' actions and

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46:42

464. Rethinking Failure: Behavioral Insights with...

The Brainy Business | Understanding the Psychology of... ·

2025/01/21

In this episode of The Brainy Business podcast, Melina Palmer engages in an insightful conversation with Madeline Quinlan, a behavioral scientist and co-founder of Salient, a consultancy bridging the gap between academic insights and practical applications of behavioral science. Madeline shares her journey from finance to behavioral science and discusses the importance of reframing failures as opportunities for learning and growth. With a focus on the intersection of finance and psychology, Madeline

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49:51

463. Defy: Embracing the Superpower of Responsibility...

The Brainy Business | Understanding the Psychology of... ·

2025/01/16

In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Sunita Sah, a physician turned organizational psychologist and professor at Cornell University. Sunita discusses her new book, Defy: The Power of No in a World that Demands Yes, which explores the importance of defiance in decision-making and how it can be a powerful tool for maintaining personal integrity and values. Her research delves into the dynamics of compliance, conflicts of interest, and the psychological

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41:59

462. The Power of Saying No with Vanessa Patrick

The Brainy Business | Understanding the Psychology of... ·

2025/01/14

In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Vanessa Patrick, a renowned professor of marketing and author of the USA Today bestseller, The Power of Saying No. Together, they delve into the critical art of saying no and how it can empower individuals to take control of their lives. Vanessa shares her insights on why people struggle with saying no, the importance of setting personal policies, and how empowered refusal can help you manage your time and energy

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47:09

461. Never Play It Safe: Embracing Constraints and...

The Brainy Business | Understanding the Psychology of... ·

2025/01/09

In this episode of The Brainy Business podcast, Melina Palmer welcomes Chase Jarvis, author of Never Play It Safe, for an inspiring discussion on living a good life by leveraging essential tools we already possess. Chase, an award-winning artist and entrepreneur, shares insights from his journey and his new book, emphasizing the importance of looking inward rather than seeking external validation. Chase and Melina explore the seven essential tools for a fulfilling life: attention, time, intuition,

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560 results

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