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PODCAST

Creative Shop Talk with Wendy Batten

Wendy Batten, Creative Retail Mentor

How do I attract more customers to my store? How do I get more sales? How do I book out my shop"s events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm

business management

All Episodes

20:34

215. Coffee Break Chat: Customer Service vs. Customer...

Creative Shop Talk with Wendy Batten ·

2024/06/24

With host retail coach Wendy Batten https://wendybatten.com/podcast/ In This Episode: As a retail shop owner, have you given much thought to the difference between customer service and customer experience as it relates to your brand? In this short coffee chat episode, I’ll share the difference between the two and what you can do to ensure your brand is having the impact you want it to on your customers. Remember: it doesn’t matter what you sell in your shop, the goal should be to build a

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12:31

214. Coffee Break Chat: Be a Big Deal!

Creative Shop Talk with Wendy Batten ·

2024/06/17

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Let’s have a coffee chat around being a big deal in your community, shall we? Recently, I had a conversation with a client where she relayed to me that being a “big deal” in her community felt awkward for her because she didn’t want to show off or flaunt herself. I want to be the first to tell you that being a big deal isn’t about you personally, but rather, it’s about making sure your brand is

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23:02

213. Five Areas Retailers Should Focus on in Q3

Creative Shop Talk with Wendy Batten ·

2024/06/10

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: If your retail shop is in an area where summertime means things slow down a little bit, it’s not time to settle into vacation mode just yet! As we move into summer, there are a few things that we can be doing around our retail shops to set us up for success when things get busier this Fall. In this episode, I’m going to share 5 areas retail shop owners could focus on this summer so you won’t be

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45:27

212. Pushing Through Business Blocks with Guest...

Creative Shop Talk with Wendy Batten ·

2024/06/03

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: When you are feeling stuck in your retail business or in life, what tricks do you use to change your mindset? How do you push through the blocks that feel as though they are keeping you stuck? In this episode, I’m joined by mixed media artist, creative coach, and former client Jane Bellante to chat about all things mindset. Jane’s business has transformed over the years from a retail shop to creative

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28:49

211. Relationship Marketing for Retailers

Creative Shop Talk with Wendy Batten ·

2024/05/27

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Our business growth is dependent on relationships. Customers, team, and others in your community. Being intentional about relationship marketing is key. As a retail shop owner, have you thought about which other businesses in your community might be a good fit to build relationships with? Listen in on this episode to expand your network: the perfect collaboration might not be with who you think

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42:43

210. What's Working for Social Media and Retail...

Creative Shop Talk with Wendy Batten ·

2024/05/20

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Looking for ideas and ways to grow your social media presence for your independent retail business? Look no further than this conversation with business coach Brooke Riley. Brooke started her entrepreneurial career with a DIY/creative blog and website and is a great success story of how businesses can grow and pivot. Today, Brooke still runs her blog and has since added an online boutique and started a

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31:05

209. Retail Observations from a Seven-State Road Trip

Creative Shop Talk with Wendy Batten ·

2024/05/13

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: I just returned from a seven-state two-week road trip from Nova Scotia, Canada to North Carolina, USA! The trip’s destination was Mount Holly, North Carolina to meet with my mastermind group at member Jeff Lee’s shop, The Vintage Nest. John and I weaved down the East Coast, taking time to stop in and visit with Inner Circle members and peruse independent retail shops along the way. In this episode of

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46:17

208. Stack Your Team with Guest Expert Shelli Warren

Creative Shop Talk with Wendy Batten ·

2024/05/06

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: When you hire employees to work in your retail shop, you aren’t simply giving them a job. As a shop owner, you are uniquely positioned to offer career opportunities that better the lives of people in your community. In Episode 208 of the Creative Shop Talk podcast, I’m sitting down with the host of the Stacking Your Team podcast, Shelli Warren. Through her podcast and in her role as a Leadership

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14:05

207. Let’s Talk About Uniforms and Name Tags for Your...

Creative Shop Talk with Wendy Batten ·

2024/04/29

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Ready for another controversial episode? Let’s do it! Let’s talk about name tags and uniforms. If you are a retail shop owner who thinks uniforms don’t apply or fit with your brand, I hope you’ll keep listening and reconsider after hearing this short episode. It’s not as stuffy as it sounds. I promise. In the episode I’ll cover: Why uniforms don’t have to be stuffy or formal (and can feel quite

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34:36

206. Behind the Scenes: New Retailer’s Inner Circle...

Creative Shop Talk with Wendy Batten ·

2024/04/22

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: We are all passionate, creative, and imperfect business owners who want to do it all. But as our businesses grow, it’s harder to keep all of our plates spinning. As our businesses evolve, we cannot simply keep adding to our already full plates, so it’s important to acknowledge that and adjust where necessary. My mission has always been (and continues to be) to help as many retailers grow their

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28:47

205. Workshops and Classes: Added Income for Your...

Creative Shop Talk with Wendy Batten ·

2024/04/15

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: If you are looking for a way to distinguish your retail shop from your competition and add a revenue stream, this episode of the Creative Shop Talk Podcast is for you. In Episode 205, I’m sharing how adding workshops and classes to your calendar can be a game changer that levels up your retail shop. If you’ve already mentally rejected the idea of workshops, I’m challenging you to listen to this episode

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53:06

204. Behind the Counter: Meet Inner Circle Member...

Creative Shop Talk with Wendy Batten ·

2024/04/08

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: I’m taking you behind the counter of Junque Rescuers in Lake Jackson, Texas to chat with shop owner and Inner Circle member Jeanne Terrill in this episode of the Creative Shop Talk Podcast. Buckle up because Jeanne is taking us on a ride and sharing her journey from accidental entrepreneur to thriving shop owner! In the episode, she shares how her shop has evolved since opening as an antique/vintage

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14:06

203. Mystery Bags: A Simple Retail Marketing Promotion

Creative Shop Talk with Wendy Batten ·

2024/04/01

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Looking for a quick and easy retail promotion to sell off older inventory, seasonal items, or even just a new fun way to move merchandise? I’ve got you! In this episode of the Creative Shop Talk Podcast, we are discussing mystery bags/bundles. I’ll share how they can work for you, how to determine a price point for your audience, and what you should be putting in the bags. It’s important to remember

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15:27

202. Why Every Retail Store Should Consider Selling...

Creative Shop Talk with Wendy Batten ·

2024/03/25

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Don’t skip this because you’re not a “touristy” shop. Many of you will want to skip this episode because you may think souvenirs would not fit in with your shop’s brand but I’m challenging that perspective in Episode 202 of the Creative Shop Talk Podcast. Your retail shop may not be in a traditional “tourist town,” or maybe it is and you just leave that to the regular tourist shops, but not carrying

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15:04

201. Cell Phone Usage - What’s Your Store Policy?

Creative Shop Talk with Wendy Batten ·

2024/03/18

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Hot topic. Is cell phone use an issue with your employees? Let’s nip that in the bud today. What is your retail shop’s policy around employee cell phone use? In Episode 201 of the Creative Shop Talk Podcast, I’m sharing my advice on this issue. And trust me - it is a huge issue for some! As retail shop owners, you are in the business of hospitality. The very last thing you want your customers to

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27:35

200. Part 3 of the Retailer’s Visibility Series

Creative Shop Talk with Wendy Batten ·

2024/03/11

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Become better known in your community! The third episode in the Retailer’s Visibility Series is about connecting through community and leveraging your business through collaborations with other businesses in your area. I’ll share exactly what collaborations are, how collaborations can grow your ideal customer audience, and who you should be contacting. There are a lot of opportunities in your own

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22:44

199. Stop Hiding and Be Known: Part 2 of the...

Creative Shop Talk with Wendy Batten ·

2024/03/04

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: How do we get our brick-and-mortar retail business found and seen by more people? Welcome to Part 2 of the Retailer’s Visibility Series! In this episode, I’m sharing three things you can update today for free to ensure your shop is being found when potential customers are searching for businesses like yours online. And it’s not all about social media! We’ll touch on what SEO can do for your retail

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14:36

100. Why It's Important to Celebrate Your Business...

Creative Shop Talk with Wendy Batten ·

2022/03/28

Hey there, friends, and welcome to our 100th episode of The Creative Shop Talk Podcast! Do you celebrate your business milestones? I call them champagne moments! So many of us just don't take them, we just move on to the next thing on the to-do list. Is that you? It was (and can be) me. In today's episode, I'm sharing lessons learned from doing 100 episodes of our podcast, 3 of the biggies that you can use in your business. Why it's important and HOW to celebrate. We do hard things every day. If you

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17:06

99. Listener's Question: How Should We Greet Customers?

Creative Shop Talk with Wendy Batten ·

2022/03/21

It's Ask Wendy day today! One of the questions that I'm asked quite regularly is, "How do I greet customers?" What should I say? What shouldn't I say? I share the "bad words" that most of us say! This is such an important step in the customer relationship and helps them feel welcomed and stay loyal (and help us make more sales). This episode really breaks down what we should and could say with the reasoning behind it. Full show notes at https://wendybatten.com/episode-99/

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21:12

98. My Top Business Books For Retailers, And a Chance...

Creative Shop Talk with Wendy Batten ·

2022/03/14

All of the books mentioned in today's podcast could be yours if you join us for our upcoming free, three-day Spring challenge- The Retailer's Refresh Spring Challenge. Let's get reset for the new season together starting on March 28, 2022! Doors are open! Even if you are not a reader, try the habit of reading 15 minutes a day. It's all it takes to open up your mind to new concepts and new things, new mentors, and bigger ideas. Here are some great business books that I love and their "highlight

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