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PODCAST

Creative Shop Talk with Wendy Batten

Wendy Batten, Creative Retail Mentor

How do I attract more customers to my store? How do I get more sales? How do I book out my shop"s events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm

business management

All Episodes

34:36

206. Behind the Scenes: New Retailer’s Inner Circle...

Creative Shop Talk with Wendy Batten ·

2024/04/22

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: We are all passionate, creative, and imperfect business owners who want to do it all. But as our businesses grow, it’s harder to keep all of our plates spinning. As our businesses evolve, we cannot simply keep adding to our already full plates, so it’s important to acknowledge that and adjust where necessary. My mission has always been (and continues to be) to help as many retailers grow their

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28:47

205. Workshops and Classes: Added Income for Your...

Creative Shop Talk with Wendy Batten ·

2024/04/15

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: If you are looking for a way to distinguish your retail shop from your competition and add a revenue stream, this episode of the Creative Shop Talk Podcast is for you. In Episode 205, I’m sharing how adding workshops and classes to your calendar can be a game changer that levels up your retail shop. If you’ve already mentally rejected the idea of workshops, I’m challenging you to listen to this episode

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53:06

204. Behind the Counter: Meet Inner Circle Member...

Creative Shop Talk with Wendy Batten ·

2024/04/08

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: I’m taking you behind the counter of Junque Rescuers in Lake Jackson, Texas to chat with shop owner and Inner Circle member Jeanne Terrill in this episode of the Creative Shop Talk Podcast. Buckle up because Jeanne is taking us on a ride and sharing her journey from accidental entrepreneur to thriving shop owner! In the episode, she shares how her shop has evolved since opening as an antique/vintage

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14:06

203. Mystery Bags: A Simple Retail Marketing Promotion

Creative Shop Talk with Wendy Batten ·

2024/04/01

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Looking for a quick and easy retail promotion to sell off older inventory, seasonal items, or even just a new fun way to move merchandise? I’ve got you! In this episode of the Creative Shop Talk Podcast, we are discussing mystery bags/bundles. I’ll share how they can work for you, how to determine a price point for your audience, and what you should be putting in the bags. It’s important to remember

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15:27

202. Why Every Retail Store Should Consider Selling...

Creative Shop Talk with Wendy Batten ·

2024/03/25

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Don’t skip this because you’re not a “touristy” shop. Many of you will want to skip this episode because you may think souvenirs would not fit in with your shop’s brand but I’m challenging that perspective in Episode 202 of the Creative Shop Talk Podcast. Your retail shop may not be in a traditional “tourist town,” or maybe it is and you just leave that to the regular tourist shops, but not carrying

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15:04

201. Cell Phone Usage - What’s Your Store Policy?

Creative Shop Talk with Wendy Batten ·

2024/03/18

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Hot topic. Is cell phone use an issue with your employees? Let’s nip that in the bud today. What is your retail shop’s policy around employee cell phone use? In Episode 201 of the Creative Shop Talk Podcast, I’m sharing my advice on this issue. And trust me - it is a huge issue for some! As retail shop owners, you are in the business of hospitality. The very last thing you want your customers to

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27:35

200. Part 3 of the Retailer’s Visibility Series

Creative Shop Talk with Wendy Batten ·

2024/03/11

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Become better known in your community! The third episode in the Retailer’s Visibility Series is about connecting through community and leveraging your business through collaborations with other businesses in your area. I’ll share exactly what collaborations are, how collaborations can grow your ideal customer audience, and who you should be contacting. There are a lot of opportunities in your own

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22:44

199. Stop Hiding and Be Known: Part 2 of the...

Creative Shop Talk with Wendy Batten ·

2024/03/04

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: How do we get our brick-and-mortar retail business found and seen by more people? Welcome to Part 2 of the Retailer’s Visibility Series! In this episode, I’m sharing three things you can update today for free to ensure your shop is being found when potential customers are searching for businesses like yours online. And it’s not all about social media! We’ll touch on what SEO can do for your retail

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14:36

100. Why It's Important to Celebrate Your Business...

Creative Shop Talk with Wendy Batten ·

2022/03/28

Hey there, friends, and welcome to our 100th episode of The Creative Shop Talk Podcast! Do you celebrate your business milestones? I call them champagne moments! So many of us just don't take them, we just move on to the next thing on the to-do list. Is that you? It was (and can be) me. In today's episode, I'm sharing lessons learned from doing 100 episodes of our podcast, 3 of the biggies that you can use in your business. Why it's important and HOW to celebrate. We do hard things every day. If you

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17:06

99. Listener's Question: How Should We Greet Customers?

Creative Shop Talk with Wendy Batten ·

2022/03/21

It's Ask Wendy day today! One of the questions that I'm asked quite regularly is, "How do I greet customers?" What should I say? What shouldn't I say? I share the "bad words" that most of us say! This is such an important step in the customer relationship and helps them feel welcomed and stay loyal (and help us make more sales). This episode really breaks down what we should and could say with the reasoning behind it. Full show notes at https://wendybatten.com/episode-99/

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21:12

98. My Top Business Books For Retailers, And a Chance...

Creative Shop Talk with Wendy Batten ·

2022/03/14

All of the books mentioned in today's podcast could be yours if you join us for our upcoming free, three-day Spring challenge- The Retailer's Refresh Spring Challenge. Let's get reset for the new season together starting on March 28, 2022! Doors are open! Even if you are not a reader, try the habit of reading 15 minutes a day. It's all it takes to open up your mind to new concepts and new things, new mentors, and bigger ideas. Here are some great business books that I love and their "highlight

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34:46

97. Five Mistakes to Avoid On Your Website

Creative Shop Talk with Wendy Batten ·

2022/03/07

Why, as retailers, do we need a website? Not only does it give you credibility and a professional look, but it's a marketing asset you OWN. It is something that is yours and simple goes a long way. Let's face it, not everyone is on Instagram or Facebook, but they are searching Google, maps, or Google My Business. But let's make sure you aren't making the five mistakes we talk about today. Have you covered all the basics on your website? Make your website CLEAR for your customers so you're not

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37:05

96. Before You Pay For Ads - Do These 3 Things

Creative Shop Talk with Wendy Batten ·

2022/02/28

We are covering a big topic today: Marketing. What should we know? Where should we spend our marketing money? What should we do? These are questions I get all the time, and in this episode, we are discussing a simple way to look at what we can do BEFORE we spend one penny on paid advertising. We must first think about the first impression we are making when people DO find us. Do we have our ducks in a row? Is the info correct and accurate? We control and own what's out there. Then we need to think

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22:00

95. Tips to Tame the Admin and Stay Ahead of Business...

Creative Shop Talk with Wendy Batten ·

2022/02/21

Admin and paperwork, a necessary evil and time suck for shop owners. The thing that overwhelms us at times and we put off. Then it weighs on us. But in this episode, I want to help free up some brain space for you and share some tips that help me stay on top of things. As we know, tax season is here and these strategies will save you both time and money. We must make sure that things like payroll, inventory, loans, and mail are all in order and we create solid habits that will help keep us

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25:34

94. The Retailer's Ecosystem: Where To Spend Your...

Creative Shop Talk with Wendy Batten ·

2022/02/14

When a business owner comes to me for help, there is usually a part of their business that is a little out of balance in one area. As we evolve, so do parts of our business. Your business's ecosystem can very much be compared to a fish tank. I'm serious! You start with an idea of owning a little independent shop and you begin that journey. Everything looks pretty and shiny just like your first fish tank - a little fish swimming happily in a cute bowl. We tend to do everything meticulously, but as

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30:25

93. How to Wow and Delight Your Customers to Keep...

Creative Shop Talk with Wendy Batten ·

2022/02/07

Wowing and delighting your customer, what does that actually mean? This is a follow-up, promised episode that is packed full of ideas to help give your customers an amazing experience. It's really all about making your customers feel seen and feel like a real part of our brand. So much so that they leave telling the world all about your shop! It's all about building a community of regulars who love and sing our praises. Try to think of ways to make things in your shop a little bit more interesting,

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26:43

92. Morning Routines and Why They Work - Even for...

Creative Shop Talk with Wendy Batten ·

2022/01/31

If you're like me and you really didn't buy into the whole morning routine thing, this is the episode for you! I just felt like I wasn't really good at it, but I eventually went from being a super squirrel brain, jump-into-work-right-away kind of business owner, to somebody who actually really enjoys a morning routine now. Why even bother, you ask? I noticed a lot of people I admire, am coached by, and/or who achieve great things, have great morning routines. I wanted to be intentional. And that

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40:56

91. The CEO Confessions with Retailers Wendy and Malinda

Creative Shop Talk with Wendy Batten ·

2022/01/24

Wendy and Malinda are friends who have been business partners since childhood. From event and wedding coordinators to furniture flipping in the early days, they are now melding the two passions together. Their individual strengths complement each other so beautifully and allow them to work together through the pivots and shifts they've had to make throughout the pandemic. It hasn't always been easy, but they've still found amazing success. Wendy and Malinda have found silver linings during these

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26:07

90. Retail Trends in 2022: Customer’s Expectations...

Creative Shop Talk with Wendy Batten ·

2022/01/17

Are we giving our customers an EXPERIENCE? As we move into 2022, our customers are seeking to be seen. They want more ease, more connection, attention, and more relatability. They want to gather again, take workshops, and laugh together. Don't we all!? Today's podcast episode discusses how you can customize and build loyal customers and level up some of the experiences inside your shop for your customers. Ways to really humanize your brand. I'm not saying we should reinvent the wheel, let's optimize

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45:57

89. Money Talk & Mindset with Profits First Coach...

Creative Shop Talk with Wendy Batten ·

2022/01/10

April Stroink is a Profits First expert and money coach who is passionate about helping entrepreneurs fall in love with their finances. She started out 20 years ago as a classically trained financial advisor but was simultaneously developing her financial practice and working with her husband to run their large specialty outdoor gear retail business. She opens up about the classic mistakes they made during that time - chasing top-line revenue, and the problems that creates. Mindset and money go hand

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189 results

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