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PODCAST

The Strategy Session

Join seasoned entrepreneur and fractional CMO Camper Bull as he pulls back the curtain on building successful businesses in both digital and physical spaces. With over two decades of experience scaling companies to multi-million dollar valuations, Camper delivers actionable insights on marketing, business growth, and entrepreneurial success. Each episode of Strategy Session combines real-world case studies with proven frameworks that you can implement immediately. Drawing from his extensive

business management

All Episodes

07:28

The Invisible Wall Between Sales and Marketing: How...

The Strategy Session ·

2025/02/08

The Invisible Wall Between Sales and Marketing: How to Fix It | with Camper Bull Marketing and sales must work together to achieve meaningful results. In this episode, we uncover the hidden costs of misalignment between these teams and how it impacts the customer journey. Learn actionable strategies to bridge the gap and create a seamless revenue-generating machine. What You'll Learn: How misalignment between marketing and sales creates customer confusion. Strategies to align messaging and

en-us

08:35

The Hidden Hiring Mistakes That’s Costing You Top...

The Strategy Session ·

2025/01/31

The Hidden Hiring Mistakes That’s Costing You Top Talent | with Camper Bull Hiring by job title is limiting your company’s growth. The best hires don’t always fit a traditional job description—they excel at getting things done. In this episode, I’ll show you why hiring for tasks instead of titles leads to better teams, stronger retention, and long-term success. What You’ll Learn: Why job titles limit your talent pool and hurt innovation. How task-based hiring gives you access to a 400% larger

en-us

06:15

The Problem With Key Business Metrics: Avoiding...

The Strategy Session ·

2025/01/29

The Problem With Key Business Metrics: Avoiding Common Pitfalls | with Camper Bull Metrics can guide your business—or mislead it. In this episode, we discuss how to use key business measurements effectively, avoid vanity metrics, and prevent mismanagement that could harm your business. Discover why focusing on meaningful data is essential for risk mitigation and strategic decision-making. What You'll Learn: The dangers of relying on vanity metrics and outdated measurements. How to use Key

en-us

07:57

Why Your Digital Strategy Isn’t Working: The Hidden...

The Strategy Session ·

2025/01/21

Why Your Digital Strategy Isn’t Working: The Hidden Cost of DIY Marketing In this episode, we explore how bringing digital marketing in-house can lead to unforeseen challenges. A client’s attempt to cut costs backfired, resulting in market erosion and lost revenue. Learn why digital marketing expertise matters, how to avoid pitfalls, and the benefits of fractional leadership for small to midsize companies. What You'll Learn: Why bringing digital marketing in-house may cost more in the long run.

en-us

10:51

Where Are Marketing Channels Delivering Customer...

The Strategy Session ·

2025/01/18

Where are marketing channels delivering customer value? | with Camper Bull Fractional leadership offers businesses a powerful way to scale efficiently without the costs of full-time hires. In this episode, Camper Bull dives into the strategies behind fractional expertise and how it helps businesses grow smarter. What You'll Learn: How fractional leadership maximizes efficiency while reducing costs. The importance of hiring for tasks, not titles, to optimize operations. Why leveraging expertise

en-us

11:20

Consistent Branding: How To Build Trust, Drive Growth...

The Strategy Session ·

2025/01/16

Consistent Branding: How To Build Trust, Drive Growth | with Camper Bull https://venturedgained.com/10rules/ In this episode, Camper Bull breaks down the importance of consistency in branding and messaging. Discover how a cohesive brand experience across platforms builds trust, retention, and recognition in the market. Learn why brand inconsistency creates confusion and how to align your messaging to deliver a seamless customer journey. What You'll Learn: The impact of brand inconsistency on trust

en-us

07:56

Brand Messaging Strategy To Boost Trust and Sales |...

The Strategy Session ·

2025/01/09

Brand Messaging Strategy To Boost Trust and Sales https://venturedgained.com/10rules/ In this episode, we’re diving into why inconsistent branding might be holding your business back. Learn how to create a cohesive customer journey that builds trust and drives growth. You’ll discover: The pitfalls of chasing social media trends. Why consistency across platforms is crucial. Simple steps to audit and align your brand. Tune in now to transform your brand from a collection of messages into a movement

en-us

10:25

What Is Trend Following? Why Authenticity Beats FOMO...

The Strategy Session ·

2025/01/07

What Is Trend Following? Why Authenticity Beats FOMO Transform your approach to market positioning with Camper Bull. In this revealing episode, discover why chasing every new trend might be the biggest threat to your business success. Through real-world examples from Patagonia to luxury brands, learn how staying true to your core values can lead to stronger market presence. Camper shares insights on: • The power of saying 'no' to trending platforms • How successful brands maintain authenticity • The

en-us

09:40

Cringing At Yourself? Shows Growth Over Time | with...

The Strategy Session ·

2024/12/24

Cringing At Yourself? Shows Growth Over Time In this inaugural episode, discover why waiting for perfection is the biggest barrier to building your digital legacy. Learn how market leaders are leveraging imperfect action to outpace their competition and why your content should make you cringe next year. Camper shares powerful insights on: The 'up is better than perfect' philosophy How rapid iteration accelerates business growth Why authenticity trumps perfection in audience building

en-us

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