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PODCAST

Paul Higgins Podcast

If you’re a SaaS Consulting Partner earning low to mid six figures—and wearing every hat from sales to delivery—this podcast is your shortcut to scaling smarter. Each week, I talk to successful Partners of Salesforce, Zoho, NetSuite, Monday.com, and HubSpot partners who’ve cracked the code to bigger deals, better systems, and more freedom. No fluff. Just sharp lessons from the field. Subscribe and join 600+ episodes of real, raw, and proven advice for SaaS Consulting Partners ready to scale 7

business marketing

All Episodes

10:45

583 - 2024 Wrap Up

Paul Higgins Podcast ·

2024/12/26

As we look back on 2024, it's time to reflect on the lessons learned and how we can leverage them to accelerate our growth in 2025. This is our final episode for the year. Join me as we celebrate a remarkable year with over 10,000 downloads and numerous success stories from tech consultants like you. I want to express my gratitude to everyone who has reached out to share their experiences; your feedback means the world to me.In this episode, I’ll be highlighting the top 10 episodes from this past

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03:46

582 - Happy holidays

Paul Higgins Podcast ·

2024/12/19

Picture this: you're racing to complete a project before the holidays, but then it hits you—the most valuable project is the time spent with loved ones. In this solo episode, I take a moment to reflect on the importance of prioritizing family during this festive season.As tech consultants, we often focus on optimizing systems and driving business growth. However, I believe it’s crucial to shift our attention to what truly matters: the connections we make with family and friends.Whether you’re

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07:05

581 - The Uncomfortable Truth About AI and Your Tech...

Paul Higgins Podcast ·

2024/12/16

Have you ever woken up to find that the SaaS platform you've built your consultancy around has introduced AI features that could automate most of your work? This isn't just a hypothetical situation; it's a reality many of us are facing today. In this solo episode, I dive into the significant impact of AI on our industry, inspired by a thought-provoking conversation with Greg Head, who helps non-VC funded SaaS founders.I discuss how AI is not only changing our workflows but also reshaping the entire

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29:31

580 - From Messy CRM to Revenue Engine: Clay...

Paul Higgins Podcast ·

2024/12/09

Why you should listenLearn how Clay.com can transform your messy data into actionable insights, helping you generate better leads for your business and clients.Hear about a successful campaign involving VaynerMedia, showcasing how effective data management can lead to significant business growth.Discover Patrick's secrets to building a successful YouTube channel that drives engagement and showcases expertise in the tech consulting space.Are you struggling with messy CRM data and finding it hard to

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29:36

579 - Scaling Your Salesforce Practice Through...

Paul Higgins Podcast ·

2024/12/02

Why you should listenDiscover how to effectively use LinkedIn to generate leads and engage potential clients, leveraging John's proven techniques.Learn how to balance onshore and offshore teams to maximize efficiency and service delivery in your Salesforce practice.Explore the benefits of the 360 Salesforce Mastermind, designed to help Salesforce partners bridge the gap between technical skills and business acumen.Are you a Salesforce partner feeling overwhelmed by lead generation and seeking

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08:14

578 - Win More Deals with Live Proposal Reviews

Paul Higgins Podcast ·

2024/11/28

Are you tired of sending proposals into a black hole only to hear back that the client chose a different direction? In this solo episode, I delve into the importance of presenting proposals live instead of sending them via email. I share insights from my experience working with tech consultants and highlight how focusing on business outcomes can lead to successful sales. With practical tips and a proven structure for proposals, this episode is a must-listen for anyone looking to improve their sales

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34:19

577 - The Essential Role of Business Analysis in Tech...

Paul Higgins Podcast ·

2024/11/25

Why you should listenLearn how to effectively connect business needs with technical solutions, ensuring your projects meet user and organizational goals.Discover why the role of business analysts remains crucial in an AI-driven world, emphasizing the importance of communication and empathy.Understand the benefits of joining the Salesforce Business Analyst Virtual Community, which offers support, resources, and networking opportunities.In today’s rapidly evolving tech landscape, the role of the

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35:06

576 - Salesforce + Inventory: The NAO ERP Solution...

Paul Higgins Podcast ·

2024/11/18

Why you should listenDiscover how Nao ERP can streamline inventory management within the Salesforce ecosystem, addressing a common pain point for small businesses and SMEs.Learn how Nao ERP stands out against complex ERP systems by offering seamless integration and user-friendly features.Gain insights on how effective communication and understanding client needs can drive revenue and strengthen relationships as a system integrator.Are you struggling to meet your clients' inventory needs while

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08:27

575 - The Art of Asking $300K Questions Sales Skills...

Paul Higgins Podcast ·

2024/11/14

Are you losing deals because you jump straight into your pitch without fully understanding your client's problems? In this episode, I discuss the critical skill that separates average tech consultants from exceptional ones: the art of asking powerful questions. Drawing on my experience mentoring tech consultants and insights from over 300 interviews, I highlight the importance of effective questioning to uncover the true issues and their business impact. I share practical frameworks for context,

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24:38

574 - Revolutionizing Customer Care: How AI is...

Paul Higgins Podcast ·

2024/11/11

Why you should listenDiscover how traditional contact centers are evolving from cost centers to revenue-generating hubs.Learn how AI agents can enhance customer interactions and drive revenue growth, backed by real-world examples.Understand how Regal.io is positioned to integrate seamlessly with existing tech stacks to improve customer experiences.Are you frustrated with outdated contact center software that prioritizes cost-cutting over customer satisfaction? In this episode, I chat with Alex

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30:04

573 - Beyond Borders Leveraging Overseas Talent to...

Paul Higgins Podcast ·

2024/11/04

Why you should listenDiscover why Andrew Jacoby believes hiring a virtual assistant (VA) is essential for business growth and how it differs from common narratives.Learn about the beliefs that foster trust between business owners and their virtual assistants, making collaboration more effective.Understand how Good Shepherd Staffing not only helps entrepreneurs but also supports communities in developing countries.In this episode, I sit down with Andrew Jacoby from Good Shepherd Staffing to discuss

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07:57

572 - The Tech Consultant's Marketing Playbook: From...

Paul Higgins Podcast ·

2024/10/31

Feeling overwhelmed by the multitude of marketing strategies available to tech consultants? In this solo episode, I summarize a comprehensive marketing playbook designed to help you build a solid foundation and grow your tech consultancy. Drawing from my experience and a recent case study with a Zoho consultant, I outline a four-quarter approach to marketing that will reduce overwhelm and allow you to focus on what truly matters.Resources and LinksMarketing Plan PlaybookShare your feedback on the

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37:25

571 - Unlocking Revenue Potential: How Clay...

Paul Higgins Podcast ·

2024/10/28

Why you should listenLearn why Clay is essential for tech consultants and how it can streamline your revenue processes.Gain insights into specific examples of how Clay can enhance the efficiency of your SaaS operations.Understand how implementing Clay can increase revenue for you and your clients.Are you tired of wasting valuable time on outdated client data management? In this episode, I chat with Yash Tekriwal, Head of Education at Clay, about how tech consultants can leverage Clay to improve

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37:24

570 - Fix Any Process With The M4 Method with Derrick...

Paul Higgins Podcast ·

2024/10/21

Why you should listenLearn how to shift your approach to process improvement with Derek Mains, an expert in operations and process engineering.Discover the powerful M4 method—Map, Measure, Manage, and Motivate—that can streamline your processes and enhance team performance.Gain practical examples and strategies that you can implement immediately to improve efficiency and effectiveness in your business.Are you struggling with inefficient processes that hinder your SaaS business growth? In this

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09:58

569 - AI-Powered Content Creation for Time-Strapped...

Paul Higgins Podcast ·

2024/10/17

Are you struggling to create compelling content and sales messages due to time constraints and budget limitations? In this solo episode, I address this common pain point tech consultants face. I’ll explore how AI agents and crafted prompts can revolutionize your content creation process, allowing you to save time while enhancing the quality of your messaging. Join me as I share practical strategies and examples tailored specifically for tech consultants, empowering you to leverage AI effectively and

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36:57

568 - From Hip Hop to High Tech Mastering ServiceNow...

Paul Higgins Podcast ·

2024/10/14

Why you should listenGain valuable knowledge from Merv Small, who has over 12 years of experience building a successful ServiceNow practice. Learn how to maximize the platform's capabilities and drive value for your organization.Discover Merv's unique approach to generating leads through ServiceNow and personal networks, providing actionable strategies that you can implement in your own business.Explore how ServiceNow can effectively complement other platforms like Salesforce, and learn how to

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37:23

567 - Cracking the verticalization Code with Tom Hall

Paul Higgins Podcast ·

2024/10/07

Why you should listenDiscover how to transform project-based work into a sustainable, recurring revenue model.Learn from Tom Hall about leveraging verticalization and the Zoho platform to enhance your business.Gain actionable tips on building your brand through events, social media, and creating a "moat" around your product.Are you struggling to transition from project-based work to a sustainable, recurring revenue model? In this episode, I chat with Tom Hall from BluRoot about the challenges and

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07:27

566 - Beyond the SaaS: Cracking the Code of Business...

Paul Higgins Podcast ·

2024/10/03

Are you struggling to close deals because you're too focused on your services? In this solo episode, I discuss a critical topic for tech consultants: understanding profit from the owner's perspective. I also share a valuable lesson learned from my time at Coca-Cola. If you want to refine your sales approach and foster stronger client relationships, this episode is packed with insights and practical tips to help you succeed.Resources and LinksTake the Podcast surveyJoin the Tech CollectivePrevious

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39:08

565 - From Startup to Exit: Building a 10-Year Plan...

Paul Higgins Podcast ·

2024/09/30

Why you should listenLearn the steps Greg took to successfully exit his tech consulting business after a decade.Discover how Greg leveraged content to drive growth and expedite the sales process.Understand the importance of a remuneration plan that motivates your team and ensures business continuity.Are you feeling uncertain about how to plan your business exit? In this episode, I speak with Greg Poirier, founder of CloudKettle, who shares his journey of building a tech consulting firm with a clear

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31:39

564 - Removing Growth Barriers with Top Talent with...

Paul Higgins Podcast ·

2024/09/23

Why you should listenLearn how outsourcing to top talent, particularly from the Philippines, can help you scale your business effectively.Hear a compelling example of how a Chief of Staff role transformed a client’s business operations and growth trajectory.Understand the common misconceptions about hiring remote talent and how to shift your mindset for growth.Are you feeling overwhelmed by the countless tasks on your plate, struggling to find time to grow your business? In this episode, I chat with

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