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PODCAST

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot"s SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

business marketing

All Episodes

16:41

This AI Workflow Made Me 10X More Productive |...

Marketing Against The Grain ·

2025/03/27

Ep. 313Are you maximizing the impact of AI in the simplest ways possible? Kipp and Kieran dive into how to set up and utilize a Project AI Assistant using tools like ChatGPT, Claude, or Gemini Gems. Learn more on maximizing the use of structured and unstructured data, creating effective templates for frequent tasks, and setting clear instructions for your AI Assistant to enhance productivity. Mentions ChatGPT https://openai.com/index/chatgpt/ Claude https://claude.ai/ Gemini Gems

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42:15

Google's Secret AI Advantage (Why DeepMind Will...

Marketing Against The Grain ·

2025/03/25

Ep. 312Is 2025 the year where a decade's worth of progress will unfold? Kipp and Kieran dive into the rapid advancements in AI, focusing on why Google's DeepMind is poised to lead the charge with Logan Kilpatrick (Google DeepMind). Learn more on how AI's swift evolution is transforming business expectations, the unique advantages Google holds with its breadth of tools, and key AI use cases that marketers, founders, and creators can start applying today. Mentions Logan Kilpatrick

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16:23

How to Think Like Steve Jobs in 10 Minutes [FREE Prompt]

Marketing Against The Grain ·

2025/03/20

Ep. 311What if you could have Steve Jobs and Oprah Winfrey as your personal guides? Kipp dives into how to turn AI into your personal board of directors, transforming your approach to big projects and decisions. Learn more on selecting impactful figures for guidance, crafting the perfect AI prompts, and utilizing AI insights to overcome challenges and inspire new perspectives. Mentions ChatGPT https://chatgpt.com/ OpenAI’s Deep Research

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15:42

Google Just Changed Image Editing FOREVER [Gemini 2.0...

Marketing Against The Grain ·

2025/03/18

Ep. 310Can you imagine editing any image using just text prompts? Kipp dives into Google's groundbreaking AI updates and the future of image editing with Gemini 2.0 Flash. Learn more about the seamless blending of text and image editing, innovative use cases like creating the perfect passport photo, and practical tips on how marketers can save time with this new tool. Mentions Gemini 2.0 Flash https://deepmind.google/technologies/gemini/flash/ Photoshop

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32:46

This FREE AI Agent Does a Team’s Work in 35 Min...

Marketing Against The Grain ·

2025/03/13

Ep. 309 Are you ready for agents like Manus AI to revolutionize entire workforces by cutting hours down to minutes? Kipp and Kieran dive into the groundbreaking potential of the first true autonomous agent, Manus AI, and how it can perform complex tasks that once required human teams. Learn more about how Manus AI is transforming roles by building effective BDR use cases, rewriting product pages, and managing multiple social media accounts simultaneously. Mentions Manus AI

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8:38

I Had a 5-Min Convo With AI & Couldn't Tell It's Not...

Marketing Against The Grain ·

2025/03/11

Ep. 308Have you ever had a conversation with AI and felt like you were talking to your best friend? Kieran dives into the most impressive conversational AI experience with Sesame AI, showcasing its revolutionary capabilities in voice interaction. Learn more about the challenges and breakthroughs in AI voice technology, the emotional awareness in models like Sesame that sets them apart, and the future implications for industries such as gaming, audiobooks, and customer service. Mentions Sesame AI

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40:03

I Run a 6-Figure Agency with ZERO Employees (AI Only)...

Marketing Against The Grain ·

2025/03/06

Ep. 307Are we on the brink of a future where founders operate successful agencies with no human employees? Get Barbera's Prompts https://offers.hubspot.com/full-stack-ai-marketing Kipp and Kieran dive into the innovative world of Barbara Jovanovic (Startup Cookie) and her AI-powered approach to running a six-figure content marketing agency. Learn more about optimizing AI tools for business efficiency, crafting compelling content without a human team, and scaling operations with cutting-edge

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29:13

Everything You Need To Know About AI Voice Agents in...

Marketing Against The Grain ·

2025/03/04

Ep. 306Are AI voice agents the future of business communication? Kipp and guest Flo Crivello (Founder and CEO of Lindy), uncover how AI voice agents are transforming customer interactions and the incredible potential yet to be unlocked. Learn more on the current capabilities of AI voice agents, why latency and social norms are the primary challenges, and how businesses can start small to scale faster with AI Mentions Flo Crivello https://x.com/altimor Lindy https://www.lindy.ai/ Amazon’s

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23:52

BREAKING: Claude 3.7 & Claude Code Just Dropped!...

Marketing Against The Grain ·

2025/02/27

Ep. 305 What makes Claude 3.7 Sonnet the best coding model in the world? Kipp and Kieran dive into this groundbreaking AI update and its impact on developers everywhere. Learn more on Discover how Claude 3.7 Sonnet enhances reasoning and coding capabilities, why it's revered by coders despite benchmarks, and how it redefines software development for non-coders. Mentions Claude 3.7 Sonnet https://www.anthropic.com/news/claude-3-7-sonnet Grok https://x.ai/ Cursor https://www.cursor.com/ Mckay

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47:28

How a $1B+ Crypto Company Really Uses AI in Marketing...

Marketing Against The Grain ·

2025/02/25

Ep. 304How are billion-dollar companies like Kraken integrating AI into their marketing strategies to pave the way for future growth? Kipp and Kieran delve into the transformative role of AI in marketing strategies at trailblazing companies, featuring insights from Kraken's CMO, Mayur Gupta. Learn more on how AI is being leveraged for creative innovations, the debate between using SaaS platforms vs. custom solutions, and the operational best practices companies can adopt for effective AI usage in

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31:24

GROK 3 vs GPT-4: The AI War Just Got Real [First Look]

Marketing Against The Grain ·

2025/02/20

Ep. 303 What if everyone had access to human-level intelligence for free? Kipp and Kieran dive into the groundbreaking implications of Grok 3's launch and its impact on the AI landscape. Learn more about why Grok 3 is outperforming AI giants like OpenAI and Google, how Elon Musk's access to vast resources gives him a competitive edge in this AI war, and the profound implications of democratizing intelligence in both consumer and enterprise sectors. Mentions Grok https://x.ai/grok Gemini

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21:01

This AI Tool Is Like OpenAI Operator But FREE (Proxy...

Marketing Against The Grain ·

2025/02/18

Ep. 302Can a small European startup outperform OpenAI? Kipp and Kieran dive into how Convergence AI's Proxy could change the landscape for AI browser agents. Learn more on the potential impact of Proxy being offered for free, the role of browser-based agents in unlocking new use cases, and whether Proxy's competitive edge is enough to rival OpenAI's Operator. Mentions Convergence AI https://convergence.ai/ DeepSeeek https://www.deepseek.com/ Coinbase https://www.coinbase.com/ Ramp

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40:44

AI Agents in 2025: Where to Start & What Really Works...

Marketing Against The Grain ·

2025/02/13

Ep. 301Is 2025 truly the year of AI agents taking over the workforce? Kipp, Kieran, and guest João Moura (founder of CrewAI) dive into the evolution of AI agents, exploring their potential impacts on business operations and roles. Learn more about what truly defines an AI agent and their distinguishing components, how businesses are successfully integrating agents to enhance productivity, and the potential pitfalls and opportunities that lie ahead in leveraging AI agents to shape the future

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18:02

This AI Analyzes Your Website Like a $10k Consultant...

Marketing Against The Grain ·

2025/02/11

Ep. 300Can technology replace a $10,000 consultant? Kipp dives into how you can harness AI tools like OpenAI's Operator to revolutionize your website analysis, saving you time and money. Learn more about leveraging LLMs like Qwen 2.5 for user experience conversion rate testing, maximizing the $200/month investment into OpenAI's Pro tier for advanced model access, and scaling website feedback and testing to outpace the competition. Mentions OpenAI’s Operator

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21:15

I Built 2 AI Assistants That Made Me 10x More...

Marketing Against The Grain ·

2025/02/06

Ep. 299Can AI make you the most productive person in your company? Kieran dives into creating AI executive and project assistants that radically transform your workflow. Learn more about setting up efficient folder structures for automation, building AI-driven insights engines with Claude, Google Gems, and ChatGPT, and comparing the strengths of each AI platform to find the best fit for your productivity needs. Mentions Claude https://claude.ai/ Google Gemini

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21:27

OpenAI's Deep Research Tool DESTROYS Google Gemini...

Marketing Against The Grain ·

2025/02/04

Ep. 298Can an AI agent revolutionize deep research in marketing? Kipp dives into OpenAI's groundbreaking launch of their new Deep Research product and compare it with Google Gemini's offering. Learn more about how OpenAI's Deep Research can tackle complex research tasks with unparalleled depth, how the competition with Google Gemini stacks up in terms of integration and data sourcing, and why harnessing AI for research could be a game-changer for marketers. Mentions OpenAi Deep Research

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35:18

Did HubSpot Lose 80% of Blog Traffic? Here’s What...

Marketing Against The Grain ·

2025/01/30

Ep. 297Why did HubSpot's blog traffic allegedly plummeted? Kipp and Kieran dive into the viral controversy and break down what actually happened with HubSpot’s blog traffic decline, shedding light on the bigger picture. Learn more on the unexpected lessons for marketers from HubSpot's own journey, the importance of diversified content strategy, and how AI and search engine behaviors are reshaping the marketing landscape. Mentions HubSpot Academy https://academy.hubspot.com/ The Hustle

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40:36

Which AI Model Should You Use? (Claude vs GPT & O1...

Marketing Against The Grain ·

2025/01/28

Ep. 296What does it take to effectively leverage advanced AI models for your business needs? Kipp, Kieran, and guest Sully Omar (CEO of Cognosys) dive into a comparison of leading AI models, Claude versus GPT, and give a live demo of the powerful O1 Pro. Learn more on the evolving landscape of autonomous agents and their practical applications, the nuanced differences between reasoning models and standard AI, and how to make these advanced tools work for your business. Mentions Sully Omar

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15:21

DeepSeek R1: The FREE AI That's Beating OpenAI’s o1...

Marketing Against The Grain ·

2025/01/23

Ep 295Is open source AI the future of marketing intelligence? Kieran dives into one of the most surprising AI launches of the past year and its implications for marketers everywhere. Learn more about how DeepSeek-R1, an open-source AI model from China, rivals the major players in intelligence and reasoning, the game-changing affordability of this new model, and how to leverage it to supercharge your marketing campaigns with real-world tactics and insights. Mentions DeepSeek

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35:41

This AI Prompt Gets You Customer Insights in 5...

Marketing Against The Grain ·

2025/01/21

Ep. 294How can AI replace an $84 billion industry with just one prompt? Kipp and Kieran dive into how AI is revolutionizing market research, featuring insights from expert Mike Taylor (https://brightpool.dev/). Learn more about the amazing potential of AI in market research, the magic behind prompt engineering, and how you can leverage these tools to save time and money in your business. Mentions Mike Taylor https://x.com/hammer_mt “Prompt Engineering for Generative AI: Future-Proof Inputs

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