PODCAST

Performance Delivered

Steffen Horst

Insider Secrets for Digitial Marketing Success

business marketing

All Episodes

35:55

Kevin Susman | Commercial Innovation, Digital...

Performance Delivered ·

2023/05/17

Many companies focus on product and forget about the value of brand…But when you rethink your approach to brand, you can transform your company…My guest, Kevin Susman, is the VP of Brand and Communications at MATRIXX Software.In this episode, he’ll share his expertise on commercial innovation, digital transformation, and strategy.He’ll cover:The difference between “new” and “innovative”How brand contributes to the customer experienceWhat companies miss when they overfocus on productHow a

26:40

Frederick Vallaeys | How Automation Impacts Digital...

Performance Delivered ·

2023/05/10

Automation is here to stay…But how is it impacting the field of digital marketing?Frederick Vallaeys, co-founding CEO of Optmyzr, the leading and award-winning PPC management platform, is here to share his insight.He’ll cover:Why automation is good for advertisingThe risks associated with PPC automationHow to maximize your ROI on advertisingDoes ChatGPT impact PPC?Automation layering And more

29:08

Hernan Tagliani | Inside Multicultural Marketing

Performance Delivered ·

2023/04/26

Is your brand missing out on this growth opportunity?The US Hispanic population is one of the largest markets today…It’s time for brands to develop culturally relevant marketing to appeal to this growing demographic…My guest Hernan Tagliani is the president of The Group Advertising, a multicultural, multidisciplinary advertising and digital marketing agency. In this episode, he’ll share how he helps brands assure sustainable growth by targeting a more diverse customer base—and break down

26:29

Ron Latz | Tech Tips for Lawyers

Performance Delivered ·

2023/04/19

How can you leverage technology automation to improve client service and productivity within your legal business?Ron Latz, VP of Sales and Customer Success at Mockingbird, is here to share his insight.At Mockingbird, Ron helps attorneys and law firms maximize revenue growth for digital marketing, advertising, and strategic consulting services. In this episode, he’ll share the must-know software for attorneys and the best practices for automation workflow.

34:25

Armin Molavi | In-House vs Agency Advertising

Performance Delivered ·

2023/04/12

When it comes to advertising, should you go in-house or work with an agency?Armin Molavi, a Strategist-for-Hire with a unique hybrid of brand, digital, and media expertise, is here to weigh in.He’ll answer the advertising questions brands face, including:How do you know if you should outsource your advertising?What are the trends of in-house advertising?Where should CMOs start with in-house advertising?How to make hiring decisionsTips for finding the right agencyAnd more

26:33

Amber Kemmis | Debunking MQL & SQL Goals

Performance Delivered ·

2023/04/05

In this episode, we’re debunking MQL and SQL goals and why marketing teams focus on revenue.My guest Amber Kemmis is the COO at Instrumental Group, a digital marketing and sales innovation agency. Amber is an inbound growth marketing leader with a passion for people, processes, psychology, and driving revenue growth. She’s here to share her marketing expertise, including:Why clients shouldn’t focus on SQLHow consumer behavior is changingWhy you need to start benchmarking betterHow to

24:41

Andy Groller | Why a Customer-Centric Approach Yields...

Performance Delivered ·

2023/03/29

What is the impact of being a customer-centric agency?Andy Groller, President and CEO of Dragon360, is here to share the first steps brands can take to become customer-centric—and why this yields results.At B2B digital marketing agency Dragon360, Andy helps brands solve complex marketing challenges and reach new levels of ROI and growth.In this episode, he’ll cover:What it means to be customer-centric from an agency perspectiveHow to remain customer-centric as you grow in sizeThe benefits

30:24

Graham Riley | Mastering Organic & Paid LinkedIn

Performance Delivered ·

2023/03/22

Only 1% of LinkedIn users post content… There’s a high probability your competition isn’t one of them.That means it’s an incredible advantage to master organic and paid LinkedIn content.Graham Riley is here to share what most users get wrong about LinkedIn and break down the differences between paid and organic LinkedIn strategies.Graham is the CEO of Maverrik North America, a full-service LinkedIn Managed Services Agency with a mission to help 1 million businesses find sales success on

31:48

Joel Stevenson | Why a Sales & Marketing Handoff is...

Performance Delivered ·

2023/03/15

It’s crucial to establish a proper handoff between marketing and sales…In this episode, Joel Stevenson shares how.Joel is the CEO of Yesware, a leader of sales productivity software, and the former GM and founder of Wayfair’s B2B division, which he grew to several hundred million in revenue.He’ll reveal his top insights about sales and marketing, including:How the channels that leads use define marketing strategiesTop software for sales and marketingHow to identify when parts of your sales

34:04

Soulaima Gourani | Building a Sales Pipeline (With No...

Performance Delivered ·

2023/03/08

How can you build a sales pipeline without spending a dollar on marketing?Soulaima Gourani is here to share her journey in founding Happioh, a platform designed to protect people against low-quality meeting hours.Soulaima will cover the process of building a waiting list and making sales before your software is even released… all without a marketing budget.She’ll break down:How to identify and engage with early adoptersHow to convince someone to pay for your softwareThe importance of

26:33

Robin Wilson | How Social Media Management Changed...

Performance Delivered ·

2023/03/01

Social media management has changed the world… It’s an essential tool to reach your prospects… But how can you leverage it in the most powerful way? In this episode, Robin Wilson, co-founder of SCP Agency and EPIC BDC, shares her expertise on social media management. Robin, who focuses on the automotive industry, pushes the creative and innovative limits to bring her partners cutting edge social media presence and world class business development. She’ll discuss:The relationship between

31:41

Carol Eversen | How to Execute Account-Based Marketing

Performance Delivered ·

2023/02/22

Is account-based marketing right for your company? With this highly-targeted strategy, you can convert more high-value accounts—and waste less time, money, and energy on prospects that aren’t ideal. Carol Eversen, partner and CMO at Chief Outsiders, is here to share her expertise on account-based marketing. Carol is a high-impact marketing leader who defines and executes strategies for companies navigating transformation and seeking to grow. In this episode, she’ll break down how you can

29:31

Alan See | Developing a Personal Brand for Maximum Sales

Performance Delivered ·

2023/02/15

If you want to grow sales, a personal brand is essential… Your personal brand builds a rapport with your target audience… It demonstrates your credibility & helps you stand out in the marketplace… Alan See, Chief Marketing Officer at AMS Parts, is here to break down your first steps to creating a personal brand that resonates with your target audience.Alan has been recognized as the American Marketing Association “Marketer of the Year” for content marketing and social media and as one

35:30

Tom Meehan | Creating a Unified Commerce Experience...

Performance Delivered ·

2023/02/08

How can you create a unified commerce experience with omnichannel? Tom Meehan of CONTROLTEK is here to discuss how retail brands can transition from the old omnichannel mindset and ensure that the customer experience is the same across channels.Tom is a leading loss prevention expert in cybersecurity and information technology, and he wrote the bestselling book Evolution of Retail Asset Protection: Protecting Your Profit in a Digital Age. In this episode, Tom will share how you can overcome

29:23

Brian Davidson | Growing an Agency During Inflation

Performance Delivered ·

2023/02/01

Growing an agency during inflation is a unique challenge… But with the right approach, you can beat your fears and see your agency thrive… Brian Davidson of Matchnode is here to share the key things an agency owner should do to ensure they can grow their agency during inflation. He’ll cover:Keeping office culture alive in the age of WFHDealing with clients who fear recessionFinding talent when salaries are highHow to rightsize your businessOptimizing for profitAnd more

27:54

Analisa Dominic | Exploring Marketing Strategies &...

Performance Delivered ·

2023/01/25

Want marketing that gets results? Analisa Dominic is here to explore marketing strategies and challenges. She’ll give you the key questions you need to ask when developing a marketing strategy that drives sales. And we’ll also discuss:The difference between B2B & B2C strategiesShould sales & marketing be handled by the same person?How can you analyze what’s working?What the pandemic has changed about marketingAnd more

31:40

Christopher Madden | Using Digital Ads to Drive...

Performance Delivered ·

2023/01/18

How can brands use digital ads to drive brick-and-mortar sales? Driving in-store sales requires different tactics than driving digital sales… But with the right technique, you can grow your ROI and conversions… Christopher Madden of Matchnode is here to share his expertise on digital marketing. In this episode, he’ll cover:How marketing leaders can facilitate an online/offline strategyWhy QR codes are a popular way to convert prospectsHow to analyze if your campaign is workingAnd more

28:51

Mary Ann Pruitt | Demystifying Programmatic Advertising

Performance Delivered ·

2023/01/11

Is programmatic advertising your next powerful marketing tool? Programmatic advertising uses AI to automatically place ads… But many business owners don’t understand how to get the most out of it… Mary Ann Pruitt is here to demystify programmatic advertising and help you leverage it to reach the audience you want. Listen to learn:The role of programmatic advertising in a media planIs programmatic advertising better for prospecting or branding?Should you hire a service provider or go

27:38

Holly Daniels Christensen | How to Create Great...

Performance Delivered ·

2023/01/04

When you don’t have a huge budget, great content is essential…Holly Daniels Christensen knows this well. She founded her jewelry business, Dune Jewelry & Co, with no money—and propelled it into a worldwide brand.Holly found that compelling content could generate leads and position her brand as an authority…And with the right content, you don’t need thousands of dollars to see results.In this episode, Holly shares her content creation wisdom, including:How to plan content months in

31:58

Karen Schmidt | Building a Successful Brand Narrative

Performance Delivered ·

2022/12/28

A clear brand narrative is essential to your bottom line… But how do you craft a narrative that appeals to consumers? And how do you keep this brand consistent across channels? Karen Schmidt is here to give you an inside look at building a successful brand narrative and share how her company, Schmidt Brothers Cutlery, uses a narrative to stand out from the competition.

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