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PODCAST

The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips

Virginia Kerr| Video Strategist, YouTube Coach

The Video Strategy Show is your go-to podcast for YouTube tips, video marketing strategy, content planning, and camera confidence. Hosted by Virginia Kerr—former TV reporter/producer turned YouTube coach—you"ll learn how to grow your channel, attract the right audience, and turn views into clients without burnout or guesswork. Each week, discover how to: - find your niche and ideal YouTube viewer - plan 30–90 days of content fast - write magnetic hooks & simple scripts that sell - film with

business marketing

All Episodes

19:54

86| Stop Posting Out of Fear: Why I Quit Social Media...

The Video Strategy Show: YouTube Tips for Business... ·

2022/06/03

Posting out of fear is scarcity marketing. It's posting just to post. Posting because you're afraid if you don't, you'll be forgotten. It's posting for your ego and not your ideal person. In today’s podcast episode, I’m sharing why I took a break from social media for an entire month. You’ll hear what led up to me taking the break, the signs that you need to take a break and what I’m doing differently now because of that break. I was going to wait to tell you this. But I think updating you along the

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36:51

85| She 10Xed Her Business with Video!| This Is...

The Video Strategy Show: YouTube Tips for Business... ·

2022/05/27

Meet a graduate of This is Video School who is on Instagram absolutely killing it- gym owner, fitness expert and my friend Jasmine Mays. With her exuberance and enthusiasm it’s no surprise that she always had what it took to be a successful entrepreneur in the digital space, and I’m thrilled that I was able to help her explode her following and her business using the program I’ve created. On this latest episode we chat about: Her experiences in This is Video School The differences between my

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18:05

84| Video Equipment on a $100 Budget

The Video Strategy Show: YouTube Tips for Business... ·

2022/05/20

Do you think that in order to create videos that people want to watch- videos that look spectacular and show you in your best light you have to spend a fortune? Well, think again, because you don’t need to go broke to get the gear you need to create easy and quality videos that help grow your business and your audience. On this episode of This is Virginia Kerr, The Podcast I go more into: Video Tips that are absolutely free The things you truly need to buy How to get them in an affordable way A

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12:42

83| How to Create a Vlog on Reels and Tiktok

The Video Strategy Show: YouTube Tips for Business... ·

2022/05/13

Let’s talk about vlogs, and; no I’m not talking about an hour-long scripted production on YouTube. If you want to do that, that’s cool but vlogs don’t have to be lengthy or hard to churn out. I’m here today with the vlog tips you need to produce engaging and relatable vlog content for Reels and TikToks. In this episode I’ll cover: How to best use vlogs for Reels and TikTok How to find the narrative in everyday activities Vlogs will give your audience a quick peek into your daily life, and help

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20:49

82| How to Avoid Burnout

The Video Strategy Show: YouTube Tips for Business... ·

2022/05/06

If there’s one thing I see time and again, it’s those of us who use social media as a business validating our lives based on our followers and burning ourselves out when we feel like we’re losing followers. If you’re experiencing a dip in engagement, it could be life trying to tell you that you need to take a break. In this episode we’ll talk more about: How breaks are a good thing Your business will be fine if you rest Social media is not real life It’s important to remember that as important as

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20:38

81| Find Your Style by Testing Your Content

The Video Strategy Show: YouTube Tips for Business... ·

2022/04/29

Testing content changes will make you a better creator. Feedback from the changes you try will help inform your strategy to ensure that you are growing with your audience. Conversely, if the feedback you get is negative, it’s a nice confirmation that your current strategies are working and that they still resonate with your audience. In this episode we’ll talk more about: The benefits of testing different social media techniques What happened when I changed up my posts Nothing keeps your content

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18:05

80| You're Not Shadowbanned, It's Your Content

The Video Strategy Show: YouTube Tips for Business... ·

2022/04/22

If you are struggling to grow your account on Instagram, it’s most likely that you’re posting bad content. You’re not shadowbanned. Instagram doesn’t have your picture hanging in the office taped to a dartboard. It’s your content. But don’t worry, this is fixable. You just have to own the mistakes you were making and get a better Reel strategy going forward. That’s why in the latest episode of This is Virginia Kerr, The Podcast I talk about: The most common mistakes I see in Reels How to overcome

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25:52

79| This Major Marketing Mistake Hurts Your Views and...

The Video Strategy Show: YouTube Tips for Business... ·

2022/04/15

If you spend all your time answering the same questions as everyone else you’re going to run into a couple of problems; relying on market research only goes so far in helping you connect to your audience. You’re going to blend in with the other person who do what you do. What sets you apart is how you’re different, and the different strategies you use to make your content pop. In this episode of This is Virginia Kerr, the Podcast we’ll take a closer look at The pitfalls of relying too much on

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13:33

78| Why Trendy Reels Aren't the Best Way to Grow on...

The Video Strategy Show: YouTube Tips for Business... ·

2022/04/08

How much have you actually grown in the last 3 months? Because if you only post trendy Reels, you could be hurting your account. Sure trends are popular. But if you only do trends it’s easy for your content to get lost and blend in with everyone else’s. That’s why you need to learn how to create original content that grabs people’s attention and gets them to remember you. In the latest episode of This Is Virginia Kerr the Podcast, we’ll talk more about: Why trends aren’t great for account growth

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18:06

77| Is Collaborating With Your Competitors a Good Idea?

The Video Strategy Show: YouTube Tips for Business... ·

2022/04/01

Letting the fear of competition win out over the power of collaboration is one of the worst things you can do for your business. Instead of a scarcity mindset when it comes to clients, why not embrace the fact that there’s enough business for everyone, and collaborate with like-minded people AND grow your own reach? In this episode I talk more about: The benefits of collaboration Different strategies you incorporate collaboration in your overall strategy There are so many ways to utilize the power

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15:03

76| Get Noticed Through Storytelling

The Video Strategy Show: YouTube Tips for Business... ·

2022/03/25

What’s the right balance between storytelling and educational content? You don’t want your content to be all about you…but you want make sure you’re part of your content so they relate to you and remember you. That means making it about your ideal person while telling stories about you. Storytelling is what will help you standout and be remembered. In this episode of This is Virginia Kerr, The Podcast, I go over: Effective ways to utilize storytelling in your branding Things to avoid when sharing

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24:45

75| What's Not Working on Your Instagram Account?...

The Video Strategy Show: YouTube Tips for Business... ·

2022/03/18

To know if your content is reaching new audiences and connecting with current ones, you need to examine the analytics of your content as well as your profile itself. It can be hard to even know where to start, so that’s why in this latest episode of This is Virginia Kerr, The Podcast we go into: What your instagram profile should look like/contain More into how the algorithm works for stories Stats to look for to help you analyze your content results Consistently posting will go a long way in

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16:38

74| Secrets to Looking Natural and More Interesting...

The Video Strategy Show: YouTube Tips for Business... ·

2022/03/11

Are you totally fine with sales and marketing until you hear that little click of the camera as it starts to record? The second you’re rolling do you feel like your soul leaves your body and you forget how to form coherent sentences? And your hands! What the heck do you do with your hands? This is Virginia Kerr, the Podcast to the rescue! In episode 74 I talk about: Ways to improve your on screen performance How to feel more comfortable and confident on camera Some of it is just getting the

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36:10

73| Video Strategies that Convert

The Video Strategy Show: YouTube Tips for Business... ·

2022/03/04

Nothing kills creativity and motivation quite like pressure to crank out content. That’s where a content strategy comes in to save the day. The key here is to create consistent AND quality content, you need to know your audience and remember to post for them; let them inform your content, not trends, bells, or whistles. In this episode we talk more about: Posting for your audience and not an algorithm Strategies to ensure a balance between consistency and overwhelming your audience Even some

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38:54

72| From 0 to 10k in a Month on Instagram with Video!...

The Video Strategy Show: YouTube Tips for Business... ·

2022/02/25

Especially if you’re over a certain age, Instagram can feel like a members-only club of 20 somethings all running around with their giant smoothies and 47 snake plants. Young people love their trends, and why wouldn’t they? A lot of their social media usage is purely for entertainment/garnering popularity among their viewers. Trends are great for that. What they are NOT great for, is converting your audience into customers. On this episode of This is Virginia Kerr, the Podcast, we discuss ways to

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18:53

71| How to Make TikTok Work FOR You, Not AGAINST You

The Video Strategy Show: YouTube Tips for Business... ·

2022/02/18

TikTok tries, it really does. And it actually has things that other platforms lack. Do I love it like I used to? Nope. But I can admit that are some things it just does *better*. That’s why on this episode I go more into: More positive aspects of TikTok How I protect myself while I use it In terms of your brand and content, TikTok is a useful tool. The problem is when you start relying on it as a source of self-confidence or start listening to the trolls. Because the app is showing your videos to

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11:13

70| I May Be Leaving TikTok

The Video Strategy Show: YouTube Tips for Business... ·

2022/02/11

TikTok. You know it, you love it, you spend hours scrolling on it…should you delete it? But then what would get you through the unending workday/parenthood/existential dread? Also, don’t I literally run a program that offers video coaching to help you grow your brand? Indeed I do, but not at the expense of security, safety, or brain development. That’s why on this episode we’ll take a closer look at: Some of the reasons TikTok is a risky app to indulge in Things to anticipate if you continue using

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25:11

69| Low Views? It's Not You, It's Your Audience

The Video Strategy Show: YouTube Tips for Business... ·

2022/02/04

What exactly are transitions? They’re creative edits that grab people’s attention and keep them watching your video longer. We’re talking about the best ways to use transitions! We’re also talking about trends. Should you use them! What’s the best way to use them so you stand out? Not all trends work for all people. Today I’m giving you ideas on how to use trends and get creative with them. In this episode we’ll go over: Ways to use video transitions in impactful ways How to

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14:35

68| Are You Too Late for Video?

The Video Strategy Show: YouTube Tips for Business... ·

2022/01/28

Is everybody making videos but you? With all the content out there, it’s easy to feel that way. Like there’s no room for anything new from you. You should just give up now, take up knitting, and settle in for a quiet, Reel-less life, right? Wrong. In this episode we’re going to talk more about how: Why now is the time to start using video How your perspective is what sets you apart What to focus on so you can start the right way I know how discouraging it can feel to watch someone say what you

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23:55

67| Video Strategies for Busy Boring People

The Video Strategy Show: YouTube Tips for Business... ·

2022/01/21

Think you’re “too boring” to create video content? Or that it's too time-consuming, or that you’ll be horrible at it? None of this is true and I’m telling you why in the latest episode of This is Virginia Kerr, the Podcast, so we can put these lies to rest, once and for all. We’ll cover: The most common excuses about using video How to overcome those excuses How to find inspiration and tap into the Real You on camera I know video is intimidating. That’s why I’m here. To show you turnkey- fun

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135 results

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