x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Ecommerce Roadmap

Susan Bradley: E-commerce Expert

Join Susan Bradley on The Ecommerce Roadmap. Each week, we"ll take you behind the scenes of real stores where you"re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business. An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce

business entrepreneurship

All Episodes

16:12

222. What to do when you're short of cash

The Ecommerce Roadmap ·

2024/07/02

Struggling with cash flow is overwhelming, exhausting, and can lead us to making decisions we regret. In this episode, I’m sharing my own experience with cash flow struggles, and what I wish I had known when I was running my first business. If your store earns 6-7 figures annually and you answer “yes” to any of these questions, this episode is for you: Are your inventory purchases eating up cash you need for operating? Are your debt repayments eating up the cash you need for operating? Is your

en

31:44

221. Morgan's strategy to sell out her new collections

The Ecommerce Roadmap ·

2024/06/25

Wouldn’t it be a dream come true if you could launch a new product or collection, and have it sell out immediately? What if you could place a new inventory order with 100% confidence that your audience will buy it? My guest Morgan Lane Tanner, owner of Fotera jewelry, has a strategy for that. Morgan is a long time eCommerce store owner who sells jewelry made from landscape photographs. Over the years, she’s perfected a method that gets her audience involved in her product launches. The result is

en

39:51

220. The path to a full time pay check from your...

The Ecommerce Roadmap ·

2024/06/18

When I heard that Lindzee had reached the point where she could leave her full time job and turn her full attention to her business Birdiegirl Golf, I knew I had to ask her to share her story with you. Lindzee is an Inner Circle Member who caught my attention when she joined us about a year ago. Even though she had a busy job and a young family, I could see she had an organized, systematic approach to turning her side hustle into a Business that pays her well. Listen in and learn: ⏱️How Lindzee

en

20:17

219. 3 Things you can do to be more profitable today

The Ecommerce Roadmap ·

2024/06/11

This month I’ve had some great conversations with our Members about money. Specifically cashflow and profit. It’s clear to me that every single store owner needs to put some strategies in place that will make them more profitable. So today, I’m sharing 3 things you should do right now to be more profitable, and have a healthier business. Listen and learn how to: 💸 Leverage your fast-selling products to boost profit 🤑 Add profit without additional inventory with an express shipping option 🏦

en

15:01

218. SEO for Ecommerce Store Owners Only

The Ecommerce Roadmap ·

2024/06/04

Have you heard of an SEO Funnel? We talk about the Sales Funnel all the time, but we haven’t talked about how you can create an SEO Funnel. Until now. Investing time into SEO can be beneficial for any ecommerce business, and you can use a content-based funnel strategy to grow traffic and sales without advertising. Most of us understand the sales funnel where we've got our cold, warm, and hot traffic filtering down the funnel to the purchase goal. You can apply that same method of thinking to SEO

en

35:39

217. Wendy's process for doubling her sales last year

The Ecommerce Roadmap ·

2024/05/28

In this episode, we’re Learning from Wendy's incredible journey of doubling her sales within a year. After a motivating comment in our Inner Circle group, we invited Wendy to break down her success into actionable steps that we can use in our own businesses. Tune in for a detailed breakdown of Wendy’s successful strategies and learn: 📈 How Wendy crafted a step-by-step plan to meet her goals. 📚 How coaching calls fast-tracked Wendy's learning and implementation process. ✉️ Wendy's consistent email

en

32:46

216. Pinterest. Here's what eCommerce seller needs to...

The Ecommerce Roadmap ·

2024/05/21

Today we’re diving into the world of Pinterest and its potential to scale your ecommerce business. Joining me is Kate from Simple Pin Media, with a treasure trove of strategies and tips designed to maximize your impact on Pinterest with minimal effort. Tune in and learn: What Pinterest success looks like for ecommerce stores How to make a big impact in 2 hours or less The Ins and Outs of Pinterest Ads And get Kate's expert tips on: 📈 Tracking Success: Kate discusses the crucial data

en

35:21

215. The formula for an easy Collaboration you can do...

The Ecommerce Roadmap ·

2024/05/14

What if you had a simple way to get yourself and your product in front of an engaged audience? Or have someone willing to refer new, qualified traffic to your site? And you could do it for free, without spending a dime? Listen in as Susan and our member success coach Tina show you how to make collaborations so simple you could start today and get one under your belt by next week. You’ll find out: 📣 What a Brand Collaboration is and how to leverage it to reach new people 🤝 The quick and easy way

en

27:26

214. The real source of stress for 6 and 7 figure...

The Ecommerce Roadmap ·

2024/05/07

Reaching $100K in annual sales is a milestone many store owners aim for and (rightly) celebrate. It feels like reaching that level should make things run more smoothly. But the reality of scaling is that bigger sales lead to bigger problems. In this episode, join Susan as she dives deep into why hitting six or seven figures in sales doesn't always equate to an easier business life. Discover the real reasons behind the stress and anxiety that often accompany these milestones. Tune in to: 📦 Unpack

en

30:08

213. Try this clever way to stay motivated + on track

The Ecommerce Roadmap ·

2024/04/30

Megan Jock-White is a newish member of our Inner Circle who has a couple of tricks up her sleeve that will educate, inspire, and maybe even transform you as a business owner. Megan has some solid tactics that she’s been using to create high converting offers that really get her perfect customers lined up and waiting to buy. She’s a master motivator, and she uses scarcity, urgency, and exclusivity, so effectively in her marketing and messaging. The real gold is the little habit Megan uses to keep

en

22:18

212. The thing everyone forgets about Conversion

The Ecommerce Roadmap ·

2024/04/23

Have you ever found yourself at the end of a failed event or product launch, flopping around and feeling like a failure? Almost all of us ( including me) forget this one thing when we are setting our sales goals, planning our marketing events, and even when we are analyzing our results. In this power-packed episode, I’m walking you through the critical step you’ve probably been missing, and how you can use your data to course-correct. All while giving your mindset a boost. You’ll learn: 🧩The sales

en

41:31

211. Toycycle's sales have blossomed from 1 monthly...

The Ecommerce Roadmap ·

2024/04/16

I sat down recently to speak to Rhonda Collins, founder of ToyCycle, a resale marketplace that sells new and gently used toys and baby gear. Rhonda has been in the Inner Circle for over a year, but she was mostly flying under the radar, quietly doing the work. Then one day she showed up in our Facebook group with some Year-Over-Year results that completely blew my mind. So I knew I needed to get her on the podcast to find out how she did it. You’ll learn: 🏆The one monthly marketing activity that

en

23:32

210. How to do less and get better results

The Ecommerce Roadmap ·

2024/04/09

Are you carrying around a big list of tasks you need to complete, and feeling like you are always behind? In this episode I’m sharing a process for slashing the items on your “To Do List” without creating even more stress about all the things you’re not doing. Listen in and learn: Why a big “TO DO LIST” is the Kiss of death for people like us. The 3 step process to figure out what your Business needs right now. How to spend more time working in your zone of genius. Episode website:

en

31:03

209. How to create profit goals

The Ecommerce Roadmap ·

2024/04/02

If there is ONE thing that nearly all ecommerce store owners have in common it’s this – they’re chronically underpaid and overworked. And on top of that, many are struggling with debt repayments that gobble up their profits and prevent them from growing. In this episode, I’m talking with Ciara Stokeland, the author of “Inventory Genius” about strategies any store owner can use to stop struggling to make ends meet, turn the ship around, and emerge debt free and profitable. Listen in and learn: 😁

en

40:37

208. How to add Recurring Revenue to your Business

The Ecommerce Roadmap ·

2024/03/26

Way back in late 2016 I thought it would be a great idea to start a membership. I called it the Inner Circle, and it was for people like me. Ecommerce store owners who were trying to grow their sales. I opened the membership to about 70 people. I did it because I thought it would be the easiest way to offer support and teach them what I had learned the hard way. I couldn’t have been more wrong. It just about killed me, and 5 months after I started, I was ready to close the doors. What I know now is

en

26:03

207. That time I did something desperate

The Ecommerce Roadmap ·

2024/03/19

In this episode, I revisit my bumpy eCommerce journey, sharing the good, the bad, and the ugly that eventually led to my success. Despite the struggles, what came out of them is valuable for anyone feeling the slow grind of business growth. We've kicked off the Reliable Revenue course, and for those who couldn't join, I'm offering 4 actionable steps you can implement this year to see significant progress. Dive in to discover these strategies and learn how consistent effort can transform your

en

29:28

206. Here's how to find your future buyers

The Ecommerce Roadmap ·

2024/03/12

Susan sits down to chat with The Social Salesgirls’ new Inner Circle Foundations coach, Chontelle Fossey. Chontelle has really seen her business take off in the past few years, and she’s navigated it all with ease because of her methodical, strategic approach to building a solid foundation for her online houseplant business. Chontelle will reveal how our Ads Made Easy course can transform your business by: 🎯 Building a dedicated audience of future buyers. 💰 Growing your audience cost-effectively

en

26:55

205. Do You Have These 7 Habits That Predict Success

The Ecommerce Roadmap ·

2024/03/05

Susan shares the 7 habits that are the best predictors of an online store’s success. These are habits that can be practiced by store owners at any level of business, from mindset to practical tips for overcoming any obstacle. Tune in and find out if you’ve got these 7 habits that predict success! RELATED LINKS: Want Better Results? Do This First. https://thesocialsalesgirls.com/want-better-results-do-this-first-episode-128/ How Long Will It Take You To Reach Your Goals

en

24:30

204. Do this now and be more profitable

The Ecommerce Roadmap ·

2024/02/27

In this episode, we share a pricing strategy that most store owners don’t use. Once you understand how it works, and start implementing it in your store, you’ll have the potential to be much more profitable. Most importantly, you’ll have a better understanding of how to pay yourself, hire help, and make your business profitable for the long term. You’ll learn: Why you can’t afford to sell anything for $10. A different way to calculate the selling price of your products. How to make sure you

en

34:19

203. How long will it take to reach your goals?

The Ecommerce Roadmap ·

2024/02/20

Wouldn’t it be amazing if you could look into the future and see what your business looks like a few years down the road? What would change if you knew exactly when you were going to be in a position where your sales grow without you having to jump through hoops and try all the things? What would change if 38% of your revenue came from an automated email funnel? (yes, really) Today I’m walking backwards with Sarah, a member of our Reliable Revenue Program. She’s built the business she was dreaming

en

310 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...