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PODCAST

OPERATORS

In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.

business entrepreneurship

All Episodes

00:55:53

E064: Manage your time like a 9-figure CEO

OPERATORS ·

2024/07/10

00:00 Introduction03:09 The Role of an Executive Assistant 06:06 Finding and Trusting an EA 08:49 When to Hire an EA 10:15 Different Perspectives on Having an EA 20:21 Balancing Personal and Work Tasks 23:12 Avoiding Lifestyle Creep 26:34 The Lumpy Nature of Needing an EA 30:21 Finding Time as a CEO 43:28 Aligning Personal and Business Finances 48:31 Optimizing Processes and Priorities Operators Exclusive Slack:

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00:51:56

E063: Part 2: How to build resiliency into your business

OPERATORS ·

2024/07/03

00:00 Introduction 00:31 Understanding the Challenges of Inventory Management and Fulfillment 06:32 Building a Resilient Business through Channel and Market Diversity 10:39 The Importance of Sustainable Competitive Advantages and Modes 13:50 Productive Paranoia and Risk Mitigation for Long-Term Success 23:40 The Strategy of Sharing Information and Fortifying the Business 26:28 Building in Public 28:17 Accountability and Learning 29:44 Finding a Community 38:12 Recognition and Resilience 47:29

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01:02:55

E062: Special Guest Episode: Growth Marketing Ft....

OPERATORS ·

2024/06/26

00:00 Introduction08:09 Navigating the Agency Landscape and the Role of ERPs in E-commerce 14:51 Segmenting Advertising Strategies for New and Returning Customers 24:21 Challenges in Measuring Customer Acquisition Costs 27:08 Utilizing Data Warehouses and Technologies for Customer Analysis 31:51 Tracking and Attributing Customer Data 41:18 The Power Law Distribution of Customer Behavior 49:26 TV and Influencer Marketing as Awareness Plays 54:31 Understanding the Media Mix and Targeting the Core

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00:57:46

E061: Part 1: How to build resiliency into your business

OPERATORS ·

2024/06/19

00:00 Introduction 03:18 Building Resilience: Lessons from the Meta Summit 08:59 Diversification: Mitigating Risks in a Platform-Driven World 24:10 The Evolving Role of AI in Marketing 27:30 Investing in Resilience: Strategies for Long-Term Success 28:57 The Challenges of the E-commerce Ecosystem 29:55 The Risks of Relying on Algorithms 31:19 Transitioning from the Marketplace to 1P 34:35 The Importance of Understanding Your Numbers 45:38 The Global Competition in E-commerce 53:06 Building

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00:58:49

E060: Defending Your Time, Standing for Something,...

OPERATORS ·

2024/06/12

00:00 Introduction and Overview of Topics01:20 The Impact of ERP Systems on Inventory Management 05:32 The Influence of Social Media on Public Discourse 07:02 The Disruption of Traditional Media and Commerce by Digital Platforms 13:26 The Relevance of Super Bowl Ads in the Current Media Landscape 32:15 The Cost and Value of Working with Creative Agencies 37:32 The Impact of Brand Equity and Branding Investments 45:26 The Frustration of Cold Emails and the Importance of Strategic Networking 53:30

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01:07:30

EP59: Meta, Consumer Sentiment & Be a Cockroach!

OPERATORS ·

2024/06/05

00:00 Introduction08:34 Understanding Consumer Sentiment and Advertising Strategies 15:23 The Impact of Meta on Business Performance 33:36 E-Commerce Strategies and Customer Acquisition 47:43 Brand Expansion and Product Lines 59:33 Brand Equity and Category Expansion 01:03:24 The Challenge of Hubris in Business Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed

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00:57:09

E058: The Secret to Ecommerce Success? The Human Factor

OPERATORS ·

2024/05/29

00:00 The Business of People: Navigating Hiring Challenges10:22 Organizational Culture and Leadership Impact 29:02 Navigating the Challenges of Hiring and Building Leadership 35:00 The Impact of Growth on Organizational Dynamics 49:48 Executive Roles and Leadership Structure Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠ Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to

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01:13:08

E057: Operators in Session with Cherene Aubert

OPERATORS ·

2024/05/22

00:00 Introduction 03:41 Chaurene's Career Journey and Leaving Bobby 08:06 Growth and Challenges at ILIA Beauty 14:17 Lessons from Bobby and the Importance of Customer Obsession 22:07 Skills and Insights from the Agency World 27:25 Remote Work and Managing High-Performing Teams 34:22 Generating Sustainable Growth 36:38 Building an Organic Customer Acquisition Baseline 37:38 Alternative Growth Strategies: New Products and Distribution Channels 38:04 Clever Discounting Techniques: Gift with

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01:00:12

E056: 9-Figure Brand Health Check

OPERATORS ·

2024/05/15

00:00 Introduction 00:32 International Expansion and Diversification 01:28 Streamlining Logistics and Inventory Management 11:31 The Challenges of Launching New Products 12:55 The Benefits of Planning Product Launches in Advance 28:26 The Impact of Digital Marketing on Sales 30:24 Paid Ads and Physical Retail 40:27 Challenges of Scaling a Business 45:39 Building a Positive Work Culture 54:56 The Importance of People Management Operators Exclusive Slack:

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00:55:15

E055: The AI Takeover, Formal Education Decline, Ecom...

OPERATORS ·

2024/05/08

00:00 Introduction: Outsourcing, AI, and the Future of College Education 03:44 The Impact of Remote Work on American Workers 06:30 The Rise of the Global Workforce 26:41 Reevaluating the Concept of Equity in a Global Economy 27:39 The Rise of Robotics and AI in the Workforce 29:07 Remaining Competitive in a Changing Job Market 31:32 The Future of Credentialing 35:09 The Gig Economy and the Freelancification of Work 37:24 Government Policies and the Impact on Employment 47:37 The Changing Nature of

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00:52:37

E054: TikTok and Cool Brands

OPERATORS ·

2024/05/01

00:00 Government Bureaucracy and Productivity07:05 Enforcement of Intellectual Property 14:37 The Speed of Government Action 30:45 The Impact on Brands and Creators 41:04 Innovative Brands: Malbon Golf and Rude 53:29 Challenges of Growing a Fashion Brand Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠ Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and

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01:01:36

E053: Temu & Politics

OPERATORS ·

2024/04/24

00:00 Introduction and Overview 08:10 The Impact of Taxes on Entrepreneurship 15:20 The Rapid Growth of Temu 33:18 Adding Value, Building Brands, and Operational Excellence in Ecommerce 41:02 Creating Sustainable Competitive Advantages and Protecting Intellectual Property 52:04 Being Proactive and Vigilant in Protecting Your Business Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠ Powered

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01:10:47

E052: Connor Rolain: Marketing Tactics, Product...

OPERATORS ·

2024/04/17

00:00 Introduction08:02 Transitioning from Agency to In-House 30:34 Unlocking New Levels of Growth 37:26 Expanding into Consumables and Higher-End Appliances 46:29 Segmenting Ad Sets for New Product Categories 57:37 Measuring and Comparing Creative Metrics 01:08:28 Maximizing Potential through Editing Existing Creative Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠ Powered

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01:17:11

E051: Workload Strategy, Personal Finance, Q1 Recap,...

OPERATORS ·

2024/04/10

00:00 Introduction and Overview09:04 Personalized Investing 16:33 Growing your brand is hard 27:50 Managing Illiquid Assets 38:32 Employee Stock Ownership Plans (ESOPs) 50:31 Investing in Growth Before It's Needed 58:00 HexClad and Amazon 01:09:24 Q1 Recap at Simple Modern Operators Exclusive Slack: ⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠ Powered By: Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently

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01:02:05

E050: Cody Plofker: Marketing Strategies, Meta...

OPERATORS ·

2024/04/03

00:00 Introduction 03:09 Panzerism: Trust No One 04:06 Termination of Relationship with an Agency 07:53 Success, Failure, and Overvaluing Contributions 09:46 Building Trust and Hiring Practices 13:32 Challenges with Meta Advertising 15:00 Diversification into Other Channels 25:17 Transitioning to Other Channels 27:40 The Importance of Profitability and Knowing Your Numbers 30:01 Dealing with Meta Performance Issues 31:01 Navigating Conversion Lag and Meta Changes 36:19 Balancing Growth and

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01:00:40

E049: Connor from Ridge: Artificial Newness, Channel...

OPERATORS ·

2024/03/27

02:00 Preparing for Father's Day07:14 Content Planning and Pricing Strategy 11:11 Media Mix and Channel Activation 29:45 Channel Diversification and Crop Rotation 32:39 Initial Wins and Marketing Strategy 33:36 Challenges with Meta Platforms 35:09 Identifying Issues and Taking Action 36:08 Reallocating Budgets and Measuring Incremental Lift 38:47 The Importance of CPM and Channel Diversification 44:12 Building Redundancy and Expanding Product Categories 51:07 Creating Artificial Newness and

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01:05:12

E048: Roman Khan: Buying and Growing DTC Companies

OPERATORS ·

2024/03/20

00:00 Introduction and Background to Roman06:05 Roman's Journey and Current Ventures 10:14 Lessons from Rocket Internet 13:29 Communication Platforms and Future Plans 24:32 The Importance of Supply Chain Management 31:02 Building Strong Relationships with Suppliers 32:21 Using Factories as Financing Partners 32:55 Negative Cash Conversion Cycles and Negotiation 35:14 Building Transparent and Trusting Relationships with Suppliers 38:38 The Success of Multi-Brand Models 41:28 Investing in Kanpai

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01:03:59

E047: DTC Hardships, Amazon Fees, Klaviyo Agency Move...

OPERATORS ·

2024/03/13

00:00 Introduction and Market Update07:39 D2C Apocalypse: Meta Issues 33:02 The Challenges of Being an Amazon Seller 34:21 The Importance of a Differentiated Value Proposition 35:07 The Evolution of Direct-to-Consumer (DTC) Brands 36:01 The Role of Product and Brand in Retail 37:28 The Potential Ban of TikTok 38:13 Regulatory Concerns and Potential Buyers for TikTok 40:14 The Uncertainty of TikTok's Future 42:31 Considering the Impact of TikTok's Potential Ban 44:21 The Need for Focus and

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00:58:29

E046: Ridge Retreat, Measuring Brand Awareness, The...

OPERATORS ·

2024/03/06

00:00 Ridge Retreat03:12 Off-Site Team Building 06:08 Challenges of Hosting Retreats 07:36 New Product Launch: Hexclad Pizza Steel 11:51 Measuring Brand Awareness13:18 Aided and Unaided Awareness 15:21 Actionable Insights from Brand Awareness Data 20:59 Awareness vs Competitors 25:11 The Size of the Market 29:14 Expanding the TAM 31:05 Brand Awareness vs Brand Affinity 33:01 Building Market Share Regionally 35:24 The Importance of Household Penetration 36:19 Creating Organic Demand and Network

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00:46:10

The Ridge X Marques Brownlee Partnership: A Deep Dive

OPERATORS ·

2024/02/28

In this episode, the Operators discuss Ridge's recent announcement that they've partnered with Marques Brownlee, the number one tech YouTuber. The decision to bring in Marques as an investor, advisor, and board member is driven by the belief that creator-led brands are the future. Sean explains that the skills that made Ridge successful in the past, such as digital marketing, are no longer as relevant due to changes in the digital advertising landscape. The partnership with Marques aims to

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146 results

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