PODCAST

The Marketing Essentials Podcast

Question: What happens when you put three enthusiastic marketing professionals in one room? Answer: Endless discussion about the importance of GOOD marketing for business owners, inside tips, and industry knowledge. When Bill Parmentier, Justin Kerr, and Alicia Piazza got together in the later part of 2017, they decided the wanted take their conversation and share their professional marketing tips with local businesses!

business management & marketing

All Episodes

Marketing Essentials Podcast - 026 - Ashley Davies Sarji

The Marketing Essentials Podcast ·

2018/10/31

If you think your “customer” is the person who buys your product or service you’re ignoring more than half your target audience. Ashley Davies Sarji, founder of ABLEx Customer Experience Consultants, enlightens us on how she helps small businesses understand ALL of their customers (employees, volunteers, board members, vendors, etc.) so they can provide the best experience and create a loyal fan base.Stuff we mentioned during the podcast:ABLEx Customer Experience ConsultantsThe moment it all went

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Marketing Essentials Podcast - 025 - Rich Austin

The Marketing Essentials Podcast ·

2018/10/24

How do you craft a message that will get noticed amid all the modern marketing noise? Good storytelling. The Marketing Essentials team recently sat down with Rich Austin, founder of Speaking of Success, to talk with him about why storytelling is important, what happens when you tell a story, and what makes up a good story. It’s a fascinating interview filled with brain chemistry, protagonists, emotions, and millennials!Stuff we mentioned during the podcast:Speaking of SuccessGetting Noticed in the

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Marketing Essentials Podcast - 024 - Why Cheap Online...

The Marketing Essentials Podcast ·

2018/10/17

Online design services such as Fiverr, Pixellogo, or Vistaprint might be attractive to a business start-up because of their low price point and fast turnaround time. But, ultimately, these services are just a band-aid solution for your company’s branding and marketing strategy. In this episode of the MET podcast Justin talks about what to be aware of when using an online design service and why working with a design professional to develop your brand and marketing is a better solution that will pay

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Marketing Essentials Podcast - 023 - What Makes a...

The Marketing Essentials Podcast ·

2018/10/10

What makes the most successful marketing websites, well, successful? Today on the podcast we speak with Chris Butler, Chief Design Officer at Newfangled. Chris has spent the last several years refining a process (dubbed “The Marketing Website Audit”) used for strategizing, designing, and building effective marketing websites.In part two of our interview with Chris he talks about the most effective ways to persuade your website audience to engage and convert.Stuff we mentioned during the

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Marketing Essentials Podcast - 022 - What Makes a...

The Marketing Essentials Podcast ·

2018/10/03

What makes the most successful marketing websites, well, successful? Today on the podcast we speak with Chris Butler, Chief Design Officer at Newfangled. Chris has spent the last several years refining a process (dubbed “The Marketing Website Audit”) used for strategizing, designing, and building effective marketing websites.In part one of our interview with Chris he walks us through how this website audit process works and how it helps Newfangled’s clients grow their businesses.Stuff we mentioned

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021 - Five Potential Pitfalls When Shooting a...

The Marketing Essentials Podcast ·

2018/09/26

As the famous old joke goes, “How do you get to Carnegie Hall? Practice.” The same holds true for shooting a promotional video. Other things to consider when creating a successful promo video are storyboards, lighting, audio, and B-roll (no, that’s not a type of sushi). Our video guru and one-third of the Marketing Essentials Team, Bill Parmentier, explains how to avoid some common video pitfalls. Bonus: Check out the blooper reel of our webinar promo video (link below).Stuff we mentioned during the

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Marketing Essentials Podcast - 020 -Marketing...

The Marketing Essentials Podcast ·

2018/09/19

Trade shows and other professional events can be an effective and relatively inexpensive way to market your business. But to be successful you have to do more than just purchase a booth and show up. Susan Lataille, owner of DiscoverYou Events and one of the coordinators of the Ocean State Business Expo, sits down with the Marketing Essentials Team and shares some valuable tips on how to make the most of your next event; before, during, and after!Stuff we mentioned during the podcast:13 Secrets for

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Marketing Essentials Podcast - 019 - Things to Know...

The Marketing Essentials Podcast ·

2018/09/12

So you've decided that you need help developing and executing your business's social media marketing strategy. Should you retain an outside marketing agency? Should you hire a marketing professional to join your team? What about interns? On today's podcast Nicole Eller, from Ginger Green Marketing, joins Alicia and the rest of our team to discuss some of the things you should consider when selecting a marketing professional. That's right, you get two social media marketing experts for the price of

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Marketing Essentials Podcast - 018 - How do I know if...

The Marketing Essentials Podcast ·

2018/09/05

If you think ROI is the French version of Roy, don't worry, we speak human on the podcast (most of the time). The question for today's episode is, "How do I know if I'm getting my money's worth for my paid Facebook ads?" Lucky for you our resident social media marketing expert, Alicia, outlines some specific steps you can take to track the effectiveness of your social media marketing dollars and make sure you're reaching the right audience.Stuff we mentioned during the podcast:Alicia's Tips - How do

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Marketing Essentials Podcast - 017 - How much should...

The Marketing Essentials Podcast ·

2018/08/29

There's more to a professional photo shoot than just some guy showing up with a camera. To truly understand and appreciate the value of a professional photo shoot you have to consider the reputation and experience of the photographer, equipment and overhead, sets and models, day rates, project rates, and so much more! Bill Parmentier, our resident photo pro, discusses all of this in detail in this episode of the Marketing Essentials Podcast.Stuff we mentioned during the podcast:How much does

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Marketing Essentials Podcast - 016 - How much should...

The Marketing Essentials Podcast ·

2018/08/22

There's more than just price to consider when building a website for your business: spending time identifying a target audience, developing a mission statement, and asking the most important question, "what do you want users to do when they arrive on your site?" The Marketing Essentials Team discuss all of these considerations plus website pricing, as well.Stuff we mentioned during the podcast:Podcast 008 - Marketing for the DIYer (websites)Million Dollar Homepage5 Best Ecommerce Website

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Marketing Essentials Podcast - 015 - How to Maximize...

The Marketing Essentials Podcast ·

2018/08/15

Join the team as they discuss the value of investing in social media advertising! Setting key performance indicators can help you track how well campaigns are performing in terms of engagement, branding, and conversions. Learn more about how much you need to budget to see results for your business and achieve a high return on investment.Stuff we mentioned during the podcast:Google AdwordsFacebook BusinessRooms and Works

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Marketing Essentials Podcast - 014 - How Much Does a...

The Marketing Essentials Podcast ·

2018/08/08

Video marketing is a great tool to connect with consumers and create long term engagement. But I'm sure you're wondering, is hiring a professional worth the cost? Investing in a professional who has the tools, concept planning, and editing expertise can take your brand to the next level! Listen as the team provides insight on the budgeting and steps to consider when investing in a professional shoot.Stuff we mentioned during the podcast:Bill Parmentier PhotographyVideo Cost CalculatorLil' Rhody

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The Marketing Essentials Podcast - 013 - Why Does a...

The Marketing Essentials Podcast ·

2018/08/01

A logo is a visual ambassador of your brand. By choosing your own unique color palette and typography, a logo can create instant marketing recognition! If you consider a logo as a long term investment, you can develop a successful logo that grows and scales your brand.Stuff we mentioned during the podcast:Justin Kerr DesignHi Road

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Marketing Essentials Podcast - 012 - Tips for the...

The Marketing Essentials Podcast ·

2018/07/25

The vast world of social media can quickly become time consuming and confusing! Luckily, we have social media expert Alicia Piazza to provide tips and resources on how to take back the reigns on your company's social media. The team highlights how to utilize post scheduling, pixels, and Facebook Ad Manager. For Alicia's full list of resources contact us at questions@marketingessentials.teamStuff we mentioned during the podcast:CanvaBusiness ManagerMantaCat Howell

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Marketing Essentials Podcast - 011 - Photography for...

The Marketing Essentials Podcast ·

2018/07/18

Join Alicia, Justin, and Bill as they discuss do it yourself photography tips for the small business owner! Learn how to create an interesting composition that makes a statement about your brand. Bill identifies how to achieve this through tips on lighting, perspective, and rule of thirds.Stuff we mentioned during the podcast:Web AscenderW. Parmentier PhotographyAwful Awful

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010 - Storytelling Through Imagery: An Interview with...

The Marketing Essentials Podcast ·

2018/07/11

Join the Marketing Essentials Team as they discuss storytelling through imagery with resident photographer, Steve Mason! Imagery is more than just a pretty picture, it gives clients a chance to see the genuine and authentic story of your business. (Hint: think about why you started and the work you do within your community).Stuff we mentioned during the podcast:Steve Mason PhotographyLeavers Lace

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Marketing Essentials Podcast - 009 - Branding Basics...

The Marketing Essentials Podcast ·

2018/07/04

Your social media profile = your brand! Social media is more than just a platform, it is an opportunity to create a lasting engagement with customers. Join the team as they discuss the branding basics of social media, including the importance of emotional connectivity, consistency, and telling a compelling story.Stuff we mentioned during the podcast:The Feast ChurchAroogas Route 32Impact of Video on FacebookInsta 180

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Marketing Essentials Podcast - 008 -

The Marketing Essentials Podcast ·

2018/06/27

Have you ever wondered if you should build your own website? This dilemma frequently comes up for small business owners looking to grow their clientele. Tune in to hear Bill, Justin, and Alicia weigh in on the important elements to consider beyond technological capability, including budget, experience, and custom functionality.Stuff we mentioned during the podcast:WixDomain Name vs Web HostingYacht Club Soda

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Marketing Essentials Podcast - 007 - Back to the...

The Marketing Essentials Podcast ·

2018/06/13

The team sits down with marketing consultant Bob Salvas to discuss the resurgence of direct mail marketing, which many small business owners think became irrelevant in the late 90's. Not only has this traditional form of marketing made a comeback but Bob explains how data targeting has actually helped direct mail marketing get a leg up on digital marketing in many ways. Tune in and find out how leveraging a marketing strategy from the past can help your business grow into the future!Stuff we

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The Marketing Essentials Podcast

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