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PODCAST

Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it"s what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.

arts fashion & beauty

All Episodes

30:24

554: Therapy For Salon Owners

Beyond The Technique Podcast ·

2024/08/26

In this episode, licensed clinical therapist Zelina Chinwoh opens up about the often-overlooked struggles of salon and spa ownership, shedding light on the unique challenges that no one prepares you for. Zelina’s candid and uplifting guidance offers practical coping skills and tools to help you compartmentalize your professional and personal life, ensuring your health and well-being remain intact. Tune in to discover how to thrive as a business owner without sacrificing your time at home with your

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27:39

553: Does Your Salon Inspire?

Beyond The Technique Podcast ·

2024/08/19

Join us in this episode as we chat with Leslie Perry, Director of Membership and Education at the Professional Beauty Association (PBA). Leslie shares her industry journey, expertise, and insights on how your salon could be recognized as the Inspiring Salon of the Year at the 2025 NAHA Awards. Plus, get the scoop on the inaugural Salon Leaders Experience in early 2025 and why it’s a must-attend event for salon owners! WATCH ON YOUTUBE: https://youtu.be/vpze7E28MOc JOIN mya! joinmya.com

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31:42

552: The Truth About Med Spas

Beyond The Technique Podcast ·

2024/08/12

In this episode, we sit down with board-certified Physician Associate, Maria Hawkins to explore the truth about med spas and medical aesthetics. Maria shares her expert insights on avoiding complications, choosing the right professionals, and integrating aesthetic services into your business. She also discusses the evolving industry landscape, the mindset needed for success, and key considerations for today's medical spas and facilities. WATCH ON YOUTUBE: https://youtu.be/MxUYQjqK0Q0 JOIN

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32:11

551: Three Keys to A Profitable Salon

Beyond The Technique Podcast ·

2024/08/05

In this episode, we sit down with the founder of HPSA, Jason Everett, who reveals the three keys to a profitable salon and the four ways an owner should pay themselves and their team. Jason shares the inspiring story of a High Performance Salon Academy member who, through the profit-first methodology, wrote herself a check for $450k. Tune in to discover why only 7% of salon owners make a profit and how you can increase your salon profitability today! WATCH ON YOUTUBE:

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30:50

550: What Makes a Winning Website

Beyond The Technique Podcast ·

2024/07/29

In this episode, we sit down with Billy Davison, the owner of Occipital Salon Marketing, to discuss the critical role of a premium website in the beauty industry. Billy shares insights on the importance of strong SEO and strategies to ensure your salon gets found by customers. Learn how to transform your website into a 24/7 receptionist, equipped with the tools to convert visitors into loyal clients. WATCH ON YOUTUBE: https://youtu.be/W236Sr4ag0s JOIN mya! joinmya.com LET’S CONNECT!

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33:50

549: Modern Financials for The Growing Salon

Beyond The Technique Podcast ·

2024/07/22

Join first time guests, Kristi and Jolene, the salon industry's bookkeeping besties, as they reveal the most crucial financial report salons need to monitor. Discover their expert tips on ensuring salon owners and their businesses earn what they need, reasonably paying themselves, understanding employee costs, and calculating chair profitability. Tune in for invaluable insights to elevate your salon's financial health! WATCH ON YOUTUBE: https://youtu.be/xbN_FvrYvHg JOIN mya! joinmya.com

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22:34

548: Stages of Pain & Processing When Someone Exits...

Beyond The Technique Podcast ·

2024/07/15

Join Kati Whitledge, founder of mya and multi-location, award-winning salon owner, and our beloved host of the Beyond The Technique podcast. In this episode, Kati intimately shares the stages of pain and processing that occur when someone exits your business unethically or unexpectedly. Stay tuned until the end to discover a special resource designed to help you mitigate risks in operating a unique business model where revenue can be lost when team members leave. WATCH ON YOUTUBE:

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32:31

547: My Salon Does 44% RTS!

Beyond The Technique Podcast ·

2024/07/08

In today’s episode, we share the success story of The Headroom Salon, owned by the visionary Danielle Cherewyk. Remarkably, retail constitutes 44% of the salon's total sales, with a starting benchmark of 35% for entry-level stylists—a testament to the effective strategies Danielle has implemented. Firmly believing in elevating support over lowering expectations, she has pioneered robust systems that emphasize retail importance during every client interaction. Join us as we explore how Danielle's

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22:41

546: How to Put Your Salon Up for Sale

Beyond The Technique Podcast ·

2024/07/01

In this episode, we dive into the unique world of salon and spa brokerage with Susan Wos, founder of the only niche brokerage specializing in these businesses on a global scale. Susan offers three tailored paths for owners looking to sell their salons or spas, drawing from her own experience as a former salon owner who successfully sold her business. With deals brokered across Canada, the United States, Dubai, and soon Australia, Susan's expertise is unparalleled. Her website offers a wealth of

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27:37

545: Grow 43% This Year!

Beyond The Technique Podcast ·

2024/06/24

In this episode, we're thrilled to feature award-winning salon owner and first-time guest, Janet Whetston. Janet's salon has achieved an impressive 43% growth in revenue, a testament to her dedication and strategic approach. She shares how pivotal one-on-one coaching, meticulous tracking of numbers, reenvisioning her salon business model, and optimizing retail and prebooking practices have been in driving this remarkable success. Janet's mission is to empower her stylists to earn six-figure

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24:56

543: Having The Guts to Lead Well

Beyond The Technique Podcast ·

2024/06/10

Join us today as we share award-winning salon owner, Amber Pope's inspiring journey from a dedicated salon owner and beauty industry leader to a visionary entrepreneur. Amber shares her personal triumphs and the pivotal realizations that transformed her career as she transitioned from working behind-the-chair to fully focusing on her business and team. Discover the strategies and insights that empowered Amber to lead her salon to new heights and learn how you too can navigate this challenging yet

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36:15

542: Overcoming Financial Burnout

Beyond The Technique Podcast ·

2024/06/03

Salon business expert and returning guest, Nina Tulio, shares her deep insights into tackling financial burnout for salon owners and professionals. In today’s episode, we explore five critical areas that impact your salon's profitability, providing actionable strategies to enhance your bottom line. Nina also uncovers three essential elements to ensure your salon not only survives but thrives in today's competitive market. Join us to transform your salon into a resilient and prosperous business

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33:14

541: It’s Time for A New Business Model

Beyond The Technique Podcast ·

2024/05/27

In this transformative episode, we're thrilled to welcome the visionary, Leon Alexander! Dive into a riveting discussion on reimagining business models with the consumer at the forefront. Leon shares his groundbreaking insights on why thinking differently isn't just innovative—it's essential. Are your customers the same ones who line up at Starbucks and Apple? Then it's time to tailor unique, memorable experiences just for them. Join us as we explore how to move beyond the traditional salon model

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28:06

540: 100k in Less Than 3 Days

Beyond The Technique Podcast ·

2024/05/20

Do you love details? Great! Today we dive into the weeds with award-winning salon owner, Erika Brown. She's here to share her booking strategy that helps her experienced stylists earn six-figures in less than three days per week. You don't want to miss this conversation! JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW POSH SALON & BOUTIQUE Website:

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29:50

539: Tools to Make Your Life Better

Beyond The Technique Podcast ·

2024/05/13

Today we dive into tools that will make your life better, your teams' life better, and people you've never met globally--you will have a hand in making their life better. How cool?! Joining us today is industry giant, Paul Tate! Paul has an extensive background in salon technology, distribution, and sustainable business tools and practices. He's one of the most innovative professionals we've ever met, and we're THRILLED he's here to share his knowledge and inspiration with us today. Enjoy!

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30:36

538: Fire Your Front Desk

Beyond The Technique Podcast ·

2024/05/06

What happens the next time you need to hire guest services? Maybe this time you try a different path! Today we have Founder and CEO of StyleSmart VA, Shawna Murphy, here to share why her VA company specializes in Salons and Spa and how they help owners eliminate payroll expense, off-load repetitious tasks, and so much more! WATCH ON YOUTUBE: https://youtu.be/QUN28GNgQzY JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram:

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22:14

537: Grow, Evolve, Repeat!

Beyond The Technique Podcast ·

2024/04/29

It's that time of year when we start shining a light on Top 200 Salon & Spa Honorees! Today, you'll hear from Fallon Helm--a seven-figure salon owner recognized for 23% growth in revenue! She is a force! Fallon shares her wisdom in business and what has led her to purchase three commercial real estate buildings since opening her salon and day spa over fifteen years ago. Prepare to be inspired! WATCH ON YOUTUBE: https://youtu.be/G5MxTesCwEw JOIN mya! joinmya.com LET’S CONNECT! BTT

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30:23

536: Revolutionize Color Formulation!

Beyond The Technique Podcast ·

2024/04/22

536: Revolutionize Color Formulation! How much time do your stylists color consultations take? How many other opinions are your stylists seeking for their color formulations? If you could win back the time those take, how could that affect your bottom line? Would you decrease your color call-backs? Today, we have innovative tech founders and the creators of Color Coach App here to share their new technology and why they needed a way to solve these problems. Their mission is to get their color

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41:09

535: Smoothing Cash Flow Turbulence

Beyond The Technique Podcast ·

2024/04/15

535: Smoothing Cash Flow Turbulence Celene Dupuis is back to share the challenges salon owners are facing with growing cash flow and reformatting their financials in hopes of earning profit. We dive into back bar expenses, marketing musts, and KPIs to focus on that heavily impact cash flow and profit. This is a fight to be sustainable and successful. WATCH ON YOUTUBE: https://youtu.be/dsWOGKZ53VU JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA

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29:24

534: Hiring Experienced Stylists

Beyond The Technique Podcast ·

2024/04/08

Are you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know! WATCH ON YOUTUBE: https://youtu.be/bpkdXShVxXY JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ GLOBAL STYLIST SCHOLARSHIP:

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205 results

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