x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Upmarket: The Business of Real Estate Photography & Media

Upmarket Studios

Talking about the business of Real Estate Photography, Video, 3D Imaging and Marketing, with an emphasis on learning how to scale a Real Estate Media business.

business entrepreneurship

All Episodes

106:19

Ep. 22 - SWOT Analysis 2022. Strengths. Weaknesses....

Upmarket: The Business of Real Estate Photography &... ·

2022/12/20

It's SWOT Analysis time on Upmarket Pod! We take our listeners in depth in this MEGA epidsode into Upmarket Media's 2022 SWOT Analysis. SWOT is Strengths, Opportunities, Weaknesses and Threats. Reed, Mark and producer Chelsea go in-depth on everything Upmarket Media is thinking and feeling heading into to 2023. This episode is long, but hopefully worth it and maybe can inspire others to do their own SWOT as we believe it is a great way to focus and analyze how your business is doing.Follow

en-US

67:54

Ep. 21 - Big News & Slow Season Strategies.

Upmarket: The Business of Real Estate Photography &... ·

2022/12/06

Reed and Mark return for another episode where they announce some BIG NEWS regarding a free Upmarket Media webinar and the pre-launch special for their online course on How to Grow and Scale Your Real Estate Media Business. After a few minutes of shameless self-promotion, the guys move into talking about what REP business owners should think about as they navigate the start of the slow season. They touch on everything from finishing up long-term projects (like the perpetually put-off employee

en-US

70:38

Ep. 20 - "Very poor photos." The Backlash Is Coming.

Upmarket: The Business of Real Estate Photography &... ·

2022/11/29

After a very fun and successful PMRE Conference in Las Vegas, the Upmarket Gang returns home to California to face the music regarding several recent (and not-so-recent) photoshoots with disgruntled clients. Reed, Mark and Chelsea go blow-by-blow to walk the audience through a few of those "disasterous" shoots and then come up with some theories on why suddenly they're seeing increased issues with clients (Hint: it has to do with changing real estate market conditions!) This leads to a

en-US

72:25

Ep. 19 - PMRE 2022 Action Item Spectacular!!!!

Upmarket: The Business of Real Estate Photography &... ·

2022/11/15

PMRE 2022 is in the books!! The conference was so spectacular this year that we decided to do a SPECTACULAR episode devoted exclusively to ACTION ITEMS, given to us by 17 of our thoughtful peers in the REP Industry!!!! SO many great nuggets in here on growing your business. Big thanks to all of the attendees who so graciously gave up a little of their conference time to come up to Upmarket Studios Southpoint (Chelsea's hotel room) and share their wisdom. The Dynamite 17 are:Brandon Cooper -

en-US

71:19

Ep. 18 - The Road to PMRE 2022 #4: Arturo + Lauren

Upmarket: The Business of Real Estate Photography &... ·

2022/11/01

Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 continues, Upmarket is happy to bring you monthly Bonus Episodes that will take us all the way to the main event in Las Vegas. In this FINAL PMRE 2022 episode, Reed sits down with Arturo + Lauren Engel, the storybook couple of the Real Estate Photography and Video world.Reed has a lot of questions for Lauren, since she has been scaling

en-US

53:10

Ep. 17 - Add It On & Add It Up!

Upmarket: The Business of Real Estate Photography &... ·

2022/10/18

Add-on's are on Reed & Mark's mind this week during the first-ever episode recorded in the brand-new Upmarket Studio! First, the guys chat about how the new studio space will enhance the services and offerings that Upmarket can offer with the podcast and through their core real estate media business. The second half of show is filled with discussion of the more traditional add-on services that Real Estate Media companies may want to offer. From aerials to floorplans to virtual twilights,

en-US

64:35

Ep. 16 - Big Deals. How Landing Larger Jobs Can...

Upmarket: The Business of Real Estate Photography &... ·

2022/10/04

Dealmaking is on Reed and Mark's minds this week. First, the guys catch the audience up with info on a bid that Upmarket Media made for the chance to Matterport scan millions of square feet of retail space. The stakes are high, as this MegaDeal would supercharge the growth of the company and fortify finances heading into the slow season. In the second half of the show they talk about some other ways Real Estate Photographers can get higher value deals. First up is trying to secure

en-US

61:47

Ep. 15 - The Road to PMRE 2022 #3: Brian Berkowitz

Upmarket: The Business of Real Estate Photography &... ·

2022/09/20

SPECIAL PMRE DISCOUNT CODE!!! Listeners can use the code UPMARKET75 to save $75 on registration to this year's conference. Register or find out more about PMRE 2022 at https://www.pmreconference.com.Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 continues, Upmarket is happy to bring you monthly Bonus Episodes that will take us all the way to the main event in Las Vegas. In this

en-US

64:02

Ep. 14 - How's Business? A Quarterly Check-In with...

Upmarket: The Business of Real Estate Photography &... ·

2022/09/06

Everyone is back from vacations, and with summer all-but-over, Reed and Mark are joined by Producer Chelsea to sit down for a State of Upmarket Media episode! The three of them chat about the logistics of handling vacations while keeping operations running smoothly and in general how sales and new client acquisition have been going. They also start a discussion on the possibility of hiring a salesperson to go out and do the sales work that Reed and Mark have been slacking on doing. In the social

en-US

53:01

Ep. 13 - Mindset Matters! Answer the BIG WHY and...

Upmarket: The Business of Real Estate Photography &... ·

2022/08/23

INJECT THIS EPISODE INTO YOUR VEINS. So much great business advice here from special guest Jeff Alkazian, Upmarket Media's Business Advisor. Reed and Jeff sit down for a wide-ranging conversation about the basics of scaling a business. In the first half of the show, they chat about some nuts-and-bolts info about scaling, but really delve into how answering the BIG WHY is the key to transforming your business. Jeff also lays out the triangle theory of marketing and stresses the importance of

en-US

59:22

Ep. 12 - The Road to PMRE 2022 #2: Branick Weix

Upmarket: The Business of Real Estate Photography &... ·

2022/08/09

SPECIAL EPISODE ALERT!!! Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 continues, Upmarket is happy to bring you monthly Bonus Episodes that will take us all the way to the main event in Las Vegas. In this episode, Reed sets aside his blatant conflict-of-interest and ends up having a blockbuster information-packed talk with Branick Weix, the CEO of Aryeo (and Upmarket Podcast

en-US

64:22

Ep. 11 - How to Grow Your Team and Keep Them Happy.

Upmarket: The Business of Real Estate Photography &... ·

2022/08/02

Employees are the backbone of any business looking to scale. In this episode Reed and Mark detail how Upmarket Media has gone about building their team and detail the different experiences of hiring through their network vs. casting a wide net with public job postings. They also chat about how to manage employees once you find them, focusing on how to make your employees feel like they're in an environment where they can grow and stress how important it is for your staff to feel valued and

en-US

56:21

Ep. 10 - Priceapalooza!!! What to think about when...

Upmarket: The Business of Real Estate Photography &... ·

2022/07/19

Having the right prices for your services is one of the key elements for success in any business. In this episode, Reed and Mark go through how they've set their prices at Upmarket Media. Along the way they give their take on the classic conundrum of whether to use a price-per-photo or square footage-based model for photography. They also talk about the importance of knowing your cost of doing business and what your competitors are charging. In the second half of the show, Producer Chelsea drops

en-US

59:26

Ep. 9 - Systematize! Applying systems for efficiency...

Upmarket: The Business of Real Estate Photography &... ·

2022/07/05

It's all about efficiency on this Upmarket Pod! In the first half of the show Reed and Mark detail the changes and strategies that Upmarket Media have implemented to cut down on time spent at properties while not sacrificing (too much) quality. Then, the guys break some "huge" podcast news in the Social Media Sidebar. The last half of the show is devoted to workflows on the admin side of things, with a bit of focus on how Upmarket's current system of invoicing is hurting the

en-US

70:58

Ep. 8 - Road to PMRE 2022 #1 - Natalia Robert &...

Upmarket: The Business of Real Estate Photography &... ·

2022/06/22

SPECIAL EPISODE ALERT!!! Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! As the countdown to PMRE in November 2022 begins, Upmarket is happy to bring you the first of 5 monthly Bonus Episodes that will take us all the way to the main event in Las Vegas. In this episode, Reed has a quick chat with the PMRE showrunner, Brandon Cooper, who fills us in on the crucial details about this year's conference.Then, Reed has a more

en-US

53:21

Ep. 7 - Why Your Own Branding is SO Important.

Upmarket: The Business of Real Estate Photography &... ·

2022/06/15

Mark is back! Hallelujah! He rejoins Reed to talk all things branding! The guys go in depth on what was top of mind when they re-branded into Upmarket Media and why that branding is so important. They talk about why going "high-middle" is the right brand for them and also touch on why as a Real Estate Media Company that ostensibly builds brands for realtors, you need to have top-notch branding yourself in order to have credibility with your clients. This discussion also goes deep into the

en-US

50:15

Ep. 6 - What Realtors REALLY Want.

Upmarket: The Business of Real Estate Photography &... ·

2022/06/01

This week, Reed welcomes marketing guru and brokerage team leader Sam Benner to the show for a fun and informative chat! Sam, who manages 250 Realtors across four offices for Keller Williams West Ventura County, CA, gives out a ton of insights as to how Realtors think and what they're looking from their media creators. He also offers his thoughts on some strategies to sell video and 3D services to realtors. He and Reed then chat about broader real estate market conditions and how the changing

en-US

51:36

Ep. 5 - Strategies for Upselling Your Clients.

Upmarket: The Business of Real Estate Photography &... ·

2022/05/17

This week, Reed, and pinch-hitting guest host Chelsea, detail how they interface with clients to try and maximize the client spend per shoot. They talk about the importance of face-time (or phone-time) with clients and what to say in those valuable moments when you have your client's full attention. They also discuss how to deal with difficult clients/situations and how empathy can be the key for client retention and satisfaction. The two of them end the show by giving out their Actions Items..

en-US

53:58

Ep. 4 - What Do You Need to Get Right, First?

Upmarket: The Business of Real Estate Photography &... ·

2022/05/03

Your books! (ugh, sorry!) Reed and Mark have a wide-ranging discussion with Liz Fish, the CFO, and also a co-founder, of Upmarket Media, about what it takes to set the stage to be able to scale. Their chat ranges from discussing having the right mentality to delegate, to how absolutely crucial it is to make sure your books and taxes are in shape and up to date. The three of them end the show by giving out their Actions Items... things that any listener can do right now help lay the foundation for

en-US

63:24

Ep. 3 - The Most Important Thing You Can Do To Scale...

Upmarket: The Business of Real Estate Photography &... ·

2022/04/19

...is hire an Admin! This week Reed and Mark are joined by Chelsea, Upmarket Media's Admin-Extraordinaire. Chelsea walks listeners through all she does day-to-day to keep operations running smoothly and lessen the workload for Reed and Mark. The conversation focuses on how crucial communication is to business success (and the specific tools Upmarket uses to communicate,) what the hardest parts of the job are and why gratitude plays such an important role in employer/employee relationships. The

en-US

103 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...