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PODCAST

Creative Courage: The Creative Business Podcast

Are you a creative business owner? Do you ever feel like you’ve got more to give or that there’s a bigger impact you could make? Creative Courage is a creative business podcast hosted by award-winning coach, author, and speaker, Matt Essam. Matt explores the internal battles we all face as creative business owners. From the fear of launching to the anxiety we face around our life purpose, Creative Courage is the first podcast series that will dive deep into the physiology of courage and its key part

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All Episodes

19:24

5 Metrics to Measure If You Want To Grow Your Agency

Creative Courage: The Creative Business Podcast ·

2024/09/11

Is your business feeling a bit stagnant and you’re not sure why? You’re not alone. And it can be difficult to identify what’s causing things to slow down and where you should focus your efforts to get things moving again. When I meet a business owner and they’re finding themselves stuck, we look at 5 key metrics to figure out what’s creating the holes in their business. And in this episode, I share those 5 metrics that you need to measure to figure out how to move your business forward and

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57:56

Hacks to Hype Your Brand and Attract High-Value...

Creative Courage: The Creative Business Podcast ·

2024/09/04

What would it feel like to be featured in major publications and have your ideal clients knocking at your door?In this episode, I’m joined by Lucy Werner who specialises in helping founders get famous and attract their dream clients. Lucy has 20 years of communications experience, and it shows. She’s been listed in ALT Magazine’s Power 100, worked with The Futur, written two best-selling books and her Substack publication is in the top 50 business newsletters on the platform. Lucy breaks down

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22:15

Is Your Business Feeling Like A Grind? Try This…

Creative Courage: The Creative Business Podcast ·

2024/07/31

Does your business often feel heavy? Like it’s something you have to do, rather than want to?If this resonates with you, then listen to this episode. I’ve decided to close down my business… for the whole month of August. I posted about this recently on LinkedIn, and while it was mostly met with positivity, some questioned how this could be possible without having a negative impact on my business. I would argue that taking a meaningful break from your business can actually have a hugely positive

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43:55

How To Tell Your Story And Stand Out On LinkedIn with...

Creative Courage: The Creative Business Podcast ·

2024/07/24

It feels like everyone is obsessed with storytelling and personal branding. Especially on LinkedIn. But there’s a good reason for that.In this episode, I’m joined by Ash Rathod. Ash is a Brand Consultant who specialises in helping businesses attract their ideal clients, retain them for longer, and charge them more using the power of storytelling. If you’re struggling with attracting your ideal clients, sharing your story might be the answer. But if you’re like most creative business owners, it’s

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01:07:49

How To Generate 10 Inbound Enquiries A Week with...

Creative Courage: The Creative Business Podcast ·

2024/07/17

What would your business be like if you were getting ten new inbound enquiries each week from your ideal clients? Jason Squires has taught thousands of service-based business owners to do just that, and in this episode, he shares how.Jason has built a multiple 7-figure business using the power of LinkedIn. He's incredibly generous with sharing his data-backed strategies that will get clients chasing you, without you having to chase them. If you’re tired of sending countless connection requests only

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01:02:43

Bread and Butter Work Is Killing Your Business with...

Creative Courage: The Creative Business Podcast ·

2024/07/10

Do you ever feel like your creativity is just a ‘nice to have’ for your clients, and that your services are the first to go to when budgets are cut? If you are bored of taking on projects just to pay the bills and finding clients that give you the creative freedom you truly desire feels more like fantasy than reality, this episode is for you.I’m joined by illustrator and author Ben Tallon. Ben has been running an illustration studio for over 16 years and has worked with big-name clients like

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15:57

This Is Why You Are Unfulfilled

Creative Courage: The Creative Business Podcast ·

2024/07/03

What are your values? And I’m not talking about your brand values, I mean your personal values.I ask because in my experience, whenever anything feels ‘off’ in my life or business, a conflict in values is usually the cause. This showed up for me back when I was running a remote creative agency. I was travelling the world and had the freedom I thought I wanted, but something didn’t feel quite right. It was an ‘empty’ kind of feeling. And it got me questioning why I wasn’t happy, despite living this

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53:11

The Secrets To Landing Major Corporate Clients with...

Creative Courage: The Creative Business Podcast ·

2024/06/26

Are you looking to land more corporate clients with bigger budgets? Are you tired of having optimistic sales conversations only for your prospects to come back to you with a ‘no’?Selling to large corporates can be more complex than selling to smaller businesses, but the rewards can be far greater. In this episode, I’m joined by James Connolly. James is a business development expert and CEO at Forward Foundry. He’s managed accounts at Microsoft and GSK and grew the UK tech unicorn Darktrace from

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49:31

Is the Story You’re Telling Yourself Holding You Back?

Creative Courage: The Creative Business Podcast ·

2024/06/19

Do you ever feel stuck in your business? Like you’re trying all sorts of things, but you’re just not moving forward?Many business owners have stories they tell themselves in an attempt to justify the challenges they’re facing, but that story often isn’t the truth. “I’m just not that kind of person…” “It works for them, but could never happen for me…” “People just won’t spend that much on…” If any of these sound familiar, this episode is for you. I’m joined by Dave Raybould, Head Coach at The

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25:26

The 5 Elements Of A Cold Message That Gets Responses

Creative Courage: The Creative Business Podcast ·

2024/06/12

Are you tired of sending out hundreds of cold outreach messages on LinkedIn only for most of them to get ignored?If you’re like most creatives, even when you do get a response, these conversations aren’t leading to enough sales calls. If this sounds familiar, then this episode is for you. I’m going to share with you a step-by-step process for crafting a cold outreach message that will help you build your network and your business faster. There are 5 key elements that must be included in your

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01:08:11

Finding Your Flow and Achieving Your Potential with...

Creative Courage: The Creative Business Podcast ·

2024/05/29

Have you ever had one of those weeks where you feel like everything in your business is in flow? Where everything feels easy, it feels fun, it feels exciting…In this episode, I’m joined by Hannah Power, to discover how we can reach this feeling of flow more often within our business and our lives. Hannah is a personal branding and performance coach, best-selling author and the founder of Amplify. She’s coached over 500 people to help them to find meaning in their lives and achieve their

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22:18

Achieve Your Goals Faster By Using ‘Parts Work’

Creative Courage: The Creative Business Podcast ·

2024/05/15

Have you ever felt like you know what you need to do to take your business to the next level, but something inside is holding you back? It’s like you have one foot on the accelerator and one on the brake…In this episode, I’m going to share a strategy that can help you break through this internal conflict and bring you closer towards landing those higher-paying clients, and saying no to the ones you know aren’t a good fit. It’s called ‘parts work’. It’s a type of therapy that’s been transformational

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46:39

How To Attract Your Ideal Clients Through...

Creative Courage: The Creative Business Podcast ·

2024/05/08

Wouldn’t it be nice to attract your ideal clients without having to send hundreds of proposals and spend countless hours on sales calls? Mark Leruste joins me in this episode to share his strategies for doing just that. Mark is the king of ‘Storyselling’. His TED Talk, ‘What they don’t tell you about entrepreneurship’ has amassed over one million views, and he gets paid five-figure sums to speak for blue-chip clients like Google, Nike, and Adobe. We have a focused conversation on exactly how you can

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59:39

The Secrets to Selling as a Creative with Daniel...

Creative Courage: The Creative Business Podcast ·

2024/05/01

Sales don’t happen without people. So, why are so many creatives so adverse to building relationships?In this episode, I have the pleasure of speaking with Daniel Priestley. Daniel is a best-selling author and entrepreneur, who launched his first company at 21 and grew it to a multi-million dollar enterprise by 25. He’s grown businesses around the world, and in this episode, he shares with us his insights on sales, gratitude, and success. We dive deep into the skills and mindset that creative

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37:38

Capturing The Confidence of Your Clients with Dan...

Creative Courage: The Creative Business Podcast ·

2024/04/24

Angelina Jolie, Drew Barrymore, Dua Lipa. These are just some of the famous faces that Dan Kennedy has photographed. Dan is a London-based portrait and fashion photographer who’s worked with some of the biggest names in the world and he joins us in this episode to share his insight. Not only does Dan share some incredible stories of his experiences of working with his celebrity clients, but he also gives us a look into the way that he captures the confidence of his clients and ensures he’s able to

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54:21

Turning Your Story Into Success with James Martin

Creative Courage: The Creative Business Podcast ·

2024/04/17

Are you putting your authentic self across in your marketing? Is there something holding you back from telling your story? James Martin, Founder of Made By James and Creative Partner at Lincoln Design Co. joins us in this episode to share his journey from accidental entrepreneur to successful agency owner. Made By James was a beautiful accident. Once he began to tell his story and started to reveal the inner workings of his talent, James found himself picking up 100+ logo design clients a year

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12:32

The Power of Presence

Creative Courage: The Creative Business Podcast ·

2024/04/10

Unlock the secret to thriving in creativity and business - with this episode's deep dive into thepower of presence. Join Matt Essam as he uncovers how this singular mindset shift can not only enhance creativity, but also transform stress into success, and uncertainty into clarity. In a candid discussion, Matt opens up about his personal journey, revealing how the practice of presence pulled him through tough times in business, inspired by the profound teachings in "The Power of Now" by Eckhart

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39:29

3 Strategies To Reprogram Your Mind For Success

Creative Courage: The Creative Business Podcast ·

2024/04/03

Picture this: you're faced with a daunting challenge, but instead of feeling overwhelmed, youfeel empowered and in control. How is this possible? Join Matt Essam as he uncovers three powerful strategies that can help you reduce stress, reframe negative situations, and envision the success you deserve. In this episode, Matt reflects on his personal journey, where he faced significant challenges that took years to overcome. He emphasizes that it's not the events themselves but our interpretations of

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51:04

Unveiling the Traits of Successful Leaders and High...

Creative Courage: The Creative Business Podcast ·

2024/03/27

Are you the leader your business needs to grow? Whether you're a solo founder looking to grow into a small business, or you're an established agency looking to scale… There's 1 thing that's going to determine whether you can make that vision a reality or not—that's is your leadership skill. In today's episode of the Creative Courage Podcast, I sit down with Dave Raybould who has spent the last decade coaching start-up founders running tech companies valued at $50 million dollars to military leaders

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16:47

How to Take Back Control of Your Project Pipeline

Creative Courage: The Creative Business Podcast ·

2024/03/20

Waiting for the next project to land on your lap? Do you feel like you're not in control of your business due to the unpredictability of sales and marketing? If you're anything like me, you've probably even found yourself feeling at the mercy of the market at times.We both know the drill: you're out here offering your big-ticket projects, usually in the $30k to $50k range, and it's great when clients come knocking with a specific need. You jump in, do your magic, and they're thrilled. But once the

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112 results

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