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PODCAST

Will It Stick?

Melissa DiGianfilippo & Alexis Krisay

Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies and successful advertising agency owners Melissa & Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. Will It Stick? is a podcast for entrepreneurs and marketers who want BIG creative inspiration,

business marketing

All Episodes

32:12

The Taco Liberty Bell

Will It Stick? ·

2021/04/21

The year was 1996 and Taco Bell made a bold move to purchase one of the nation's most iconic symbols of freedom all in the name of publicity. Ring a bell? See our source materials and other info for this episode at www.willitstickpodcast.com.

en-us

25:35

Lucky Strike Gets Women Smoking

Will It Stick? ·

2021/04/14

How did one big tobacco company convince women in the 1920s that they should start smoking when it was not only seen as socially unacceptable but also illegal? This PR stunt is one that went down in history books. See our source materials and other info for this episode at www.willitstickpodcast.com.

en-us

33:10

Aviation Gin Takes Off With Ryan Reynolds

Will It Stick? ·

2021/04/07

What happens when a super-famous A-list actor who also happens to be an insanely talented marketer buys a relatively unknown gin brand? Ryan Reynolds does not disappoint in his insane antics for Aviation Gin. See our source materials and other info for this episode at www.willitstickpodcast.com.

en-us

19:37

South Dakota is On Meth

Will It Stick? ·

2021/04/07

South Dakota's progressive and edgy Governor launches a bold campaign that immediately sparks a social media firestorm. See our source materials and other info for this episode at www.willitstickpodcast.com.

en-us

22:32

LifeLock's CEO Says Steal My Identity

Will It Stick? ·

2021/04/07

What happens when two co-founders of the largest identity theft protection company come up with the crazy idea to share the CEO's social security number and invite hackers to steal his identity? See our source materials and other info for this episode at www.willitstickpodcast.com.

en-us

85 results

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