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PODCAST

Power Hour Optometry

The Power Practice

Join us for the latest ideas and innovations in the optometric industry. Brought to you every Wednesday by Power Practice. Learn more at www.PowerPractice.com

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All Episodes

50:27

The Optical Oracle: Marc Ferrara’s Predictions for...

Power Hour Optometry ·

2024/04/17

Join us as we welcome Marc Ferrara, the esteemed CEO of Jobson, for an exclusive discussion! Host Eugene Shatsman guides the discussion, placing a spotlight on Marc's influence in setting industry standards and analyzing the latest trends.

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01:03:54

Jay Abraham and Eugene Shatsman: The $50B Man’s...

Power Hour Optometry ·

2024/04/10

What if you could tap into the strategies behind billions in business growth? Jay has worked with titans like Daymond John and Tony Robbins, and now world-renowned business strategist Jay Abraham is ready to help you. Join Eugene Shatsman on The Power Hour for Jay's insider secrets on explosive growth. If you're ready to unlock the secrets of explosive business growth, this episode is unmissable! Business legend Jay Abraham joins Eugene Shatsman on The Power Hour Podcast, spilling decades of

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53:54

What do 60 Million Insights, Vision Expo & Smart...

Power Hour Optometry ·

2024/04/03

What exactly does the Vision Council do, and how can it help your practice thrive in the future? Join your host, Eugene Shatsman, on the Power Hour Podcast for an exclusive interview with Ashley Mills, CEO of the Vision Council, and Alysse Henkel, VP of Insights & Research. Gain actionable insights from over 60 million patient transactions and data points to make data-driven decisions for your practice's future. Learn how the Vision Council Advantage fuels industry growth with advocacy in action,

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52:12

Dr Gary Gerber and Eugene Shatsman on the Future of...

Power Hour Optometry ·

2024/03/27

Be among the 5 lucky listeners to get a FREE Practice Profitability Audit ($2400 value). Join the conversation on www.powerpractice.com/power-hour and scroll to the bottom to request a FREE audit. Dr. Gary Gerber, the founder of The Power Practice, returns in Season 12 to help announce new host, Eugene Shatsman. The two further cement The Power Hour’s commitment to maximize impact on listeners and their practices by featuring conversations inside and outside the optometric industry,

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30:19

Redefining Entrepreneurial Success: The Return on...

Power Hour Optometry ·

2024/01/03

How do you define success for your business? Are you making time to balance your work with personal fulfillment, or are you stuck in the cycle of chasing endless profits? In this episode, Bethany is joined by Ali Nasser, founder and CEO of AltruVista wealth planning firm, entrepreneur, and author of the best-selling book “The Business Owner’s Dilemma” for a conversation on how to truly define success. Together they discuss an often-overlooked aspect of entrepreneurship: the relentless pursuit of

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32:43

Navigating the Cold Start Journey: Bethany's Expert...

Power Hour Optometry ·

2023/12/20

In this episode, join Bethany as she gives some expert insight into the confusing and complex topic of creating a successful cold start practice. Drawing on over two decades of experience, including cold starting her own practice and guiding numerous other doctors in their cold start journeys, she offers invaluable insights into effective strategies and common pitfalls. Bethany cautions against the allure of equipping a new practice with the latest gadgets and technologies from the outset. Instead,

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48:39

Rethinking Your MBA: Expert Advice On How to Advance...

Power Hour Optometry ·

2023/12/13

Is an MBA your golden ticket to career advancement, or is there a way to invest your time and money with better opportunities? In this episode, Bethany is joined by Dan Koontz, MBA, former Wall Street senior equity analyst, in a conversation about the pitfalls of pursuing another advanced degree to attempt to improve your business acumen. Dan offers deep insights into the value of an MBA for optometrists and entrepreneurs. He shares his journey from an English literature graduate at Cornell

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46:11

Is Dropping a Vision Plan One of Your Resolutions for...

Power Hour Optometry ·

2023/12/06

The new year is a chance for everyone to take a step back and seek out ways to improve their life for the upcoming year. Could dropping a difficult vision plan be your answer for a happier and more successful 2024? In this episode, Bethany is joined by Steve Alexander, the marketing director at Anagram and optometry insurance expert, as they discuss an impactful New Year's resolution for optometrists: simplifying their practices by re-evaluating and possibly dropping burdensome vision plans. While

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25:22

Bonuses, Gifts and Holiday Parties, Oh My!

Power Hour Optometry ·

2023/11/29

Celebrations, Bonuses, and Gifts — the holiday season is one of the busiest times of year for everyone. What are you planning for your staff this holiday season? In this episode, Bethany is joined by Allison Kraemer, Director of Client Services at The Power Practice as they discuss how to best approach holiday celebrations and year-end festivities in the workplace. Together they delve into a host of topics ranging from how best to acknowledge the accomplishments of your staff for the year to the

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34:43

Lease Smarter: Strategies to Optimize Your Lease...

Power Hour Optometry ·

2023/11/22

Lease renewals are the most common real estate transaction for healthcare providers. Unfortunately, they’re also the type of transaction where optometrists lose the most money. How can practice owners flip the odds to their favor and save money? In this episode, Bethany is joined by Colin Carr, founder of CARR Realty, the nation’s leading provider of real estate services for healthcare professionals, as they dive into the critical topic of lease renewals for optometry practices. Their enlightening

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40:12

Beyond the Balance Sheet: Smart End-of-Year Strategies

Power Hour Optometry ·

2023/11/15

2024 is fast approaching! That means that it’s time to consider making big purchases to improve your practice and avoid paying heavy tax bills — but what if there’s a better way to use your money? In this episode, Bethany is joined by Adam Cmejla, founder of Integrated Planning and Wealth Management, a firm that does financial and retirement planning for optometric practice owners. Together they have an enlightening discussion on the best strategies to make your money work for you at the end of the

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44:24

From Mindset to Mastery: Overcoming Internal Barriers...

Power Hour Optometry ·

2023/11/08

Expert analysis has determined that in the competitive world of entrepreneurship, only 20% of teams reach their full potential. For the majority of business leaders trying to achieve their goals and build their dream, internal saboteurs could be the thing inhibiting their professional growth. Could your mindset be the thing standing in your way? In this episode of The Power Hour, Bethany is joined by Sarah Dau, Vice President of Business Development for the Power Practice and Business Management

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33:15

Turning Negative People into Positive Leaders: How...

Power Hour Optometry ·

2023/11/01

Finding the right people to help your practice grow is a challenging task. No matter how rigorous your process is, misfits slip through the cracks. Your team is a vital piece to your success -- Don’t let other’s negativity impact your future! In this episode of The Power Hour, Bethany is joined by Gavin Rebello, an optometrist from the United Kingdom and renowned expert on leadership and management. Together they dive into the impact of negativity and resistance to change in the workplace and how it

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37:37

From Confusion to Conviction: Crafting Your Business...

Power Hour Optometry ·

2023/10/18

The world of entrepreneurship is naturally confusing, especially in the rapidly changing and demanding field of eye care. Join Bethany and Jennifer Hudye, the founder of Vision Driven Global, a company that helps entrepreneurs connect to clarify and create their next big vision for their businesses and for life. Together they’ll discuss the spectrum of challenges that business owners and leaders face when trying to decide the future of their company and the process of solving these problems —

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37:29

Visionary Branding: Elevate your practice to optimize...

Power Hour Optometry ·

2023/10/11

Get all eyes from your community on you! Uncover unique strategies to build brand awareness and engage with your local target audiences as Bethany and Dr. Ryan Robison -- a partner at Southwest Vision in Saint George, Utah – discuss how he has elevated his practice to be a community asset. Learn from his tactics to see how you can grab share-of-voice in your local market for key services that drive great ROI – Why not protect your community’s sight while providing great protection for a solar

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45:03

The Power of Tough Decisions: Your Path to Success

Power Hour Optometry ·

2023/10/04

Moving your career in the direction you need to reach your goals starts with being decisive and deliberate with your actions. Uncover key actions that help build a thriving business with Bethany and Laurie Sorrenson -- OD, owner of Lakeline Vision Source, and professor of Practice Management at the University of Houston School of Optometry. Laurie has a unique perspective on risk that gives her courage to make big decisions -- looking at "what's the worst that can happen" and realizing it's not that

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56:29

A Candid Conversation: Navigating Race and Equity in...

Power Hour Optometry ·

2023/09/20

How can the field of optometry break down barriers and promote equity while addressing the complex issues of race and racism? Join Bethany and Dr. Adam Ramsey, optometrist and co-founder of Black Eyecare Perspectives, as they engage in a candid and enlightening discussion on the often challenging topic of race and racism within the optometry field, focusing on the experiences of minority optometrists. Dr. Ramsey emphasizes the importance of recognizing and embracing diversity while fostering safe

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43:22

How to Maximize the Value of Your Optometry Practice

Power Hour Optometry ·

2023/09/13

What steps can you take today to maximize your practice value in the future? For many of us, our business is our most valuable asset, and yet we often overlook important opportunities to realize its full potential. Join Bethany and Erik Ferjentsik, owner of Visionary Practice Group, as they dive deep into a discussion of practice valuation and why what your practice is worth goes far beyond the numbers on your P&L. Explore the role that tangible assets, online presence, and employee turnover have

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30:49

US vs UK: A Behind the Scenes Comparison of the...

Power Hour Optometry ·

2023/09/06

Ever wonder what optometry looks like across the world? Join Bethany and Hasnain Mamdani, an optometrist from the UK and host of the Optics Room Podcast in the first of a two-part special as they dive into a discussion comparing the life of an optometrist in the US and the UK to find out what we may be able to learn from each other. Discover why becoming an optometrist requires a unique journey on each side of the Atlantic, and how differing patient expectations and healthcare systems play a

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34:33

AI in Optometry: Give Your Practice an Edge by...

Power Hour Optometry ·

2023/08/30

AI is here and can help your practice. Are you ready to take advantage of it? Join Bethany and Eugene Shatsman from National Strategic Group as they talk about the role that rapidly evolving AI tools can play in optometry and how practice owners and managers can use them to drive practice growth and innovation. Eugene’s team has tested dozens of AI tools and he discusses how being an early adopter of some of this technology can help enhance your patient experience and give your practice an edge

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