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PODCAST

Creative Juice

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it"s like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You"ll learn exactly how to gain control, clarity, and confidence in your music career.

music marketing

All Episodes

43:03

EP324: 10 Music Marketing Lessons I Wish I Knew Sooner

Creative Juice ·

2024/05/28

Lessons in the music industry show up through different paths…some are taught, some are fought through success and failure, and others are caught from experimentation… In this episode of Creative Juice, Jack and Circa unpack ten music marketing and music business lessons to help shorten the learning curve to success in your creative career! From picking the best music to lead your marketing to brand building, people problems, and capturing viral audiences, there’s a lot of ground to cover from our

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27:43

EP323: What Musicians Can Learn From Tabloids and...

Creative Juice ·

2024/05/21

A simple trip to the grocery store today could change the course of your music career. Don't believe it? In this episode of Creative Juice, Jack and Circa talk all about how musicians need to tap into audience attention online and how tabloids and celebrity gossip can help! Learn why artists struggle to command attention, what terrible copywriting on social media looks like, how to write headlines that capture the attention of your fans, and tips for making your music releases, tours, merch, and

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37:06

EP322: Reverse Engineering Your Music Business Growth

Creative Juice ·

2024/05/14

For artists trying to build their music careers by growing and monetizing a fan base, improving the music itself is not always the best starting point... In this episode of Creative Juice, Jack and Circa discuss how to reverse engineer your music business growth by improving the processes that help you create, capture, and monetize your fans' attention! Learn why only focusing on developing your product might get you stuck at the starting line, how to set achievable goals to release music and

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26:43

EP321: Before You Released Your Next Single

Creative Juice ·

2024/05/07

Are you gearing up to release your next single? Don't pick your release date until you maximize your efforts in the stages before, during, and after the launch! In this episode of Creative Juice, Jack and Circa pick apart the foundations of single releases so that you can plan your waterfall releases to have the biggest impact. Learn about the myth of fast releases, dive deep into what assets and content you should have ready for both pre-release and ongoing marketing efforts, and best practices

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30:29

EP320: Removing The Bottlenecks from Your Music Business

Creative Juice ·

2024/04/30

Are bottlenecks in your creative business slowing down your progress? Identifying and removing these barriers can be the key to unlocking your creative output AND fan base growth... In this special episode of Creative Juice, Jack is joined by Jonah McLean (aka DUX), a lead strategist and coach from our IndieFounder program, to dive into the most common bottlenecks he finds in artists' creative businesses! Learn from Jonah's experience consulting and coaching hundreds of artists and explore the

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23:12

EP319: 5 Reasons Your Music Career Has Stalled

Creative Juice ·

2024/04/23

Feeling stuck in your music career? Not sure what roadblock is holding you back? If you're at a standstill, diagnosing the root cause is the first step... In this episode of Creative Juice, Jack and Circa dissect the major reasons why artist careers slow down and how to diagnose and avoid these pitfalls. Learn about maintaining a consistent release cadence, keeping your enthusiasm to engage your fans, navigating the honeymoon phase of music marketing, and the common breakdowns in artists’ traffic

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32:28

EP318: The Biggest Music Marketing Opportunities For...

Creative Juice ·

2024/04/16

For artists and bands looking to fuel their growth with effective music marketing strategies, there's a dizzying array of options constantly being advertised to you...how do you know what opportunities to focus your time, effort, energy, and budget on? In this episode of Creative Juice, Jack and Circa break down opportunities in the industry for marketing your music so that you can choose the best vehicle for your growth! Learn about the differences between digital marketing, influencer campaigns,

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35:00

EP317: How To Get All Your Fans To Sign Up For Your...

Creative Juice ·

2024/04/09

Visit the websites of your favorite artists and bands and you'll probably find a form with the call to action "Sign Up For Updates". Tough question: how many fans do you think actually sign up just for updates? In this episode of Creative Juice, Jack and Circa answer one of the biggest questions on growing your list of fans...how to actually get fans to sign up! Learn about the top email list-building offers we use with our IndieX agency clients right now, choosing the right offer based on your

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32:07

EP316: What Your Manager Doesn't Know About Email...

Creative Juice ·

2024/04/02

Will 2024 be the year that email marketing proves to be dead, buried, and useless for artists? The answer might surprise you... In this episode of Creative Juice, Jack and Circa spill the beans about the future of email marketing for musicians with facts and figures, case studies, and client stories showing how email is one of the highest ROI channels! Learn why music industry folks think that email is a thing of the past, why poor strategy ACTUALLY makes email marketing appear dead, and how we've

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35:23

EP315: How To Launch An Album (Profitably) In 2024

Creative Juice ·

2024/03/26

Planning an EP or album release this year and overwhelmed with options for building the marketing strategy? There are two camps when it comes to launching an album in 2024... In this episode of Creative Juice, Jack and Circa share album launch strategies that set our IndieX agency clients up for success so that you can apply them to your releases - and profit! Learn about the common pitfalls in EP and album launches, the interplay between singles releases and full album launches, how to get your

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59:40

EP314: Tools and Tech to Capture and Monetize Your...

Creative Juice ·

2024/03/19

Compared to every other industry around the world, the music industry is notably bad at data consolidation and artists suffer the most from it! There are a dizzying amount of digital marketing tools that can help artists capture and monetize fan bases...So where do you start? In this episode of Creative Juice, Jack and Circa discuss the marketing tools every artist should have in their arsenal and unpack the features that are non-negotiables! Dive into website platforms, email and SMS marketing

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35:46

EP313: When Your Music Hurts Your Marketing )And How...

Creative Juice ·

2024/03/12

Ever felt like your music is the roadblock in your marketing journey? It's time to rethink, reassess, and re-strategize! In this episode of Creative Juice, Jack and Circa reveal what to do when your music marketing strategies hit a roadblock and how a critical evaluation of your music could be the key to unlocking audience growth. Learn why social content fails and how to diagnose yours, as well as when to fine-tune your music from gathering and analyzing feedback to refining songwriting,

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53:11

EP312: Unlocking Merch Secrets with Seamus Menihane &...

Creative Juice ·

2024/03/05

What separates a good artist from a great artist brand when it comes to merch? Here's a hint: It's all centered around customer experience... In this episode of Creative Juice, we're joined by special guest Seamus Menihane, founder of Down Right Merch to get his expert insights on merchandise and fulfillment for artists and brands! Learn about how Down Right Merch got its start in the industry as we discuss what artists often overlook about merch and fulfillment, how to create unforgettable

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36:20

EP311: A 2024 State of Web3 and Music

Creative Juice ·

2024/02/27

Wondering why the buzz around music NFTs seems to come and go? Want to know what's behind all the hype about web3 and the music industry? A lot has happened in the last few years... In this episode of Creative Juice, Jack grills Circa on the latest developments at the crossroads of blockchain technology and music! Dive into the recent changes in web3, AI disruption, why blockchain became so attractive to the music industry and uncover the REAL reason web3 has become a hot topic in music! If

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40:04

EP310: Mythbusting and The Mindset of Successful Artists

Creative Juice ·

2024/02/20

Ever worry about aging out of a music career? Concerned that running ads will kill your organic growth on social media? Artists shouldn't let these myths get in your head... In this episode of Creative Juice, Jack and Circa debunk common misconceptions that plague the industry and dive into the mindset of highly successful artists who keep their goals laser-focused! Learn how to build systems to prevent self-sabotage, how to attract attention without labeling your genre, tips for writing better

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40:30

EP309: The Changing State of Music Distribution with...

Creative Juice ·

2024/02/13

In 2024, your music distributor may not make or break your career, but knowing what opportunities are out there for you is critical to your success as an artist... So in this special episode of Creative Juice, Jack and Circa are joined by special guest Dame Ritter, the Director of Communications at the music distribution company Too Lost to talk about all things music industry, from distribution deals, to artist management, monetization, and more! Learn about the current state of music

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30:59

EP308: Celebrating Indie Wins In The Music Biz

Creative Juice ·

2024/02/06

Independent artists and bands are stacking wins and breaking records daily! They just need a bit more publicity... In this episode of Creative Juice, Jack and Circa share the stories of Indies both inside and outside of the Indepreneur community to inspire and show what's possible in your music career! Learn how artists are growing rabid fan bases, selling out shows, cracking chart positions, and building music businesses that support them full-time! If you're looking for inspiration on how to

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33:14

EP307: How To Turn Fans Into Customers

Creative Juice ·

2024/01/30

Did you know that a fan who is a customer is 5 times more likely to buy from you again? Armed with that fact, it's mission critical for artists to convert fans into customers... So in this episode of Creative Juice, Jack and Circa open up the strategy vault and break down the process of converting fans into customers using a Free+Shipping & Handling funnel! Learn how this strategy works for artists from pricing and costs, to upsells and the traffic sources to tap into, and get a first hand look at

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40:34

EP306: Funnel Building 101 for Your Music Career

Creative Juice ·

2024/01/23

Want to unravel the mystery behind marketing funnels and their role in music marketing? While funnels might just sound like marketing jargon, the reality is that they play a critical role in your music business already... In this episode of Creative Juice, Jack and Circa demystify the buzz around marketing funnels to show how artists can deploy sales funnels in their music marketing. We zoom out to cover the three fundamental pieces that make up ANY funnel for ANY business, campaigns and processes

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31:28

EP305: Artist Branding and How To Use it

Creative Juice ·

2024/01/16

The concept of branding gets a lot of talk in the music industry, but how do you apply it to your music day-to-day? In this episode of Creative Juice, Jack and Circa dive into what branding truly means for your music career! Learn about what a brand is (and what it isn't), the misconceptions artists and music industry pros have about branding, how to build your mission and vision statement for your music business, and the ongoing battle between branding and marketing for many artists. Don't let

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308 results

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