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PODCAST

Remarkable Content with Ian Faison

Caspian Studios, Ian Faison

Marketing lessons from Hollywood, B2C, B2B and beyond! “A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.” - Oprah and Tom Hanks, simultaneously Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.

business marketing

All Episodes

00:39:49

Summer Baking Championship: B2B Marketing Lessons...

Remarkable Content with Ian Faison ·

2024/08/20

What do marketers and competitive bakers have in common? Quite a lot, actually.Both work amid time constraints, follow recipes for success, and have to express creativity under pressure. And there’s a lot marketers can learn from these competitive bakers, so that’s what we’re talking about this week.In this episode, we’re taking B2B marketing lessons from Food Network’s seasonal baking series, Summer Baking Championship.Together with the help of our special guest, the Director of Content Marketing

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00:53:15

Houseplant: B2B Marketing Lessons from Seth Rogen’s...

Remarkable Content with Ian Faison ·

2024/08/13

What do you need to do to make your brand famous? You know how you could say “Seth Rogen” and people could easily recall that he’s an actor, they know he’s funny and associate him with Freaks and Geeks or Pineapple Express, for example?Well, with that same amount of ease, you want people to know who you are, what you do and to make positive associations with your brand name. How do you do it? That’s one of the things we’re talking about today.In this episode, we’re learning about aiming for brand

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00:49:22

Clarkson’s Farm: B2B Marketing Lessons from Jeremy...

Remarkable Content with Ian Faison ·

2024/08/06

How much of the realities of your business do you want your audience to see? The truth is, there are benefits to baring it all.Especially when you’re a startup, showing your trials and tribulations endears your brand to viewers. It feels raw and real and trusting. It’s a way to build an audience of dedicated fans. And in this episode, we’re learning about this kind of radical transparency from Jeremy Clarkson.Known in the car world for his shenanigans and quick wit on the show The Grand Tour, Jeremy

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00:51:07

Business Influencers: B2B Marketing Lessons from...

Remarkable Content with Ian Faison ·

2024/07/30

We content marketers all want to put out high quality content all the time. But you might get writer’s block or just feel stuck sometimes. And one of the best ways to get unstuck, to feel inspired and motivated to get better and better is to look to content creators who do their job really, really well. So in this episode, we encourage you to be influenced by some of the top thought leaders in business, including Gary Vaynerchuck, April Dunford, Chris Walker and Jason Lemkin. Together with the help

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01:02:57

The Kardashians: B2B Marketing Lessons From the...

Remarkable Content with Ian Faison ·

2024/07/23

The Kardashians are masters of marketing. It’s the way they live. From their TV show to their individual brands like 818 Tequila, Good American and Skims, the Kardashians and Jenners are marketing themselves. So with the help of our special guest, Head of Marketing & Communications at Foursquare, Michele Morelli, we are taking marketing lessons from The Kardashians.We’ll talk about using the power of proximity, controlling your own narrative, and much more.About our guest, Michele MorelliMichele

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00:46:35

Abbott Elementary: B2B Marketing Lessons from the...

Remarkable Content with Ian Faison ·

2024/07/16

You may not think of people at work as your community, but they are. And when you build strong relationships with your community, you get more done. It’s more creative. It’s more resourceful. The results are just better.That’s one of the things we’re talking about today with the help of our special guest, Senior Director of Brand & Digital Marketing at Collibra, Victoria Bowman.Together, we take marketing lessons from Abbott Elementary, including partnering up with your coworkers, showing that you

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00:58:30

Quentin Tarantino: B2B Marketing Lessons from the...

Remarkable Content with Ian Faison ·

2024/07/09

If you know Quentin Tarantino’s movies, it’s probably not a huge surprise that he’s a fan of Spaghetti Westerns. Tarantino’s 2012 movie, Django Unchained, references Sergio Corbucci’s 1966 Spaghetti Western Django. But the tribute doesn’t stop there.There’s a scene in Django Unchained where a man asks Django how he spells his name. Django says, “The D is silent.” The man responds, “I know.” That man is Franco Nero, the actor who plays Django in the original 1966 movie. The two Djangos, 46 years

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00:51:40

New Heights: B2B Marketing Lessons from Jason and...

Remarkable Content with Ian Faison ·

2024/07/02

What is the one thing that only your brand can bring to the table? Tapping into that thing is key to better messaging, better positioning, and better engagement.And here to help us sift out that marketing gold is our special guest, Content Marketing Manager at Varonis, Lexi Croisdale. Together we’re talking about the podcast New Heights with Jason and Travis Kelce. Together, we’re pulling marketing lessons from it, like fighting where you can win, making your teammate the face of your content, and

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00:56:06

Sex and the City: B2B Marketing Lessons from the Emmy...

Remarkable Content with Ian Faison ·

2024/06/25

You may know Sex and the City as a massive hit and content machine - and the reason everyone was drinking cosmopolitans. But you may not know that it started as an actual newspaper column.So let’s talk about how and why that one piece of content made a lasting mark on the cultural zeitgeist. And what we can take from the show and apply to our own marketing.In this episode, we’re talking about the Emmy Award-winning show with the Head of Content at Dandy, Rocky Rakovic. Together, we talk about how

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00:46:31

Hot Ones: B2B Marketing Lessons from the Show with...

Remarkable Content with Ian Faison ·

2024/06/18

It’s tempting to add some sauce to your content to give it flavor. But if the meat isn’t there, what’s the point? You have to make sure there’s substance to your work before adding style. That’s one of the things we talk about with Caroline Van Dyke.In this episode, we’re taking marketing lessons from Hot Ones with Caroline’s help. She’s the Head of Content at Skilljar. And together, we talk about making customers the star, focusing on the meat of the content, and much more.About our guest, Caroline

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00:34:49

Drive to Survive: B2B Marketing Lessons from the...

Remarkable Content with Ian Faison ·

2024/06/11

B2B content is often impersonal. It may be clean and polished and dialed in, much like an F1 race car. But as pretty as it is, it may blend into all the rest. But if you let your audience under the hood, that’s how you win them over. You show them your personality, that there are real people behind the brand.That’s one of the things we’re talking about today as we take marketing lessons from Drive to Survive. All with the help of the VP of Global Executive Marketing at Salesforce, Kexin

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00:45:50

AT&T: B2B Marketing Lessons from the “You Will”...

Remarkable Content with Ian Faison ·

2024/05/30

Have you ever predicted your next campaign’s success with uncanny accuracy? You will. That’s because we’re bringing you marketing lessons this week from AT&T’s “You Will” campaign with the help of our special guest, Rokt CMO Doug Rozen.Together, we talk about demonstrating the future, using intrigue as a marketing tool, closing your copy strong, and increasing the frequency of your ads.About our guest, Doug RozenAs Chief Marketing Officer at Rokt, Doug Rozen leads strategy & execution for all Rokt’s

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01:01:02

Silicon Valley: B2B Marketing Lessons from the...

Remarkable Content with Ian Faison ·

2024/05/28

B2B marketers take themselves so seriously. A little self-deprecating humor wouldn’t go amiss. It makes your brand more relatable, your content more shareable, and builds trust by acknowledging your brand’s imperfections. That’s one of the things we’re talking about today with Reveal CMO Isaac Morehouse. Together, we’re taking marketing lessons from the Emmy-nominated show, Silicon Valley, including using self-deprecating humor, showing the hero’s journey, and trusting your audience’s

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00:52:51

Lord of the Rings: B2B Marketing Lessons from J.R.R....

Remarkable Content with Ian Faison ·

2024/05/23

There’s no shame in taking one good idea and reusing it. In continuing to improve and tweak it to get more juice for the squeeze. Especially when you’re struggling to come up with something new.That’s what J.R.R. Tolkien did in The Lord of the Rings. When asked for “more hobbits” by his publishers, Tolkien had to get crafty. Because he never meant for The Hobbit to have a sequel. That’s one of the things we’re talking about today with the Director of Content Marketing at Ahrefs, Ryan Law. With

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00:40:43

Video Games: B2B Marketing Lessons from the Gaming...

Remarkable Content with Ian Faison ·

2024/05/21

The fastest growing entertainment industry is not music and it’s not film. It’s video games. And they’re doing a lot of things right when it comes to marketing.Ever since arcades opened in the 1970s and Pong became popular, video games drew in a massive audience. So let’s talk about how the industry draws in all the eyes, ears, and thumbs. In this episode, we’re chatting with the VP of Marketing at Hackuity, Skyler Schmanski. Together, we talk about how spending money doesn’t equal making money,

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00:49:25

How I Met Your Mother: B2B Marketing Lessons from the...

Remarkable Content with Ian Faison ·

2024/05/14

In the early 2000s, showrunners Carter Bays and Craig Thomas were pitching ideas for sitcoms to CBS. And on only their second pitch, they struck gold. Why?Bays said, “It’s like the whole idea of ‘Write what you know.’ If you’re going to pitch someone and say, ‘Give me millions of dollars to write 100 or 200 episodes, you better have material. … Mine your life.”In this episode, we’re taking a look at the result: their Emmy nominated show, How I Met Your Mother. And with the help of our guest,

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00:34:15

Vanderpump Rules: B2B Marketing Lessons on Sexy...

Remarkable Content with Ian Faison ·

2024/05/09

Vanderpump Rules is proof that a spinoff can not only be hugely successful, but be its own Sexy Unique Content. Not only did the show capitalize on the success of Real Housewives of Beverly Hills, but on the star power of Lisa Vanderpump.Those are a few of the things we’re talking about today with the Senior Content & Communications Manager at UserGems, Amber Rhodes. Together, we explore the marketing lessons of Vanderpump Rules, including capitalizing on the moment, using character-driven

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00:57:46

Miles Davis: B2B Marketing Lessons from His Album...

Remarkable Content with Ian Faison ·

2024/05/02

In a world with lots of content noise, play to the silences. Let your messaging be simple and clear, and even short. In this episode, we’re learning from the musician who let there be simplicity and space. Who played his trumpet in a sparse style so that each note was beautiful and carefully chosen. That’s Miles Davis.And with our special guest, Ben Lempert, Director of Content & Web at Heap, we’re talking about creating simple messaging, capturing different voices, leaving room for spontaneity, and

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00:48:40

J Dilla: B2B Marketing Lessons from His Album Donuts...

Remarkable Content with Ian Faison ·

2024/04/30

There’s a lot of great content out there. So why not find inspiration there? Sample it, remix it and make it your own.In this episode, we’re turning to one of the greats when it comes to sampling: the late rapper and producer J Dilla. Together with the help of our guest, Head of Marketing at Crowdcube, John Hills, we’re talking about borrowing from content that’s already out there, building your content IP, and never losing your human touch.About our guest, John HillsJohn Hills is Head of Marketing

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00:50:03

Steve Jobs: B2B Marketing Lessons from His Biography...

Remarkable Content with Ian Faison ·

2024/04/25

We knew this day would come. The day where we finally talk about the one tech company all others look up to: Apple. The truth is that the behemoth has endured ups and downs to become one of the greatest brands of all time, and all under the leadership of Steve Jobs. So in this episode, we’re taking marketing lessons from Steve Jobs based on his biography by Walter Isaacson with the help of our guest, Jotform CMO Steve Hartert. Together, we talk about being insatiably curious about your customers,

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